The PRWIRE Press Releases http:// 2017-06-27T05:05:12Z Unscriptd Appoints Jonno Simpson as Sports Marketing Director Australasia 2017-06-27T05:05:12Z unscriptd-appoints-jonno-simpson-as-sports-marketing-director-australasia Melbourne, 27 June 2017 - Global athlete publisher Unscriptd is delighted to officially announce the appointment of Jonno Simpson to the role of Sports Marketing Director Australasia.   In this role Simpson will be responsible for the ongoing expansion of the company’s network of athletes in Australasia.   Ben Crowe, Co-Founder and Head of Global Sports at Unscriptd said: “Jonno joins Unscriptd at a very exciting time of growth for the business. There are so many different ways we are helping athletes as publishers and Jonno is one of the best in the business and we are thrilled to have him join our team.”   Simpson joins Unscriptd from Twitter, where he was the company’s first employee in Australia and the Head of Twitter Sport for the past four years. Prior to this role Simpson was Head of Social Media at the AFL and Head of Digital Marketing and Fan Engagement at the Essendon Football Club.   Commenting on his appointment, Jonno Simpson said: “It’s such an exciting company (and category) and I look forward to drawing on my past experiences in global sport, media and tech, to amplify athletes via Unscriptd’s platform, digital publishing solutions, and engaging content.” Unscriptd enables athletes to become world class publishers and content creators.  As the athlete publishing company, Unscriptd creates value for partners including brands, teams, leagues and sport publishers globally.   Unscriptd creates value to the athlete through a mix of content formats and concepts, social audience growth and engagement, increasing the value to the athletes personal brand and to their existing and potential sponsors.   Unscriptd has a rapidly growing global athlete network and has worked with many of the world’s elite athletes including Cristiano Ronaldo, Gerard Pique, Ander Herrera, Virat Kohli & Andre Agassi, as well as Australia’s own Stephanie Gilmore, Mick Fanning, Patty Mills, Trent Cotchin  and Paddy Dangerfield.   Powered by a proprietary technology platform, Unscriptd enables the management, distribution and measurement of content across social and digital media channels.   Unscriptd was founded by former Nike global VP & CEO of Western Europe Brent Scrimshaw, ex-Nike International Sports Marketing Director Ben Crowe, and former leading sport researcher for APAC Todd Deacon. Unscriptd has now built a highly accomplished team across content, digital publishing, and data, with former executives from industry leaders such as BuzzFeed, Twitter and Shazam.    Simpson’s appointment is effective immediately.     -  ENDS  - About Unscriptd   Unscriptd is a global athlete publishing company that creates and enables the targeted distribution of engaging content on behalf of athletes, brands, sponsors and sports administrators. Unscriptd has offices in London, New York, Barcelona and Melbourne.   For media enquiries, images, and interview requests please contact: Julia Chalk That Communications Company julia@thatcomms.com 0402 334 007 | (03) 9098 4357 Carla Alderuccio That Communications Company carla@thatcomms.com M: 0400 221 123 | (03) 9098 4360 New 1000 Hour Root Cover Up 2017-06-27T01:00:25Z new-1000-hour-root-cover-up Now you can say goodbye to dark regrowth and pesky grey hairs, with another quick and easy solution… 1000 Hour is excited to announce the launch of their new brush-on tinted powder for hair, 1000 Hour Root Cover-Up. Tegan Martin, 1000 Hour ambassador, recent contestant on ‘I’m a Celebrity Get Me Out of Here’ and qualified hairdresser, says that 1000 Hour Root Cover-Up “is the perfect hair product to use, between salon visits”. With today’s busy lifestyle, visits to the hair salon are becoming less frequent. Not by choice. 1000 Hour Root Cover-Up can offer a quick, affordable and effective solution, to re-growth, between visits. 1000 Hour Root Cover-Up is the latest hair essential. Quick and easy to use, the powder conceals and camouflages regrowth and grey hairs, instantly, allowing extended time between hair colouring, and minimising any unwarranted stress, from those dreaded, emerging grey hairs. The powder palette comes with an applicator brush, for buildable colour, ensuring natural and even coverage, and a no mess solution. “You’ll look fresh out of the salon, in an instant” adds Tegan. 1000 Hour Root Cover-Up is free from waxes and dyes, and formulated with reflective pigments that adhere to the hair, without leaving it sticky, oily or dry. 1000 Hour Root Cover-Up is water resistant and easily washes out with shampoo. Each pack contains 60 applications and is available in four beautiful shades: black, dark brown, medium brown and light brown/blonde. 1000 Hour Root Cover-Up is available now for a RRP of $14.99 at Priceline and online at www.1000hour.com.au. IAB elects Marcus Betschel Chair of Ad Effectiveness Council and publishes first industry work 2017-06-26T22:30:00Z iab-elects-marcus-betschel-chair-of-ad-effectiveness-council-and-publishes-first-industry-work-1 Sydney, 27 June, 2017: IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Co-Chair.  Betschel will lead the council with IAB co-chair, Gai Le Roy working to help Australia’s digital industry identify and refine the best methods to assess the impact of advertising across different activities.                                                                                                                                             The Council has released its first piece of work designed to help the digital industry assess the impact of advertising, publishing the “Advertising Effectiveness Glossary of Terms” which identifies the many metrics and models that are in use today without judgement.   