The PRWIRE Press Releases http:// 2017-04-24T21:31:19Z YPO Innovation Week brings together global innovators in Melbourne, Australia 2017-04-24T21:31:19Z ypo-innovation-week-brings-together-global-innovators-in-melbourne-australia YPO, the world's premier leadership organization for chief executives, will kick off the second annual Innovation Week in Melbourne, Australia, with the two-day signature event, Igniting Innovation in Australia. YPO Innovation Week 2017 will connect the most respected innovators, disruptors, business leaders and entrepreneurs through a series of more than 50 events around the world focused on innovation and entrepreneurship.YPO Innovation Week offers YPO chief executives with networking and learning opportunities to infuse innovation into their companies, form strategic partnerships, and positively affect their businesses and the communities in which they work. YPO leaders will be able to leverage new partnerships in innovation, integrate innovation into their company culture, and convert ideas into actionable plans.Igniting Innovation in Australia, 8-9 May, will bring together leading influencers shaping the innovation agenda in one of Australia's innovation capitals, Melbourne. Members will meet with top innovators, thought leaders and trendsetters learning how to ignite a culture of innovation within any business, and understand the common forces impacting the future.During these two days, the most dynamic global innovators will come together for a rare chance to network, overturn conventional thinking and leave inspired to infuse innovation in their companies and communities."Every business leader needs to focus on innovation to grow and thrive," says YPO Innovation Week Chair Keith Alper, Founder and CEO of GenieCast. "YPO Innovation Week will provide hundreds of opportunities for members to learn from each other and from the most well respected global innovators, disrupters, inventors to help integrate innovation at the most strategic level across all businesses. Combining research, technology and business leadership, Innovation Week is the one place where the world's most innovative companies share their inspiration and insights.""Democratization of the change continuum has accelerated the pace of discovery, transformation and invention that add value to a product, service or strategy," says serial entrepreneur, corporate advisor, transformation strategist, Igniting Innovation in Australia event chair and YPO member Neville Fielke, with a portfolio including board roles and director at GSG Ventures.Key event speakers include:- Giam Swiegers, Chief Executive Officer of Aurecon- Adrian Turner, Chief Executive Officer of Data61- Dr. Charles Day, Chief Executive Officer of Innovation & Science Australia- Dave Simmons, Chief Executive Officer of TSG Key Group PTY LTD- Sebastien Eckersley-Maslin, Founder and Chief Executive Officer of BlueChilli- Tony Falkenstein, Executive Director of Just Water- John Pollaers, Chairman of Australian Advanced Manufacturing CouncilYPO Innovation Week 2017 will continue the events in innovation hotspots around the world, including Tel Aviv, New York, Toronto, Silicon Valley, Hong Kong and more the week of 8-12 May 2017. The mission of YPO Innovation Week is to drive innovation across a diverse range of industries through signature events, live two-way interactive video casts, global conference calls, and "idea jams" as well live two-way video broadcast discussions across more than 30 countries.For more information, visit the YPO Innovation Week website. http://www.ypoinnovationweek.com/ABOUT YPOThe premier leadership organization of chief executives in the world.YPO is the global platform for chief executives to engage, learn and grow. YPO members harness the knowledge, influence and trust of the world's most influential and innovative business leaders to inspire business, personal, family and community impact.Today, YPO empowers more than 24,000 members in more than 130 countries, diversified among industries and types of businesses. Altogether, YPO member-run companies employ more than 15 million people and generate USD6 trillion in annual revenues.Leadership. Learning. Lifelong. For more information, visit YPO.org.Contact:YPOLinda FiskOffice: +1 972 629 7305 (United States)Mobile: +1 972 207 4298press@ypo.orgNote: While the majority of events are member-only, portions are open to the media. Please contact press@ypo.org to arrange interviews. Dell Boomi Partners with CRM Online to Automate Data Integration for Field Services Firms 2017-04-18T00:37:33Z dell-boomi-partners-with-crm-online-to-automate-data-integration-for-field-services-firms Sydney, Australia – Apr. 18, 2017 – Leading cloud-based integration platform provider, Dell Boomi, has partnered with Australian field service software provider, CRM Online, to provide local enterprises and mid-market organisations with a simple integration solution for critical business systems and applications. As part of the agreement, CRM Online will combine Boomi’s integration platform-as-a-service (iPaaS) with its Fieldmagic field service solution. This will provide to joint customers a simple means of integrating field services data – such as customer information, invoicing, purchase orders and payment data – with their on-premises and cloud enterprise resource planning (ERP) systems. “A major challenge with implementing field services software is integration into accounting or ERP platforms – particularly for larger on-premises deployments,” said Glenn Richmond, Founder and CEO, CRM Online. “Without a dedicated integration solution, field services organisations rely on manual processes which give way to human error, duplication, and risk to data integrity. Boomi enhances our Fieldmagic solution by providing a drag-and-drop, cloud-based mechanism that enables automated enterprise integration with a wide range of best-of-breed systems.” Unlike competing platforms that often require complex on-premises software installations even prior to designing integrations, Boomi’s architecture provides out-of-the-box connectors for major ERP solutions, and allows organisations to scale based on their unique business requirements. Dell Boomi significantly accelerates delivery, increases the robustness and lowers cost of implementation of any ERP integration with Fieldmagic. “The combination of CRM Online’s Fieldmagic and our iPaaS solution provides joint customers with a ‘quick and easy’ yet comprehensive way to centralise critical systems and applications,” said Michael Evans, Managing Director Asia-Pacific and Japan, Dell Boomi. “This means organisations can use the best-of-breed technologies they want while also ensuring the wider business is properly aligned. This is particularly important for large and diverse organisations which don’t want to be held hostage by inflexible and rigid environments.” About Fieldmagic Fieldmagic is a leading field services platform that combines the flexibility of CRM with quoting, job management, scheduling, maintenance and asset management to provide a leading end to end solution for field service organisations. Visit http://www.fieldmagic.co for more information. About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organizations of all sizes use the Boomi platform to run smarter, faster, and better. Boomi also helps customers drastically reduce implementation times and offers substantial cost savings over traditional integration, MDM, API management and workflow automation solutions. Visit http://www.boomi.com for more information. © 2017 Boomi Inc. Dell and Dell Boomi are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. Teachers Mutual Bank Integrates Major Digital Transformation Strategy with Dell Boomi 2017-04-11T01:00:00Z teachers-mutual-bank-integrates-major-digital-transformation-strategy-with-dell-boomi Sydney, Australia – Apr 11, 2017 – Dell Boomi™ (Boomi), the number one integration cloud provider, announced that Teachers Mutual Bank (TMB) is using the Boomi integration platform as part of its multi-year, multi-million-dollar digital transformation strategy. With Boomi’s integration platform-as-a-service (iPaaS), TMB has created a flexible, enterprise-wide data environment that links its core customer management system and extensible services layer with its internal processes. This has boosted TMB’s competitiveness against Tier 1 banks by connecting multiple capabilities, and enabled it to quickly and easily capitalise on new technologies, including innovations in fintech. Boomi has also provided TMB the critical capability to connect to the latest third party fintech developments. The Bank has already engaged with Spriggy (a prepaid Visa card for children controlled through a mobile app) and is considering personal financial management applications that will deliver additional secure, customer service capabilities to its members. These powerful automation capabilities within the Boomi platform have resulted in reduced operating