The PRWIRE Press Releases http:// 2017-06-21T06:28:48Z Time to get training for the Lake Taupo Cycle Challenge 2017 2017-06-21T06:28:48Z time-to-get-training-for-the-lake-taupo-cycle-challenge-2017 There’s around 150 days left to get ready for New Zealand’s largest cycle event, the Lake Taupo Cycle Challenge. VBike indoor cycling studio's head coach Jianni Koutsos says now is the time to start training, particularly for anyone entering the 160-kilometre category. “If you don’t have much riding experience, that’s a long way. Proper preparation is key to having fun and avoiding injuries," he says. But with winter bringing short, dark days, Koutsos admits finding time to train is hard. When it’s impossible to ride outdoors New Zealand’s first dedicated indoor cycling studio, VBike, provides a realistic and effective training option. Its high-tech approach delivers cyclists tailored workouts that drive fitness gains. Each class includes high and low intensity intervals to help riders get fit and avoid over or under training. Alongside regular classes, VBike has designed a Lake Taupo Cycle Challenge training programme that’s suitable for cyclists of all abilities.  The 12-week Lake Taupo Cycle Challenge training programme includes regular fitness assessments, weekly indoor training sessions and a pre-race virtual ride of the most difficult elements of the course.  To support cyclists riding Taupo, VBike’s also providing a regular series of cycling tips like maintaining form over winter with a long ride each month.  Find out more at VBike, New Zealand’s first indoor cycling studio for cyclists.     Anthony Walsh joins Shark Shield as a Brand Ambassador 2017-06-20T23:14:54Z anthony-walsh-joins-shark-shield-as-a-brand-ambassador Anthony Walsh joins Shark Shield as a Brand Ambassador The world’s only scientifically proven and independently tested electrical shark deterrent Media Release - June 2017 Professional surfer, a regular at Pipeline, drone enthusiast and one of the world’s biggest GoPro surf video contributors, Anthony Walsh, has joined Shark Shield as their newest Brand Ambassador. Anthony is always on the hunt for some tube time and you’ll usually find him filming in a barrel in some exotic location somewhere on the planet, having Shark Shield on hand makes for a safer adventure. Anthony Walsh says, “I’m excited to represent the world’s only scientifically proven and independently tested electrical shark deterrent. I’ve tested out the devices for myself in Hawaii and yes without doubt Shark Shield does deter sharks without hindering surfing performance. Shark Shield launched their new Shark Shield FREEDOM+ Surf in 2016. The FREEDOM+ designed in partnership with two-time World Surfing Champion Tom Carroll and iconic surf hardware brand Ocean & Earth. Lindsay Lyon, Shark Shield’s Managing Director says, “We have created our products to enable ocean lovers to have the ability to enjoy their time in the water, personally protecting yourself from unwanted shark encounters is the only solution to enjoying the ocean without harming the environment. “We’re pleased to take on such a talented and professional surf legend as Anthony to be an ambassador of our proven technology. We look forward to sharing some of Anthony’s fantastic tube action and ocean footage ahead as he continues to travel around the globe with his Shark Shield. Stay tuned!” said Lyon. About the FREEDOM+ Surf The new FREEDOM+ Surf features a removable power module housed in a custom designed Ocean & Earth tail pad kicker, which can easily be transferred from board to board. All surfers need to do is install the new Ocean & Earth tail pad/decal antenna on each board in their quiver. The new tail pad houses the removable power module and includes a sticker-thin, adhesive decal that’s simply applied to the underside of the board. Light in weight, the solution offers nearly zero drag so there is little to no impact on surfing performance. The FREEDOM+ Surf is available now at an RRP of $599 and can be purchased from www.sharkshield.com. The Ocean & Earth tail pad/decal antenna is available for an RRP of $169. About Shark Shield Shark Shield is for professional adventurers. It is the worlds only scientifically proven and independently tested electrical shark deterrent. Sharks have small short-range electrical receptors in their snouts used for locating food. Shark Shield’s unique three-dimensional electrical waveform turns sharks away by causing unbearable spasms in these sensitive receptors. Used by professionals, such as navies around the world, Shark Shield is a safety device providing peace of mind, while supporting the conservation of sharks. If you’re serious about adventure, you wear a Shark Shield. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ For further information or to set up and interview with Lindsay Lyon or Anthony Walsh please contact: Rachel King @ 360 PR – 02 9571 4448 – 0423 833 814 – rachel@360pr.com.au The sport of kings now available to everyone 2017-06-20T08:08:07Z the-sport-of-kings-now-available-to-everyone-1 Sydney, 20 June 2017 - Imagine a disruptive new market player with an asset with four legs and technology that connects it to buyers by dropping the cost of entry to market by a factor of 50.   That’s what technology start-up miRunners has done. Its technology platform makes top pedigree thoroughbred racehorse ownership affordable to anyone from as little as $165 per unit plus a small monthly management fee capped at $15 per month. For the first time, units (ownership shares) can be bought via mobile or desktop in a few simple clicks.   In an industry which has traditionally been the realm of wealthy individuals, this is disruptive in its execution and its thinking.   MiRunners has evolved from the miStable communication business, now in its 10th year, which provides real-time electronic communications technology at scale to over 300 professional thoroughbred trainers responsible for 16,000 thoroughbreds across Australia.     “MiRunners is a concept that disrupts traditional thoroughbred ownership models, yet grows the market support for the whole industry so that everyone  benefits,” says Chris Ryan, executive chairman of miStable. “We aim to widen the audience our trainers have with owners significantly. Today, fewer than 100,000 Australians can afford to own a racehorse, yet millions engage in the sport. There’s now no reason why they can’t enjoy an all-encompassing racehorse ownership experience.”   The miRunners platform was launched last December and the miRunners team has spent the last six months learning from data and refining how they interact with trainers and owners.   “We already had the communications engine. What we needed to do was connect this engine to an online customer purchasing experience, and get all the regulatory and legal affairs around shared horse ownership in order. These changes were key to this idea of allowing a greater number of owners per racehorse, and making it more affordable for everyone,” says Chris Ryan.   “Early-adopter feedback led us to simplify the online experience and the way the product was marketed.  The new version of the platform makes it easy for anyone to buy online. We are already seeing a number of people buy multiple units for themselves, or to share the experience with their friends. This really disrupts the traditional ownership model.   “And in another sense, we’ve also disrupted ourselves: we had to rebuild what we had with miStable to serve this new community of first-time owners, all online.”   MiRunners purchased its first colt for $165,000 in the Gold Coast Magic Millions yearling sales event in January 2017, and created 1,000 ‘ownership units.’ The colt is being trained by leading trainer Kris Lees, one of the most sought-after trainers in Australia.  Individuals can purchase a single unit or multiple units in the colt, and every purchase is made through a simple transaction on the miRunners web site.   “That immediacy and automation are essential,” notes Chris Ryan. “For most, ownership will be a new concept.  Race fans or those with a love of horses will get the proposition very quickly, but people looking to buy an unusual birthday present for a friend or family member, for example, need to as well. This is an emotional purchase decision, and people will make an emotional commitment to becoming a part-owner of this young horse. It’s similar to becoming a member of your local footy club and then seeing the team play in a grand final.   “We’re transacting with yearlings - young horses at the start their professional racing careers,” explains Chris Ryan, “so our owners can share the development and training experiences of the colt, visit it, be updated by the trainer each week, and celebrate milestones and track successes. And it’s a shared experience across all the horse’s owners, making this a unique and affordable investment.”   There are more than 200 unit holders of the colt, and miRunners is expanding its online marketing efforts. Once the colt starts its racing career, winnings will be divided equally per unit share. Chris Ryan adds, “We’re a big user of digital and social media marketing because it allows us to scale at low cost. We have created a tightly-focused digital program serving relevant content to interested and engaged prospects, carefully-targeted using online and social tools such as Google and Digivizer.”   Ends.   MiRunners is at: https://mirunners.com/ https://www.instagram.com/mirunnersdotcom/ https://twitter.com/miRunnersDotCom https://www.facebook.com/miRunnersDotCom   For more information or for an interview with Chris Ryan of miRunners, contact: Alan Smith, Digivizer, 0404 432 700 Chris Ryan, miRunners, 0457 092 666 $500 MILLION DOLLAR CHINESE COMPANY ENTERS AUSTRALIAN FIGHT GAME ! 2017-06-13T00:54:34Z 500-million-dollar-chinese-company-enters-australian-fight-game $500 MILLION DOLLAR CHINESE COMPANY ENTERS AUSTRALIAN FIGHT GAME !    China's premier fighting promotions company Kunlun Fight ( KLF) will announce a joint venture with Australian Fighting Championship Mixed Martial Arts (AFC MMA) at 2pm Wednesday 14th June at the Victoria Room, 1st Floor 86 New Quay Rd, Docklands, Melbourne to stage events in Australia and China. Media are welcome to attend.   The cooperation of KLF with AFC  will help boost the sport's activities in Australia, and encourage more Australians to pay attention to health and sport. TO RSVP and to arrange interviews with AFC's Adam Milankovic and Kelly Seif  and KLF founder Jiang Hua email max@marksonsparks.com or call Max Markson 0412501601   ABOUT KUNLUN FIGHT  Kunlun Fight is a Chinese kickboxing promotion developed by Kunsun Media. KLF debuted in 2014 and is regarded as one of the top kickboxing promotions companies in the world having already staged over 60 events across China, Russia, Japan, Korea,Thailand, Italy, Belarus, Kazakhstan and the Phillipines. Movie star Jet Li is one of the shareholders of KLF which is valued at over 350 million USD, making KLF the most valuable combat sports startup in China. ABOUT AFC AFC - Australian Fighting Championship is Australia's premier Mixed Martial Arts fight promoters.  Founded by CEO Adam Milankovic in 2011. The AFC has been formed to unite the Australian Mixed Martial Arts industry and bring mainstream awareness to the sport. By showcasing the best Australian talent alongside international wildcards, the AFC delivers the highest quality Mixed Martial Arts events in the country. AFC recently took their shows international and with 2 successful shows have established them selves into China making them the first ever international Australian Fight MMA promoters.Mixed Martial Arts is one of the fastest growing sports in the world and Australia is the fastest growing country with the sport in the world. The joint venture partnership with KLF and the AFC will see major fights this October in Melbourne,and November in Sydney.      