The PRWIRE Press Releases http:// 2017-03-28T23:48:05Z AMP Capital Bring The Face of Fashion to the East and West 2017-03-28T23:48:05Z amp-capital-bring-the-face-of-fashion-to-the-east-and-west Wednesday, 29 March 2017 - AMP Capital Shopping Centres (AMPCSC) is pleased to announce the launch of The Face of Fashion Magazine which will be available to shoppers in Queensland and Western Australia from this week. The bi-annual magazine, which will launch exclusively in AMPCSC’s Garden City and Karrinyup Shopping Centres in Perth and Pacific Fair Shopping Centre on the Gold Coast, will see an initial print run of 260,000 across all three centres. Led by editor-in-chief of 10 Magazine and 10 Men, Alison Veness, The Face of Fashion will celebrate Australian and international fashion, beauty and lifestyle. “I’m thrilled to be working with AMP Capital to produce The Face of Fashion, and supporting Australian designers and retailers,” said Veness. “Both cities are unique in their approach to fashion and lifestyle. This will be celebrated with curated content tailored to reflect both markets.” AMP Capital has recently unveiled its latest redevelopment plans for both Garden City and Karrinyup Shopping Centres, which will see the centres transform into leading edge, world-class retail, leisure, entertainment and fashion destinations. Meanwhile, Pacific Fair has continued to welcome leading local and global brands to its stable of retailers, cementing its title as Queensland’s leading fashion destination. Belinda Daly, Head of Shopping Centres Marketing has said, “At AMP Capital, we’ve always been a supporter of established and up-and-coming brands through our shopping centres across the country. By launching The Face of Fashion in Garden City, Karrinyup and Pacific Fair, we’re excited to give these brands and centres a voice, and showcase just how much talent and creativity is found within our coastal cities.” The first issue of The Face of Fashion will focus on the AW17 season, including a ten page spread shot by internationally renowned fashion photographer Simon Lekias, who has previously worked with Harpers Bazaar, Marie Claire and InStyle. The shoot was styled by leading stylist Mark Vasallo who is known for his work with leading Australian brands Scanlan Theodore, Bassike and Camilla. The Face of Fashion magazine can be found in-centre or online through: http://ampcapitalretail.com.au. The first Autumn/Winter issue is available now, while the second issue for Spring/Summer will launch in September 2017. ENDS Media enquiries Niki Aquino, Consultant Hausmann Communications 02 8353 5723 / 0435 098 085 niki.aquino@hausmann.com.au Booking enquiries Phebe Chan, National Business Development Manager AMP Capital Shopping Centres 02 9257 9526 phebe.chan@ampcapital.com About AMP Capital Shopping Centres: Established in 1971, AMP Capital Shopping Centres has a portfolio of 27 centres throughout Australia and New Zealand, which generates over $A7.9 billion in annual sales and attracts more than 158 million visitations annually. AMP Capital Shopping Centres employs a team of 300 professionals and has around 3,500 retailers. Its expertise includes property and asset management, property development, leasing, marketing, research, placemaking and retail design. AMPCSC’s purpose is to create inspiring shopping centre experiences for all its stakeholders and to be a world-class property and development team, delivering significant value to its clients. *As at 30 June 2016. Includes internally and externally managed centres Wrap Your New Arrival in Beautiful Bedding from Izzz 2016-08-24T01:15:16Z wrap-your-new-arrival-in-beautiful-bedding-from-izzz Preparing for a new baby can be a stressful, tiring process. You want to ensure everything is perfect and in place for that big day. And thanks to Izzz, one Australia’s top baby bedding online retailers, things have never been easier. Izzz makes is possible to find all of the leading baby nursery bedding providers in one convenient place. From modern baby bedding to designer options, there is a bedding set for everyone. Best of all, they are available at discounted prices! In fact, if you find a lower price for any of the designer baby bedding, unisex baby bedding, neutral baby bedding, modern baby bedding, or other items being sold by Izzz, we will beat that price and slash it by another 3 percent.   