costs for the Bank, and cost savings are expected to increase significantly as Boomi is integrates further to the core banking systems and processes, including planned integration of Business Process Management toolsets to streamline all banking operations. The Boomi project is the final piece of TMB’s wider digital strategy through which it overhauled its customer service capabilities. Recognising the need to provide an omni-channel, mobile-first experience, the Bank developed a digital roadmap in 2013; since commencement, the initiative has encompassed multiple deployments supported by significant investment budgets. This included connectivity to manage third party management campaigns, EDW inbound data feeds from cloud based data sources and SMS integration with webforms for new brand opportunities, among other initiatives. As well as allowing TMB to maximise value from existing investment, the Boomi platform supports merger activity and expansion objectives by providing a means to quickly plug new businesses into existing operations. “When we kicked off our long-term digital project, it was clear that mobile platforms were going to be the prominent platform-of-choice for our members’ interactions with the Bank,” said David Chapman, Chief Information Officer at TMB. “In particular, we correctly anticipated that integration best-of-breed apps from third party developers would provide the best platform to deliver omni-channel experiences on customers’ terms.” “Once we modernised our environment through the introduction of these best-of-breed apps, we needed the critical component to tie all that data together on an ongoing basis. We selected Boomi for its powerful cloud-based and user-friendly integration software so that we can ensure that all data is accurate and up-to-date no matter where it is accessed.” “The financial services sector is hotly contested, with banks under pressure to meet increasingly-demanding customer expectations,” said Michael Evans, Managing Director Asia-Pacific and Japan at Dell Boomi. “By leveraging the cloud to connect its customer services platform with leading apps which customers rely on a day-to-day basis, Teachers Mutual Bank can continue to create uniquely tailored and flexible customer experiences.” About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organizations of all sizes use the Boomi platform to run smarter, faster, better. Boomi also helps customers drastically reduce implementation times and offers substantial cost savings over traditional integration, MDM, API management and workflow automation solutions. Visit http://www.boomi.com for more information. © Dell and Dell Boomi are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. Westpac backs Mathspace as one of the Top 20 Australian Businesses of Tomorrow 2017-04-10T03:57:09Z westpac-backs-mathspace-as-one-of-the-top-20-australian-businesses-of-tomorrow Mathspace (mathspace.co), one of the world’s fastest growing maths e-learning businesses, has been selected by Westpac Bank as one of Australia’s Top 20 Businesses of Tomorrow.The Westpac Businesses of Tomorrow program recognises and supports great Australian businesses today, with a clear vision for tomorrow. Mathspace’s track record of delivery, clarity of purpose, and outstanding value to both teachers and students, were listed reasons for the business’ selection. Mathspace CEO and founder, Mohamad Jebara, said it was an honour to be recognised as one of the top businesses in Australia. “We started Mathspace 7 years ago with the mission of improving maths education for all students across the globe. “It’s great to see that Westpac, one of Australia’s largest companies, recognises the importance of improving maths education,” said Mr Jebara. David Lindberg, judge and Chief Executive, Westpac Business Bank, said:  “Mathspace is passionate about improving the numeracy skills of the next generation. Through its interactive digital platform, Mathspace is disrupting the education sector and helping to increase school children’s engagement with mathematics. Mathspace has been selected as a Westpac Business of Tomorrow due to its dynamic, interactive experience which is personalised to individual students. This saves teachers precious time whilst also providing them with unrivalled insights into student capability.” Mathspace was selected by a high profile judging panel including: Alison Deans, Director: Westpac, Cochlear, IAG, kikki K; Prof. Chris Styles, Dean,UNSW Business School; David Lindberg, Chief Executive, Westpac Business Bank; Eric Johnston, Editor, Australian Business Review; Lyn Cobley, Chief Executive, Westpac Institutional Bank; Pip Marlow, former Managing Director, Microsoft; and Simon Cant, Co-Founder and Managing Director of Reinventure Group. Mathspace is used by schools and individual users globally, with more than 100,000 learners logging in every week. The program’s world-first step-by-step adaptive learning technology means that Mathspace can use technology to more closely replicate one-to-one tuition than any other maths program. With seventy-five per cent of the fastest growing occupations now requiring STEM skills, maths will play an important role in every Australian’s ability to succeed in the future. “The future is full of challenges and opportunities that will require us to have a strong understanding of mathematics. I’m excited that Mathspace is playing such an important role in preparing our students for the future,” Mr Jebara said. - ENDS - The Number One Way To Get Google's Attention 2017-04-05T03:41:56Z the-number-one-way-to-get-google-s-attention There are still many businesses that do not have a blog, or some form of editable article format that can be referenced to in their marketing. THIS IS A MISTAKE! A big one. Either they think it’s too hard to come up with articles, or they didn’t plan for blog functionality when they built their website. YOU MUST BE BLOGGING! The benefit of having a blog on your website or funnel is so you can continually add new content to it.  Let’s look at it like this: You have a product or service and are trying to attract new customers. You have a few options to get in front of them.If you have an email list, you can email them and tell them how wonderful your product/service is and give them a link to visit it. Question: How many times are they going to be interested in receiving this before they get bored? You can post or advertise a message about your product/service, maybe using an engaging image and hope that it gets seen, let alone shared. Challenge: It needs to be unique and seriously engaging to get the viewer to click through. OR you can copy the link from your recently written article and post it to a relevant audience – by email, organic social post, or targeted social advertising. Result: They click the article snippet, or ‘read more’ link, and are taken directly to your website. Recently I published an article about the 9 Key Components To Attract New Customers Through Great Content. It received over 900 views on my blog in a few days. That article discussed how you can create great content easily, an area I go into in beneficial detail in my Digital Content Toolbox. However, below I focus on the component of Blogging and why it is such a critical part of your marketing. The following 5 elements of blogging are the ingredients of good blog/article content and as a result can engage your audience organically (without cost). 1 SEO Hopefully you’ve heard the term SEO, or Search Engine Optimization. SEO is the process of getting traffic (your audiences eyeballs) from the “free”, “organic”, “editorial” or “natural” search engine results. In other words, what appears in the search engines (SERP’s : Search Engine Results Page) is ranked based on what those SERPs consider most relevant to their users.  How does this relate to having blog articles on your website? Not so long ago there were many ways to get through the SEO minefield but they have evolved considerably over the last couple of years, and many won’t work anymore. The search engines have brought SEO relevance back to their control, they are calling the shots now and for good reason: They want the most relevant information presented to their searchers. 2 KEYWORDS Years ago, you used to be able to throw keywords anywhere into an article and they would get noticed, but the Search Engines have changed their algorithms so you now have to be more strategic, weaving your keywords into carefully constructed sentences. Otherwise you will be penalised by the search engines.  One thing that is still very relevant in SEO tactics is blogging. If you want to increase your websites’ traffic and visibility you must be blogging on your website. If you’re not – start now. 3 FRESH CONTENT Another change to Google, and other SERP’s, is that “fresh content” matters. New, and fresh, content gives you the opportunity to add new keywords to your website, giving you a new opportunity to be found. And almost more importantly it gives your audience (readers, visitors, users) a reason to re-visit your website. 