The PRWIRE Press Releases http:// 2017-04-27T05:11:19Z Promo People – Finest Brand Ambassadors for Your Next Event 2017-04-27T05:11:19Z promo-people-finest-brand-ambassadors-for-your-next-event A successful event takes a great deal of planning. As a company that is planning a small event or a large scale fundraiser, staffing and guest management is crucial. Promo People is an experienced team of event management staff that specialise in supplying reliable and professional talent. They cover a full range of staffing services for events of all sizes and cover various roles such as ticketing, crowd control, and customer interaction among others. Adequate staffing is dependent on the number of guests that are expected and the tasks that are required to be completed to manage the event. Promotional staff, brand ambassadors, ticket-takers, flyer distributors are all guest focused and in the big picture contribute to a successful event. Staff may be needed to set up furniture, assist in decorating, handle volunteers, oversee sales and coordinating with rental agencies. Reliable, professional staff that can manage these aspects of an event will take the stress out of planning and ensure a smooth experience for the event managers and guests. Promo People is an Australian agency supplying talent nationwide with offices in Melbourne and Sydney. They specialise in providing premier staff for a range of promotions and events from simple flyer distribution to brand activation and hosting of corporate events in Melbourne, Sydney, Adelaide, Perth, Brisbane and regional Australia. The roles of the staff are dependent on the event itself – a variety of services may be needed for a successful experience. The sponsors of the event may have a vision in mind, but the execution is dependent on various areas that will manage the details, before during and after the event. The experience of the event has a major impact on the guests, creating lifelong relationships. If the purpose of your event is to raise funds or build brand awareness, Promo People will help you achieve your goals. The company has developed a great deal of experience in understanding the events - strategising and executing - for extraordinary results.  Promo People bring the same level of expertise and passion to all projects. Their expertise includes national and international events, conferences, weddings, social gatherings, company getaways, product launches and custom experiences. If you are an event management company or a corporate Promo People are committed to removing the stress away from staffing. For quotes and information call 0408 658 969 or visit Inner West Trends from Q1 with Cameron Nicholls 2017-04-27T03:07:32Z inner-west-trends-from-q1-with-cameron-nicholls Abbotsford based property expert and founder of Nicholls & Co Estate Agents, Cameron Nicholls, recaps the results from the first quarter of 2017 and shares his predictions for the inner west in the run to the end of financial year. Cameron Nicholls, Founder and Principal of Nicholls & Co Estate Agents, says of the next quarter (Q2), “With Easter and Anzac Day at the start of the quarter, the market will start off quite unsettled as with the holidays usually comes a slower start in the housing market than normal.” No need to fret, Cameron reassures, “I expect that there will be a flurry of new listings in the form of one and two bedroom apartments hitting the market at the beginning of the second quarter. So, it’s looking up for people looking to enter the property market or downsizing from the family home to apartment living.” Abbotsford Property Statistics for Q1: Total properties sold - 21 Highest sale price - $2,060,000 Median sale price - $1,317,083.33 Percentage of houses vs units: 90.5/9.5 The most recent sales from Nicholls & Co include: 27/16 Orchards Avenue, Breakfast Point - $990,000 101/4 Lewis Ave, Rhodes - $1,530,000 11/33 Peninsula Drive, Breakfast Point - $2,700,000 13/22 Harrow Road, Stanmore - $425,000 368 Georges River Road, Croydon Park - $1,251,000 203/12 Orchards Avenue, Breakfast Point - $990,000 For more information go to EcoTools Unveils New Modern Eco Collection 2017-04-27T01:30:00Z ecotools-unveils-new-modern-eco-collection EcoTools®, a leader in authentic beauty, celebrates its 10th anniversary milestone with the unveiling of the New Modern Eco Collection, featuring gorgeous rebranding and new product innovation. With a bold, fresh and contemporary look, the brand advances its makeup brush collection, including pioneering the first-ever makeup sponge made from plant based materials. As part of the 10 year milestone, the entire collection has evolved based on the wants and needs of today’s women and features a refreshed logo and packaging with clean colours and modern metallic accents. Highlight updates include: Redesigned makeup brushes, featuring tapered light-weight brush handles still made from renewable bamboo, for improved comfort and performance, in a brighter wood colour, with contemporary gunmetal ferrules and beautiful ombre bristles. On-package education that takes the intimidation out of the makeup brush aisle. Each product directly links to a recommended colour cosmetic pairing, showcases the end benefit, features a face chart for application and identifies the level of coverage to help simplifying her beauty routine. Continuing to be eco-minded, the entire 2017 collection is comprised of renewable and recyclable materials including tree-free paper, vegetable based inks and RPET clamshell packaging, to help remove materials from the waste stream. 