Izzz stocks hundreds of the highest-quality baby bedding sets, far outnumbering what you would find walking into any story in Australia. And these items feature some of the most luxurious fabrics that are perfect for your little one. Each baby nursery set that is sold by Izzz undergoes rigorous quality control testing to ensure customer satisfaction. Whether it is unisex, neutral or designed for your baby boy or girl, you can rest assured that these baby bedding sets have been tested time and time again. What happens if you can’t decide on the baby cot bedding sets, or the modern bedding? No, problem, because Izzz provides customers with live support representatives who can answer your questions and point you in the right direction. Plus, each of the baby bedding sets comes with a 365-day money-back guarantee. Start browsing the collection at www.izzz.com.au and see for yourself how fantastic these products really are! About Izzz The word Izzz basically means glorious or high standard and that’s exactly what we mean. Our intention is to indulge you in luxury at a convenient expense. Our online store offers the best range in town,all from authentic brands, and a 100% money back guarantee. We’ll take care of you right from start to the completion of the order. Time Travelling With NZL Store 2016-03-21T03:07:31Z time-travelling-with-nzl-store The exploits of Dr Who and his tardis are so last century. We’re all time travellers when you journey to New Zealand. Our location on the edge of the GMT dateline means we’re ahead in time from all other countries and to get here you’ve actually travelled through time. You’re now five hours ahead of Perth, Australia, 13 hours ahead of London, England, and 19 hours ahead of Chicago, USA.   Thousands of people do small stints of time travel everyday as they journey from place to place around the globe. But when you travel to New Zealand you really go the distance, in fact so forward in time for many that you actually arrive in tomorrow. News and events from home will be happening yesterday, weird aye? Celebrate this miraculous (pretty easy) feat with a 100% cotton time traveller tee from East 180. (NZL Store). For more information please visit the website at http://www.nzlstore.com  .     NZL Store Says ‘Celebrate Your Bravery In 2016’ 2016-02-21T22:42:00Z nzl-store-says-celebrate-your-bravery-in-2016 The NZL store is about New Zealand and mythology; allegories of the land in a new light. It’s all about distances, taking the risk, a calling. People who journey to New Zealand travel forward through time, to the end of the earth, where the new day starts. They are now in their future, on the edge of tomorrow – it starts again here, first. The NZL store celebrates the bravery, innovation and determination of ‘the traveller’, and this combined with our country’s ethos of uncompromising freedom and individuality, underpins all that they do. The NZL store is about product of time, place and imagination, and they’re about providing a connection between the journey and a personality: an item that comes to life because you wear it, or display it, with context; from a backdrop of exploration, courage and change. A recently posted blog on the NZL Store website at http://www.nzlstore.com titled “Celebrate your bravery anyway with a quality 100% cotton East 180 tee from NZL store”, said. “A definition of bravery and the saying to follow in the footsteps of giants. The sea journey to New Zealand from Europe in the mid-19th century and one of the longest journeys of migration in human history. •    100 days in a wooden boat propelled by canvas sheets tied up with rope •    covering a distance of 20,000 km (12,500 miles) over oceans and seas •     encountering anything from sub-arctic storms with waves of over 5m (16 ft.), to being becalmed in the doldrums for weeks; to 15m (49 ft.) whales and icebergs. •    sharing a tiny space of only 1.8m headroom with 200 others; as well as livestock, rats and cockroaches. •    never washing, apart from the occasional flooding by sea water as waves break over the bow •     eating only salted and preserved meat, ship’s biscuits of flour, oatmeal and dried potatoes washed down with a little stale water. It makes the 24 hour travelling time to NZ now a dream but celebrate your bravery anyway with a quality 100% cotton East 180 tee from NZL store.” NZL Store Philosophy Reflected In Their Products 2016-02-21T21:40:21Z nzl-store-philosophy-reflected-in-their-products NZL store is all about interpreting New Zealand in a new light; cinematic prints, candid snapshots, statement t-shirts and accessories; so that others visiting our land can take away a souvenir of something unique that in some way defines their stay. It is also about New Zealand and mythology; allegories of our land in a new light – it’s all about distances, taking the risk, a calling. To come here people travel forward through time, to the end of the earth, where the new day starts. NZL store is about an ethos of uncompromising freedom and individuality, uncovered in unexpected ways, offering a unique range of printed products and artisan gifts for travellers and locals looking for something new and surprising. The NZL store also offers exceptional great gift ideas for homesick Kiwis overseas. The Oxford English dictionary describes an Outlier as a person or thing detached or separated from the main body or system. From this point of view New Zealand could be described as an outlier. 