The PRWIRE Press Releases http:// 2017-03-27T01:03:22Z Autumn Property Trends with Cameron Nicholls 2017-03-27T01:03:22Z autumn-property-trends-with-cameron-nicholls From record-breaking temperatures to all time high rainfalls, the shift from summer to autumn has certainly been quick! With a new season brings a change in the property market as well as an opportunity to maximise the cooler weather and end of day light savings. In order to make the most of what autumn has to offer, Cameron suggests: Clean your windows: With the recent downfalls Sydney has experienced this is even more important. You’ll be amazed at the difference it will make! Introduce autumn colours and hues: Throws, cushions and even lightweight curtains are a great way to give a home an instant lift and won’t break the budget. Twilight opens: The autumn sky sets the scene for ambient twilight property showings. Turn the end of daylight savings into a positive. Update the exterior: Trim all trees back, clear the leaves out of the gutters and make sure your property looks low maintenance, even if that isn’t the case! Create an outdoor dinning room: Use pavers to create a dedicated outdoor dining space, this time of year it’s slightly cooler and there are less insects to battle. Present an outdoor room to potential buyers before winter hits. About Nicholls & Co Estate Agents: Nicholls & Co is a boutique modern agency focused on the person first and foremost and then the property. They do not work with clients, they work with people. Through personal attention and connecting with people on a deeper level they are able to comprehensively understand how best to deliver the results desired. For further information go to: www.nichollsandco.com.au Hello Social founder launches new social media tool Rivuu 2017-03-23T23:29:48Z hello-social-founder-launches-new-social-media-tool-rivuu A new social media content approval and scheduling software, Rivuu, is helping marketers reduce the time spent working on social media by streamlining the workflow for faster turnaround times and some of Australia’s largest agencies and brands are already using it. Rivuu enables marketers to reduce the time spent using social media without compromising results. It has already seen over 1000 users sign up since its launch and boasts a client list that includes the likes of Mazda, Ogilvy, Carlsberg, World Vision, Brut, Leo Burnett and jewellery brand Pandora. Launched in January this year, Rivuu was founded by Max Doyle, who is also managing director of Sydney based social media agency, Hello Social,. The technology was launched after Max and his team of 16 were experiencing the bottleneck that many companies struggle with when it comes to getting social media content approved and scheduled. “We realised at Hello Social there were just too many people and tools involved in the content creation, approval and scheduling process. We thought if we could have the whole process in one tool it would significantly improve productivity. So, we created a platform that brings copywriters, graphic designers, community managers and clients/managers all together, making it possible to approve and schedule content with one click,” says Max. Once content is created and approved, Rivuu ensures users schedule it on Facebook, Twitter and even Instagram at the optimum time for maximum reach and engagement. Rivuu analyses the best time of day and the day of the week to find the optimal time to schedule each post. “We wanted to make the functionality of the user experience as intuitive as possible. All content can be viewed on one calendar and sorted by platform, category and schedule stats. The customisable workflow means users can also adjust their content approval process to fit any team structure, adding as many approval rounds as they need.” Social media is becoming an increasingly important tool for marketers to grow their businesses. A significant 63% of marketers use social media for 6 hours or more a week and 39% for 11 or more weekly, according to Social Media Examiner[1]. “We’ve had overwhelmingly positive feedback from our clients who all say they’ve noticed a considerable reduction in the time it takes get content approved and scheduled.” Rivuu is now looking to expand with Max heading to the US this month to meet with investors. “We’ve been in talks with several VCs who’ve expressed interest and have already received a series A funding offer,” says Max. https://rivuu.com/ [1] https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf 7 Ways to Create Quirky and Fun Kids’ Rooms 2017-03-20T01:18:17Z 7-ways-to-create-quirky-and-fun-kids-rooms These days there is no end to the cool, quirky and fun style parents can inject into their kids’ rooms. Designer and DIY parents alike are keen to add magic to their little ones’ special spaces and these hot trends are sure to inspire. To stay on trend with the latest kids’ room trends, Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top tips: 1. Neon Colour Pops – Neon is back! We love the fun way in which neon accents can add zing to any kids’ space. But beware! Use in moderation to avoid overpowering the room. 2. Shared Spaces – Space is at a premium these days and whether you have decided your little ones should share for that reason, or merely for the fun that sharing with your sibling can offer, shared spaces don’t have to be rigid in design. 