4 SOCIAL SIGNALS Whenever you create new content on your website/blog, you must share it with your Social Media channels. The benefit here is twofold. Firstly, it gives you a broader reach through your existing audience, and Secondly it has the likelihood of being shared back through the same social media channels as well as cross-pollinating other channels. For example, if I was to share on Facebook, my post may well be shared on Instagram, Twitter or Google+. Google, and the other search engines pick up on these “social signals” and give you a higher “site authority” ranking, potentially pushing you higher up SERP rankings. One social platform you must never ignore posting to is Google+ (Google Plus). Because it’s Google’s own social media channel they are going to take notice of what is posted to it, and rank accordingly. This is a category unto itself, which I cover in detail in my Digital Content Toolbox. 5 QUALITY & QUANTITY Your posts must be relevant to your product or service and most definitely must be relevant to your audience if you want them to take notice. Feel free to include a link or two to some other relevant article or product/service whether it’s yours or someone else’s, as Google does like cross-linking. Just don’t be spammy or you will be penalised. By creating regular relevant content, you will quickly build up a good library of articles that you can refer to, recycle down the track, and re-use from time to time. Posted online content has a relatively short life so it doesn’t hurt to recycle and repost every now and then. That said, if your article is relevant to continued SERP’s it will stay high on the rankings no matter how old it is. WHO AM I? I am Rogan Carroll, a 30+ year marketer and entrepreneur, and I have opened my Digital Content Toolbox to entrepreneurs, startups, small business owners, established content managers and everyone in between. Inside the Toolbox I explain in detail how to create engaging content:- The key elements of designing good content that will engage your audience and existing customers. I have developed content-heavy informational videos giving you all the tools you will need to be able to create engaging visual content for any and all of your marketing channels: website, blogs, videos and social posting. You'll also get access to a Link File with the direct clickable links to the best tools to help you create content: Quality - Engaging - Quick - Free My 30 years of experience have led me to knowing what works and what you don’t have to spend money on. Do you have a pen and paper? Write this down: "Tools that you don’t have to spend money on." Do you want to make your job easier, save time and money and become more productive? Thought so. Watch my introductory video and get access to the Digital Content Toolbox. For more information on attracting new customers visit https://digitalcontenttoolbox.com/your-free-access Geoscape Offers World-First Decision Making Capabilities to Australian Organisations 2017-04-04T22:57:33Z geoscape-offers-world-first-decision-making-capabilities-to-australian-organisations Locate17 – Sydney, Australia – 5th April, 2017: PSMA Australia, a provider of the nation’s location datasets, today officially launched its award-winning innovation in location intelligence, Geoscape. In a world-first, Geoscape enables Australian organisations to make better decisions using location-based insights that were previously too costly or time consuming for most businesses to access. This is the first time location information and data analytics have been combined and made available in this way, on a national level. PSMA also confirmed the much-anticipated Sydney dataset will be released on 5th April, 2017, with the national rollout due for completion by early 2018. To download a sample of Geoscape, visit: www.geoscape.com.au/get-geoscape/ “Geoscape is a breakthrough in location-based intelligence that provides essential infrastructure for Australia’s digital economy, and puts Australia on the world map as a leader in this technology,” said Dan Paull, PSMA’s Chief Executive Officer. “As a business intelligence tool, Geoscape gives organisations the opportunity to improve services and increase revenue through evidence-based decision making. It will be used by governments to improve Australia’s future planning, development and management, including everything from building smarter cities to keeping people safe during fires, floods and other natural disasters. There’s also a vast range of applications in the private sector, with particular interest coming from the telecommunications, insurance and utilities sectors.” DigitalGlobe, Inc. (NYSE: DGI), the global leader in Earth imagery and information about our changing planet, uses a range of geospatial technologies to deliver core components of the Geoscape dataset. By connecting the world's highest quality commercial satellite imagery and an ecosystem of analytics partners on the Geospatial Big Data platform (GBDX), DigitalGlobe is able to automatically and accurately extract many types of features about the built environment at continental scale. "The convergence of high-resolution satellite imagery, cloud computing, and machine learning technologies has created some incredibly exciting opportunities for organisations to analyse man-made and natural environments at country and continent scales more quickly and efficiently than ever before,” said Dr. Walter Scott, DigitalGlobe Founder, CTO, and EVP. “We are proud to partner with PSMA Australia to harness these innovations and create a digital index of Australia’s built environment that will benefit a wide range of industries, including business intelligence, insurance, and telecommunications.” How Geoscape works PSMA has collaborated with DigitalGlobe to create the Geoscape dataset, which uses a combination of satellite imagery, crowdsourcing and machine learning to capture attributes of the built environment and link each building to a geocoded address. Organisations can see and analyse this data to gain new insights and improve the way they plan and operate. The data includes building footprints and heights, roof construction, land cover, tree heights, the presence of solar panel installations and swimming pools, and more. The data can be visualised using mapping platforms and 3D modelling tools. New opportunities for enhanced service delivery As Internet of Things (IoT) ecosystems evolve and smart cities become a reality, Geoscape can underpin them by linking a wide range of information generated about the lifecycle of the built environment. Data from a rich mesh of sensors can be tied to a location, an address, a legal land parcel and an area, ranging from a single building, to a few streets, to a planning zone or a region. Geoscape creates a wide range of opportunities for improved service delivery including in: Risk management (flood modelling, fire risk modelling, wind impact assessment) Geoscape provides information about the size and roof construction of buildings, their proximity to vegetation and other buildings and a model of terrain to support the assessment of risk. Market assessment For businesses providing property related services Geoscape provides information about buildings, solar panel installations, swimming pools, roofing material, surfaces and vegetation. Telecommunications Geoscape supports the rollout of wi-fi and 5G networks by providing a model of the terrain and information on the shape and heights of buildings and tree cover to support blackspot analysis. Natural disaster impact assessment Preliminary post-event assessment of the likely impact of natural disasters on building infrastructure and vegetation. Valuations Provides building sizes, number, roofing information, vegetation location, heights and basic land use for the valuation process. How Pitney Bowes uses Geoscape Pitney Bowes has been a partner of PSMA Australia for over 15 years. Geoscape is the main dataset used by Pitney Bowes to create its GeoVision product. The data captured in Geoscape is taken and combined with Pitney Bowes location intelligence platforms to create unique and leading edge solutions, which are capturing world-wide recognition. For more information, please see a case study www.geoscape.com.au/showcase/. Australia's ground-breaking Geoscape is rolling out, region by region, across Australia. For progress on the national rollout of Geoscape, view the release schedule at www.geoscape.com.au/rollout/. Download your free trial To download a sample of Geoscape to see how it could be used in your organisation, visit www.geoscape.com.au/get-geoscape/ Want to know more? If you’re interested in speaking with PSMA to learn more about Geoscape, you may visit them at Booth 110 and 112 at Locate17 or contact marketing@psma.com.au. For more information: www.geoscape.com.au/ About PSMA Australia PSMA Australia’s goal