100% vegan and PETA certified, with all EcoTools makeup brushes and sponges you can be assured your beauty routine is as good for the environment as it is for your makeup finish! For more information, please contact Rachel King @ 360 PR: / (02) 9571 4448 IAB launches Best Practice Handbook to help simplify and inspire when it comes to data use 2017-04-26T22:30:00Z iab-launches-best-practice-handbook-to-help-simplify-and-inspire-when-it-comes-to-data-use SYDNEY, APRIL 27: IAB Australia has launched a Digital Data Best Practice Handbook for publishers, agencies and marketers which provides an introduction and assessment of the benefits of first, second and third party digital data for businesses. The Handbook which was produced by IAB Australia’s Technology Council, also provides the foundations for a best-practice and privacy-led framework related to data usage.   The Handbook covers some of the core basics around data, including the different types of data available, how best to collect, store and manage that data, its advantages when used to inform creative design and marketing campaigns, and acquiring the right skills within your organization to deal with data most effectively.  Also included in the book is a section on 10 basic questions that businesses should ask potential vendors related to data collection, storage, management, usage and privacy.     Jonas Jaanimagi, IAB Executive Consultant and co-chair of the IAB Technology Council commented: “The amount of data available and its usage is ever increasing, so it can be overwhelming when looking to incorporate a digital strategy around data,” said Jaanimagi. “Having a simple plan around what you and your business intends to achieve by being more data-driven is critical, whether you are a publisher, marketer or agency. Then assessing your options and engaging suitable partners, or internal resources, to enable you to execute upon that strategy is the practical next step - and we have tried to structure the Handbook accordingly.”   “Consumers are on their mobiles, tablets & laptops daily and they are expecting more seamless and personalized experiences.  This all starts with small data not big data,” said IAB CEO Vijay Solanki.  “Start to make sense of what you have and start to join the dots.  Test and learn then move on.  Look for insights and act upon them.  This book should help with that journey.”   IAB Technology Council members that contributed to the handbook are: Cat Prestipino, AdRoll Tim Sleath, Exponential Ayaan Mohamud, Sizmek Rhys Williams, Google Dylan McBride, AppNexus Jonas Jaanimagi, IAB Australia The Digital Data Best Practice Handbook can be downloaded from the IAB Australia website.   /Ends  About the Interactive Advertising Bureau  The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.   The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.   By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.   IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.   For further information about IAB Australia please visit:  For further information please contact:   Vijay Solanki CEO - IAB Australia E:    Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E:    How much do you know about video? 2017-04-26T05:47:36Z how-much-do-you-know-about-video Over 35 people attended on a beautiful evening on the 12th of April. Our Speaker Angela Mellak started off the event by taking the audience on the evolutionary journey video has taken since 1895, through to today. Angela went on to outline the various categories of video from Educational, through to Entertainment and highlighted the most powerful structures and Digital tools and platforms that are changing the way people use video and technology. Angela shared her tips for crafting the most powerful videos for brand and businesses. "Telling a compelling story to share the benefits and most of all focus on the customer journey" Angela was joined by the Marketing Director James Towers from Kwickie, who spoke about the way mobile has further changed the way video is consumed. He went on to outline how Kwickie platform is creating new categories in the Video space whilst it is changing the way we communicate. James presentation offered suggestions on production values, using video platforms for business and brands. He said the Kwickie video platform has become a powerful tool for business and social interaction and in particular between celebrities and fans. James shared exclusively with the Digital Women's Network some behind the scenes footage they had created with the recent partnership with Australia's Formula One Grand Prix 2017. Kwickie has designed a new engagement campaign with Forumla 1 fans, the pilot campaign featured high profile celebrities from Shane Warne through to Daniel Ricciardo all having a "Kwickie" (sending video messages as Q&A style using just their phones and the app Kwickie). It was fascinating to watch how Daniel Ricciardo was actually interacting with his fans by using the video application. It was not just boring text and words messages we are all sending every day. Filled with