3. Geometric Patterns – The geometric trend isn’t going anywhere! We love how these bold graphic prints and patterns are becoming a classic look but also add a playful but ordered style to the space. They can easily be adapted to any gender and also suit-shared spaces. Removable wallpaper is a great way to add some geometrics! 4. Monochrome – Monochrome is the new neutral! This palette is cool and edgy while also remaining classic in style. Using bold prints, beloved icons, like our friend Miffy or Nordic/wilderness influences, make this trend perfect for nurseries to teen rooms. 5. Outside In – The spirit of adventure is strong for little people, so it is only natural they love spaces that reflect this. The use of versatile wallpapers makes it easy to create a magical space. Bold wallpapers can be limited to one wall so it doesn’t overwhelm the room. 6. Playhouse Beds – Forget dollhouses! We love playhouses and cubby beds almost as much as kids do! No matter if it’s for sleeping or as a reading nook, playhouse beds are fun for any child. We love the DIY version of this teepee bed by blogger and mummy Sarah of Hello Bowsers. 7. Designer Furniture – When it comes to selecting furniture for any part of your home, well designed and functional is a must, so buying for your child’s room is no exception. For a long time kids’ bedroom furniture was limited to one or the other. Pioneers like Lilly and Lolly changed that and Incy Interiors has both beautiful and long-lasting pieces. For further information please go to: www.vaultinteriors.com.au New Real Techniques Diamond Sponge 2017-03-13T22:50:46Z new-real-techniques-diamond-sponge The hugely popular Real Techniques Bold Metals Collection™ adds its first sponge to the collection – introducing the Miracle Diamond Sponge. Designed by internationally renowned professional makeup artists and beauty vloggers, Sam and Nic Chapman, the new sponge offers precision application when blending shadow. Erica Galea, Marketing Manager of Chemcorp International, says, “We’re pleased to announce this gorgeous new sponge is now available in Australia! The Bold Metals Collection has been popular since launching in July 2015, and we expect this sponge will be loved just as much! The marble swirl pattern is very on-trend, too.” The multi-faceted Miracle Diamond Sponge is designed to work with multiple products on different areas of your face. No two sponges are alike – each has its own unique swirl design. How to use the new Miracle Diamond Sponge: TOP: Buff and blend out makeup for a flawless finish LARGER FLAT SIDES: Function as a wedge to apply makeup to larger areas like the forehead and cheeks SMALLER FLAT SIDES: Great for precision contouring around the eyes, mouth and brow bone POINTED TIP: Covers small imperfections Use the sponge damp for dewy application and dry for full coverage powders. For best results and hygiene, it is recommended to replace the sponge every 1 – 3 months. The new Real Techniques Bold Metals Collection™ Miracle Diamond Sponge is available now for an RRP of $24.99 at Priceline and online at www.realtechniques.com.au. New 1000 Hour Instant Brows: Eyebrow Mascara 2017-03-13T05:10:41Z new-1000-hour-instant-brows-eyebrow-mascara 1000 Hour is excited to announce the launch of their brush-on tinted eyebrow mascara. Now you can create beautiful brows in an instant! Enhance your beauty with brows that frame your face and define your eyes. 1000 Hour Instant Brows provides buildable, long-wearing colour. The coloured gel tints the brows to provide a natural, even and comfortable hold, whilst the buildable colour boosts brow depth. The light gel base tames and sets eyebrows for naturally full and defined arches. It is easily applied with the mascara wand without the clumping and flaking. Erica Galea, Marketing Manager at Chemcorp International says, “Brows can make or break an entire makeup look. Bold brows are very on-trend right now; and I don’t think we’re going to see them disappear anytime soon! Brow products are now an essential for beauty enthusiasts right through to the professional makeup artist. “There was so much demand for this product to be developed. It’s so convenient to be able to pull the wand out of your bag for a quick and easy application. Plus, the Clear is fantastic to groom and set even if you already tint your brows.” adds Erica. 1000 Hour Instant Brows application steps: Choose the 1000 Hour Eyebrow Mascara that best matches your natural brow/hair colour Apply using light upward and outward strokes to define the shape Gently blend with the tip to the outer edge to form an arch To remove simply use cleanser or makeup remover 1000 Hour Instant Brows is available in four shades: black/dark brown, medium brown, light brown/blonde and clear. 