4,000 km east of Australia and about 9000 km west of Chile, New Zealand sits all alone out in the middle of the southern Pacific. As a result of this isolation New Zealanders have developed some interesting traits. Described as having a number eight wire culture, early New Zealanders had to fix machines, clothes, furniture etc. way beyond their useful lives, often using things they could find in their local environment. Number eight wire was plentiful in the farming community and so became the symbol of this self-sufficient attitude. An example of the way NZL’s philosophy reflects their products is their Outlier Tee which replicates this interesting relationship between isolation and the rise of the number eight wire culture. The three dimensional line design looks formed from wire, but also hints at the idea of design drawings. Any new project needs to start with a plan and New Zealand as a new country is still in its formative years revealing a brand new country and culture forming all in physical isolation in the middle of the Pacific. For further information on NZL Store’s products and services, please visit the website at http://nzlstore.com . Onceit Continue To Access The Best International Designers 2016-02-17T04:31:22Z onceit-continue-to-access-the-best-international-designers Onceit was launched in May 2010 with a staff of one and a dream to become a leading destination for online designer sales. Five years down the track, Onceit has become a one-stop destination for luxury fashion and accessories within both New Zealand and Australia. However, the best news is they deliver all this at insider prices. With now over 250,000 loyal members they feature over 40 different designer sales a week with major brands in fashion, footwear, accessories, home-decor and more. Onceit have continued their goal to get the best designers internationally and locally and at the best prices, and this month Onceit features brands including Zara, Ksubi, Ecoya, Stolen Girlfriends Club Eyewear, House of Holland, Bendon Lingerie, Ben Sherman, I Love Ugly, Huffer, Smashbox and much more. Onceit now run sales on Saturday, so they have more brands and products live on the site to purchase from on the weekend. Currently they provide same day dispatch on around 15 selected sales a week, meaning that they ship to customers on the same day they receive the order and then, in many cases achieving same or next day delivery. Onceit consistently runs promotions and giveaways via Instagram and last month’s giveaways included Sass & Bide, Kate Spade, $500 Onceit credit, Ecoya and Kate of Arcadia.  For further information on Onceit please visit the website at http://www.onceit.co.nz . EZYVISION Recommend Wearing Goggles When Using Contact Lenses 2016-02-09T21:45:30Z ezyvision-recommend-wearing-goggles-when-using-contact-lenses With so many people now taking advantage of the benefits of wearing contact lenses, EZYVISION, New Zealand’s premier online contact lens supplier, advise that swimming with contact lenses should be avoided whenever possible to help prevent bacterial contamination of the eyes. As they explain, swimming with contacts can result in eye infections, irritation and potentially sight-threatening conditions such as a corneal ulcer and they recommend that contact lenses should not be exposed to any kind of water, including tap water and water in swimming pools, oceans, lakes, hot tubs and showers. Swimming with contacts can irritate and even damage the eyes, so EZYVISION advise that wearing swim goggles is a safer way to see clearly both above the surface and underwater. If water gets in the eyes when swimming, lenses should be removed, cleaned and disinfected as soon as possible to reduce the risk of eye irritation and infection. The team at EZYVISION also advise that rigid gas permeable (GP) contact lenses should never be worn while swimming, as they are more likely to dislodge from your eye. While soft contact lenses are more likely to remain on your eye when swimming, they are