on the go, moving images, sounds, colours, lights and a real person behind the camera! “Video is a real human interaction and gives stronger connection. It is the most powerful storytelling we have.” James said. As the night drew darker and the presentation started to come to an end people continuously raised their hands for questions. “How can we manage a budget?” “What are the resources available?” “Does Kwickie replace Snapchat?” a Can video get really remove trust issue?” So many of our members were curious, thinking about how they can apply the video platform to their work, business or personal brand. After the presentation, there was a chance for more networking and we heard from some of the attendees. Katie, is a recruiter she said her company is about to launch a website and can see how having video contents for their website, can be used for case study, or candidates’ interview. Bernadette, a digital performance director, said it was her third time attending Digital Women’s Network event. She found it’s a great place to network and learn new things every month. ***We want to thank sponsors, introduce next events and DWN website. 2, 287 Collins Street, Melbourne 3000 Faith Spurs Lucky Nuts Take-Off to Greater Heights 2017-04-26T03:34:24Z faith-spurs-lucky-nuts-take-off-to-greater-heights The Faith Agency has a 10 year association with Lucky Nuts, a 50-year old Australian brand that markets a range of natural nuts and seeds for baking and healthy snacking. Taking their synergy to the next level, they decided that it was time to revamp Lucky Nut’s website to make it more mobile responsive and deliver a more streamlined customer experience. Faith’s intervention has helped Lucky Nuts grow their online and social presence and the results surpassed everyone’s expectations.   The Faith Agency offers integrated, full-service marketing and advertising communications. Keeping in step with the current marketing trends Faith offers digital advertising services, such as content creation and production, online strategy, design and web development, online analytics, SEO and social media strategy and management to all their clients.       Faith helped Lucky Nuts understand that any company that wants to succeed today will need to deal with the enormous increase in the customers using mobiles and learn to capitalise on the opportunities that a strong digital footprint provides. In December 2016, Lucky Nuts decided to change its outlook from traditional to a responsive website that can be accessed across a variety of devices such as desktop computers, laptops, tablets and mobiles.   Faith believes in keeping their clients abreast of the current trends. Statistics from Cisco show that global mobile data traffic grew 74 per cent in 2015. InMobi revealed that 60 per cent of all internet access is mostly mobile. Adobe shared that globally consumers use an average of five different devices per person. On average, they also use 2.23 devices simultaneously.   Besides this, it was also revealed that since April 2015 Google has prioritised responsive websites in its search engine results. Websites that are not optimised for mobile will not rank high on Google’s search rankings. Adobe brought out the fact that nearly 8 out of every 10 consumers would stop engaging if a piece of content didn’t display well on their device. Both iAcquire and SurveyMonkey confirmed that when a non-mobile friendly website pops up in a search engine query 40 per cent of online users will go back and choose a different result.   Digital management from Faith has given Lucky Nuts a lot to celebrate about. Google analytics show an increase in mobile and tablet engagement. Together, mobile and tablet engagement represented 66.21% of traffic to their updated responsive site.  Statistics showed a hike in new users, more sessions and an increase in the page views of Lucky Nut’s website.   Having a responsive website is no longer an option but an operational standard any company that desires to succeed would need to adopt. The Faith team can be contacted for any concerns or queries in this regard by calling +61 3 8646 0100 or sending an email to     To visit The Faith Agency’s website: New Research Finds Most CMOs Not Satisfied with Customer Retention 2017-04-26T00:10:00Z new-research-finds-most-cmos-not-satisfied-with-customer-retention Sydney, Australia. – April 26, 2017 – According to a new CMO Solution Guide released today by The CMO Club in partnership with Signal, CMOs are prioritising customer acquisition efforts despite an urgent need to engage and retain the customers they work so hard to win. Marketing leaders also understand that to deliver experiences that will build loyalty and prevent churn, they must be able to identify and engage customers with contextual relevance across all touchpoints.   The guide, “Why Customer Identity Matters for Great Customer Experiences,” is based on a survey of 61 marketing executives, heads of marketing and CMOs. The CMO Club in partnership with Signal also conducted interviews with marketing leaders from major brands including Gap, MetLife, Payless ShoeSource, Princes Cruise Lines, Turner, American Express and Cirque du Soleil.   