The PRWIRE Press Releases http:// 2017-04-19T04:40:09Z Bartercard Shows How Trade Dollars Can Benefit Your Business 2017-04-19T04:40:09Z bartercard-shows-how-trade-dollars-can-benefit-your-business We are all aware that maximising cash flow, retaining customers and keeping stock moving are important elements of all businesses, which is where Bartercard comes in. Buying and selling using Trade Dollars offers advantages to business owners, across several key areas. In this Press Release, whether you’re new to Bartercard or have been a member for some time, they want to remind you of the different ways to use your Trade Dollars to maximise the benefits and grow your business.  Bartercard has some good tips to help you get the most out of your Bartercard Trade Dollars, and the first is to treat Trade Dollars as a supplement fo cash-paying business. Through operating as a supplement to cash business Bartercard gives members complete control over which products and services they sell through the network. No member is obligated at any time to take on Trade Dollar business over cash-paying business. When you add Bartercard to your business, you essentially allow other members to utilise your goods and services with Trade Dollars, which can help create new business, customer loyalty and increase profits. You can also use Trade Dollars to move inventory/fill occupance as business fluctuates. Businesses also have the ability to sell excess stock or slow moving inventory, without the need to discount heavily. Members receive Trade Dollars as payment, which they can then spend on other goods and services within the Bartercard community.  Trade Dollars can also be used as a staff rentention/reward system. We all know how important it is to keep good staff members, and Trade Dollars can be used as employee bonuses and incentive schemes or gifts. Bartercard has a large referral network that allows members to extend their customer base and geographic reach. This can then translate into increased business profits. Through referrals and word-of-mouth marketing, members have an advantage over their competitors. Furthermore, every time a Trade Dollar member spends, it will come back to them in the form of new business from another member’s business.  Bartercard enables members to manage cash flow and make use of interest-free credit. Trade Dollars work like a credit card or bank account, using an electronic currency instead of cash so you can continue to make purchases even when cash flow has slowed. Trade Dollars can be transacted via EFTPOS, online, over the phone, using an app like the Bartercard App, or by transaction vouchers.  Bartercard can open up your business to new customer markets, improve cash flow, reduce business expenses and clear idle and excess stock without having to discount. It’s easy to use and acts no differently to a normal bank account or line of credit, so go to the website toay to find out more about Bartercard services, at http://www.bartercard.co.nz . Dell Boomi Partners with CRM Online to Automate Data Integration for Field Services Firms 2017-04-18T00:37:33Z dell-boomi-partners-with-crm-online-to-automate-data-integration-for-field-services-firms Sydney, Australia – Apr. 18, 2017 – Leading cloud-based integration platform provider, Dell Boomi, has partnered with Australian field service software provider, CRM Online, to provide local enterprises and mid-market organisations with a simple integration solution for critical business systems and applications. As part of the agreement, CRM Online will combine Boomi’s integration platform-as-a-service (iPaaS) with its Fieldmagic field service solution. This will provide to joint customers a simple means of integrating field services data – such as customer information, invoicing, purchase orders and payment data – with their on-premises and cloud enterprise resource planning (ERP) systems. “A major challenge with implementing field services software is integration into accounting or ERP platforms – particularly for larger on-premises deployments,” said Glenn Richmond, Founder and CEO, CRM Online. “Without a dedicated integration solution, field services organisations rely on manual processes which give way to human error, duplication, and risk to data integrity. Boomi enhances our Fieldmagic solution by providing a drag-and-drop, cloud-based mechanism that enables automated enterprise integration with a wide range of best-of-breed systems.” Unlike competing platforms that often require complex on-premises software installations even prior to designing integrations, Boomi’s architecture provides out-of-the-box connectors for major ERP solutions, and allows organisations to scale based on their unique business requirements. Dell Boomi significantly accelerates delivery, increases the robustness and lowers cost of implementation of any ERP integration with Fieldmagic. “The combination of CRM Online’s Fieldmagic and our iPaaS solution provides joint customers with a ‘quick and easy’ yet comprehensive way to centralise critical systems and applications,” said Michael Evans, Managing Director Asia-Pacific and Japan, Dell Boomi. “This means organisations can use the best-of-breed technologies they want while also ensuring the wider business is properly aligned. This is particularly important for large and diverse organisations which don’t want to be held hostage by inflexible and rigid environments.” About Fieldmagic Fieldmagic is a leading