porous and can absorb chemicals and bacteria, increasing the risk of eye irritation and infection. Also, fresh water and water in swimming pools can cause soft lenses to tighten on your eyes, causing significant discomfort. For those who do decide to swim with contact lenses, daily disposable lenses are the safest option. They are meant to be worn and thrown away after a single use, eliminating the need to clean and disinfect them. As the EZYVISION team say, to be safe, it's a good idea to discard daily disposable lenses immediately after swimming, rinse your eyes with rewetting drops or artificial tears approved for use with contact lenses, and then replace the lenses with a fresh pair of daily disposables. For those using daily disposables for occasional wear, they offer good value for money when comparing the cost of contact lenses. EZYVISION recommend that when not in use, storing the lens in the right way can prolong the life and usability and for people who wear contacts daily, they need to clean them every night (unless using daily disposable lenses). Lenses can be cleaned a fresh cleaning solution, which should also be used in the lens case when storing the lenses. Following these tips will help extend the life of contact lenses and keep them clean and unscratched. However, it is crucial to change the contact lens case every six to eight months to avoid any infections. To order your contact lens and for more information on EZYVISION, please visit the website at http://www.ezyvision.co.nz  .     Sydney 2016 Home & Giving Fair, the only industry led gift and homewares trade event in Australia 2016-02-03T02:35:43Z sydney-2016-home-amp-giving-fair-the-only-industry-led-gift-and-homewares-trade-event-in-australia Organised by the Australian Gift & Homewares Association (AGHA), Home & Giving Fair is the only gift trade event in Australia, run by the industry, for the industry. This not to be missed trade exhibition for retail buyers, store owners and managers, interior designers, stylists, event planners and more is expected to attract thousands of qualified and excited buyers. Taking place over four days in February, retail buyers can expect over 350 quality AGHA Wholesaler Members exhibiting thousands of new and much loved brands across the eight Home & Giving core product categories; Gift, Home, Fashion, Jewellery, Kids, Kitchen, Outdoor and Stationery.  “As the only industry led gift and home trade event in Australia, retail buyers can expect the best buying environment possible to source new season ranges,” said Wayne Castle, CEO of AGHA. Home & Giving Fair is once again featuring the exclusive Design Life Sydney. Under the beautiful architecture of The Dome, buyers can source quality and contemporary best-selling product.  For the 2nd year running Home & Giving Fair hosts the Fair Trade Zone in collaboration with the Fair Trade Association (FTA) of Australia and New Zealand. Here, retail buyers will discover likeminded companies offering handmade and artisan items from around the world. This year, over 13 industry professionals will be presenting one-hour sessions in the Retail Seminar Series, including Stylist Megan Morton, popular blogger Jen Bishop from Interiors Addict, Di Swinbourn of COLOURDOT and the Sydney Design School and Marketing Funnel Specialist Grace Lever. The Retail Seminar Series offers free, educational seminars to support growth in the retail industry. Offering a wide range of topics including PR, e-commerce, business growth funding, visual merchandising, trends, marketing, styling, customer service and more, the sessions aim to give small-to-medium businesses the information they need to grow, and to develop skills they can apply to their businesses. Home & Giving Fair will run from 20-23 February 2016 at Sydney Showground, Sydney Olympic Park. As Home & Giving Fair is a trade only event, all buyers are required to register using business and personal identification at homeandgiving.com –END- Both print ready high res images and low res digital images can be downloaded here.   