It will now work on producing a Best Practice Handbook to guide marketers on the methods and metrics to assess different objectives and improve overall ad effectiveness in the industry.   The Council will also help curate the IAB’s first full day measurement conference, MeasureUp, to be held in October.   Established in March 2017, the Ad Effectiveness Council has been set up to explore how digital measurement data can be combined with other forms of media data to enhance cross media planning and buying. The council includes representatives from publishers, data agencies, media agencies, research companies and advertisers.   “It’s a huge honour to be elected co-Chair by such a talented and experienced group,” said Betschel. “The challenge of identifying relevant metrics of ad effectiveness is an incredibly important one. It’s key to our marketplace and the future of the industry as a whole, particularly given the increased scrutiny on the value of digital advertising execution.   “The Ad Effectiveness Glossary is the Council’s first step to bring the market together to a common understanding. The IAB is on a mission to simplify digital, so explaining the often confusing jargon is a necessary first step to moving toward better metrics that gauge the impact of ad investments,” said Betschel.   Le Roy added “We are thrilled to have such an experienced agency representative as co-chair of the Ad Effectiveness Council and the publication of the glossary is part of the work the IAB is doing to help people have a common language in market. Other IAB councils will also be coming out with glossaries over the next month.”   Members of the IAB Ad Effectiveness Council are (in alphabetical order by organisation): Marcus Betschel (Council Co-Chair) - Columbus Agency Gai Le Roy (Council Co-Chair) – IAB Australia Mark Mansour – eBay Lyall Sundel - Experian Steve Lockwood - Facebook Beth van Koesveld - Fairfax Pat Neupauerova - Google Willem Paling - IAG Daniel Karlsson - Impact Radius Mark Henning – Kantar Millward Brown Sabrina Chan - News Andrew J Palmer - Nielsen Davina Strait - Nine Stephanie Browne - REA Lisa Meunier - Roy Morgan Becky Smith - Yahoo!7 Photo attached of Council: Back row (left to right): Willem Paling (IAG), Mark Henning (Kantar Millward Brown), Becky Smith (Yahoo7), Gai Le Roy (IAB Australia)   Front row: Lisa Meunier (Roy Morgan Research) Marcus Betschel (Columbus), Patricia Neupauerova (Google), Beth van Koesveld (Fairfax), Daniel Karlsson (Impact Radius)   Crouching: Lyall Sundel (Experian)  /Ends  About the Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.   The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.   By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.   IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.   For further information about IAB Australia please visit: www.iabaustralia.com.au  For further information about IAB Australia please contact:    Pru Quinlan Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au  About Columbus Agency Columbus is a data-driven marketing agency for the new economy, leading brands from today to tomorrow. Our talented team partner with clients to deliver end to end brand experiences through a world-class data narrative. Through our expert navigation of data, pioneering strategy and passion for what we do, we bridge the gap between your business and the people you want to talk to, truly understanding the segment of one.  A relentless focus on innovation, Columbus has a dedicated Digital Design Team producing over 60 first to market initiatives in Australia and four global firsts in the last three years.   Australian made since 2006, Columbus has pioneered the Performance and Experience space, growing to become the most qualified agency in Australia in what we do. We are part of the Dentsu Aegis Network and operate in 9 countries across Asia Pacific.   For further information about Columbus please contact:    Sarah Monaghan Marketing & Communications Manager T: (02) 8094 7748    E: Sarah.Monaghan@columbusagency.com Sam & Nic Chapman Win YouTubers of the Year 2017 2017-06-22T05:26:02Z sam-nic-chapman-win-youtubers-of-the-year-2017 Sam & Nic Chapman Win YouTubers of the Year at the Glamour Women of the Year Awards 2017 Media Release - June 2017 Sam and Nic Chapman – the makeup artist sisters, founders of the popular YouTube channel Pixiwoo and co-designers behind the Real Techniques beauty brand – were named YouTubers of the Year at the prestigious Glamour Women of the Year Awards this month. Hosted by Glamour Magazine each June in the U.K., the awards honour extraordinary and inspirational women from a variety of fields ranging from entertainment to education to sports and business. "It's a real honour to be recognised by Glamour alongside so many other inspiring women," said Sam Chapman. "YouTube has really come a long way since we started nine years ago, and we are just so excited to be able to use this platform along with Real Techniques to continue to engage with and inspire our tremendous community of beauty lovers." Makeup artists and YouTube sensations Sam(antha) and Nic(ola) Chapman grew up surrounded by makeup, including their aunt who was a top makeup artist for clients like Princess Diana and David Bowie. In 2008, to help a friend create a smoky eye effect, Sam uploaded a video to YouTube. From that, the Chapmans' instructional makeup videos were born, transforming the sisters into visionaries who pioneered a new platform of makeup artistry through YouTube. Today, the girls have more than 7 million followers across the globe. "We're pleased to continue to leverage Sam and