is to facilitate broad and sustainable access to high-quality location data by offering foundational national spatial information derived from the authoritative data sources of Australia’s federal, state and territory governments and private sector partners. PSMA was formed by the governments of Australia in 1993 to collate, transform and deliver their location data as national datasets. An unlisted company limited by shares, PSMA is owned by all the governments of Australia. As an independent and self-funded business, PSMA is able to collaborate beyond government to drive innovation and provide fundamental infrastructure for a digital world. For more information visit: www.psma.com.au/ About DigitalGlobe DigitalGlobe is a leading provider of commercial high-resolution earth observation and advanced geospatial solutions that help decision makers better understand our changing planet to save lives, resources and time. Sourced from the world's leading constellation, DigitalGlobe’s imagery solutions deliver unmatched coverage and capacity to meet its customers' most demanding mission requirements. Each day customers in defence and intelligence, public safety, civil agencies, map making and analysis, environmental monitoring, oil and gas exploration, infrastructure management and navigation technology, and providers of location-based services depend on DigitalGlobe data, information, technology and expertise to gain actionable insight. For more information visit: www.digitalglobe.com/ Media Contact: Kate Donnelly Spectrum Group psma@spectrumgroup.is +61 2 9469 5700 $1M investment fast-tracks 1Scope education platform 2017-03-31T06:14:52Z 1m-investment-fast-tracks-1scope-education-platform Sydney, 31 March 2017:  A revolutionary new Australian social enterprise, 1Scope, will launch in mid-2017 thanks to an investment of $1M from Aqualand Capital.  1Scope is a world-leading website from which companies, universities and not-for-profits can promote, manage and measure the effectiveness of the training, work experience and skills opportunities they offer for Australian students aged 12-25. 1Scope allows students to secure real-world experience that provides practical work skills by accessing programs, work experience and courses that are relevant to them – and importantly enabling them to develop the broader ‘soft skills’ that are critical, but not often taught to students. The platform, which has been in beta version from October 2016, will use the investment to fast-track its launch to August 2017. 1Scope founder and CEO, Christina Chun, says 1Scope is free for students to access and has the support of numerous leading Australian corporates as well as some of the country’s leading universities, high schools and education providers. “I started 1Scope as I passionately believe students deserve greater access to opportunities outside of higher and tertiary education programs.  My vision for 1Scope is to bridge the gap between the education system and employers and in doing so, create valuable new opportunities for today’s students,” Christina said. “Today’s students are clever and capable and keen to apply for opportunities and training where it’s useful to them. Finding those opportunities and getting from A to B is the hard part for students and is the problem that 1Scope is trying to solve. “Having secured an investment from Aqualand Capital, we’re able to pick up the pace of our 1Scope platform enhancements and our introductions to corporates and not-for-profits.  This gives us the opportunity to see more students matched with more opportunities quickly. “We are pleased that the Aqualand Capital investment allows us to give more Australian secondary and tertiary students an avenue to expand their real-life skills and experience and grow their confidence by matching them with valuable development opportunities.” Jin Lin, Managing Director of Aqualand said: “Aqualand Capital has been established to invest in business to increase its development capability, take advantage of new technologies, increase efficiency and provide shareholders with long term return on investment. “When we saw the potential for 1Scope to make a difference to the adults of tomorrow, together with the enthusiasm and skills of its founder, Christina Chun, we knew this was an initiative that required our support. “In addition to financial investment in the business, Aqualand’s marketing, legal and finance departments have provided practical advice to the 1Scope team and we are providing space in our office for the team to operate for the first 12 months.” -ENDS-   About 1Scope 1Scope is a website from which companies, universities and not-for-profits can promote, manage and measure the training, work experience and skills opportunities they offer for Australian students aged 12-25. 1Scope allows students to secure real-world experience that provides practical work skills by accessing programs, work experience and courses that are relevant to them – and importantly enabling them to develop the broader ‘soft skills’ that are critical, but not often taught to students. 1Scope is free for students to access and has the support of numerous leading Australian corporates as well as some of the country’s leading universities, high schools and education providers. 1Scope was founded by Christina Chun, a 26 year old Australian entrepreneur with a passion for education.  Christina has a background in Psychology and Human Resource Management specialising in working with children with learning disabilities and over five years’ experience in working in the Education industry.  https://1scope.com   About Aqualand Capital As the property development business has grown so have the objectives of the business operations. To further these objectives, Aqualand Capital Investment was established to assist with the diversification of the commercial model by providing capital to invest in opportunities that provide strong financial returns and encourage and assist new businesses during their start-up phase. In addition to investment properties, Aqualand Capital has a comprehensive share portfolio and is working with a number of start-up companies by providing venture capital. As a point of difference, Aqualand also provides access to specialist resources from Aqualand, including marketing, legal and finance, as many start-up companies do not have expertise in these areas.    For any requests including interview opportunities please contact: Louise Caldicott or Tamsyn Alley Porter Novelli Sydney (on behalf of Aqualand) 0435 800 395 (Louise)  / 0478 474 634 (Tamsyn) lcaldicott@porternovelli.com.au / talley@porternovelli.com.au 9 Key Components To Attract New Customers Through Great Content 2017-03-30T23:01:55Z 9-key-components-to-attract-new-customers-through-great-content If you want to reach new customers, have them engage with you, and be welcoming to future contact, it’s pretty clear what you need to do. There is a method to it, and if you take note and follow the experts advice, you will engage your potential audience via content and earn them as a new customer. And it doesn’t have to be hard. Here are 9 key points to creating great digital content for your audience, whether it be through a blog, website, or social media channel, and ensure you engage them. 1. Strong headlines You have about 3 seconds to grab your audience’s attention. Your headline not only has to let them know what your blog/article/post/message is about, it must jump off the screen and draw them in. Ask a question, give them an irrefutable fact, touch their heartstrings and so on… You know what I mean, give them a reason to stop scanning their newsfeed and want to know more about your post. 2. Create original content It’s a given that your audience will welcome some new, original information. That’s why they’re there in the first place, to onboard new knowledge. They are hardly going to come back and visit, or read what you have to say, if there is nothing new on your blog or website or social media sites. It’s not just your customers that will respond favourably to new, fresh, organic content; the search engines know what’s new and what’s rehashed. And if it’s rehashed, you go down in their rankings. This is SEO. 3. Actionable content Don’t just give them information for the sake of information, let them know what they can do with it, how they can put it into practice. How they can better their situation with your information – that’s why they are there. 4. Be able to provide answers Similar to actionable content where the user is looking to do something with your content, your potential audience is looking for answers, so provide them. They don’t call Google, Bing, Explorer and others, Search Engines for nothing. Their users are searching for information, for answers, for knowledge. They are using the search engines to gather information, they’re asking questions. As a product or service you need to know what your audience is looking for, what they are asking for. Then answer their questions. 