MEDIA ENQUIRIES Paris Dennett- Marketing Manager 02 9763 3225                                                                                                                       paris@agha.com.au                                                                                                                              ABOUT AUSTRALIAN Gift & Homewares ASSOCIATION (AGHA) Australian Gift & Homewares Association (AGHA) is the leading industry body representing the gift and homewares industry in Australia with origins dating back to 1977. Based in Homebush, Sydney, the not-for-profit organisation is dedicated to serving its membership of Wholesalers and Retailers through the provision of discounted industry services, commercial and political lobbying as well as two annual Home & Giving Fairs. Further information agha.com.au. Two For One Glasses At Ezyglasses.co.nz 2016-01-27T21:44:00Z two-for-one-glasses-at-ezyglasses-co-nz What a great way to start the New Year – buy one – get one free from EzyGlasses! By going to the website at http://www.ezyglasses.co.nz people can select a pair of glasses from their $49.95 range, or higher price range, and will receive a free pair of $19.95 glasses at the same time – an unheard of deal. If they don’t like any of the $19.95 glasses, they can choose a higher priced pair and the discount will still apply. Shoppers can then proceed to the check out and enter the code FREEGLASSES in the promotional code box that is on the checkout page. This will apply the discount to give them the second pair of glasses free. Prospective shoppers are welcome to order different prescriptions for each pair of glasses, so they can actually order along with a friend if they don’t want the second pair for themselves. Also, they are asked to note that if they order progressive or bifocal lenses, there will still be the extra cost for the lenses to pay; however the actual glasses valued at $19.95 will still be free. EzyGlasses is a 100% New Zealand owned and located supplier of glasses and other eye care products and, as New Zealand’s leading supplier of prescription glasses, EzyGlasses offers a fantastic range of quality eyewear. They make buying cheap glasses online easy, cost effective - and fun. They also offer a 365 Days 100% Satisfaction Guarantee which means people can purchase their glasses and then have 365 days to decide whether they like them or not. If they decide (for any reason whatsoever) that they don't, they can return them for a full refund.  Reasons could include: not fitting properly, wrong colour, wrong lenses, faulty/inferior product. EzyGlasses are so confident in their products that all the risk is on them.  EzyGlasses glasses are of the same quality optics as those from a physical optical retail store and they offer a complete range of eyeglasses including progressives and bifocals, and all online glasses can have a tint added to become prescription sunglasses. Ezyglasses are a genuine New Zealand supplier, passionately committed to making vision care more accessible, easier and cheaper for all Kiwis. For more information please visit the website at http://www.ezyglasses.co.nz .   Lots Of New Innovations At Onceit.co.nz 2016-01-21T04:08:13Z lots-of-new-innovations-at-onceit-co-nz There is so much going on at Onceit.co.nz that it is hard to know where to start! As a traditionally totally online store, Onceit have recently opened up their first Onceit Pop Up Store, the first time they have crossed over into physical retail and this month are featuring in-store exclusives with up to 80% off, including Maurie & Eve, One Teaspoon and Sol Sana. Another treat in store for this month is available through Onceit’s innovative iPhone app, which they have recently developed for the convenience of their online shoppers. They have begun to release ‘app exclusive’ sales, including an $11 jewellery lucky dip, with RRPs ranging from $19.95 - $649, and an under $10 sale with up to 90% off Ray Bans, Wrangler and more. Continuing with their stated goal to persistently provide New Zealand’s best designer sales at the best price, this month Onceit have featured brands including I Love Ugly, Kathryn Wilson, Huffer, Stolen Girlfriends Club, Ecoya, Citta, Smashbox and more. Similarly, with their loyal customers in mind, the team at Onceit have introduced, for the first time, sales starting on Saturday for the months of December and January, and they are also currently working with their courier provider to provide same day dispatch on selected sales. What this means is that they can now ship faster than ever before, shipping to customers on the same day that they have made their order with Onceit. Finally, for the month of December Onceit are running at least one promotion/giveaway a week through their Instagram account, including Ecoya candles, I Love Ugly apparel and Smashbox Cosmetic packs. For more information and to discover more about their fabulous products and services, please visit the website at http://www.onceit.co.nz . New 2016 TV Show Series With Ricki-Lee Offers ‘Adventurous’ Brand Opportunities 2015-10-15T05:35:55Z new-2016-tv-show-series-with-ricki-lee-offers-adventurous-brand-opportunities