field services platform that combines the flexibility of CRM with quoting, job management, scheduling, maintenance and asset management to provide a leading end to end solution for field service organisations. Visit http://www.fieldmagic.co for more information. About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organizations of all sizes use the Boomi platform to run smarter, faster, and better. Boomi also helps customers drastically reduce implementation times and offers substantial cost savings over traditional integration, MDM, API management and workflow automation solutions. Visit http://www.boomi.com for more information. © 2017 Boomi Inc. Dell and Dell Boomi are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. Whitfords Promotes Exciting Offers from Fisher & Paykel for Hi-Tech Kitchens 2017-04-17T00:14:33Z whitfords-promotes-exciting-offers-from-fisher-amp-paykel-for-hi-tech-kitchens Whitfords, the specialists in home appliances, have announced two promotional special offers from Fisher & Paykel. The first offer gives the customer a bonus 15 per cent rebate off their total purchase price when they purchase an integrated refrigerator and one other eligible integrated kitchen appliance. The second offer gets the customer a bonus 10 per cent rebate off their total purchase price when they purchase an eligible Fisher & Paykel cooking appliance and a minimum of one other eligible kitchen appliance. The models that are eligible for the first offer are integrated refrigerators RS90AU1, RS901 and RB60VI8. In addition to one of these, the customer will have to purchase one eligible integrated kitchen appliance. The choices for this are CoolDrawer Multi‑Temperature Drawers RB90S64MKIW1 and Dish Drawer Dishwashers DD60SI7, DD60STI7, DD90STI2 and DD60DI7. The second offer is the ‘Designed to Match’ offer. The eligible Fisher & Paykel cooking models available under this offer include all companion range products, freestanding cookers, rangehoods and cooktops, refrigerators excluding all bar fridges, wine cabinets, CoolDrawer multi-temperature drawers, vertical freezers excluding all chest freezers and dishwashers.   Both these offers are valid for purchases made from 1st April to 4th June 2017. Redemptions will close on 31st August 2017. The offers are valid only through a single transaction from a participating retailer. The rebate is based on total purchase price, and strictly excludes installation fees, delivery charges, or other charges imposed by retailers. Customers can contact Whitfords regarding these offers on (02) 9370 0555 or email sales@whitfords.com.au To check out the Fisher & Paykel appliances available at Whitfords: https://www.whitfordshomeappliances.com.au/fisher-and-paykel-kitchen-appliances Teachers Mutual Bank Integrates Major Digital Transformation Strategy with Dell Boomi 2017-04-11T01:00:00Z teachers-mutual-bank-integrates-major-digital-transformation-strategy-with-dell-boomi Sydney, Australia – Apr 11, 2017 – Dell Boomi™ (Boomi), the number one integration cloud provider, announced that Teachers Mutual Bank (TMB) is using the Boomi integration platform as part of its multi-year, multi-million-dollar digital transformation strategy. With Boomi’s integration platform-as-a-service (iPaaS), TMB has created a flexible, enterprise-wide data environment that links its core customer management system and extensible services layer with its internal processes. This has boosted TMB’s competitiveness against Tier 1 banks by connecting multiple capabilities, and enabled it to quickly and easily capitalise on new technologies, including innovations in fintech. Boomi has also provided TMB the critical capability to connect to the latest third party fintech developments. The Bank has already engaged with Spriggy (a prepaid Visa card for children controlled through a mobile app) and is considering personal financial management applications that will deliver additional secure, customer service capabilities to its members. These powerful automation capabilities within the Boomi platform have resulted in reduced operating costs for the Bank, and cost savings are expected to increase significantly as Boomi is integrates further to the core banking systems and processes, including planned integration of Business Process Management toolsets to streamline all banking operations. The Boomi project is the final piece of TMB’s wider digital strategy through which it overhauled its customer service capabilities. Recognising the need to provide an omni-channel, mobile-first experience, the Bank developed a digital roadmap in 2013; since commencement, the initiative has encompassed multiple deployments supported by significant investment budgets. This included connectivity to manage third party management campaigns, EDW inbound data feeds from cloud based data sources and SMS integration with webforms for new brand opportunities, among other initiatives. As well as allowing TMB to maximise value from existing investment, the Boomi platform supports merger activity and expansion objectives by providing a means to quickly plug new businesses into existing operations. “When we kicked off our long-term digital project, it was clear that mobile platforms were going to be the prominent platform-of-choice for our members’ interactions with the Bank,” said David Chapman, Chief Information Officer at TMB. “In particular, we correctly anticipated that integration best-of-breed apps from