1000 Hour Instant Brows is available now for a RRP of $9.99 at Priceline and online at www.1000hour.com.au How to find the right property stylist for your home 2017-03-08T03:59:04Z how-to-find-the-right-property-stylist-for-your-home Not all property stylists are the same. Cameron Nicholls, Founder and Principal of Nicholls & Co Estate Agents provides his tips to match-make the right property to the stylist. Engage more than one – It’s better to have at least two or more who have different styles and looks. Let them work their magic – You don’t need to be there, they are the experts so let them do what they do best. Remember you can use existing items – Stylists can work with existing furniture and simply add some sparkle, colour and freshen up. Make sure there is and extension option – Just incase the auction or campaign doesn’t run to plan you need a buffer. Have options – Budget and premium stylists and or packages. “You wouldn’t wear Dior to the rugby so make sure you find the appropriate match when it comes to presenting a property,” says Nicholls. www.nichollsandco.com.au Decadent Bathrooms – DIY tips that won’t break the bank! 2017-03-06T02:49:26Z decadent-bathrooms-diy-tips-that-won-t-break-the-bank Bathrooms are no longer merely functional spaces lacking personality! Introducing the new 2017 bathroom, where we are spending more and more time on beauty application, personal care, detoxing and de-stressing. To stay on trend with the latest bathroom trends, Justine Wilson, Director and Principal Stylist at Vault Interiors shares her top tips. Justine’s top 9 DIY tips for decadent bathrooms that won’t break the bank: Tap Ware Feature – Make a statement! Consider matt black, gold or rose gold tap ware for an on-trend statement feature. Upsized Tiles – Use large floor tiles and repeat the floor tiling as a feature wall to create a modern and glamorous look bathroom. Gloss Away – Choose a darker colour or gloss finish for your floor or feature tile to create a luxurious feeling. Neutral Palette – Opt for a neutral palette so your bathroom won’t date quickly. Floating Design – The “floating” design element is popular with vanities now and it a great way to create the illusion of space. Oversized Mirror – An easy and affordable way to enhance the sense of scale and space in the bathroom. Natural Material – Introducing natural material like marble will always give your bathroom and upmarket and glamorous feeling. Metallic Accessories – Scented candles, gold bowls for soaps and beautiful hanging feature lighting pendants give a glam pop. Accent Colours – Introduce accent colours with bath towels and flowers to help add decadence to the bathroom. For further tips and information go to: www.vaultinteriors.com.au Can sharks be taught not to attack humans? 2017-03-05T19:00:59Z can-sharks-be-taught-not-to-attack-humans Shark Attack Training Can sharks be taught not to attack humans? Shark Shield, the world’s only scientifically proven and independently tested electrical shark deterrent technology, is challenging the status quo by posting the question ‘Can sharks be taught not to attack humans?’ at the upcoming International Surfing Symposium. Held on Monday, 13th and Tuesday 14th March on the Gold Coast Australia, Shark Shield Managing Director Lindsay Lyon will pose the question as part of a panel discussion with some of the world’s leading shark experts. “In psychology, classical conditioning is best known from the experiments by Ivan Pavlov where a stimulus was presented and then the dog was given food, after a few repetitions when the stimulus was presented the dog would salivate without food,” Lindsay says. “CSRIO scientists have noted that tracked sharks often follow the same route annually stopping at the same beaches along the way, literally to the day. Could the longer-term use of proven electrical deterrents on surfboards over time generate a conditional response in sharks? “If a shark’s electrical receptors spasm uncontrollably from the FREEDOM+ Surf electrical deterrent every time it swims by a surf break, will it stop swimming by that particular break. Can electrical deterrents be used to teach sharks to avoid humans?” Lyon hypothesizes. In 2016 the UWA Ocean’s Institute released the third independent scientific research paper proving Shark Shield as the only device that effectively turns sharks away. This peer-reviewed paper showed adventure sport participants can significantly remove risk in activities like diving, spearfishing, kayaking and surfing. In reviewing the UWA research, The Australian Geographic magazine wrote “Great White Shark deterrent almost 100% effective.” In 2012, Dr Charlie Huveneers from the South Australian Research and Development Institute (SARDI) and Flinders University tested the effectiveness of Shark Shield. Part of this independent scientific testing used a seal decoy off the coast of South Africa, with white sharks consistently aborting shark attack charges on a seal decoy with the Shark Shield device turned on. Dr Vic Peddemors, a renowned shark scientist who has been working with sharks since 1987, was also involved in statistical testing of Shark Shield’s effectiveness back in 2003 in South Africa on white sharks. During this testing it was shown that by using a Shark Shield the probability of an attack was reduced from 0.70 to 0.08 with no sharks taking the bait during testing. Choice Magazine, an independent leading Australian Consumer Research organization, published their own review of shark deterrents in January 2016 confirming Shark Shield as the only deterrent with scientific evidence of its effectiveness. “Shark Shield’s effectiveness is as proven as Pavlovian theory, the theory of teaching sharks has significant merit and it’s now a case of working with the scientific community and governments to test it, and in the process make a difference to improving local economies and tourism without sacrificing human or