One of Channel 7’s most exciting and inspiring new shows for 2016, Life Changing Adventures (LCA), has exciting sponsorship opportunities for complementary brands. The show features ARIA-nominated singer/songwriter and TV personality Ricki-Lee plus a multi-generational team of 10 people from different walks of life, taking part in challenges with the potential to transform their lives and those of others. Each Life Changing Adventure brings together an Australian charity and a state team. After months of raising funds and awareness for their charity, the team is challenged to take on a mystery adventure in an amazing location, such as New Zealand or South Africa, in order to secure a generous donation for their cause. The adventures are designed to showcase the beauty and drama of the natural environment and are as inspiring as they are daunting. For example, challenges could range from diving with sharks to extreme bungee jumping and every team member must complete the challenge for the charity to receive the donation. The first four episodes of the show are in production and will be broadcast on Channel 7 next March. Now the producers of Life Changing Adventures are offering up episode destination partner and a range of sponsor opportunities, which incorporate a donation to charity. Hungry potential partners can explore the series sponsor or single episode options. In addition, individual challenges can be linked to brands and those that like the team work touch can adopt a team and really get behind them and their missions. Lisa Browne, Executive Producer of Life Changing Adventures TV, says: ‘Life Changing Adventures will be a must-watch show on Australia’s most watched TV network – Channel 7. The show is exciting, inspiring and full of surprises. Even better, it’s TV with a conscience and will help raise significant amounts of money for really worthwhile causes. Our sponsors and their brands will be part of a TV show that makes a difference, with a variety of branding and messaging opportunities that can stand alone or be developed by sponsors to deliver even greater value. People all over Australia will be watching and talking about Life Changing Adventures and this is a great opportunity to be part of it.’ www.LifeChangingAdventures.TV   www.twitter.com/LCAdventureTV  www.facebook.com/LifeChangingAdventures  One Of The Cheapest Harbourside Sleeps In Sydney - Cockatoo Island 2015-10-13T00:51:24Z one-of-the-cheapest-harbourside-sleeps-in-sydney-cockatoo-island ·        Magnificent harbour-view camping on Cockatoo Island starts from just $45 a night. ·        Sydney’s #1 budget-friendly overnight destination to take in the picturesque Sydney Harbour. ·        Cockatoo Island’s urban camping ground offers million dollar views on a backpacker’s budget. ·        Guests enjoy all mod cons without the price tag in one of the world’s most spectacular campsite locations.   The Sydney Harbour Federation Trust warmly invites Sydneysiders and visitors to drop in and enjoy million-dollar views on a backpacker’s budget when they stay on Cockatoo Island.   One of the cheapest harbourside stays in town, Cockatoo Island is the only island in Sydney Harbour where you can spend the night and enjoy a one-of-a-kind urban camping experience. After falling asleep under the stars at the water’s edge, guests wake up to a Sydney Harbour sunrise over the water with harbour action replacing breakfast TV.   Island adventurers can explore the history and fun of this UNESCO World Heritage-listed site. Four self-guided walking journeys wend their way through a distinctive mix of convict-era sandstone buildings and gritty industrial spaces - the locations of choice for a recent Hollywood blockbuster movie. With outstanding harbour views from vantage points across the island, it’s a photographer’s dream.   Earlier this year, Cockatoo Island underwent a host of “home comfort enrichments” to make its island stays even more memorable. With new laundry facilities and luggage storage, guests can even charge up their tablets and phones using smartphone chargers in the new locker facilities. Cockatoo Island’s range of camping packages and options suit different budgets and needs whether you’re a backpacking trailblazer, an adventurous family or celebrating an anniversary in glamping style:   ·        Glamping is Cockatoo Island’s laid-back luxury camping experience in weather-proof safari-style tents on raised platforms and complimentary toiletries. Everything is pre-organised to provide a home-away-from-home experience. ·        Camping packages allow guests to book their island experience and have the campsite set up ready for their arrival. All they need do is bring sleeping bags and pillows. ·        Camping is where you pitch your own tent on one of our harbourside campsites and enjoy all the fantastic facilities on offer. ·        Heritage Houses & Apartments are also available for those that prefer a more luxurious stay option.   “Our aim is to provide an unforgettable experience at one of the world’s most magnificently-located campsites,” says Harbour Trust Executive Director Geoff Bailey. "Guests can pre-order BBQ packs, or eat at one of the cafés. They can sip cocktails at the waterfront Island Bar, toast marshmallows around the campfire, or get their morning cappuccino fix at a cafe or in the campground kitchen. All they need to do is bring their sense of adventure and enjoy one of the cheapest and most spectacular harbourside beds in town with all home comforts considered. A perfect base to explore Sydney.”   For more information, please go to www.cockatooisland.gov.au. Image link - https://www.dropbox.com/sh/pvpo50cavo347wj/AAC4ppH1jUpr9VSM2Bs6Y7DDa?dl=0 Rate info is attached. Media enquiries: for interviews, images and further information, please contact Tracey@impressionsmc.com.au 0415 290023   Cockatoo Island in Sydney Harbour is open to the public daily, offering major events, exhibitions, venue hire, accommodation, tours and business tenancy. It is one of the ten magnificent sites managed by the Sydney Harbour Federation Trust, a self-funding agency created by the Australian Government to be responsible for the vision planning and management of former defence and Commonwealth sites around Sydney Harbour. The other public spaces and parklands managed by the Harbour Trust are North Head Sanctuary in Manly, Georges Heights, Middle Head and Chowder Bay in Mosman, Woolwich Dock and Parklands, Macquarie Lightstation in Vaucluse, the Platypus site in Neutral Bay, Marine Biological Station in Watsons Bay and Snapper Island in Sydney Harbour. www.cockatooisland.gov.au Stop sending 9.5m units of direct mail to the deceased, Australia 2015-10-12T17:15:00Z stop-sending-9-5m-units-of-direct-mail-to-the-deceased-australia Logoed Winter and Spring Wear Providing High Quality Advertising Impressions 2015-08-19T07:15:59Z logoed-winter-and-spring-wear-providing-high-quality-advertising-impressions Perth, WA, 19 August 2015 - According to the owner of a promotional products firm in Perth, it’s not too late to reap the advertising benefits of custom winter wear and spring wear as promotional giveaway items. Promotional products are items that are given away to prospects, decision-makers and sometimes employees of a business to promote brand recognition and awareness.The idea behind promotional products is to give them away. Every time the person who received the item uses it, the item produces an advertising impression for the business that gave it away. Because the person feels gratitude towards the giver, it makes the advertising impression more effective. In addition, another advertising impression is produced every time someone else sees them using the product. This is more effective than a radio ad or TV ad because each impression comes with “social proof,” which is the concept behind “word of mouth” advertising. In the case of winter and spring wear such as an attractive jacket or sweater, the gratitude factor is multiplied because it is literally “warming up” the prospects. Winter wear can last from five to more than ten years in many cases because it doesn’t get as much wear and tear as a shirt. This means a business can give away a jacket this month and still receive hundreds or even thousands of advertising impressions from it in 2020. Not only are these high quality advertising impressions: they are also highly visible because winter wear and spring wear has plenty of room for a company name, logo and message. Clothing can be given to prospects and decision-makers or it can be given to employees as incentives for performance. Businesses that provide jackets for their employees always report increased morale. A simple gift such as a logoed jacket can make an employee proud to work at a place of business, even if that employee didn’t care before receiving the jacket. Even if the advertising impressions aren’t considered, a business that gives logoed jackets to its employees reaps valuable benefits. But it doesn’t stop there. Employees who are proud of their workplace tend to wear their jackets everywhere. This means they are walking billboards for their places of employment during the winter and spring months. This can produce thousands of