third party developers would provide the best platform to deliver omni-channel experiences on customers’ terms.” “Once we modernised our environment through the introduction of these best-of-breed apps, we needed the critical component to tie all that data together on an ongoing basis. We selected Boomi for its powerful cloud-based and user-friendly integration software so that we can ensure that all data is accurate and up-to-date no matter where it is accessed.” “The financial services sector is hotly contested, with banks under pressure to meet increasingly-demanding customer expectations,” said Michael Evans, Managing Director Asia-Pacific and Japan at Dell Boomi. “By leveraging the cloud to connect its customer services platform with leading apps which customers rely on a day-to-day basis, Teachers Mutual Bank can continue to create uniquely tailored and flexible customer experiences.” About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organizations of all sizes use the Boomi platform to run smarter, faster, better. Boomi also helps customers drastically reduce implementation times and offers substantial cost savings over traditional integration, MDM, API management and workflow automation solutions. Visit http://www.boomi.com for more information. © Dell and Dell Boomi are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. Empowering Third World Artisans With Careful Consumption and Thoughtful Design 2017-04-05T11:02:14Z empowering-third-world-artisans-with-careful-consumption-and-thoughtful-design Thoughtful Design and Careful Consumption In the highly competitive world of design, is there really room to foster artistic appreciation and support empowerment? Tarsha Burn thinks there is. The powerhouse behind the Organic Bed Threads brand, Tarsha says the empowerment of third-world artisans is as important as using certified organic cotton. Organic Bed Threads supports chemical-free, certified organic cotton plantations in the Rajasthan region of India. It’s here that the company employs a team of hand embroiderers, master wood block printers, and tailors to produce truly artisan bed linen. It’s handmade, socially responsible, ethically sourced, and free trade. These talented craftspeople interpret Tarsha’s designs using handmade artisan techniques. Tailors, spinners, weavers, dye colour masters, hand and machine embroiderers, screen printers, wood block carvers, and a master wood block printer hail from a long line of artisans. Tarsha’s socially motivated determination had shown her that ‘ethical’ and ‘organic’ are often NOT. So she asked her manufacturer to undertake the rigorous process of gaining accreditation of Global Organic Textile Standard (GOTS). “Organic Bed Threads is a socially responsible company that ensures the farming process is certified organic and that the manufacturing practices are safe fair,” says Tarsha. “The biggest challenge now is to educate consumers that not only are certified organic cotton products more durable and luxurious, but that being fair trade and ethically produced is worth supporting.” End of Release… For further information on the life of a textile designer, sustainable practices or organic products, hi-res images, and interview opportunities please contact… Tarsha Burn on 0401 525 201 or tarsha@organicbedthreads.com. Organic Bed Threads is Australian owned and operated. Bed linen is available in Single, Queen, and King sizes in a variety of unique and handmade designs. About Organic Bed Threads Organic bed linen where every thread of the production story counts. Organic bed linen - from seed to shelf, the Organic Bed Threads range is stunningly beautiful, made from certified organic cotton and ethically produced to fair trade standards. Organic Bed Threads is good for the planet, good for business and great for you. Stunning, handmade artisan organic bed linen Our sleep is a vital part of our daily and health cycle. It's so important that we rest well. We spend one third of our life sleeping. Our quality of rejuvenation impacts our whole day. We want to be cocooned in stunning duvet, doona covers. Especially exquisite hand-made, artisan bed linen that we can admire when we wake up and for how it was created. Only a pinkie toe print on the planet Designer Tarsha Burn has created Organic Bed Threads range of organic bed linen to work with fair trade and sustainable business practices. From seed to shelf, Organic Bed Threads leaves only a pinkie toe, not a whole footprint, on the planet. With eye-catching designs, Organic Bed Threads gives you the bedroom beauty you've been looking for. And peace inside yourself, knowing that you're not feeding the voracious sweatshop culture machine that keeps less educated and skilled people poor, overworked and exploited. The Number One Way To Get Google's Attention 2017-04-05T03:41:56Z the-number-one-way-to-get-google-s-attention There are still many businesses that do not have a blog, or some form of editable article format that can be referenced to in their marketing. THIS IS A MISTAKE! A big one. Either they think it’s too hard to come up with articles, or they didn’t plan for blog functionality when they built their website. YOU MUST BE BLOGGING! The benefit of having a blog on your website or funnel is so you can continually add new content to it.  