The research found that loyalty, retention, and churn weigh heavily on today’s marketing leaders. The majority of CMOs say they are unsatisfied with customer retention rates (61%), customer lifetime value (58%) and Net Promoter Scores (53%). Despite that, most aren’t doing enough to decrease churn and capture increased consumer wallet share: 44% of CMOs say that they spend 30-50% of their budgets on retention and loyalty, while another 33% spend only 10-30% of their budgets on existing customers. However, interviews with marketing leaders suggest the tide is turning.   “In a highly competitive landscape, retention is more important than ever. Not only are loyal customers a brand’s strongest advocates, but retention drives compelling business outcomes. To increase loyalty, marketing must be as sophisticated as consumers, who shop across all channels and interact however they want, at every stage of the journey,” said Ellen Junger, Chief Customer and Marketing Officer, Payless ShoeSource.   According to the research, CMOs realise that the key to delighting customers with positive, relationship-building experiences is truly knowing customers across touchpoints and time. Respondents rank customer identity data as the most important asset for delivering a tailored experience. Integrating identity data – which is often siloed across tools, platforms and vendors – into a single customer view was also ranked by respondents as most critical to delivering relevant experiences.   “One of the top conversations at CMO Club Dinners is the fact that consumers today are faced with so many choices that loyalty and retention can be challenging for marketers to foster,” said Pete Krainik, CEO & Founder, The CMO Club. “Consumers can be very fickle, and while CMOs might not be satisfied with where they are at in retaining customers, acquisition is sometimes easier to tackle. This study reveals that CMOs increasingly realise that retention is the path to business success, and the tools to help them deliver great, loyalty-building experiences do exist, with customer identity as the underlying layer to fuel it.”   Most respondents do not yet have the technology in place to harness the power of identity. Only 33% say they have integrated disparate platforms to create holistic customer profiles.  Additionally, just 25% can combine historical data and real-time customer context across platforms, and a mere 19% say they are able to identify the customer across all touchpoints.   “The fate of brands lies in the marketers’ ability to identify customers – their wants, needs and place in the buyer’s journey – and reach them with contextual relevance at all critical marketing moments. In the age of the customer, when loyalty is critical and churn is a costly risk, the brands left standing will be those that prioritise identity across the enterprise. With identity, marketers gain control, flexibility, and knowledge from a strategic foundation that can power all experiences,” said Mike Sands, CEO, Signal.   Interview respondents reported that organisational issues are one of the biggest challenges in tackling customer identity. Creating a customer-first mindset, aligning with the CIO, and creating internal focus groups are among the steps marketing leaders are taking to overcome organisational barriers.   To read the complete CMO Solution Guide, “Why Customer Identity Matters for Great Customer Experiences,” visit here.  CMO Club members can download this report at: The CMO Club Solutions Clubhouse  About CMO Club The CMO Club is the world's most engaged and inspired community of Senior Marketing Executives who help each other solve their biggest challenges within a candid, trusted and sharing environment. Collaboration fueled by inspiring events and within the members-only Digital Solutions Clubhouse raises the standard for what is required to be a successful Chief Marketing Officer. With more than 850 members, The CMO Club is the go-to center for today's Senior Marketer for peer-based personal and career success support. For more details, please visit  About Signal Signal is the first and only Customer Identity Solution for the enterprise. Signal’s platform offers an independent identity solution for brands that transforms the customer experience by connecting an always-active profile to customer engagements across all human, physical, and digital touchpoints.   Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, GAP, JetBlue Airways,, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.   Signal has been recognized with numerous awards and honors, including being named one of the fastest growing companies on the 2015 and 2016 Inc. 500 lists. Visit to learn more and follow Signal on LinkedIn, YouTube and Twitter.   ###  Media Contacts Sue Ralston Einsteinz Communications +61 2 8905   Cassady Nordeen Blast PR on behalf of The CMO Club SponsoredLinX Launch ‘World First’ AdWords & Facebook Campaign App! 2017-04-24T01:43:41Z sponsoredlinx-launch-world-first-adwords-amp-facebook-campaign-app Queensland entrepreneur Ben Bradshaw has today celebrated the launch of a revolutionary new digital advertising app, designed to help small to medium businesses more efficiently navigate the world of digital media. Launched through his digital marketing agency SponsoredLinX, Mr Bradshaw said ‘LinX’ was one of his most exciting achievements to date. “Our app is without a doubt most revolutionary thing we've ever done. There’s no other app like this in the world, it’s truly a world first,” he shared. “It was a few years ago when we first had the idea for a product that would revolutionise the way small to medium businesses interact with digital media, and we knew this app would be a game changer.” Unlike traditional AdWords accounts which require a PC login, the LinX app allows clients to access their campaign data on the go—no matter the place, or time of day. It also provides clients with a user-friendly option for syncing and downloading their data, and presents insights, leads and information in one place. Mr Bradshaw says the app is all about dramatically improving the client experience. “50% of clients don’t track their leads, and that’s a real concern. The fantastic thing about LinX is that clients don’t even have to login to their emails to check for new leads—they see them straight away through the app’s push notifications, which makes things so much easier.” Available via download from the Apple or Android store, and free for current SponsoredLinX Facebook/ AdWords clients, LinX also provides clients with access to their Facebook dashboard, and—among many other features—the ability to contact their campaign manager in just one click. Along with the launch of LinX, the company are also celebrating the release of their Facebook Training Leads service, which aims to assist small to medium businesses with more targeted leads and conversions. In particular, the service also offers clients the ability to access leads in real time, achieve higher quality leads, retarget interested customers, and more easily track leads across multiple devices. “There's nothing we've released in the past that’s even close to making the sort of impact that LinX and Facebook Lead Training ads will,” said Mr Bradshaw. “It’s a very exciting time!” Bradshaw, who began his journey into the realm of digital marketing over a decade ago, has since become a multi-award winning entrepreneur, author, and prominent marketing figure who is often featured across Australian media. Through SponsoredLinX, Bradshaw and his digital marketing team have helped over 10,000 clients during the past 10 years, including the likes of Ray White, Mr Toys Toyworld, and Chubb Technologies. He's Produced and Written Songs For The Likes Of Ellie Goulding & Tinashe; Now Listen To The First Song From DJ Marley Waters 2017-04-21T03:34:49Z he-s-produced-and-written-songs-for-the-likes-of-ellie-goulding-amp-tinashe-now-listen-to-the-first-song-from-dj-marley-waters FOR IMMEDIATE RELEASE   NuKingdom Records and ChantLaBon/Music Talks  Unveiling His Debut Single as Solo Artist, the Altruistic DJ/Producer also En Route to Pick the Next Producer to Work on a Project for Wyclef and Young Thug. MIAMI, FL, (April 1, 2017) —  You probably heard the "Marley Waters" producer tag but maybe haven't heard his name as an artist, YET! Originally from the streets of Dorchester, Boston, Marley Waters has been showcasing his skill set as a DJ, producer and a songwriter for a while now, helping many artists craft songs such as Tinashe's Platinum Single  '2 on’, Christina Milian, and Ellie Goulding, just to name a few.  Wyclef Jean's single 'I Swear' featuring Young Thug from the J'ouvert EP thrust Marley into the spotlight, giving a successful end to 2016 as the song hit Billboard’s top 15. Now that he's getting the respect he deserves as a hit-maker, DJ Marley Waters has unveiled plans for his single as a solo artist, with 'Wine Pon It’ set to drop on April 21st under Nu Kingdom records, making 2017 the transition year. The single’s represents a fusion of Pop, Reggae, R&B & EDM. Its infectious vocals combined with the Marley Waters signature Trap sound represents the current lifestyle of dance hall. Striking up a partnership with RYSE, the artist currently has a remix contest in process where he will find the best new producer to fly out and work together in the studio with him. For all the acclaim that he's received from mastering various angles of the industry, the partnership with the artist discovery project shows his unceasing dedication to give back to the music industry- even though he himself has not yet reached celebrity status. In RYSE Discovery Series presentation Marley said “I’m going to find the ill-est producer and personally fly them out to work with me in my studio and we goanna make some fire”. Replenishing the tropical vibes he delivered on 'I Swear', Marley's debut single, ‘Wine Pon It’ is the quintessential version of himself. With the new island-infused jam.  Marley Waters is ready to make another chart-topping hit for the summer.  What ‘Wine Pon It’ means to Marley Waters? “‘Wine Pon It’ is when bad mon and bad gyal body link up and stroke to the melody. Sexual frequencies translated through the riddim. To perform you must gyrate and twist your hips, core, and chest in a winding motion. The wine is a Caribbean culture dance I resonated with in Boston where I grew up. The ‘Bashment’ is where we went to ‘Wine All Night’’. Stay tuned to find out the celebs Marley has recruited from all over the world as surprise collaborators to deliver several remixes that will only enhance his luscious debut single. "All of these girls in the place, you the one I want. Grip my arm we can skate. Rollin up the clouds.. We get lost in a wave.”  