high quality advertising impressions.Scott Eaton is the owner of ImagePak Marketing, a firm that provides promotional products in the Perth area. According to Mr Eaton: “Apparel is extremely effective in promoting a business. If jackets are given to the right people, they can provide some of the best return on investment in the advertising business.”Mr Eaton concluded: “I have seen a lot of employees take a lot more pride in their workplaces, just because they were given one logoed jacket. If that was the only benefit, it would still be worth far more than you pay for it.”ImagePak Marketing provides promotional products for businesses in the Perth area. They carry a full line of promotional gifts and corporate clothing, including winter wear and spring wear. They pride themselves on world class customer service, high quality products and quick turnaround time. To learn more or to place an order, call 1300 658 745 or visit their website today: http://www.imagepak.com.au/. New Study Proves that Promotional Products Provide the Lowest Cost Per High Quality Advertising Impression 2015-08-14T03:13:22Z new-study-proves-that-promotional-products-provide-the-lowest-cost-per-high-quality-advertising-impression Perth, WA, 14 August 2015 - Over the years, a number of studies have been performed globally about the efficiency of promotional products. Most of these studies have been performed in the US, but the Advertising Specialty Institute (ASI) has widened the scope of their surveys and studies. The ASI has been conducting a yearly study since 2006. The first study was in the US. Slowly, they expanded their reach. The study culminating in 2014 contained results from the US, Mexico, Canada, Spain, England, Italy, Germany, France and Australia. Though the only Australian study was performed in Sydney, a promotional products provider in Perth feels that the numbers are relevant across Australia.The latest study is entitled, the “Global Advertising Specialties Impressions Study.” It was conducted in 2014, but results from previous studies were amalgamated into the current study to provide a more comprehensive picture of how promotional items are helping businesses improve brand recognition and brand perception. Questions were asked to students and businesspeople across the globe. The purpose was to learn how many promotional items they had, how they were using them, why they kept the items and what they think of the companies who gave them the products. PopularityFor the popularity section, participants were asked questions about promotional items they had received in the last twelve months. They were asked to rate up to three promotional items. The numbers for Sydney were strikingly similar to numbers collected across the world, especially in other English speaking countries. 46% had writing instruments, 43% had shirts, 34% had office accessories, 32% had caps and headwear, 31% had calendars, 25% had flashdrives, 24% had bags, 15% had drinkware, 13% had health and safety products and 9% had outerwear. Performance of Individual ProductsWriting instruments, i.e. pens, turned out to be the most popular in every English-speaking country. While this statistic wasn’t computed for Sydney, pens were found to provide high quality advertising impressions for an average of 1/10 of a cent per impression in the US. Bags, which are underrated and underutilised as a promotional giveaway item, were found to provide an average of 5,000 advertising impressions per unit in Sydney. Shirts were found to be very effective. In the US, 52% reported owning a shirt with a custom logo on it. German respondents reported wearing a logoed shirt at least once a week. Desk accessories were found to be an effective office item: 61% of those who receive desk accessories as promotional products said they keep the accessories at work. While drinkware wasn’t as common as many of the other promotional items, it was found that the average US respondent used their drinkware from 2-3 times a week.The statistic that many advertisers will find the most impressive: the average cost per advertising impression in the US was $0.06. That is the lowest cost of any high-impact advertising medium.ImagePak Marketing provides promotional products to the Perth area and beyond. They specialise in having a diverse selection of high quality items from inexpensive giveaway items to high-end executive products. Popular promotional items include stubby holders, silicone wristbands, corporate clothing and custom coffee mugs. To learn more or to place an order, call 1300 658 745 or visit their website today: http://www.imagepak.com.au.