Full Face Snorkeling Mask Offers Free Shipping on All Orders 2017-06-05T05:38:02Z full-face-snorkeling-mask-offers-free-shipping-on-all-orders Full Face Snorkeling Mask brings to you a wide of range flexible snorkel masks that cover the whole face and do not fog at all. The masks are available for both adults and kids, and help divers to breathe as easily as they would on land. Gina McClure, co-owner of Full Face Snorkeling Mask, said, “We came up with this new-age, anti-fogging, face covering snorkel mask after years of research and testing. After years of selling standard snorkeling equipment, we decided to put everything on the sideline and come up with something that makes diving a wonderful experience for adults as well as kids.” The masks do not require you to put any breathing tube or apparatus inside your mouth, allowing you to breathe normally and enjoy the underwater view. The masks’ face-covering nature is ideal for enjoying a 180-degree vision, which is quite impressive and unique. Keith McClure, co-owner, commented, “Our experience as veteran snorkelers allowed us to come up with our easybreath snorkeling masks, available for both adults as well as kids. We are sure that our customers will definitely love our easy breath snorkeling system, just as we loved it during the testing phases held at locations like the Great Barrier Reef. ” “We believe that we are pioneers of innovation in the world of underwater diving, and no other company has been able to do what we have accomplished with our new and improved full face breathing masks for snorkelers.”, he further added. Full Face Snorkeling Mask promises to offer FREE WORLDWIDE SHIPPING on all orders of full face snorkel masks and other snorkeling equipment. They further exclaimed that the customer will get his or her order within 6 to 20 days of placing the order, dependent upon the country of destination. vvvvvv   To learn more about Full Face Snorkeling Mask, please contact: Address: PO BOX 740 Port Macquarie NSW 2444 Australia Business Mail ID: kewcycles@gmail.com Business Phone No: 0410131333 or +61410131333 YAL Indigenous Girls Academy in Cairns secures $1 Million Federal Government grant 2017-06-02T06:32:24Z yal-indigenous-girls-academy-in-cairns-secures-1-million-federal-government-grant The Young Australia League has welcomed today’s news that the Coalition Government will provide $1 million to establish the Kaziew Rangath Academy (“A Child’s Journey”) for young Indigenous women in Far North Queensland. The investment forms part of the $138 million education package announced by the Prime Minister, Malcolm Turnbull, last week, and aligns with this week’s National Reconciliation Week which is a time to recognise the value of partnerships that are working to Close the Gap. YAL Chairman Frank Schaper said the academy will focus on students' physical, mental, academic and spiritual growth, with a strong support network and academic team so that each student will achieve their potential.     “YAL is grateful for the support of the Federal Government, and in particular Minister Scullion and Warren Entsch, who have helped ensure the Kaziew Rangath academy will help to change lives and give the indigenous girls from Far North Queensland a chance to shine,” Mr Schaper said.      The Kaziew Rangath Academy will open in January 2018 and give girls who live in Far North Queensland an opportunity to live on site at Tropicana Lodge and attend local schools while also pursuing other sporting and social opportunities.   The Academy will be a home away from home with support services being brought in to help the students adjust to their new environment without losing their cultural roots and connection to country.   Funds from the Federal Government to the program will allow for a total upgrade of the current facilities at Tropicana Lodge and ensure the first intake of students has access to first-class programs and facilities.   The Academy will see YAL partner with Cairns Hockey Association. Julie McNeil, Operations Manager at Cairns Hockey Association, said “Cairns Hockey Aspire to be Deadly is excited to partner with YAL and Tropicana Lodge to develop further sporting opportunities for indigenous young women and girls across Far North Queensland. The Aspire Sporting Academy will offer world class mentoring and pathways support to these young women on and off the field to support their education and pathway in life. Cairns Hockey Aspire to be Deadly is confident that the partnership with YAL and Tropicana Lodge will increase opportunities and provide a positive future for indigenous young women and girls in the region and beyond.”   Kaziew Rangath has been developed over the last 3 years by YAL Tropicana Lodge management team lead by Aaron and Jenine Keatley. “Throughout the last 10 years at Tropicana Lodge we have had a number of indigenous clients stay with us who have expressed a need for the development of the young women living in the Far North. Kaziew Rangath Academy has been created with careful consulting with a number of different organisations and Indigenous Elders. The young women from the Far North deserve to have a world class facility to help them reach their potential. Kaziew Rangath will fill that role.”      