Be ready to ride the wave as you hear this on the radio and clubs WORLDWIDE.  “Pop a Marley”                                PHRASE informal  1. Stream on Spotify and dive into MARLEY WORLD  2. Listen on Soundcloud For “RYSE x Marley Waters Discovery Call Out Video” : @DJMARLEYWATERS Search Insights Appointed to Handle Activeskin 2017-04-20T22:32:17Z search-insights-appointed-to-handle-activeskin Sydney based independent digital marketing agency Search Insights has been appointed to handle SEO, Social Media advertising and SEM for Billings are undisclosed and the incumbent was Amblique.   Activeskin is Australia’s premium destination for professional and luxury skin, makeup, body and hair brands.  The company also operates Activeskin Salon where patrons can treat themselves to an array of services including facials, peels, IPL photorejuvenation, IPL hair removal, injectable services and makeup applications.   The company’s online store launched in 2006 and has thrived as an online retailer stocking over 60 brands and 5,000 products.   Search Insights prepared a full digital marketing strategy coupled with an ecommerce data science project to provide a level of clarity to the business on the best way to grow.   “Several insights into the customer lifetime value and lifecycle stage analysis lead us to new conclusions about the ideal marketing mix for the business and KPI metric for the future growth to be benchmarked against,” said Jay Wright, Director Search Insights.       “This level of data science and strategic planning are unique in the marketplace for ecommerce digital marketing agencies and lead to our appointment,” he added.   Commenting on the appointment, Yvette Wyeth, Director and Founder of Activeskin said: “I'm really excited to be partnering with Search Insights to cement Activeskin's position as the beauty experts in the online skincare and cosmetics space.”    This latest gain follows the agency’s recent win of fashion brand, Cooper St.   New Australian Women’s Lifestyle Magazine Launch 2017-04-20T04:39:37Z new-australian-women-s-lifestyle-magazine-launch Press Release     New Australian women’s lifestyle magazine targets mental health Melbourne, 20th April, 2017: A new monthly women’s magazine fusing contemporary lifestyle and applied psychology content, promises to promote positive mental health discussions. Guided by the tag line ‘Think. Create. Become.’ muse will serve the Australian audience as mirror, metaphor and mentor, and the first issue will arrive on newsstands on the 25th May, 2017. “The idea is that the reader is The Muse and will use the magazine to see herself in a new light and hopefully gain information and skills that enable self-development,” says muse editor Rebecca Long. Its intimate ‘human’ lens and simple yet intelligent language differentiate it from both tabloid and academic genres. “Between the appeal of personal development, inspiration, positive psychology and mindfulness, it’s a really exciting time to lead those conversations around self-empowerment,” says Long. While its core is everyday psychology within relatable contemporary lifestyle contexts, the magazine is intent on starting conversations around mental health issues often kept out of mainstream media. “I think welcoming stigmatized issues such as personality disorders, family or workplace relationships and the myriad reasons for grief into everyday conversations can only benefit our collective wellbeing, by reducing fear and dividedness and enhancing the conversation,” Long says. “It’s about understanding, using that understanding as females to compassionately nurture our own and others’ strengths.” Positioned as “a slow read, to be contemplated and kept as a personal reference”, muse is stylishly designed for coffee table appeal, which will benefit the magazine’s clients and partners. The title extends BPMG’s stable of successful women’s titles including Women’s Health & Fitness magazine, Australian Natural Health and Nourish.  Since its inception in 1986, Melbourne-based Blitz Publications & Multi-Media Group has grown into one of Australia’s leading health, wellbeing, fitness and sports lifestyle publishing and multimedia companies. With eight brands across eight media platforms, BPMG reaches more than 3,600,000 passionate and loyal consumers every month. For further information and comment, please contact Rebecca Long on (03) 9574 8999 or visit or Ends SPONSOREDLINX WINS BIG IN 2017 ASIA-PACIFIC STEVIE AWARDS! 2017-04-20T02:06:15Z sponsoredlinx-wins-bronze-in-2017-asia-pacific-stevie-awards Brisbane, QLD – 20th April 2017 Digital marketing agency, SponsoredLinX, has taken out a Stevie® Award in the fourth annual Asia-Pacific Stevie Awards. Pitted against 700 organisations from across the Asia-Pacific region, the award-winning digital marketing agency were selected by a panel of more than 50 executives from around the world for their Excellence in Innovation in Business Products and Services.    