5. Provide accurate information First up your audience is going to check your information. You’re not the only source out in the world wide web, and the content you put forward can be checked. It better be accurate. You need to present yourself as the expert in your field, their expert in your field. Secondly the Search Engines know what you are saying, they know the claims you are making, and they know whether they are accurate or not. For SEO benefits, what your content is claiming better be accurate and substantiated. 6. Create engaging content Back to the 3 second rule – no, not picking the food up of the floor – but how long you have to catch your audience’s attention, your content needs to be engaging, capture their intrigue and their ‘want’ to know more. You can do this with an eye-catching image and grabbing tagline, or a relevant video, but you can also engage your potential customers with words. An article should engage the reader. Sure, they want information relevant to them, but to grab and hold their attention, maybe you can tell them a story as everyone loves a story.  Be open, be honest and be creative. 7. Use images and video to communicate A picture tells a thousand words; a video tells the whole story. There are so many free image and video resources out there and editing tools to create the right size and right message overlaid on your image. Visual communication, whether its pictures, video, infographics or illustrations will help you to illustrate your message. No matter what your topic is, you need to bring it to life with images. It’s easier to explain your point with an image, rather than more words. 8. Write short and to the point content Your readers’ attention span is short. Online surfers are skimmers and scanners; they’re not looking for the whole story, they’re scanning the article, so keep it short and to the point. 9. Post regularly You may think you’ve put in a good effort by writing a blog post once a month and pushing it out through your marketing channels, but you’re customers, or potential customers, are likely to say, “Oh that’s right, I vaguely remember something from them last month”. The only way to keep in their face, is to keep in their face. SO there you have it; content is very, very important, and important to do it properly.  You need to constantly be pumping original engaging content out through the various marketing and social channels to your prospective audience. BUT THAT'S NOT EASY if you’re not a Content Marketer. Even with these 9 tips you can still struggle to create original visual engaging content to post day after day? (Yes, you should be posting that frequently) New business owners, established content managers, and everyone in between -  IT DOESN'T HAVE TO BE HARD Constantly coming up with original stories, news, images and videos that will engage potential customers is hard, time consuming and can be costly. But there is help from Rogan Carroll’s Digital Content Toolbox. A 30-year marketer and entrepreneur, Carroll opens his Toolbox to explain in detail how to create engaging content - The key elements of designing good content that will engage your audience and existing customers. His two content heavy informational videos give you all the tools you will need to be able to create engaging visual content for any and all of your marketing channels: website, blogs, videos and social posting. You'll also get access to a Link File with the direct clickable links to the best tools to help you create content: Quality - Engaging - Quick - Free Carrolls’ 30 years of experience have led him to knowing what works and what you don’t have to spend money on. Do you have a pen and paper? Write this down: "Tools that you don’t have to spend money on." Do you want to make your job easier, save time and money and become more productive? Thought so. Watch his video and get access to the Digital Content Toolbox. For more information on attracting new customers visit https://digitalcontenttoolbox.com/your-free-access Hello Social founder launches new social media tool Rivuu 2017-03-24T00:29:48Z hello-social-founder-launches-new-social-media-tool-rivuu A new social media content approval and scheduling software, Rivuu, is helping marketers reduce the time spent working on social media by streamlining the workflow for faster turnaround times and some of Australia’s largest agencies and brands are already using it. Rivuu enables marketers to reduce the time spent using social media without compromising results. It has already seen over 1000 users sign up since its launch and boasts a client list that includes the likes of Mazda, Ogilvy, Carlsberg, World Vision, Brut, Leo Burnett and jewellery brand Pandora. Launched in January this year, Rivuu was founded by Max Doyle, who is also managing director of Sydney based social media agency, Hello Social,. The technology was launched after Max and his team of 16 were experiencing the bottleneck that many companies struggle with when it comes to getting social media content approved and scheduled. “We realised at Hello Social there were just too many people and tools involved in the content creation, approval and scheduling process. We thought if we could have the whole process in one tool it would significantly improve productivity. So, we created a platform that brings copywriters, graphic designers, community managers and clients/managers all together, making it possible to approve and schedule content with one click,” says Max. Once content is created and approved, Rivuu ensures users schedule it on Facebook, Twitter and even Instagram at the optimum time for maximum reach and engagement. Rivuu analyses the best time of day and the day of the week to find the optimal time to schedule each post. “We wanted to make the functionality of the user experience as intuitive as possible. All content can be viewed on one calendar and sorted by platform, category and schedule stats. The customisable workflow means users can also adjust their content approval process to fit any team structure, adding as many approval rounds as they need.” Social media is becoming an increasingly important tool for marketers to grow their businesses. A significant 63% of marketers use social media for 6 hours or more a week and 39% for 11 or more weekly, according to Social Media Examiner[1]. “We’ve had overwhelmingly positive feedback from our clients who all say they’ve noticed a considerable reduction in the time it takes get content approved and scheduled.” Rivuu is now looking to expand with Max heading to the US this month to meet with investors. “We’ve been in talks with several VCs who’ve expressed interest and have already received a series A funding offer,” says Max. https://rivuu.com/ [1] https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf Advances in Digital Agriculture to Take Centre Stage at International Symposium on Digital Earth & Locate17 in Sydney 2017-03-22T23:59:02Z advances-in-digital-agriculture-to-take-centre-stage-at-international-symposium-on-digital-earth-locate17-in-sydney Sydney, Australia – 23 March 2017 – Advances in spatial technology that enable digital agriculture, including a next-generation national positioning system and real-time monitoring of soil moisture levels from space, will take centre stage at the International Symposium on Digital Earth & Locate17 in Sydney in April. A new national positioning system accurate to between 2cm and 10cm – as opposed to 5 metres with today’s satellite-based GPS – will boost Australia’s economy by $73 billion or more over the next 20 years, much of it in agriculture, says Dr Peter Woodgate, CEO of the Cooperative Research Centre for Spatial Information (CRCSI). “To adopt techniques like precision agriculture and controlled traffic farming, farmers need to be able to position equipment and sensors with about 5cm accuracy. The conference will showcase space-based augmentation systems – including Australia and New Zealand’s joint initiative – which, subject to testing, are well on the way to achieving that,” said Woodgate. “Leveraging other regional efforts, such as a Japanese satellite-based system recently trialled in Queensland, it will even be possible to remotely control unmanned autonomous vehicles like driverless tractors from space.” Australia’s investments in positioning systems will not only pay off in higher agricultural exports but will create export business opportunities and new jobs in digital agriculture to aid the transition from sectors of the economy impacted by digital disruption. Woodgate and fellow Working Group Co-Chair, Glenn Cockerton, Managing Director of Spatial Vision, will make the first public presentation of the 2026 Spatial Industry Transformation and Growth Agenda at Digital Earth & Locate17, outlining 30 transformative initiatives for Australia. In another highlight of the event, the U.S. National Aeronautics and Space Administration (NASA) will hold a special session