marine life,” added Lyon. Click here to see an animated video demonstrating how the FREEDOM+ Surf creates a protective electrical field which is proven to turn sharks away. About Shark Shield Shark Shield is for professional adventurers. It is the world’s only scientifically proven and independently tested electrical shark deterrent. Sharks have small short-range electrical receptors in their snouts used for locating food. Shark Shield’s unique three-dimensional electrical waveform turns sharks away by causing unbearable spasms in these sensitive receptors. Used by professionals, such as navies around the world, Shark Shield is a safety device providing peace of mind, while supporting the conservation of sharks. If you’re serious about adventure, you wear a Shark Shield. www.sharkshield.com.au For further information or to set up and interview with Lindsay Lyon from Shark Shield, please contact: Rachel King @ 360 PR: +61 2 9571 4448 / +61 423 833 814 or rachel@360pr.com.au New Lifefactory Baby Collection 2017-02-28T02:52:43Z new-lifefactory-baby-collection VGM International is pleased to announce a beautiful new range of colours to join the Lifefactory Baby Collection. Loved globally by celebrities, bloggers and social influencers, Lifefactory glass bottles are responsibly made with healthy materials, authentic heritage and durability by design – perfect for infant feeding. Mikaela Barratt, Marketing Manager at VGM International says, “Lifefactory baby bottles have been designed to take your baby from cradle to table, with interchangeable lids that will accompany your baby’s growth every step of the way! In fact, Lifefactory was founded as a baby bottle company by a Pediatric Feeding Specialist with over 17 years of hospital experience and an award- winning integrative designer. Both of them combined smart design, years of pediatric experience and quality materials to deliver products that not only beautiful but safe and practical too. “Lifefactory products are made from the finest materials available: virgin glass (no impurities) and teats are all made in France and the medical-grade silicone sleeves are made in the U.S.” adds Mikaela. Environmentally friendly and easy to clean (you can see inside and know your bottle is clean!) Lifefactory bottles have been designed to be dishwasher safe with no narrow openings. The best part is that glass requires no liner (aluminum), uses no harmful chemicals (plastic) and has no taste transfer (stainless steel). Each piece is BPA/BPS-free, phthalate-free and FDA approved! Lifefactory’s bottles don’t only offer a beautiful array of colours, but they also provide a comfortable, non-slip gripping surface to improve durability and protection from life’s occasional bumps. As they are made from medical-grade silicone, they are absolutely safe to gnaw on! Baby Bottles available in the Lifefactory Baby Collection: 120ml Baby Bottle with Stage 1 Teat (0-3 months) – RRP $34.95 250ml Baby Bottle with Stage 2 Teat (3-6 months) – RRP $39.95 Teethers (2 pack) - $34.95 Available in a range of colours: Blanket, Cantalope, Lavender, Mint, Pink, Blueberry, Papaya, Royal Purple, Kale and Raspberry Baby Accessories are also available separately: Flat Cap (2 pack) – RRP $7.95 Teats (2 pack) – RRP $12.95 Sippy Lids (2 pack) – RRP $19.95 The Lifefactory Baby Collection is available now at Everten.com.au as well as local independent kitchenware and gift retailers. For further information, images or product requests, please contact the 360 PR team: Rachel King – P: 02 9571 4448 or 0423 833 814 E: rachel@360pr.com.au MEDIA RELEASE: Link Group partners with Asia’s largest fintech innovation hub Stone & Chalk 2017-02-26T21:40:11Z media-release-link-group-partners-with-asia-s-largest-fintech-innovation-hub-stone-chalk MEDIA RELEASE  Link Group partners with Asia’s largest fintech innovation hub Stone & ChalkSupporting the start-up community to encourage innovation in financial services27 February 2017: Link Group (ASX: LNK), a global provider of share registry, shareholder management, analytics and fund administration services, today announced its partnership with not-for-profit fintech hub Stone & Chalk. Stone & Chalk is Asia’s largest fintech innovation hub which supports over 90 startups and their 300 staff. Their focus is on helping high growth potential startups commercialise and rapidly scale through collaboration programs with corporate partners such as Link Group. The partnership will provide Link with greater access to the community of financial technology start-ups that are members of the Stone & Chalk network, opening opportunities for Link to share industry experience and expertise. Today’s announcement follows on the recently-formed partnerships between Link and technology solution provider Moneysoft, online document service DocuSign and digital advice tool provider Ignition Wealth. Link Group’s strategic partnership strategy demonstrates its commitment to offering the latest and most innovative digital and technology solutions to its growing client base. This latest partnership will enable Link to develop a series of initiatives in collaboration with Stone & Chalk, designed to foster and support innovation specifically with fintechs. This includes possible ideation and design challenges, as well as product development and commercialisation projects designed for Link Group clients. Link Group’s Information, Digital and Data Services CEO Paul Gardiner said, “We are pleased to partner with Stone & Chalk and become part of their established fintech ecosystem. “Link is committed to exploring new innovations and we look forward to working with start-ups at the cutting edge of technology. We are confident we will develop creative, market-leading solutions that will drive efficiencies for our clients.” Stone & Chalk CEO Alex Scandurra added, “As the centre of gravity for fintech in Australia, we pride ourselves on partnering with industry leaders in finance and technology. Our partnership with Link Group will open up a whole new area of opportunity for commercial exploration and collaboration for our fintech startups and broader fintech community.”  