Nic's passion and authenticity to be the 'wing women' of the beauty obsessed, and couldn't be happier that Sam and Nic were recognised with this honour," said Erica Galea, Marketing Manager of Chemcorp International, the distributors of Real Techniques in Australia. "We loved hosting the girls in September last year for their first Australian media tour, proving Sam & Nic have a loyal following here. Real Techniques has established credibility and a strong foundation among beauty lovers in Australia within only six short years." To celebrate the remarkable award win the RRPs of the popular Real Techniques Bold Metals Collection have been reduced, making the luxe collection much more accessible for Australian beauty lovers: GOLD – BASE • 100 Arched Powder RRP $29.50 • 101 Triangle Foundation RRP $27.50 • 102 Triangle Concealer RRP $24.50 SILVER – EYES • 200 Oval Shadow RRP $19.50 • 201 Pointed Crease RRP $19.50 • 202 Angled Liner RRP $19.50 • 203 Tapered Shadow RRP $19.50 ROSE GOLD – FINISH • 300 Tapered Blush RRP $29.50 • 301 Flat Contour RRP $29.50 The Real Techniques range is available now in Priceline stores nationally. To learn more about Sam & Nic's story, please see the attached press release or contact Rachel: 0423 833 814 or rachel@360pr.com.au Erdigroup Appoints New PR Agency 2017-06-22T04:04:53Z erdigroup-appoints-new-pr-agency Founded by the late Eva and Dr Les Erdi OAM, The ErdiGroup collection consists of seven hotels in Victoria, Queensland and New South Wales. WordPlay Public Relations will focus on assisting ErdiGroup’s marketing team with increasing brand awareness for Hotel Urban Sydney and Hotel Urban Brisbane. The agency will also support ErdiGroup with executive and business profiling and highlighting the significant contributions of the foundation. Penny Smits, Founder and Principal Consultant of WordPlay Public Relations said “ErdiGroup was founded on the life lessons of hard work, love, ethics and self-belief. We are delighted to support the group with communicating the Erdis ongoing philanthropic vision and business legacy.” Nominate a deserving AusMumpreneur and show your support for Australian mums in business 2017-06-22T02:00:12Z nominate-a-deserving-ausmumpreneur-and-show-your-support-for-australian-mums-in-business The AusMumpreneur Conference and AusMumpreneur Awards are all about supporting Australian mums in business. This event provides a unique opportunity for women from all over Australia to come together to gain new skills, promote their business, connect with fellow mums in business, learn from leading business experts and celebrate the success of the best and brightest in the industry. Proudly presented by AusMumpreneur and The Women’s Business School, the AusMumpreneur Awards recognise the best and brightest in the Australian mumpreneur industry. The categories that will be judged are: AusMumpreneur of the Year Rising Star AusMumpreneur of the Year Emerging AusMumpreneur of the Year Regional Business Award Product Innovation Award Digital Innovation Award Sustainability Award Business Excellence Award AusMumpreneur Network Excellence Award Women’s Business School Excellence Award Global Brand Award Big Idea Award Making A Difference Award Retail Business Award Service Business Award Handmade Business Award The People's Choice Awards: Influencer Award Customer Service Award Making a Difference Award (Business) Making a Difference Award (Non-profit) Business owners or those who wish to nominate a mumpreneur, can go to: https://www.ausmumpreneur.com/ausmumpreneur-awards/ Nominations close on Friday the 30th of June 2017. Media Contact: Candice Meisels candice@candicepr.com 0481 369 484 Winter Window Appeal - How to create an inviting home in the cooler months 2017-06-21T04:29:04Z winter-window-appeal-how-to-create-an-inviting-home-in-the-cooler-months As winter truly kicks in and the market cools, Cameron Nicholls from Nicholls & Co Estate Agents in Abbotsford shares his tips on how to make a home inviting and warm. “With clearance rates dropping and stock availability at an all time low. Many properties owners tend to fear a winter sale campaign. However, we believe it’s a great opportunity to present new listings in a competitive buyer market,” said Cameron. Cameron’s top five tips for enticing potential buyers in the winter market are all focused around the street front windows. His tips include: Bring the outside in: Place indoor plants near the window so when I buyer drives past or looks in the greenery is visible. Double glaze windows: This is a must for insulation and creating a cosy home even on the coldest winter day. Install curtains: Even if they are just for show, the long draping lines of curtains can create a sense of warmth. Invest in a lamp: This can either be a floor lamp or place on a table near the front windows. Make sure you use a soft glow light bulb though. Rugs and throws: Position a throw over the side corner of the lounge and place a rug under the coffee table to give that homely feel. About Nicholls & Co Nicholls & Co is a boutique modern agency focused on the person first and foremost and then the property. They do not work with clients, they work with people. Through personal attention and connecting with people on a deeper level they are able to comprehensively understand how best to deliver the results desired. www.nichollsandco.com.au News and invitation: First Acquia Engage Conference in Asia Pacific Addresses Digital Transformation with Open Source and Cloud 2017-06-21T00:23:32Z news-and-invitation-first-acquia-engage-conference-in-asia-pacific-addresses-digital-transformation-with-open-source-and-cloud Sydney, June 21, 2017 - Acquia, the digital experience company, today announced keynote speakers, sponsors and session tracks for its inaugural Acquia Engage Asia Pacific Japan, from August 22-23, which will bring together digital experience leaders and practitioners from around the region.   