to promote capacity building and use of data from its Soil Moisture Active Passive (SMAP) Observatory. SMAP products, which provide frequent global measurements of soil moisture from space at high spatial resolution, are freely available (http://nsidc.org/data/smap), with one of the first validation experiments carried out in Yanco, NSW. According to Phil Tickle, Program and Business Development Manager (Ag, NRM & Climate Change) at CRCSI, NASA’s SMAP data will complement data from a range of sensors used in digital agriculture, including soil moisture probes, weather stations, and animal tracking devices. Tickle is presenting the benefits of an online farm monitoring solution for the grazing industry at Digital Earth & Locate17. Called the NRM Spatial Hub, this provides access to 30 years of 30 metre resolution satellite data and tools for mapping, assessing and monitoring property infrastructure, land resources and ground cover. It is currently being commercialised by the CRCSI in conjunction with Meat & Livestock Australia. Tickle said the conference was an opportunity for farmers and land managers to learn about the spatial technologies transforming their industry, as well as to discuss potential issues, such as the ownership of agricultural big data. “We are seeing enormous development in digital agriculture capabilities and often farmers don’t have control of their own data,” said Tickle. “When you have sensors on farms feeding into data warehouses and generating broader benefits, why shouldn’t the farmer get a cut? And what does a farmer do if they want to change providers and their data is locked up in a proprietary system?” With a program featuring more than 130 international and Australian speakers, Digital Earth & Locate17 provides a unique opportunity to understand digital transformation practices from around the world, and to develop and leverage geospatial data. The two main conference days will be split into eight separate streams with topics including smart cities, virtual globes, intelligent transport, agriculture, engineering/utilities, smart sensors for natural resource management, water & climate, disaster & emergency management, and the geospatial economy. The joint conference will be held 03-06 April 2017 at the new International Conference Centre Sydney. The Digital Earth & Locate17 Conference’s Market Day on Tuesday 4th April opens the exhibition to everyone and is an opportunity for private, government and start-up organisations to come together and explore collaborative and business opportunities. About the International Symposium on Digital Earth The International Symposium on Digital Earth is a flagship event of the International Society for Digital Earth. Founded in Beijing in 2006, ISDE is a non-political, non-governmental and not-for-profit international organisation principally promoting academic exchange, science and technology innovation, education, and international collaboration towards Digital Earth. ISDE also explores Digital Earth as an enabling technology to play key roles in economic and social sustainable development, environmental protection, disaster mitigation, natural resources conservation and improvement of living standards. About Locate17 The Locate Conference (Locate17) is the national conference of the spatial and surveying industries of Australia and New Zealand. The event is an initiative of the Surveying & Spatial Sciences Institute (SSSI), Spatial Industries Business Association (SIBA) and Geospatial Information & Technology Association (GITA). MEDIA RELEASE: Moneytree Completes a JPY 1 Billion Funding Series B Funding Round 2017-03-21T21:30:00Z media-release-moneytree-completes-a-jpy-1-billion-funding-series-b-funding-round-2 MEDIA RELEASE 22 March 2017 Moneytree Completes a JPY 1 Billion Funding Series B Funding Round: SBI Investment and major regional banks join mega bank-affiliated venture  capital firms and a leading UK asset management company as investors Moneytree KK (Shibuya, Tokyo) has completed a Series B funding round that will drive its further expansion in the rapidly developing global fintech industry, including entering the Australian market within the coming months. The development paves the way for unprecedented connectivity across the financial services sector with Moneytree providing tools and services that enable individuals and businesses to aggregate and control all their financial data in a single place.  Moneytree will use the funding to add functionality to its popular personal finance management app, as well as to invest in deepening the capabilities of its Moneytree LINK platform (https://link.moneytree.jp) that connects financial institutions and customers through a permission-based data-sharing platform.  Moneytree CEO Paul Chapman said: “We are accelerating Moneytree’s growth to deliver seamless access to Japan’s financial services. In coming months, we will expand beyond the Japanese market and become a regional player, working for positive change, and cementing a position as the most trusted financial data portability platform.” Funds were raised from SBI Investment Co., Ltd., Fukuoka Technology Partners Co., Ltd., Hiroshima Venture Capital Co., Ltd., Senshu Ikeda Capital Company Ltd., and noted British asset management company Baillie Gifford & Co., as well as reinvestment from Series A round investors Mizuho Capital Co., Ltd., SMBC Venture Capital Co., Ltd., and salesforce.com, inc. The total amount raised exceeds JPY 1 billion. SBI Investment Co., Ltd. led the round.  The participation of British asset management company Baillie Gifford & Co. signals a significant step forward in Moneytree’s plans for overseas expansion.  Moneytree LINK has secured over twenty customer and partner companies since 2015. Japanese ‘mega banks’ Mizuho Bank Ltd and Sumitomo Mitsui Banking Corporation have adopted Moneytree LINK, with leading regional bank Senshu Ikeda also on the platform.  Moneytree LINK powers solutions from ten accounting software providers, making it the number one platform in the Japanese accounting industry. Moneytree will increase headcount across the organisation, including Development, Platform, Sales, Marketing and back office.  Mr. Chapman added: “As the fintech market expands rapidly, Moneytree remains focused on our core values of security, privacy, and transparency. As a platform, we will continue to maintain neutrality with regards to partner type, vertical, and even size.” -ends- About Moneytree Moneytree KK was founded in 2012 in Japan with the mission of bringing consumers, small businesses, and banks closer together. The Moneytree mobile app, introduced in 2013, allows users to automatically manage their bank accounts, credit cards, electronic money, mileage, points, and securities all together in one place on mobile and desktop. The app was awarded Apple’s App Store “Best of” in 2013 and 2014.  In 2015, Moneytree launched Moneytree LINK, a service that connects financial institutions and customers through a permission-based data sharing platform. It is aimed at creating value in the fields of accounting, finance, real estate rent management, automobile maintenance, expense settlements, invoice issuance, and asset management.  That same year, Moneytree received an unprecedented round of simultaneous investment by the venture capital arms of all three Japanese mega banks. Moneytree was also chosen by IBM as its first official Fintech API partner, and selected for MasterCard’s Start Path accelerator program.  Please address media inquiries to: AUSTRALIA Eric Robledo Honner TEL: +61 02 8248 3739 E-mail: eric@honner.com.au     JAPAN Kaori Kitakata Moneytree KK Communications Officer TEL: +81 03-4588-0621  E-mail: press@moneytree.jp URL: https://moneytree.jp MEDIA RELEASE 22 March 2017 Moneytree Completes a JPY 1 Billion Funding Series B Funding Round: SBI Investment and major regional banks join mega bank-affiliated venture  capital firms and a leading UK asset management company as investors Moneytree KK (Shibuya, Tokyo) has completed a Series B funding round that will drive its further expansion in the rapidly developing global fintech industry, including entering the Australian market within the coming months. The development paves the way for unprecedented connectivity across the financial services sector with Moneytree providing tools and services that enable individuals and businesses to aggregate and control all their financial data in a single place.  Moneytree will use the funding to add functionality to its popular personal finance management app, as well as to invest in deepening the capabilities of its Moneytree LINK platform (https://link.moneytree.jp) that connects financial institutions and customers through a permission-based data-sharing platform.  