Founder and CEO, Ben Bradshaw, said he was thrilled by the announcement; particularly given the long-standing history of the award program. “The Stevie Awards are such a well-known and highly regarded awards program, so to be named as one of their 2017 Business Innovation Excellence winners is a true honour,” he said. Awarded for their many innovations over the years, including a revolutionary new digital marketing hub app named ‘LinX,’ Mr Bradshaw says that innovation is core to their business. “We’re extremely proud of ‘LinX’; there's nothing we've released in the past that’s even close to making the sort of impact that this product will—it’s a world first.” “LinX is a true game changer for small to medium businesses who want to track their AdWords and Facebook campaigns on the go. Without a doubt, the app is the most revolutionary thing we've ever done,” he shared. “We’ve been in the game for over a decade now, but we’re always focused on new innovations for small to medium businesses, so it’s great to be recognised as innovators in the industry.” Since inception 10 years ago, SponsoredLinX has grown into one of Australia’s leading digital marketing agencies; providing advanced digital marketing solutions to thousands of businesses across Australia and New Zealand. The Asia-Pacific Stevie Awards are the only business awards program to recognise innovation in the workplace in all 22 nations of the Asia-Pacific region and are widely considered to be the world's premier business awards, conferring recognition for achievement in programs such as The International Business Awards for 15 years. President and Founder of the Stevie Awards, Mr Michael Gallagher, said he was ‘very pleased’ to see the continued growth of the awards program, and was blown away by the calibre of 2017 entrants. “The judges were very impressed with the stories of achievement submitted by organisations throughout the region,” he said. “We extend our warmest congratulations to all of this year’s Gold, Silver and Bronze Stevie Award winners.” Details about the Asia-Pacific Stevie Awards and the list of Stevie Award winners are available at AUSTRALIAN MARKET AND SOCIAL RESEARCH INDUSTRY TO CHALLENGE 457 VISA DECISION 2017-04-19T22:48:30Z australian-market-and-social-research-industry-to-challenge-457-visa-decision The government’s recent announcement to abolish 457 visas will be challenged by the Research Industry Council of Australia (RICA). The removal of two positions from the eligible skilled occupation list  - Market Research Analyst and Research and Development Manager – are critical skills sets relied upon by the Australian market and social research Industry.   The RICA strongly urges the government to reverse its decision to cut these positions from the skilled occupation list.   Market and social research is an important service that benefits all Australians. From political polls and television ratings, to surveys of customer satisfaction and the development of products and services, to studies on public health or the income and labour dynamics in Australia, market and social research provides valuable information about the society in which we live.  This information helps government, commercial and not-for-profit organisations make informed decisions based upon the interests and needs of their constituents, clients and the general public.   “RICA represents approximately 80% of market and social research organisations in Australia and over 4,000 full time employees.  With the industry undergoing technological change and the opportunity for unparalleled growth, we simply can’t afford to lose the highly skilled talent we currently recruit from overseas.  These people are not taking jobs from Australians but rather complementing the talent we already employ here. As an industry, we have invested in local talent and training, but we need overseas talent to ensure our local companies can compete on the global stage,” said Lee Naylor, Managing Director, The Leading Edge.   Sarah Campbell, Executive Director, Association of Market and Social Research Organisations said: “There is a talent shortage for particular research positions in our country, with member company CEOs reporting that some jobs, requiring a very particular skill set, can be advertised in Australia for over 12 months before being filled by a 457 visa employee.  The removal of these two research positions from the eligible skilled occupation list is likely to hit our industry hard and RICA will be heading to Canberra to request that they be reinstated.” For further information: Sarah Campbell                                                                       Elissa Molloy                          Executive Director                                                                 Chief Executive Officer AMSRO                                                                                            AMSRS T: (02) 8017 6717                                                                    T: 02 9566 3100 M: 0417 665 144                                                                     M: 0417 155 325   About RICA RICA represents both business and professional bodies in the market and social research industry.  Our constituent bodies are the Association of Market and Social Research Organisations (AMSRO), representing businesses, and the Australian Market and Social Research Society (AMSRS), representing individual research professionals.  The market and social research industry turns over $800 million annually and employs over 12,000 people and over 4,100 of these are full-time professionals. Together (under RICA), the bodies represent the industry in Australia and work to promote understanding of market and social research, help set and maintain the highest ethical and technical standards, and represent the industry’s interests in regulatory and legislative debate. l   Smart Space Saving Ideas! 