Ends   For further information, please contact:Media enquiries: Rachel Maher, Honner Ph: 0434 191 290 Email: Rachel@honner.com.auAbout Link Group (ASX: LNK) Link Administration Holdings (Link Group) administers financial ownership data and drives user engagement through technology. Underpinned by our investment in technology, people and processes, we deliver comprehensive data and information solutions for companies, large asset owners and trustees across the globe. We are a market-leading provider of technology-enabled administration solutions, continually developing our offerings to expand with our clients’ needs. Our core business, which consists of fund administration and securities registration, is complemented by our expertise in digital solutions and data analytics. Our clients represent all industries and include some of Australia’s largest superannuation funds and the world’s largest corporations. For more information, please visit: www.linkgroup.com  About Stone & Chalk Stone & Chalk is an independent, not-for-profit fintech hub whose overarching objective is to help foster and accelerate the development of world-leading fintech start-ups. It is a physical “centre of gravity” for the local fintech eco-system.   Digital disruption is transforming the financial services industry and there is much to be gained through greater collaboration between different stakeholders in the fintech eco-system. Stone & Chalk is an industry led initiative and reflects a collaborative effort between fintech entrepreneurs, VCs, corporates and government, to incubate and nurture financial services-focused tech start-ups in ways not seen in Australia before.     MEDIA RELEASE  Link Group partners with Asia’s largest fintech innovation hub Stone & ChalkSupporting the start-up community to encourage innovation in financial services27 February 2017: Link Group (ASX: LNK), a global provider of share registry, shareholder management, analytics and fund administration services, today announced its partnership with not-for-profit fintech hub Stone & Chalk. Stone & Chalk is Asia’s largest fintech innovation hub which supports over 90 startups and their 300 staff. Their focus is on helping high growth potential startups commercialise and rapidly scale through collaboration programs with corporate partners such as Link Group. The partnership will provide Link with greater access to the community of financial technology start-ups that are members of the Stone & Chalk network, opening opportunities for Link to share industry experience and expertise. Today’s announcement follows on the recently-formed partnerships between Link and technology solution provider Moneysoft, online document service DocuSign and digital advice tool provider Ignition Wealth. Link Group’s strategic partnership strategy demonstrates its commitment to offering the latest and most innovative digital and technology solutions to its growing client base. This latest partnership will enable Link to develop a series of initiatives in collaboration with Stone & Chalk, designed to foster and support innovation specifically with fintechs. This includes possible ideation and design challenges, as well as product development and commercialisation projects designed for Link Group clients. Link Group’s Information, Digital and Data Services CEO Paul Gardiner said, “We are pleased to partner with Stone & Chalk and become part of their established fintech ecosystem. “Link is committed to exploring new innovations and we look forward to working with start-ups at the cutting edge of technology. We are confident we will develop creative, market-leading solutions that will drive efficiencies for our clients.” Stone & Chalk CEO Alex Scandurra added, “As the centre of gravity for fintech in Australia, we pride ourselves on partnering with industry leaders in finance and technology. Our partnership with Link Group will open up a whole new area of opportunity for commercial exploration and collaboration for our fintech startups and broader fintech community.”  