Executives from enterprise organisations including Flight Centre, EnergyAustralia, IAG, ADMA, Asian Development Bank, Pac12 Networks, Australian Government Department of Finance and the Department of Environment and Energy among others, will gather at the InterContinental Sydney to share their experience in digital innovation and transformation. They will also hear from Dries Buytaert, creator of the Drupal open source web content management system and co-founder of Acquia, along with Acquia Chief Product Officer Christopher Stone, who will share insight into Acquia’s product roadmap.   “Acquia Engage will bring digital experience professionals together in Sydney for two days of knowledge sharing and insight into disruptive strategies that drive growth and engagement,” Buytaert said. “Each presenter will show how their organizations are setting the standard for orchestrating customer experiences across channels.”   The conference agenda features hands-on best practices sessions, technical sessions, organisational strategy sessions, and executive business sessions all focused on helping organisations succeed with their digital initiatives.   “Staging the first Engage event outside of North America really marks a milestone for Acquia in Asia Pacific. More importantly it exemplifies the adoption of cloud and open source technologies as a differentiator in digital experience technology in Asia Pacific,” said Tahlor DiCicco, director of marketing, Acquia Asia Pacific and Japan. “Our impressive speaker and sponsor line-up from around the region demonstrates the commitment of enterprises, the public sector and digital agencies to using the most advanced open source technologies to solve the complex digital issues.”   Acquia Engage Asia Pacific is supported by leading digital agencies and technical development organisations: Ogilvy, Publicis Groupe, CI&T, Deloitte Digital, Doghouse Media, VML, IE Digital, Loud & Clear, Salsa Digital, Technocrat, Morpht, Adelphi Digital and Digital Garden.   For more information about Engage and to register, please visit https://apjengage.acquia.com/register. Anthony Walsh joins Shark Shield as a Brand Ambassador 2017-06-20T23:14:54Z anthony-walsh-joins-shark-shield-as-a-brand-ambassador Anthony Walsh joins Shark Shield as a Brand Ambassador The world’s only scientifically proven and independently tested electrical shark deterrent Media Release - June 2017 Professional surfer, a regular at Pipeline, drone enthusiast and one of the world’s biggest GoPro surf video contributors, Anthony Walsh, has joined Shark Shield as their newest Brand Ambassador. Anthony is always on the hunt for some tube time and you’ll usually find him filming in a barrel in some exotic location somewhere on the planet, having Shark Shield on hand makes for a safer adventure. Anthony Walsh says, “I’m excited to represent the world’s only scientifically proven and independently tested electrical shark deterrent. I’ve tested out the devices for myself in Hawaii and yes without doubt Shark Shield does deter sharks without hindering surfing performance. Shark Shield launched their new Shark Shield FREEDOM+ Surf in 2016. The FREEDOM+ designed in partnership with two-time World Surfing Champion Tom Carroll and iconic surf hardware brand Ocean & Earth. Lindsay Lyon, Shark Shield’s Managing Director says, “We have created our products to enable ocean lovers to have the ability to enjoy their time in the water, personally protecting yourself from unwanted shark encounters is the only solution to enjoying the ocean without harming the environment. “We’re pleased to take on such a talented and professional surf legend as Anthony to be an ambassador of our proven technology. We look forward to sharing some of Anthony’s fantastic tube action and ocean footage ahead as he continues to travel around the globe with his Shark Shield. Stay tuned!” said Lyon. About the FREEDOM+ Surf The new FREEDOM+ Surf features a removable power module housed in a custom designed Ocean & Earth tail pad kicker, which can easily be transferred from board to board. All surfers need to do is install the new Ocean & Earth tail pad/decal antenna on each board in their quiver. The new tail pad houses the removable power module and includes a sticker-thin, adhesive decal that’s simply applied to the underside of the board. Light in weight, the solution offers nearly zero drag so there is little to no impact on surfing performance. The FREEDOM+ Surf is available now at an RRP of $599 and can be purchased from www.sharkshield.com. The Ocean & Earth tail pad/decal antenna is available for an RRP of $169. About Shark Shield Shark Shield is for professional adventurers. It is the worlds only scientifically proven and independently tested electrical shark deterrent. Sharks have small short-range electrical receptors in their snouts used for locating food. Shark Shield’s unique three-dimensional electrical waveform turns sharks away by causing unbearable spasms in these sensitive receptors. Used by professionals, such as navies around the world, Shark Shield is a safety device providing peace of mind, while supporting the conservation of sharks. If you’re serious about adventure, you wear a Shark Shield. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ For further information or to set up and interview with Lindsay Lyon or Anthony Walsh please contact: Rachel King @ 360 PR – 02 9571 4448 – 0423 833 814 – rachel@360pr.com.au IAB Australia research reveals use of ad blocking technology in Australia is stabilising 2017-06-20T22:30:00Z iab-australia-research-reveals-use-of-ad-blocking-technology-in-australia-is-stabilising -One in four consumers in Australia use ad blocking technology, but marginal decline in usage -Penetration of mobile ad blocking significantly lower than desktop  SYDNEY, 21 June 2017:  The results of the second wave of ‘Ad Blocking in Australia’ research published by IAB Australia and conducted by Pureprofile reveal that whilst awareness of ad blocking technology has increased, usage has marginally declined for online Australians. Awareness of ad blockers has increased from 59 percent to 63 percent, but current usage has declined by two percentage points to 25 percent of online Australians (or one in four), compared to 27 percent since October 2016. The results indicate that Australia is following the global ad blocking stablisation trend of the last twelve months and heading to the UK level of 22 percent. The full results of the survey are being released today at the IAB Australia Digital Ad Ops 2017 Conference being held in Melbourne. The penetration of mobile ad blocking is still significantly lower than on desktop, with only four percent of Australians indicating that they had an ad blocker installed on their smartphone versus 21 percent on desktop or laptop. “Whilst it is positive news that the use of ad blocking appears to be stablising in Australia, it is imperative that the advertising industry continues to double down on our efforts to evolve and improve the ad experience for consumers,” said Vijay Solanki, CEO of IAB Australia. “As mobile emerges as the channel of choice for many consumers, it will be key to ensure that mobile advertising respects the close relationship that a consumer has with their mobile phones and adheres to the LEAN principles of providing lighter, relevant and higher quality advertising experiences.” The number one reason for turning off an ad blocker remains “prevents me from seeing content”. The research indicates that messaging to consumers from sites encouraging them to turn off their ad blocker (or white list their site) is impacting consumer behaviour. Over 6 in 10 people who have seen messaging about turning off ad blockers have taken some action as a result on at least one site. This represents an increase from 55 percent in October 2016 to 62 percent this year. The number of people who have trialed an ad blocker but no longer have one installed on their digital devices is growing, increasing from 14 percent to 17 percent of online Australians in the last six months. Fear of obtaining viruses remains the primary driver of installing an ad blocker, though over 6 in 10 people with an ad blocker have concerns over the quantity and intrusive nature of some digital ad formats. IAB Australia is helping to drive better ad experiences through work being carried out by the global initiative Coalition for Better Ads as well as a range of projects being driven out of IAB Tech Lab in the US. Issues surrounding ad blocking will be addressed at today’s IAB Australia Digital Ad Ops 2017 Conference in a session including representatives of Google, Sizmek, The Guardian and New Atlas. IAB Australia members can access the digital fact sheet for the conference here.   The full infographic can be downloaded here and the full research report is available for IAB Australia members on the IAB Australia website. The first wave of the research can be viewed here.  /Ends  About the Interactive Advertising Bureau The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 43 IAB offices globally, and with a rapidly growing membership, IAB Australia's principal objective is to support and enable the media and marketing industry to ensure that they thrive in the digital economy.  The role of the IAB is to work with its members and the broader advertising and marketing industry to assist marketers to identify how best to employ online as part of their marketing strategy, to better target and engage their customers and build their brands.  By addressing the core pillars of growth of the online advertising industry - simplified and standard online audience measurement, research, and online operational standards and guidelines, and regulatory affairs, IAB Australia leverages the skills, experience and commitment of its members to advocate the benefits of online advertising by acting as an authoritative and objective source for all online advertising issues whilst promoting industry-wide best practice.  IAB Australia is a registered not-for-profit organisation; membership fees and revenue generated is invested back into the IAB's membership benefits such as resources, events, reporting, and industry representation.  For further information about IAB Australia please visit: www.iabaustralia.com.au  About Pureprofile (ASX: PPL)Pureprofile Limited (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide. businesses.pureprofile.com  For further information please contact:Vijay SolankiCEO - IAB AustraliaE: Vijay.Solanki@iabaustralia.com.au  Pru Quinlan or Sue RalstonEinsteinz CommunicationsT: (02) 8905 0995E: pru@einsteinz.com.au | sue@einsteinz.com.au  Lizzie BabarczyPureprofileTel: (02) 8905 0995E: lizzie@pureprofile.com Key Retail Sectors Grow Digital Advertising Spend Despite Uncertain Times 2017-06-19T23:32:56Z key-retail-sectors-grow-digital-advertising-spend-despite-uncertain-times AUSTRALIA’S Retail sector continues to invest in Digital media as it faces an increasingly disruptive market but there’s little agreement on the preferred Digital media channel, the latest Standard Media Index (SMI) advertising payment data has revealed. SMI’s data for the first quarter of 2017 shows the key retail sectors of Department Stores, Discount Stores and Apparel/Luxury Fashion/Shoes have