Moneytree CEO Paul Chapman said: “We are accelerating Moneytree’s growth to deliver seamless access to Japan’s financial services. In coming months, we will expand beyond the Japanese market and become a regional player, working for positive change, and cementing a position as the most trusted financial data portability platform.” Funds were raised from SBI Investment Co., Ltd., Fukuoka Technology Partners Co., Ltd., Hiroshima Venture Capital Co., Ltd., Senshu Ikeda Capital Company Ltd., and noted British asset management company Baillie Gifford & Co., as well as reinvestment from Series A round investors Mizuho Capital Co., Ltd., SMBC Venture Capital Co., Ltd., and salesforce.com, inc. The total amount raised exceeds JPY 1 billion. SBI Investment Co., Ltd. led the round.  The participation of British asset management company Baillie Gifford & Co. signals a significant step forward in Moneytree’s plans for overseas expansion.  Moneytree LINK has secured over twenty customer and partner companies since 2015. Japanese ‘mega banks’ Mizuho Bank Ltd and Sumitomo Mitsui Banking Corporation have adopted Moneytree LINK, with leading regional bank Senshu Ikeda also on the platform.  Moneytree LINK powers solutions from ten accounting software providers, making it the number one platform in the Japanese accounting industry. Moneytree will increase headcount across the organisation, including Development, Platform, Sales, Marketing and back office.  Mr. Chapman added: “As the fintech market expands rapidly, Moneytree remains focused on our core values of security, privacy, and transparency. As a platform, we will continue to maintain neutrality with regards to partner type, vertical, and even size.” -ends- About Moneytree Moneytree KK was founded in 2012 in Japan with the mission of bringing consumers, small businesses, and banks closer together. The Moneytree mobile app, introduced in 2013, allows users to automatically manage their bank accounts, credit cards, electronic money, mileage, points, and securities all together in one place on mobile and desktop. The app was awarded Apple’s App Store “Best of” in 2013 and 2014.  In 2015, Moneytree launched Moneytree LINK, a service that connects financial institutions and customers through a permission-based data sharing platform. It is aimed at creating value in the fields of accounting, finance, real estate rent management, automobile maintenance, expense settlements, invoice issuance, and asset management.  That same year, Moneytree received an unprecedented round of simultaneous investment by the venture capital arms of all three Japanese mega banks. Moneytree was also chosen by IBM as its first official Fintech API partner, and selected for MasterCard’s Start Path accelerator program.  Please address media inquiries to: AUSTRALIA Eric Robledo Honner TEL: +61 02 8248 3739 E-mail: eric@honner.com.au     JAPAN Kaori Kitakata Moneytree KK Communications Officer TEL: +81 03-4588-0621  E-mail: press@moneytree.jp URL: https://moneytree.jp   New jobs website for Australian contact centres 2017-03-19T22:21:43Z new-jobs-website-for-australian-contact-centres Melbourne Australia 20 March 2017. A new jobs website has been launched specifically for the Australian contact centre industry. ItsMyCall has been purpose-built to provide a real alternative to those seeking a job in the Australian contact centre industry. Managing Director, Justin Tippett says that “for too long recruiting contact centre staff has been a difficult process with the current options not understanding the diverse nature of roles available within the Australian contact centre industry. Previously seen as a transient job, contact centres now offer a fulfilling career that provides international opportunities and a direct path to executive level positions”. To illustrate the point ItsMyCall has over 50 different job types reflecting the diverse nature of skills that make up the modern Australian contact centre with everything from working on Social Media queues, Training, Quality & Compliance, Workforce Optimisation and more. Partnering with Australia’s official contact centre industry body, Auscontact Association and Contact Centre Central, a website followed by thousands of contact centre professionals in Australia with the latest news, articles and support resources, ItsMyCall is able to launch directly into a ready-made audience of thousands of contact centre professionals already engaged with the industry. Fiona Keough, CEO of Auscontact Association added ‘we are really excited about partnering with ItsMyCall. Contact Centres are becoming increasingly complex and by showcasing the diverse nature of the roles available across the country, and providing access all in one location, delivering a laser like insight into the depth and breadth of career opportunities available within our industry today’. Tippett adds that “ItsMyCall has been developed by people actively involved in supporting and promoting the Australian contact centre community. We are extremely proud of the opportunities our industry provides people from all walks of life and through ItsMyCall we look forward to continuing to promoting the diverse career options within the Australian contact centre community.   Dell Boomi Acquires ManyWho 2017-03-17T01:29:32Z dell-boomi-acquires-manywho ROUND ROCK, Texas, Mar. 16, 2017 – Dell Boomi™ (Boomi) announced it has completed a transaction to acquire ManyWho™, a unified cloud and low-code development platform. ManyWho simplifies workflow automation and allows businesses and developers to turn business processes into rich software applications to connect employees, customers and core systems. Workflow automation is a critical need for modern businesses and organizations pursuing digital transformation and IT modernization. Adding the ManyWho low-code capabilities to Boomi’s market-leading integration platform accelerates the company’s ability to deliver workflow automation to customers on a unified platform, something no other company can match. The acquisition unlocks the ability for businesses to maximize best-of-breed cloud applications, driving efficiency, increasing time to value and building a competitive advantage. With the addition of ManyWho, the Boomi platform provides customers with the enabling technology to address the challenges of Hybrid IT. Now, the platform allows businesses to connect, manage data changes, ensure data quality and re-establish efficient business processes across your IT landscape. Boomi is the world’s leading cloud integration platform. ManyWho is rethinking the way businesses manage workflow automation. Together, the Boomi platform offers the only solution where customers can move, manage, govern and automate data and processes in a unified way. “Both Boomi and ManyWho were born in the cloud and are cloud native. Without an on-premises legacy to manage, Boomi provides instant access to services with no installation, effortless and automatic software upgrades and crowd-sourced ease-of-use to achieve short time-to-value,” said Chris McNabb, CEO of Boomi. “Boomi plus ManyWho brings world class integration together with leading cloud workflow automation. This combination provides our customers with a connected workflow which is key to an efficient and differentiated business.” “Boomi is a perfect fit for ManyWho. Both companies are committed to delivering innovative ways to help companies move fast, be nimble and collaborate at scale,” said Steve Wood, co-founder of ManyWho. “Joining Boomi allows ManyWho to scale quickly, offering businesses the end-to-end integration solution they need to drive Digital Transformation.’’ ManyWho was founded in 2013 and is headquartered in San Francisco, California. Boomi plans to keep ManyWho’s employees and existing operations, and will continue to invest in additional engineering, channel, marketing, professional services, support and sales capability to grow this business. To learn more about how these new Boomi workflow features can help your business or see a demonstration, please visit: www.boomi.com/workflow. About ManyWho ManyWho is an agile, enterprise-level, cloud-based, application development platform. Agility doesn’t have to mean compromise however – ManyWho builds social, mobile (including offline) and real-time applications that can run on any desktop or mobile device, operating system or platform. Headquartered in San Francisco and with a presence in Exeter, UK, ManyWho is revolutionizing the world of business process effectiveness by helping corporations get the best out of their existing applications and investments. About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organizations of all sizes use the Boomi platform to run smarter, faster, better. Boomi also helps customers drastically reduce implementation times and offers substantial cost savings over traditional integration, MDM and API management solutions. Visit http://www.boomi.com for more information. © Dell and Dell Boomi are trademarks of Dell Inc. ManyWho is a trademark of Boomi Inc., a Dell subsidiary. Dell disclaims any proprietary interest in the marks and names of others. # # # Sydney surfer startup founder is behind the