Ends   For further information, please contact:Media enquiries: Rachel Maher, Honner Ph: 0434 191 290 Email: Rachel@honner.com.auAbout Link Group (ASX: LNK) Link Administration Holdings (Link Group) administers financial ownership data and drives user engagement through technology. Underpinned by our investment in technology, people and processes, we deliver comprehensive data and information solutions for companies, large asset owners and trustees across the globe. We are a market-leading provider of technology-enabled administration solutions, continually developing our offerings to expand with our clients’ needs. Our core business, which consists of fund administration and securities registration, is complemented by our expertise in digital solutions and data analytics. Our clients represent all industries and include some of Australia’s largest superannuation funds and the world’s largest corporations. For more information, please visit: www.linkgroup.com  About Stone & Chalk Stone & Chalk is an independent, not-for-profit fintech hub whose overarching objective is to help foster and accelerate the development of world-leading fintech start-ups. It is a physical “centre of gravity” for the local fintech eco-system.   Digital disruption is transforming the financial services industry and there is much to be gained through greater collaboration between different stakeholders in the fintech eco-system. Stone & Chalk is an industry led initiative and reflects a collaborative effort between fintech entrepreneurs, VCs, corporates and government, to incubate and nurture financial services-focused tech start-ups in ways not seen in Australia before.     Media Release - 360 PR Turns 5 2017-02-22T02:33:12Z media-release-360-pr-turns-5 Australian PR Agency Turns 5: Celebrating 5 years of exceptional service & real results This month marks the 5th Birthday of Australian PR Agency, 360 PR. Born in Sydney, 360 PR is one of the leading boutique public relations agencies in Australia and has a history of working with some big name brands, including; Real Techniques, EcoTools, Bounce Natural Energy Balls and Shark Shield. Lisa Solomons, 360 PR Director says, “Over the past five years we have been building our portfolios across beauty, home & lifestyle, along with developing and nurturing our strong relationships with key media, influencers and brands alike. A big thanks goes to all of our clients, past and present… We are excited to celebrate this milestone and look forward to what the next five years bring!” Representing over 30 brands from start-ups to global leaders in their category, 360 PR pride themselves on providing customised strategies to each and every client. This approach combined with working closely with the CEO to warehouse teams has ensured they consistently deliver and provide clients with real results. Some key results over the past five years have included: Chemcorp International: Achieved over 750 pieces of coverage in 2016 across all key brands. VGM International: Achieved over 80,000,000 impressions and 150 pieces of coverage in 2016 across all key brands. New Shark Shield FREEDOM+ Surf: Managed event strategy, planning, execution to launch the new product. Achieved attendance and coverage across all major national TV networks. Vault Interiors: Achieved over 40 pieces of coverage within the first two months of being appointed the PR agency. ST&G’s Marvellous Map of Australia (UK based company): Launched new product in Australia on a small budget and achieved national and global coverage within two months of activity, including Daily Mail, BuzzFeed, Mashable, Domain, Lifehacker and all metropolitan newspapers and news sites. “In 2017 we have plans to grow the agency by securing a mass haircare and colour cosmetics brands as well as expanding our home category beyond kitchenware and move into furniture and accessories. We’re ready to take the leap with innovative brands and showcase the true value of PR,” adds Lisa. About 360 PR 360 PR is a boutique public relations agency that provides its clients with exceptional service, commitment to delivering real results and personal touch from start to finish. 360 PR focus on the strategy delivered and are also committed to delivering measurable results. With a can-do attitude, 360 PR treat brands as their own. www.360pr.com.au For further information or to enquire about our services, please contact: Rachel King | (02) 9571 4448 | 0434 820 542 | rachel@360pr.com.au Platinum Beauty Launches Makeup Collection 2017-02-21T22:00:00Z platinum-beauty-launches-makeup-collection The new Makeup Brush Collection by Platinum Beauty is now available in Australia exclusively through Woolworths. Designed by makeup artists with precision cut soft, synthetic bristles, the new Platinum makeup brushes balance control and comfort with two-toned handles in sleek silver and gun-metal grey. With a range of online tutorials by Oz Beauty Expert, Bonnie Gillies, there is a how-to video for each brush with detailed demonstrations – perfect for a beginner or the makeup enthusiast! The new makeup essentials from Platinum Beauty include: Base Blending – Shaped to gently blend foundation for a flawless finish. Apply using a buffing motion until blended. Use with liquids and cream foundations, or with powder to set target areas. RRP $14.99 Blush – Shaped to softly and precisely sweep across the cheek area for added colour and definition. Apply blush from the cheek in an upward motion. Use with powder blushes. RRP $18.99 Powder – Cut to sweep powder evenly across the surface of the skin. Use to gently set makeup and create a flawless skin finish. Lightly dust powder over makeup using a sweeping motion. RRP $19.99 Contour Eye – Tapered, dense bristles effortlessly add impact and definition to the eye crease. Apply using a sweeping side-to-side stoke along the eye crease. Use with powder or cream eye shadow. RRP $9.99 