END   Media Contact:       Tammy-Rae Schaper (YAL) – 0412386612                                     Julie McNeil (CHA) 0418880147 Afford and Western Sydney Wanderers FC Ready to Kick Goals 2017-06-02T05:10:11Z afford-and-western-sydney-wanderers-fc-ready-to-kick-goals SYDNEY, 2 June 2017 - Sydney's leading not-for-profit disability organisation, the Australian Foundation for Disability (Afford), has announced its partnership with the Western Sydney Wanderers. The partnership aims to promote social inclusivity and active lifestyles for people living with disability across Sydney. Afford is one of Australia's longest serving not-for-profit disability organisations and continuously goes beyond traditional service offerings to deliver new life experiences, work opportunities and lifelong friendships. The partnership will enable Afford clients to connect with Western Sydney Wanderers Players and the Powerchair Team players at Afford Lifestyle Centres; attend Western Sydney Wanderers matches; and take part in Western Sydney Wanderers Football Clinics at the organisation's Funathon event later this year. The partnership with Western Sydney Wanderers is yet another initiative of the disability organisation, to present clients with opportunities to enjoy healthy and active lifestyles and engage in community activities in supportive environments. Steven Herald, Afford CEO, says that the partnership presents many opportunities to foster inclusivity, belonging and support for people living with disability across Western Sydney communities. “There are so many synergies in our partnership with the Western Sydney Wanderers. We share vibrant cultures that celebrate diversity and we both exist to support and uplift Western Sydney communities,” Mr Herald commented. “Many of our clients are sports fanatics – they are more excited about our partnership than anyone!” "Our purpose is to support in the best interests of our clients. Whether it is as their NDIS partner, or by developing new partnerships such as this that deliver fun and happiness through activities they enjoy, our role is to create opportunities for people with disability to learn and grow." John Tsatsimas, Western Sydney Wanderers CEO, says that the partnership with Afford will work to represents a bond between community and sport. “The Western Sydney Wanderers are an inclusive club that represent everyone in the Western Sydney community,” said Tsatsimas. “We are looking forward to supporting Afford and advocating the work they do and thank them for their support.” Afford is at the forefront of providing disability services that extend beyond convention. In 2016, Afford launched their member based program, Club Afford, to encourage clients to take part in new activities that help develop skills, social networks and fitness. Club Afford has experienced strong membership growth with more than 100 members enjoying the health and social benefits of being part of the program. “Both Afford and the Western Sydney Wanderers share a passion for healthy and active lifestyles, which Afford channels through our Club Afford initiative. Club Afford assists people with disability to lead healthy and well-balanced lifestyles in a fun and social setting.” Afford is a registered charity and has been operating in NSW for 65 years, providing a range of disability supports to thousands of people across Sydney every day. For more information about Afford, visit www.afford.com.au or call 1300 233 673. ENDS   Media Contact: Maria Crema: Crema PR m 0402 239 929 e maria@cremapr.com.au More about the Australian Foundation for Disability (Afford) - www.afford.com.au The Australian Foundation for Disability (Afford) is a registered charity providing disability services to thousands of people across Sydney. The supports provided by Afford include: Shared Living; Overnight Respite; Social and Community Programs; Transition to Work Programs; Transition to Retirement Programs; Carer Support; Disability Employment Services; Supported Employment; Allied Health Support and Support Coordination. News: Get Fitter (not Fatter) This Winter With FitTin 2017-05-29T23:00:00Z news-get-fitter-not-fatter-this-winter-with-fittin Sydney May 30 2017 - Distraction-free, fitness sessions for all levels and locations are now available with the launch of FitTin, a range of fun, ready-made workouts in a beautifully designed gift tin available for purchase online (AUD $40), with international shipping. Whilst health and fitness apps and websites have become popular, a recent study has shown that using a smartphone during exercise can reduce the time spent on high intensity activities, impact your balance and stability and affect form and posture. Marketed as “old-school, distraction-free fitness in a tin”, FitTin helps people of all levels wherever they are start exercise, maintain fitness, stay motivated and improve their health with 20 workouts on a deck of cards in each tin. With three levels forthcoming, Newbie, Rising Stars and High Achievers, and varying equipment options, FitTin fits into your life and your ability level for on the go fitness. Each workout is individually designed by a qualified, experienced fitness trainer, and each FitTin includes welcome, warm-up, cool down and stretch, fun facts and motivation cards. Now available for beginners with no need for equipment, Newbies No Props is perfect for people who want to get (re)started on their fitness journey but need some help with motivation, workout plans and know-how. No equipment is needed, so it’s ideal for people to use anywhere, in their own home or garden, in the park, if they have babies, children or pets, in a gym or on the road while travelling. Also available is Rising Stars Gym Props - for people who have been training for a while but want to mix things up a bit, refresh their gym routines with new challenges or supplement classes and / or personal trainer sessions. “The best workout is the one you actually do - and we recognised that’s half the problem - what do you do if you don’t know where to start or need some fresh ideas? People often assume a few things: a long workout is a good workout, pedalling slowly on a bike with a magazine is a workout, or that you need a personal trainer if you want to get fit. At FitTin we reinforce that a well-planned, varied workout is the best