Let’s look at it like this: You have a product or service and are trying to attract new customers. You have a few options to get in front of them.If you have an email list, you can email them and tell them how wonderful your product/service is and give them a link to visit it. Question: How many times are they going to be interested in receiving this before they get bored? You can post or advertise a message about your product/service, maybe using an engaging image and hope that it gets seen, let alone shared. Challenge: It needs to be unique and seriously engaging to get the viewer to click through. OR you can copy the link from your recently written article and post it to a relevant audience – by email, organic social post, or targeted social advertising. Result: They click the article snippet, or ‘read more’ link, and are taken directly to your website. Recently I published an article about the 9 Key Components To Attract New Customers Through Great Content. It received over 900 views on my blog in a few days. That article discussed how you can create great content easily, an area I go into in beneficial detail in my Digital Content Toolbox. However, below I focus on the component of Blogging and why it is such a critical part of your marketing. The following 5 elements of blogging are the ingredients of good blog/article content and as a result can engage your audience organically (without cost). 1 SEO Hopefully you’ve heard the term SEO, or Search Engine Optimization. SEO is the process of getting traffic (your audiences eyeballs) from the “free”, “organic”, “editorial” or “natural” search engine results. In other words, what appears in the search engines (SERP’s : Search Engine Results Page) is ranked based on what those SERPs consider most relevant to their users.  How does this relate to having blog articles on your website? Not so long ago there were many ways to get through the SEO minefield but they have evolved considerably over the last couple of years, and many won’t work anymore. The search engines have brought SEO relevance back to their control, they are calling the shots now and for good reason: They want the most relevant information presented to their searchers. 2 KEYWORDS Years ago, you used to be able to throw keywords anywhere into an article and they would get noticed, but the Search Engines have changed their algorithms so you now have to be more strategic, weaving your keywords into carefully constructed sentences. Otherwise you will be penalised by the search engines.  One thing that is still very relevant in SEO tactics is blogging. If you want to increase your websites’ traffic and visibility you must be blogging on your website. If you’re not – start now. 3 FRESH CONTENT Another change to Google, and other SERP’s, is that “fresh content” matters. New, and fresh, content gives you the opportunity to add new keywords to your website, giving you a new opportunity to be found. And almost more importantly it gives your audience (readers, visitors, users) a reason to re-visit your website. 4 SOCIAL SIGNALS Whenever you create new content on your website/blog, you must share it with your Social Media channels. The benefit here is twofold. Firstly, it gives you a broader reach through your existing audience, and Secondly it has the likelihood of being shared back through the same social media channels as well as cross-pollinating other channels. For example, if I was to share on Facebook, my post may well be shared on Instagram, Twitter or Google+. Google, and the other search engines pick up on these “social signals” and give you a higher “site authority” ranking, potentially pushing you higher up SERP rankings. One social platform you must never ignore posting to is Google+ (Google Plus). Because it’s Google’s own social media channel they are going to take notice of what is posted to it, and rank accordingly. This is a category unto itself, which I cover in detail in my Digital Content Toolbox. 5 QUALITY & QUANTITY Your posts must be relevant to your product or service and most definitely must be relevant to your audience if you want them to take notice. Feel free to include a link or two to some other relevant article or product/service whether it’s yours or someone else’s, as Google does like cross-linking. Just don’t be spammy or you will be penalised. By creating regular relevant content, you will quickly build up a good library of articles that you can refer to, recycle down the track, and re-use from time to time. Posted online content has a relatively short life so it doesn’t hurt to recycle and repost every now and then. That said, if your article is relevant to continued SERP’s it will stay high on the rankings no matter how old it is. WHO AM I? I am Rogan Carroll, a 30+ year marketer and entrepreneur, and I have opened my Digital Content Toolbox to entrepreneurs, startups, small business owners, established content managers and everyone in between. Inside the Toolbox I explain in detail how to create engaging content:- The key elements of designing good content that will engage your audience and existing customers. I have developed content-heavy informational videos giving you all the tools you will need to be able to create engaging visual content for any and all of your marketing channels: website, blogs, videos and social posting. You'll also get access to a Link File with the direct clickable links to the best tools to help you create content: Quality - Engaging - Quick - Free My 30 years of experience have led me to knowing what works and what you don’t have to spend money on. Do you