Eye Shadow – Full round shape for all over eye shadow shading, highlighting and blending. Apply to lid or crease and blend using a side-to-side motion. Use with powder eye shadow. RRP $9.99 Platinum Essential Collection – Features three must-have base makeup brushes and brush case. Includes Buffing Brush, Small Powder Brush and Contour Brush. RRP $29.99 Flawless & Precision Sponge Set – The Flawless teardrop sponge builds and blends foundation. Use the tip for concealing under the eye and around the nose. The Precision sponge creates contour on targeted areas. Use with liquid and cream foundations, primer and concealer. RRP $9.99 The new Platinum Makeup Brush Collection is exclusively available now at Woolworths. Tech21 brings parents unlimited fun family time with Evo Play 2017-02-21T01:20:13Z tech21-brings-parents-unlimited-fun-family-time-with-evo-play SYDNEY, 21 February, 2017 – Tech21, the leader in impact protection for mobile devices has launched its new range of cases for the iPad in Australia: Evo Play. “Kids + iPads” isn’t always the safest pairing if your iPad isn’t protected, but it can certainly be one of the most fun for inquisitive minds. Whether it’s watching the latest episode of Peppa Pig or navigating through the back garden jungle discovering new wildlife, iPads can open up a world of exploration, but more often than not, a small chip here or a little crack there means that fun can be cut short. Prolong the play time and keep that shiny new look and feel to your iPad even when little fingers have put it through its paces thanks to tech21’s new iPad case, Evo Play. This comfortable and lightweight case has been designed to offer unbeatable drop protection from up to two metres, and with its iconic design, vibrant colours and handy multi-use handle, this case will remove any glimmer of fear you had in handing over your iPad to your children. This case is constructed almost entirely from tech21’s unique material, FlexShock™ Foam, meaning all sides and surfaces are protected from drops as the material moulds snugly to your iPad. Better still, the case is entirely dishwasher safe, so it’s easy to keep clean, and when it’s on your iPad, its sealed outer shell is abrasion/bite resistant, preventing any bacteria from getting in under the surface. “We’ve designed the all-new Evo Play with kids in mind. We know children love to learn, play and explore, and we recognise iPads are a great way for them to do this. However, they may not love your precious iPad back, so Evo Play is there for you,” comments Jason Roberts, CEO, tech21. “Evo Play is lightweight and comfortable for little hands to hold, yet strong enough to keep your iPad safe from tumbles and drops.” Evo Play is available in pink/purple and blue/green colours from tech21.com, RRP $79.95 for Apple iPad mini, mini 2, mini 3 & mini 4, and RRP $109.95 for Apple iPad Air 2. Much like all of tech21’s products, Evo Play comes with a simple promise: it’s rigorously tested to work harmoniously with your iPad. Like the technology it’s designed to protect, it uses the latest science, ingenious design and unbeatable user-friendliness to make advanced impact protection possible. Tech21 calls it ‘Protection Made Intelligent’. ### For further information, questions, or cases for review, please contact: Jim Barker, tech21/Poem Phone: +61 418 163 770 Email: jim@poemgroup.com.au High-res images: Download here About tech21 Since 2005, tech21 has been developing the most advanced, scientifically proven cases and screen shields for mobile, tablet and laptop devices worldwide. Tech21 combines science, engineering and British design to create products that address three core consumer benefits: style, protection and performance. As the brand evolves to continue meeting the needs of its consumers, tech21 has developed the most advanced impact protection material on the market – FlexShock™. The ultra-thin and lightweight material absorbs and dissipates force and can withstand drops up to 4 metres. In addition tech21 puts all its products through a rigorous testing program, and in an industry first has partnered with the National Physical Laboratory (NPL) to develop its testing methodology. This ensures that the tests tech21 products have to pass are overseen by independent experts. Tech21 is the number one case brand in the UK. For more information, visit tech21.com. Could starting young be the answer to Australia's Mathematics decline? 2017-02-19T23:31:15Z could-starting-young-be-the-answer-to-australia-s-mathematics-decline 3P Learning, global leader in education technology and the creators of Mathletics, have released their Baby Mathletics – Shapes App, designed for children aged 6 to 24 months. The first app of its kind focuses on shapes, known to be the first thing babies as young as 6 months can identify and interact with. The announcement comes following the recent TIMSS results that revealed Australia as slipped to the 28th position in the world mathematics rankings, falling 10 places since 2011. Information about the new Baby Mathletics - Shapes App: Designed to help babies and toddlers take their first steps on their journey as life-long learners. The app will provide positive and engaging maths activities with the potential to set them up for greater achievement, confidence and success in all future learning. A mathematical storybook that