all continued to grow the amount spent on Digital advertising. However, the amounts spent and where it was spent differed markedly. Although the Apparel/Luxury Fashion category spends the least on Digital media, of the three sectors it is growing the fastest with its Digital ad spend jumping 73.6% in the quarter. And interestingly, Apparel retailers are the only category spending more on quality Content Sites (mostly news-based websites) with both Department and Discount Stores reducing their ad spend to this area in favour of the Exchanges (or programmatic) market where advertising purchases are automated. The growth in Programmatic advertising was most pronounced within the Department Store category in this quarter with that ad spend quadrupling, while for Discount Stores the highest growth in ad spend was among Pure Play – Mobile groups which specialise in in-app mobile advertising. SMI AU/NZ Managing Director Jane Schulze said the data again highlighted distinct differences in the Digital media channels chosen by key Retail sectors. “Within SMI’s overall Retail category data it’s clear there are distinct Retail ecosystems, each with their preferred method of approaching Digital media,’’ she said. “For example, Department Stores spend the greatest proportion of their Digital media budget on Social Sites; Discount Stores spend the greatest proportion on Search marketing while Apparel retailers prefer quality Content Sites.’ “The only commonality in ad spend trends we’ve seen in the most recent data is the reducing in spend onto Pure Play Video Sites, which may reflect some of the recent debate around advertising on brand-safe websites.’’ Ms Schulze said the lack of consistency in approach to the Digital market was interesting given the number of Retailers in financial difficulty as new overseas entrants ramp up competition in the sector. “Clearly the various Retail sectors are continuing to test what works best as we can see that while Apparel retailers are now spending the largest part of their Digital advertising budgets on Content Sites, in the fourth quarter of 2016 most of their Digital ad spend was directed to Social Sites,” she said. “The Digital media landscape continues to evolve at a rapid pace and SMI is the only company able to accurately track the movements in ad spend for these key categories across all Digital sectors.’’  Ms Schulze said SMI’s Digital data is released each month on the 15th and then updated again later in the month to ensure all Digital payments for the month have been collected. “The industry has historically relied on advertising estimates to gauge category expenditure trends, but this is fraught in the Digital world where campaigns are fed through automated exchanges and advertisers have the option of buying ads on a cost-per-click or cost-per-view basis. Estimates are therefore unreliable and only actual payment data can reveal true trends.’’ Note: SMI’s Department Store data includes all Digital ad spend for retailers such as David Jones, Myer and Harris Scarfe; its Discount Stores data includes retailers such as Big W and Kmart while its Apparel data includes ad spend for retailers such as Country Road, Witchery and Marcs. About SMI: SMI has partnered with the world’s largest media Agencies to collect their payments for media campaigns which is then aggregated to provide accurate information on advertising expenditure across all media and 30 global product categories. SMI is headquartered in New York. Manheim’s new tool to help with pre purchase car research 2017-06-19T22:58:19Z manheim-s-new-tool-to-help-with-pre-purchase-car-research One of Australia’s leading automotive auctioneers, Manheim, has launched a free tool to allow customers to find an estimated price on any vehicle they are looking at purchasing. Car Price Guide is a new feature designed to help customers research before buying at auction by providing an estimated sold price for each vehicle searched using the search functionality. This new tool gives customers the ability to narrow their search to a specific make and model of a car, the time frame and even the specific Manheim auction site to give them as much information on the right car before they make a purchase. The average price is calculated from actual prices of vehicles sold in Manheim public auctions since January 2016. The new Car Price Guide feature on the Manheim website allows our customers to feel more prepared before attending an auction so they can get the best deal on their new car. The best thing about this new feature is it is free for customers to use! Ends/.. For further information please contact: Mathew McAuley – Manheim Public Relations Mobile: +61 400 875 686     Email: mathew.mcauley@manheim.com.au About Manheim (www.manheim.com.au) As an Australian market leader in the provision of automotive and industrial remarketing services, Manheim offers a comprehensive range of asset management and disposal services. With almost 60 years of experience across a broad range of industry sectors, Manheim delivers high quality services on a national basis to help customers meet their fleet and asset management business objectives. Manheim sells assets such as passenger and commercial vehicles, trucks, trailers, machinery, motorcycles, plant and equipment and written off vehicles in regular weekly and monthly auctions open to both trade and public buyers. Manheim works with dealers, manufacturers, federal and state government agencies, local government, insurers, financiers, rental companies and fleet and leasing companies across Australia and New Zealand. Based in Melbourne, Manheim employs approximately 650 team members across all states in Australia and in New Zealand. For more information on the company, please visit – www.manheim.com.au Eventify To Make Event Promotions Easier Digitally 2017-06-16T08:10:48Z eventify-to-make-event-promotions-easier-digitally A brand new, completely customizable event planning and promotion platform was launched recently. Eventify is the name of this web platform - and it is set to revolutionize the manner in which events are publicized to target attendees across the globe.   