workout. Use FitTin by yourself or with a friend or partner, it’s more efficient, just follow the workout plan and get active,” said qualified Personal Trainer and FitTin Co-Founder, Emily Boylin. Smartphones can be helpful for music motivation but they can also be really distracting - a check of social media here, a quick text message there - a couple of times during your workout and that’s another ten minutes gone. We’ve gone old-school with FitTin - a distraction-free workout with a lightweight oversized card,” she added. For more information and to buy, please visit http://www.fittin.com.au, or check out social media for tips, tricks, news and inspiration: Instagram and Facebook. MARIST JUNIOR FOOTBALLERS TO SUPPORT AFL’S INDIGENOUS ROUND 2017-05-23T04:21:20Z marist-junior-footballers-to-support-afl-s-indigenous-round The Marist Australian Rules Football Club (MAFC) will this week observe the AFL’s Indigenous round with a whole of Club celebration and all players this weekend wearing a custom and Indigenous designed playing jumper. MAFC President, Mark Henderson stated, “we are a small representation of the broader ACT and AFL community. We wanted to make a big statement that Indigenous reconciliation is important and we want to let Indigenous Australians know we want to be part of the conversation”.   The jumper, designed by Canberra Local and 2014 ACT NAIDOC Indigenous Person of the Year, Dion Devow, takes inspiration from the local environment and is unique. Dion stated, “This jumper was developed purposefully for the Football Club and as a proud Indigenous Australian, I have the deepest of thanks to MAFC for undertaking such a symbolic and meaningful gesture to not just indigenous people but to all Australians. Reconciliation is important and we all can play our role to achieve it”. Key Facts   ·     MAFC is the AFL Football Club of Marist College Canberra and was first founded in 1973. ·     MAFC Patron is former AFL Coach and Games record holder, Michael Malthouse. ·     260 players are registered for the Club and every team from Under 10s through to Under 18s will wear the indigenous strip on 27 and 28 May. ·    The MAFC community will come together on Friday evening, 26 May, at the Canberra Deakin Club for a ceremony to mark the AFL’s Indigenous Round. The ceremony will be attended by players, parents and members of the ACT Legislative Assembly and will include a traditional dance by Torres Strait Islander Dance Group, The Beatty Clan Crew. ·     The design of the MAFC website (www.mafc.com.au) has been updated to mark this important event.     Media Contacts :   Mark Henderson, MAFC President on 0404 564 281 or president@mafc.com.au Katherine Anderson, Public Relations officer Marist College on 02 62987208 or katherineanderson@mcc.act.edu.au Shoosh for Kids Give Kids a Chance to Shoosh Their Parents 2017-05-17T12:46:27Z shoosh-for-kids-give-kids-a-chance-to-shoosh-their-parents-1 Local soccer and football clubs under the NSW Office of Sports will be partnering together to hold the Shoosh for Kids Week from 15th to the 21st of May this year. This one week-long sporting week will showcase a number of junior sporting events and will emphasise mainly on promoting a safe and encouraging sporting environment for kids of all age groups.   Greg Goodieson, owner of That Training Ball and ex president of the largest AFL Junior Football club in Sydney, commented, “The Shoosh for Kids Initiative is a noble one and will hopefully help parents understand that they need to give some space to their kids and allow them to take part in sporting events, without the yelling and screaming at their own sons and daughters or other team members.”   Mitch Quinn, the Community Football Operations Head of Country Rugby League, said, “We are proud to team up with the NSW Office of Sports and local soccer clubs to support this noble initiative. Participation in sports must be encouraged from a younger age, and I believe this is what the main aim of this campaign is all about.”   The Executive Director of NSW Sports and Recreation, Paul Doorn, commented, “Sports has been and always will be a vital aspect of all our lives. If we, as parents, fail to encourage our kids to take part in sports events, then it would be our biggest failure.   “Parents often forget whether they are watching a kids’ soccer match or a professional rugby match. The flurry of negative comments is not something that will help kids in the long run. The Shoosh for Kids campaign is all about teaching parents that negative comments have no place on a kids’ sports field”, he further added.   Shoosh for Kids has already received a lot of support from AFL NSW/ACT, Basketball New South Wales, Football New South Wales, Country Rugby League and many other governing bodies and local sporting clubs, gradually taking this year’s campaign towards a grand success.   To learn more about That Training Ball, please contact:-   Address: 59 Cowper St Randwick NSW 2031 Business Mail Id: sales@thattrainingball.com.au Business Phone No: 0490388954 The Star takes Origin to the next level with the new Blatchys SMARTWiG 2017-05-03T04:53:52Z the-star-takes-origin-to-the-next-level-with-the-new-blatchys-smartwig The Blatchys SMARTWiG, powered by The Star will be available exclusively to 12,000 Star Blatchys ticket holders at ANZ Stadium for State of Origin Game Two on Wednesday, 21 June 2017. Australia’s largest and most passionate supporter group, The Star Blatchys Blues is famous for its iconic blue wig. The Star has given the humble wig a supercharged upgrade with an LED antenna to light up when the lights go down and an in-built headphone connecting wearers to SMARTWiG radio. Melinda Madigan, General Manager Marketing & Entertainment, The Star Sydney says the Blatchys SMARTWiG will enhance the thrilling experience of Origin for Blues fans. “The Star will literally be ‘bleeding