world-hit contactless payment sunglasses 2017-03-16T11:34:39Z sydney-surfer-startup-founder-is-behind-the-world-hit-contactless-payment-sunglasses An Australian startup has been revealed as the key technology partner of new contactless payment sunglasses which have led to a world sensation after being unveiled at the iconic South by Southwest (SXSW) Festival. Global payments giant Visa unveiled the WaveShades sunglasses to an international audience at the festival in Austin, Texas. The unveiling has attracted television and online media attention across the globe. The fascinating and little-known back story however is that FinTech Australia member Inamo came up with the sunglasses payment concept and provided the near field communication (NFC) chip which is powering the WaveShades. Inamo founder Peter Colbert, a former agent for international surfing stars and still a keen surfer, thought of the contactless payment sunglasses after surfing with friends at Manly beach last year, near his home on Sydney’s northern beaches. “It was my turn to pay for a round of coffees with friends and I realised I didn’t have any wallet or cash to pay,” Mr Colbert said. “I had a light bulb moment and thought ‘wouldn't it be great if I could go surfing, even go for a run or bike ride and not have to carry my wallet or mobile phone’.” “Given that Australia is world-renowned for its beaches and surfing culture, it only makes sense that we are the leaders when it comes to inventing wearable, waterproof technology that does away with cash, cards and wallets.” Mr Colbert then developed the Inamo Curl, a waterproof payment wearable that can be attached to watch and fitness bands and is compatible with any Visa PayWave terminals. The chip used in the Inamo Curl is the same chip embedded in the arm of the WaveShades sunglasses unveiled at SXSW. "I'm really proud as an Aussie startup that Visa chose our payment platform to promote their WaveShades sunglasses at such a prestigious event like SXSW,” Mr Colbert said. “I wish I could have been there but we are collaborating with Visa to promote the WaveShades at the WSL Quiksilver Pro on the Gold Coast this weekend. “Using Inamo's technology in sunglasses is a logical extension of our mission to move people's wallets to a variety of wearables that suit their lifestyle.” FinTech Australia CEO Danielle Szetho welcomed Inamo being profiled on the global stage and said it reinforced Australia’s credentials as a world leader in contactless payments. “Inamo’s rapid growth comes on the back of the fact that Australia has the strongest market penetration of contactless payments in the world,” she said. “Australians are world-renowned early adopters of new technology and that helps make the Australian market such an exciting test and development location for new fintech products.” Earlier this year, hundreds of people attending music festivals across five Australian cities trialled the WaveShades sunglasses, as part of another collaboration with Visa. Visa’s media statement on this is available here. Inamo was a founding resident of the Stone & Chalk fintech startup incubator based in Sydney, Australia. Stone & Chalk is Australia’s only dedicated fintech incubator. Watch a Stone & Chalk video about Peter Colbert talking about how he started Inamo here. About FinTech Australia FinTech Australia is a national association for the Australian FinTech Startup community. Our vision is to make Australia the leading market for FinTech Innovation and Investment by working with both sides of Government, Industry and the Australian FinTech community to create a supportive environment and partner ecosystem in Australia and abroad. Media Contact Peter Colbert Founder & CEO INAMO Level 2, 50 Bridge Street, Sydney NSW 2000 Suite 203, 360 Forest Avenue, Palo Alto CA 94301 (0418) 481 133 Email: peter@inamo.com Danielle Szetho Chief Executive Officer FinTech Australia Ph. 0414075423 Email: danielle@fintechaustralia.org.au Mark Skelsey Head of PR and Communications FinTech Australia Ph. 0403197523 Email: mark@fintechaustralia.org.au Spatial Startup Companies to Share the Latest Innovations at the International Symposium on Digital Earth & Locate17 2017-03-14T01:00:19Z spatial-startup-companies-to-share-the-latest-innovations-at-the-international-symposium-on-digital-earth-locate17 Sydney, Australia – 14 March 2017 – Virtual reality, drones and multi-Global Navigation Satellite Systems are among the innovations to be showcased in the Startup Hub at the International Symposium on Digital Earth & Locate17, taking place from 3-6 April 2017 at the new International Conference Centre Sydney. The Startup Hub is designed to bring innovators and providers of the latest spatial technologies to the attention of scientists, surveyors, businesses and government. It will be located in the exhibition hall throughout the conference, including the free Market Day on Tuesday 4th April. All exhibition visitors are invited to try out the new technologies and the new opportunities they provide. Virtual reality to reimagine the world Forum8 is demonstrating its custom 3D visualisation and virtual reality (VR) software. Complete with an Oculus VR headset, the demonstration will showcase the future of 3D experiences. Forum8’s VR-Design Studio is specifically focused on 3D VR/visualisation of urban spaces, roads and traffic, and rail. It provides a full environment for visualising a concept, including Australian terrain (DEM) and road design-type tools, vehicles and traffic settings. It is also possible to import data from a range of sources, including point cloud, road design tools and traffic simulations. The software is also used with driving simulators in engineering studies and human factors research. Rapid-fire spatial data capture Spatial Technologies Pty Ltd will showcase ground breaking technologies that are the results of research and development completed in 2016. This includes new and existing technologies like 3D laser scanning, unmanned aerial vehicle (UAV) point clouds and light sensors. A number of projects utilising a combination of these will be showcased, including rapid tree inspections, street light management and asset management. Multi-satellite solutions SURVEY SOLUTIONS will use the Startup Hub for its Australian launch following successful sales of its SOUTH GNSS multi-Global Navigation Satellite Systems receiver in New Zealand. The receiver uses the latest GNSS boards to receive the full constellation of satellites available, weighs less than 1kg and is affordably priced compared with competing products. Giving meaning to spatial data Professional spatial problem solvers, Anditi, will also be on hand to show how spatial analytics can solve everything from energy sources to safety. The company is showcasing its next generation platform for high-precision spatial analytics and its application in a range of industries such as solar, property, roads and infrastructure, mining, and environment. It has been designed and built in Australia to revolutionise the management, processing and visualisation of spatial big data such as high-resolution LiDAR. Anditi will also be highlighting use cases across natural and built environments where its application is benefiting clients with lower costs and higher quality outcomes. The Startup Hub will be held in the exhibition halls of the Digital Earth & Locate17 Conference from 3-6 April 2017 at the new International Conference Centre Sydney. With a program featuring more than 130 international and Australian speakers, the event provides a unique opportunity to understand digital transformation practices from around the world, and to develop and leverage geospatial data. The two main conference days will be split into eight separate streams with topics including smart cities, virtual globes, intelligent transport, agriculture, engineering/utilities, smart sensors for natural resource management, water & climate, disaster & emergency management, and the geospatial economy. About the International Symposium on Digital Earth The International Symposium on Digital Earth is a flagship event of the International Society for Digital Earth. Founded in Beijing in 2006, ISDE is a non-political, non-governmental and not-for-profit international organisation principally promoting academic exchange, science and technology innovation, education, and international collaboration towards Digital Earth. ISDE also explores Digital Earth as an enabling technology to play key roles in economic and social sustainable development, environmental protection, disaster mitigation, natural resources conservation and improvement of living standards. About Locate17 The Locate Conference (Locate17) is the national conference of the spatial and surveying industries of Australia and New Zealand. The event is an initiative of the Surveying & Spatial Sciences Institute (SSSI), Spatial Industries Business Association (SIBA) and Geospatial Information & Technology Association (GITA).