has been brought to life, introducing young learners to an extensive range of unique shapes with a 3D look and feel. As children turn the pages, lively and enthusiastic animations will engage a child and provide the opportunity for parents to post questions, stimulate reactions and spark new interests in learning. An integrated education approach to mathematically teaching to include physical and digital interaction. Facts about early mathematics learning: Early exposure to foundational numeracy has been proven to provide the critical building blocks for future exploration of mathematical concepts. There is a there is a strong link between children developing early mathematics skills and later on mathematics achievement1 Research has also shown that learning numeracy skills not only increases oral language abilities, including vocabulary, inference, independence but also grammatical complexity2 The Mathletics Baby – Shapes App is available now on the iTunes App Store for iPads and iPhones - $2.99 For more information, please visit: www.babymathletics.com 1 Duncan et al. (2007) in B. Perry et al. (eds.), Mathematics and Transition to School, Early Mathematics Learning and Development, DOI 10.1007/978-981-287-215-9_1 2 Education Commission of the States (2013) Math in the Early Years, A strong predictor for later school success. http://www.ecs.org/clearinghouse/01/09/46/10946.pdf Parents twice as worried about cyberbullying than drugs 2017-02-02T23:05:55Z parents-twice-as-worried-about-cyberbullying-than-drugs AUSTRALIAN parents are more than twice as worried about cyberbullying and online safety than they are with drugs and alcohol, according to new research. Telstra's Schoolyard to Screen study found 40% of Australian parents ranked cyberbullying and bullying among their biggest worries, while 20% said they were concerned their kids would be unsafe using the internet. This compared to 9% of parents who were worried their child would consume alcohol or try smoking and 15% concerned their child would take drugs. Two in three parents (68%) said more help was needed to educate and empower young people about cyber bullying. Social Media Worldwide founder Corinna Essa said there had never been as many victims as now with cyberbullying because it was easy for people to create fake profiles. “Anyone with an internet connection can bully, without having to reveal their real identity,” Mrs Essa said. “They can bully their victims 24 hours a day and the bullying can follow the person anywhere with a few clicks. Even worse, the humiliation can be seen by hundreds, if not thousands, of people.” She said with the rise of the selfie and more teens asking for plastic surgery than ever before, children were more self-conscious than ever. “If you don’t get many likes on your social media, it can really shatter you as a kid,” Mrs Essa said. “It causes emotional and psychological distress, fear, low self-esteem, depression and anxiety. The effects can be just as bad as child abuse.” One in 3 children worldwide reports being bullied, according to Dieter Wolke, a professor of psychology at the University of Warwick in Coventry, England. How to spot if a child is being bullied. If they: Become sad, angry or anxious during or after using the internet or phone Avoid talking about their computer or phone activities Withdraw from family, friends and activities they normally enjoy Experience a drop in grades Are reluctant to go to school or to specific classes or activities Show changes in mood, behavior, sleep patterns, appetite or are depressive This is what parents can do about it: Not cut internet access or children will stop sharing if bullying occurs Teach their children the safe use of internet Spend quality time with their children so they can build their self-esteem and become more resilient Teach their children to report any bullying comments (within social networks, you can report abusive posts) and block the person Teach their children to ignore, not respond, as it will trigger more bullying Parents should also be good listeners, so the child feels it’s safe to speak openly about what is happening and trust the parents Save the evidence with screenshots Mrs Essa, 32, is known internationally as the go-to person when it comes to social media marketing. She has helped thousands of people and businesses from Australia, the UK, New Zealand, UAE, Switzerland and Cyprus get consistent returns from their social media marketing efforts. She has gone from being unemployed to a multi-millionaire in five years and now runs four companies with her internet marketing husband, aka The Webinar Guy, Steven Essa. Together, they run online marketing seminars and workshops around Australia three times a year and in NZ, the UK and US once a year. From their penthouse base on the Gold Coast, they manage 27 team members from around Australia, France, Greece, Turkey, Japan, Philippines and India and turnover $4 million per year. Mrs Essa’s book Money on Demand - the 16 Fastest Ways to Become a Millionaire Online – is due out on February 15, 2017. She has applied to be a foster parent through Anglicare and aims to be actively involved in helping children from dysfunctional families. “I want to see a family for every orphan and help to support foster agencies in Australia,” she said. For more details, visit www.socialmediaworldwide.com