2017-04-19T00:12:06Z smart-space-saving-ideas Smart Space Saving Ideas Design & Styling Tips by Justine Wilson Media Release - April 2017 With more and more of us compromising space for a vibrant inner city lifestyle, it’s hard to imagine that with a few small changes to our living quarters we can not only create more space, but also a more organised way of living. “There are so many wonderful DIY space saving options out there now! Every home is different and so are your needs and wants, so it’s important to work out which options are within your budget and what solutions are the smartest for your home,” says Justine. Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top space saving tips: 1. Seasonal Storage – Who doesn’t want a streamline immaculate wardrobe? If yours is bursting at the seams, divide your clothing and accessories into seasons. Just pack away and rotate when required. Space bags, shoe storage boxes and under bed storage boxes are all quick, easy and affordable ways to do this. 2. Multifunctional Furniture – Investing in multifunctional furniture is one of the smartest ways to free up more space. Beds and ottomans with storage are the most common and easiest to find. The IKEA Malm bed offers four drawers of storage and an optional bedhead with shelving for books or accessories. 3. Dual Purpose Spaces – Try converting a spare bedroom into both a study area and guest room by using a sofa bed instead of a traditional bed is one great idea. In the past, finding a sofa bed was limiting, however you no longer have to compromise on style as there are many well designed sofa bed options available. 4. Smart Storage – Joinery is a significant way to change the way you live and has endless possibilities when it comes to storage. Unused areas can be transformed into functional storage spaces with only a small amount of work, e.g. bench seating built under windows or storage under the staircase. Something like these stairs (below) require a little more time and money but we think the result is definitely worthwhile! 5. Think Vertical – Why not use walls to create space? Pegboards are flexible and fun and can be used for both practical and display purposes. Regardless of whether you’re hanging cleaning essentials or an ornament arrangement, you can add colour and life to your walls with only a small amount of effort. 6. Floating Furniture – Floating shelves are a light, open and seamless way to display items. We love to utilise perspex or glass box shelving to create a sophisticated and interesting way to showcase items you may not have room to display. These can be stagnant or can act as changing artworks within your home. For more information, please visit Zeal launches new Classic colour palette 2017-04-18T00:16:44Z zeal-launches-new-classic-colour-palette Proving that kitchenware can be fashionable as well as functional Zeal is pleased to announce their new Classic Silicone Range now available in Australia. This new range exudes style with no compromise on quality and radiates a fabulous cool, calming palette of pale blue, grey, green and cream which has taken direction from the latest trends in interiors. With over 35 years experience in the field, UK silicone experts Zeal manufacture their products to the highest possible standards with EEC quality approved silicone which remains odourless and will not absorb flavours or stain during use. All Zeal products are BPA free, heat resistant to at least 250°C, dishwasher safe, non-scratch and suitable for non-stick pans and come with a 10 Year Warranty. The new Zeal Classic Silicone Range includes: Zeal Silicone Slotted Turner RRP $16.95 – Steel strengthened, hard nylon core to provide flexibility and durability, 300mm (L). Zeal Silicone Spatula Spoon 20cm RRP $12.95 & 26cm RRP $16.95 – Steel strengthened, provides a unique and flexible square ended kitchen spoon. Zeal Silicone Ergo Spatula RRP $13.95 – Steel strengthened with an ergonomically designed spatula head – perfect for getting the last drop out of jars. Zeal Silicone Tongs RRP $12.95/$21.95 – Grooved ergonomic, anti pinch handles, perfect grip silicone heads, easy to handle dimensions & mechanism. Available in 7 inches and 12 inches. Zeal Silicone Cooks Spoon 30cm RRP $19.95 – Unique reinforced steel construction throughout, perfect for use on non-stick pans. Zeal Silicone Whisk RRP $19.95 – Silicone-coated wires protect your ceramic bowls & non-stick pans, silicone handle with ball end for comfortable hold while whisking. Available in green & cream. 260mm (L) x 60mm (W). Zeal Silicone Measuring Spoon Set RRP $16.95 – Tablespoon (beechwood), Teaspoon, 1⁄2 Teaspoon, 1⁄4 Teaspoon & 1/8 Teaspoon. Zeal Silicone Large Hot Mat 22cm RRP $14.95 – Heat resistant multi-use silicone surface protector, features non-slip grooves and hanging loop. Zeal Silicone Baking Mat RRP $24.95 – Non-stick preparation, baking and freezing sheet withstands high temperatures up to 300°C. Suitable for the oven, dishwasher, freezer and microwave. Much more environmentally friendly than baking paper! 420mm (L) x 295mm (W). The new Zeal Classic Range is available now at