blue’ as we look forward to thrilling NSW Blues fans with the most interactive live in-stadia sporting experience yet. This is part of Sydney’s biggest multi-platform, multi-venue celebration of the NSW Blues curated by The Star and our proud investment in the most iconic sporting moments in Sydney. “We’re excited to launch an innovative update to the famous Blatchys blue wig and bring new light to ANZ Stadium as we take our partnership to a whole new level in support of the NSW Blues. “A loud and proud coordinated and engaged group of supporters might be just what the Blues need to bring home a victory,” said Ms Madigan. The Star Sydney will also be ignited with Blues fever across all three games with exclusive on-property celebrations including appearances by NSW Origin legends providing real-time game commentary, cheerleaders and of course all the live Origin action on the giant screens in Sydney’s only 24/7 Sports Bar. The Blatchys SMARTWiG will connect wearers to six hours of customised radio programming including Triple M’s expert commentary and live call of the on-field action during the game. Before kick-off Blues legends Fletch and Hindy will talk to past NSW legends and take listeners into the NSW sheds to hear from head coach, Laurie Daley. Jodie Cross, Head of Commercial, NSWRL said: “It is a great way for our fans to experience the game and the first time any Australian sport has been able to implement something like this. “It’s something you can’t get in your lounge room. It’s a Blatchys Blues exclusive benefit, you have to be at the game to experience it. We strongly urge Blues supporters to get in while stocks last.” Fletch and Hindy will also speak directly to the Blatchys via the SMARTWiG throughout the game, ensuring the Blatchys are the most coordinated supporter group ever, by moving, chanting and cheering as one. This campaign, an idea created by The Star, has been made possible through a unique partnership involving The Star Sydney, NRL, NSWRL and Triple M. For more information about the official home of the NSW Blues or experiencing the NRL State of Origin series action live at The Star’s 24/7 Sports Bar, visit www.thestarsydney.com.au. - ends - For media enquiries please contact: Sarah Shields, Senior Consultant, Access PR P: 02 9292 7007 | +61 4 408 283 091 | sarah@accesspr.com.au Rachael McKenzie, Senior Account Manager, Access PR P: 02 9292 7011 | +61 4 433 890 127 | rachaelm@accesspr.com.au Notes to editors: About The Star Sydney: The Star Sydney is Australia’s premier place to play. A sip of sparkling. A dozen freshly shucked oysters. Crisp white sheets and red carpet. Diamonds and spades. Gucci and gastronomy. The day begins with luxury – where it ends is up to you. At The Star, we have just one mission –– to thrill. That’s why we have all star chefs and restaurants, luxurious accommodation and high-end fashion, a sumptuous day spa, an amazing nightclub, and, of course, the world-class casino. It’s all yours for the taking, so will you? Come and play at The Star. CARE OF THE NECK AS VITAL AS HEAD IN SPORTS INJURY PREVENTION, SAY NZ CHIROPRACTORS 2017-04-25T21:50:05Z care-of-the-neck-as-vital-as-head-in-sports-injury-prevention-say-nz-chiropractors Research is increasingly showing that concussion injuries not only affect the brain but also the neck upon which the head moves during impact according to the New Zealand Chiropractors’ Association[1].    Dr Cassandra Fairest, chiropractor and spokesperson for the New Zealand Chiropractors’ Association explains: `Many people affected by concussion don’t understand the neck and spine are also traumatised. They also don’t realise the link between upper neck dysfunction as a possible cause of headaches and dizziness which often gets passed off as coming from the mild traumatic brain injury but responds well to chiropractic care1’.   `It is paramount the spine, and in particular the cervical spine and nervous system, are checked with any such injury to the head. We know that concussions occur in all contact sports with the highest incidence in rugby, soccer, hockey and basketball, and that youth athletes may have a more prolonged recovery and are more susceptible to a concussion accompanied by a catastrophic injury[2]. The greater number, severity and duration of symptoms after a concussion are predictors of a prolonged recovery.’   The uppermost part of the neck protects the brainstem at the top of the spinal cord, and injury to this delicate area from whiplash-type injuries and/or knocks to the head can produce symptoms that are similar to a traumatic brain injury[3],[4].   Dr Fairest adds: `Although neck strengthening makes perfect sense after an injury to the neck or head, if joint function is compromised then neck strength is only one part of the very complex nature of concussive or sub-concussive injuries and whiplash.’       Mild traumatic brain injury, occurs from a blow to the head or violent shaking, with approximately 24,000 cases in New Zealand every year[5]. It is a common injury in sport, with most individuals recovering in 7–10 days but some have persistent symptoms of dizziness, neck pain and/or headaches following a sport-related concussion.   Dr Fairest notes: `Research looking at a combination of cervical and vestibular therapy by chiropractors with post-graduate sports training, demonstrated earlier recovery by patients who underwent chiropractic care. Youths and young adults with persistent symptoms of dizziness, neck pain and/or headaches following a sport-related concussion were also able to return to sports sooner following chiropractic care[6].’   She adds: `Chiropractors commonly encounter concussed athletes in clinical practice and we encourage our members to understand the importance of using standardised concussion assessment tools and current concussion guidelines.   ‘Athletes should be aware that chiropractic care to restore the proper function of the spine and nervous system can help in the post-concussive situation and also in the maintenance of spinal function and optimum athletic performance’. A new study by Dr Heidi Haavik and her team at the Centre for Chiropractic Research at the New Zealand College of Chiropractic[7] showed large increases in the maximum output of the target muscle after a chiropractic adjustment session, which suggests that chiropractic care may help athletes’ brains to more efficiently produce greater outputs in sports performance, including muscle recruitment and recovery times.   Ends   Further Information: Dr Cassandra Fairest, Chiropractor 021 242 3073 or cassandra.fairest@chiropractic.org.nz Peter Boyes 027 554 0500 or peter@boyespr.co.nz [1] Leddy J, Baker J, Merchant A et al. Brain or Strain? Symptoms alone do not distinguish physiologic concussion from cervical/vestibular injury. Clinical Journal of Sports Medicine. 2015 May; 25(3): 237-242   [2] http://bjsm.bmj.com/content/47/1/15.abstract?sid=2ea95250-41dd-4de1-a00d-1946feb83a8b   [3] Marshall C, Vernon H, Leddy J, Baldwin B. The role of the cervical spine in post-concussion syndrome. Physician Sportsmedicine. 2015 Jul; 43(3): 274-284.   [4] Ellis M, Leddy J, Willer B. Physiological, vestibulo-ocular, and cervicogenic post-concussion disorders:  an evidence-based classification system with directions for treatment. Brain Injury. 2015; 29(2): 238-248.   [5] http://www.brain-injury.org.nz/html/concussion.html   [6] http://bjsm.bmj.com/content/early/2014/05/22/bjsports-2013-093267.short   [7] Haavik H, Niazi IK, Jochumsen M, Sherwin D, Flavel S, Türker KS. (2017) Impact of spinal manipulation on cortical drive to upper and lower limb muscles. Brain Sciences. In Press   Hisense Becomes Official Sponsor of 2018 FIFA World Cup™ 2017-04-06T03:20:27Z hisense-becomes-official-sponsor-of-2018-fifa-world-cup AUSTRALIA MEDIA RELEASE FOR IMMEDIATE RELEASE SYDNEY, 6 April 2017 – Hisense Australia is thrilled to announce today that its parent company has become the Official Television Sponsor of the 2018 FIFA World Cup Russia. As an Official FIFA World Cup Sponsor, Hisense will engage in a number of global marketing and advertising activities for the upcoming FIFA Confederations Cup 2017 and lead up to the 2018 FIFA World Cup in Russia. It’s no doubt that Australia is a country that loves soccer with the previous tournament matches reaching millions of homes and Australia accounting for 71% of all of the Oceania region audience1. With consumers embracing the brand to become a market leader in televisions in Australia, the timing of this sponsorship is perfect for Hisense to become the Official Television of the 2018 FIFA World Cup and continue to build its solid brand awareness particularly with its active engagement in sports marketing with high-profile sporting events and teams. The sponsorship means that the company will have access to marketing opportunities both on and off the pitch, with branding across two upcoming FIFA events including billboards, stadiums and on-screen credits.* It is expected that the sponsorship of the 2018 FIFA World Cup will see Hisense reach over 200 territories across the globe, greatly enhancing its brand exposure both locally and internationally. Hisense Australia’s Head of Marketing Andre Iannuzzi said, “The FIFA World Cup brings together the highest levels of competition and prestige in global football, making it the perfect sports event for us to be a part of. Millions of Australians tune in to the FIFA World Cup every four years, and for them to see Hisense as a key part of all that excitement is such a great opportunity for our brand both here in Australia and across the globe. ” In addition to offering its technical expertise and products throughout the 2018 World Cup, Hisense will engage in a joint research and development initiative with FIFA to further push the boundaries of display technology. FIFA Secretary General, Fatma Samoura said: “FIFA is delighted to welcome Hisense on board as an official sponsor of the 2018 FIFA World Cup Russia. We look forward to working with them to promote the competition, particularly in China, where the company is market leader in consumer electronics, where the popularity of football continues to grow.” Hisense has sponsored major sporting events and teams including The Australian Open, 2017 Formula 1® Rolex Australian Grand Prix, The NBL and the UEFA’s Euro 2016. These activities, coupled with Hisense’s innovative high-value products, have helped the brand maintain its status as the NO.3 television manufacturer worldwide 2 into 2017. 1According to 2014 FIFA World Cup Brazil Television Audience Report 2According to 2016 global TV unit sales data reported by IHS Markit * On screen credits refers to a corporate logo that appears on TV broadcasts as a background to the score-line. ENDS // Media contact To interview a Hisense Australia representative or for more information, please contact: Michelle Bartolo, Filtered Media: 02 8355 3130 | 0408 026 165 | michelle@filteredmedia.com.au Rian Newman, Filtered Media: 02 8355 3130 | 0406 494 143 | rian@filteredmedia.com.au New Golf Training Centre for Gold Coast 2017-03-27T03:58:28Z new-golf-training-centre-for-gold-coast A new indoor golf training and learning centre is set to open up on the Gold Coast in early May 2017. Managing Director of Perfectstroke Pty Ltd Mark Officer has announced that the Perfectstroke Golf Training Centre will open in Molendinar in the Central Gold Coast area and will have a number of technologies not seen before in Queensland. The centre will feature an indoor hitting bay equipped with what is regarded as the best launch monitor system available, Foresight Sports GC Quad. Having just been released at the 2017 PGA Merchandise Show this camera based launch monitor is used and trusted by top players, coaches and club fitters alike. “The Quad system provides the highest level of accuracy currently available for ball and club data in both indoor and outdoor environments. The accompanying FSX software provides both a realistic and inspiring learning and practice environment”. Officer stated.  “To compliment the use of the launch monitor we also have our own proprietary controlled hitting platform that can be electrically adjusted to replicate sloping lies found on a golf course”. The Perfectstroke Adjustable Hitting Platform is a hydraulically actuated system that can be adjusted to all planar angles as well as combinations such as downhill as well as ball above feet. “Being able to practice golf course situations that you can’t otherwise do is invaluable. But also to be able to make swing changes and permanent ball flight corrections from practicing off say a ball above feet lie is very possible”. The hitting bay area will also utilise technologies such as BodiTrak for measurement and training of weight transfer and pressure movements, a video analysis software system, K-Vest and Focus Band for mental training and conditioning. Mark Officer has been a PGA Member for over 30 years and has had experience in playing on various tours professionally for over ten years as well as being an instructor for more than 20 years. He was based on the Gold Coast for more than 12 years at clubs including Royal Pines, Lakelands and Robina Woods. Recently he was the head coach at the Sydney campus of the Australian College of Elite Golf where aspiring professional players undertook a two year course in golf improvement and development. He was also included in the Australian Golf Digest 50 Great Teachers list for 2016. “Our aim at the Perfectstroke Golf Training Centre is to provide a practice and training environment for all players who are highly motivated to improve their games, whether that be a 16 year old scratch marker who wants to turn pro or a 55 year old 16 handicapper who wants to win their senior club championship”.  The Perfectstroke Golf Training Centre will provide individual and shared  lessons as well as education seminars on use of golf technologies for professional instructors. The golf centre will also have a dedicated putting studio set up with a SAM Puttlab analysis system, an electrically controlled adjustable putting platform to simulate most types of putts on the golf course up to 12 feet and video analysis. Mark Officer is also a representative of Science and Motion Sports having worked with the company since 2009 and being a dedicated user and Level 2 Certified operator. Perfectstroke has manufactured golf putting training aids since 2003 which are used by top coaches and player worldwide. More information about the Perfectstroke Golf Training Centre can be found by visiting the Perfectstroke website at www.perfectstroke.org or emailing info@perfectstroke.org New Player Enters Lucrative Australian Sports Nutrition Market 2017-03-10T11:00:45Z new-player-enters-lucrative-sports-nutrition-market-in-australia Friday, 10th of March, 2017 For immediate release Australians are amongst the world's biggest consumers of sports nutrition products with a massive $860 million generated in sales in 2016. ActivLab Sport is a new player to enter the lucrative Australian and New Zealand market, and although the brand is new to Australian shores, it is certainly not new to the industry having launched in Poland more than 20 years ago. Brendan Peterson, Mark Reed, Brett Robinson and his wife Louise have joined forces as the new Australian and New Zealand distributors of the world-famous brand - a line of dietary supplements and nutrients for athletes and active persons, as well as women and men of all ages wishing to improve their fitness, health, appearance and vitality. The product offering comprises groups of preparations supporting fatty tissue reduction, building strength and muscle mass, as well as energizers, vitamins and minerals, modern anti-age supplements and joints regenerators.. The directors are confident their years of experience coupled with the cutting-edge, high-quality European made ActivLab Sports nutrition products will ensure the brand is established as a name to trust amongst Australian and New Zealand consumers. Brett has had more than 12 years experience in the food regulatory environment from packaging to production. He also has a comprehensive knowledge of auditing and assessing against ISO quality and system standards. Brendan has more than 20 years experience in International Trade Facilitation specialising in customs and imported food compliance, as well as being an accredited and licensed customs broker since 2000. Mark knows better than most what consumers need to meet their daily health requirements with 23 years of body-building training and competing under his belt – he has held the titles of Mr World, Mr Pan Pacific and Mr New Zealand. In recent years, Mark has worked as both a personal trainer and life coach, “I was impressed by the science behind ActivLab's products, the research and development, the fact that ActivLab is one of the only brands from which you can source all your supplement needs from the one manufacturer,” said Mark. “I also appreciate that ActivLab is transparent about what exactly is in all of its products.” ActivLab will be making its debut appearance at the Arnold Classic in Melbourne this month. The team will be present over the period of the competition (17-19 March) offering specials, samples and allowing visitors the opportunity to meet one of their own brand ambassadors, Adam Dowling. Apart from establishing the brand and securing stockists, the directors intend to introduce a wider range of products online including a range of high-end ActivLab merchandise ranging from training singlets and shirts, to bags and fashion apparel.  -ends-