In an exclusive interview, a senior representative from Team Eventify revealed that the platform has been created in a bid to help professional planners/organizers manage their events in a better, smarter, more effective way than ever before. According to him, Eventify is a ‘dynamic, future-oriented’ tool that will do away with the hassles of paperwork and enable users to keep track of all the key information and metrics related to their events. Promoting an event is often a tricky affair - and Eventify is geared to make things easier in that regard.   Elaborating on the nature and features of the platform, the Eventify spokesperson said that event organizers will be able to create high-quality, information-rich mobile apps for their events on it. Easy drag-and-drop features have been made available on the platform, to ensure that lack of prior coding expertise does not come up as an obstacle. All relevant information related to an event can be included in its application and shared with probable attendees. Updating event apps on Eventify, as and when required, is a quick and straightforward task too.   To ensure widespread usability, Eventify has been built for promoting/managing all types of events - right from tier-1 tech events and conferences, to smaller business gatherings and meetups. Exhibitions, trade shows, meetings, workshops, competitions - everything can be promoted through this platform. Initial reports suggest that Eventify is indeed an event-hosting platform (platform for creating event apps) par excellence.   The Eventify platform is all about optimizing the visibility of events by maximizing its exposure - with the help of custom-created mobile applications. The makers have promised end-to-end support for event organizers who sign up on the platform. Right from connecting with event attendees and sharing real-time information, to sending direct messages and event photos - all of these can be performed from the platform.   The benefits of using this new event management platform is not limited to promotions either. Event planners can set up and modify the session scheduling at their events with ease, while detailed information about exhibitors can be shared as well. Full scalability is yet another high point of the Eventify platform - ensuring that organizers can create apps that are best suited to the precise promotional/management requirements of their events.   According to a well-placed source from the Eventify Team, this event app platform has the potential to improve the ROI figures for organizers. The better, more-rounded promotional strategies play a big role in this - by increasing awareness levels and pulling up overall attendee figures. The information generated on the Eventify dashboard also enables planners to closely monitor the key stats, and address all probable issues. Users can also keep a tab on the performance of the event app(s) that they create on Eventify. The team seems quietly confident about the platform proving instrumental in powering successful events.   By 2017 Q1, the Apple App Store had more than 2.2 million applications, while Google Play Store had over 2.8 million apps. Volume of app downloads are also increasing rapidly every quarter. The ‘mobile app revolution’ is still well and truly on - and in such a scenario, the idea of promoting events through customized mobile apps does seem to be a smart, potentially rewarding idea. According to the makers, the sheer quality and abundance of features of Eventify will help it see off the challenges of the similar platforms that are already available.   Promoting an event only via traditional channels (flyers, posters, banners, web ads etc.) is no longer enough for ensuring proper visibility for it. Event organizers need to use the wildly popular mobile app platform for promotions - and Eventify helps them to do just that, in the best possible manner.   For further information about the Eventify platform, visit https://eventify.io/. If you have any queries or doubts, send a message directly from the website. Event planners can also request for free demos. Eventify is a unique event promotion and management platform that uses the latest mobile app technology - and it has a definite chance of becoming popular over time.     New luxury precinct at Melbourne Airport taking traveller experience to the next level 2017-06-16T05:23:17Z new-luxury-precinct-at-melbourne-airport-taking-traveller-experience-to-the-next-level New luxury precinct taking traveller experience to the next level   Melbourne Airport is excited to announce a number of the world’s most fashionable and desirable luxury brands including Tiffany & Co, Burberry, Salvatore Ferragamo, Max Mara and Emporio Armani will open at Melbourne Airport’s luxury precinct in Terminal 2 (T2) later this year. The airport’s new high-end fashion destination is part of the airport’s continued effort to enhance the traveller experience.    Creating an airport that Melbourne can be proud of, the new luxury brands have been purposefully chosen and carefully curated to meet the evolving needs and expectations of the Airport’s passengers.   “The luxury precinct is really taking Melbourne Airport to the next level, with 11 of the world’s most prestigious brands set to enhance our international passenger experience,” said Andrew Gardiner, Chief of Retail at Melbourne Airport. “We’re absolutely thrilled to bring these brands to Melbourne Airport. Our domestic and international passengers have informed us of the stores they want to see, and we’re delivering on that with high end brands that we know our travellers love.”   The new high-end precinct will be located adjacent to the next generation duty free store and will also see brands including Australia’s leading official watch specialty store Watches of Switzerland, Swiss designer Bally, Michael Kors, HUGO BOSS and Furla, as well as upscale business and travel lifestyle brand Tumi.   All stores are scheduled to be open between end of July and end of November 2017.   Founded in 1837 in New York City, international luxury brand Tiffany & Co. are excited to open their store within the dedicated space.   “We are extremely excited to be opening at the Melbourne Airport and offering both local and international travellers the convenience of shopping at Tiffany & Co.,” said Glen Schlehuber, Vice President and Managing Director of Tiffany & Co. Australia & New Zealand. “Our prominent location in the new luxury precinct provides us with the ideal environment to showcase our jewellery collections such as our renowned Tiffany Diamonds and icon collections Tiffany T, Tiffany HardWear, watches, gifts and accessories.”   Melbourne is the fastest growing city in Australia attracting travellers from around the globe. With the increase in demand Melbourne Airport is determined to get the traveller experience right. Extensive customer research conducted by Think Global and Urbis to better understand international passengers profiles revealed a desire for quality brands when travelling, including authentic luxury goods with strong brand recognition.   The new international retail experience will create a lasting impression for every traveller, establishing it as another iconic shopping destination for Melbourne. The luxury retail offering will be set within a unique architectural space for an Airport, featuring a sculptured ceiling.   “Melbourne Airport has invested more than $50 million in the first phase of the retail transformation, enhancing the traveller journey,” said Andrew Gardiner, Chief of Retail at Melbourne Airport.“This is just the start of our upgrades in Terminal 2 and we look forward to transforming the space with the aim of becoming the chosen international gateway to Australia.”       -ENDS-  For further information, please contact: DEC PR for Melbourne Airport on +61 2 8014 5033 or at melair@decpr.com.au Australia's First Off-Market Property Match-Making Platform 2017-06-16T01:17:18Z australia-s-first-off-market-property-match-making-platform New Off-Market Property Match-Making Platform For Buyers and Real Estate Agents propertywhispers.com.au - the home of off-market properties Media Release - 16 June 2017 In an Australian first, online business Property Whispers has launched a unique property match-making service for off-market listings – properties for sale ‘on the quiet’ or ‘pre-market’ - designed for all buyers and real estate agents. In a changing marketplace where prices have reached their peak and auction clearance rates fallen, off-market is the new “on” market! Thanks to Property Whispers, no longer do buyers need to struggle or pay fees to access the off-market inner circle, and real estate agents will now be able to reach far more ready buyers, creating a more competitive off-market sales process so the property can sell more quickly. This off-market property match-making service is now available to buyers and real estate agents by simply registering at propertywhispers.com.au. Co-Founder of Property Whispers and former real estate agent Liane Fletcher says, “Traditionally buyers needed to be on many sales agents’ databases or engage a buyers agent to access properties being sold on the quiet or pre-market. Now, buyers finally have the tool to access off-market properties that specifically match their purchase requirements. At the same time, agents can now offer vendors not wanting to pay for expensive advertising or those wanting to keep the sale quiet a platform to do so. A positive result for all! It’s a no-brainer for real estate agents and buyers alike.” How Property Whispers Works: 1. Buyers register list their property requirements (property type, bedrooms, bathrooms, parking, price guide, suburb). 2. Real estate agents list their off-market property specifications (property type, bedrooms, bathrooms, parking, price guide, suburb) - only discoverable via a match. No street address is revealed to the buyer. 3. An instant match occurs when a buyer’s property requirements matches an off-market property and the contact details are immediately sent to both buyer and agent so they can make contact. 4. The buyer and real estate agent speak, arrange to meet to view the property and hopefully a sale follows! Online registration is free for buyers to join Property Whispers. A three month obligation-free trial period is available for a limited time for all real estate agents who register online; those who choose to use the website thereafter pay an annual subscription fee. About Property Whispers: Property Whispers is Australia’s first off-market property website, matching buyers and their property requirements with suitable off-market properties in their chosen area, as listed by local real estate agents. Launching in Sydney in June 2017, with the service to be rolled out nationally over the next 12 months. Register online to access Property Whispers in your local area: www.propertywhispers.com.au For more information or to set up an interview with Liane Fletcher, please contact 360 PR: Rachel King – (02) 9571 4448 – 0423 833 814 – rachel@360pr.com.au