have a pen and paper? Write this down: "Tools that you don’t have to spend money on." Do you want to make your job easier, save time and money and become more productive? Thought so. Watch my introductory video and get access to the Digital Content Toolbox. For more information on attracting new customers visit https://digitalcontenttoolbox.com/your-free-access Geoscape Offers World-First Decision Making Capabilities to Australian Organisations 2017-04-04T22:57:33Z geoscape-offers-world-first-decision-making-capabilities-to-australian-organisations Locate17 – Sydney, Australia – 5th April, 2017: PSMA Australia, a provider of the nation’s location datasets, today officially launched its award-winning innovation in location intelligence, Geoscape. In a world-first, Geoscape enables Australian organisations to make better decisions using location-based insights that were previously too costly or time consuming for most businesses to access. This is the first time location information and data analytics have been combined and made available in this way, on a national level. PSMA also confirmed the much-anticipated Sydney dataset will be released on 5th April, 2017, with the national rollout due for completion by early 2018. To download a sample of Geoscape, visit: www.geoscape.com.au/get-geoscape/ “Geoscape is a breakthrough in location-based intelligence that provides essential infrastructure for Australia’s digital economy, and puts Australia on the world map as a leader in this technology,” said Dan Paull, PSMA’s Chief Executive Officer. “As a business intelligence tool, Geoscape gives organisations the opportunity to improve services and increase revenue through evidence-based decision making. It will be used by governments to improve Australia’s future planning, development and management, including everything from building smarter cities to keeping people safe during fires, floods and other natural disasters. There’s also a vast range of applications in the private sector, with particular interest coming from the telecommunications, insurance and utilities sectors.” DigitalGlobe, Inc. (NYSE: DGI), the global leader in Earth imagery and information about our changing planet, uses a range of geospatial technologies to deliver core components of the Geoscape dataset. By connecting the world's highest quality commercial satellite imagery and an ecosystem of analytics partners on the Geospatial Big Data platform (GBDX), DigitalGlobe is able to automatically and accurately extract many types of features about the built environment at continental scale. "The convergence of high-resolution satellite imagery, cloud computing, and machine learning technologies has created some incredibly exciting opportunities for organisations to analyse man-made and natural environments at country and continent scales more quickly and efficiently than ever before,” said Dr. Walter Scott, DigitalGlobe Founder, CTO, and EVP. “We are proud to partner with PSMA Australia to harness these innovations and create a digital index of Australia’s built environment that will benefit a wide range of industries, including business intelligence, insurance, and telecommunications.” How Geoscape works PSMA has collaborated with DigitalGlobe to create the Geoscape dataset, which uses a combination of satellite imagery, crowdsourcing and machine learning to capture attributes of the built environment and link each building to a geocoded address. Organisations can see and analyse this data to gain new insights and improve the way they plan and operate. The data includes building footprints and heights, roof construction, land cover, tree heights, the presence of solar panel installations and swimming pools, and more. The data can be visualised using mapping platforms and 3D modelling tools. New opportunities for enhanced service delivery As Internet of Things (IoT) ecosystems evolve and smart cities become a reality, Geoscape can underpin them by linking a wide range of information generated about the lifecycle of the built environment. Data from a rich mesh of sensors can be tied to a location, an address, a legal land parcel and an area, ranging from a single building, to a few streets, to a planning zone or a region. Geoscape creates a wide range of opportunities for improved service delivery including in: Risk management (flood modelling, fire risk modelling, wind impact assessment) Geoscape provides information about the size and roof construction of buildings, their proximity to vegetation and other buildings and a model of terrain to support the assessment of risk. Market assessment For businesses providing property related services Geoscape provides information about buildings, solar panel installations, swimming pools, roofing material, surfaces and vegetation. Telecommunications Geoscape supports the rollout of wi-fi and 5G networks by providing a model of the terrain and information on the shape and heights of buildings and tree cover to support blackspot analysis. Natural disaster impact assessment Preliminary post-event assessment of the likely impact of natural disasters on building infrastructure and vegetation. Valuations Provides building sizes, number, roofing information, vegetation location, heights and basic land use for the valuation process. How Pitney Bowes uses Geoscape Pitney Bowes has been a partner of PSMA Australia for over 15 years. Geoscape is the main dataset used by Pitney Bowes to create its GeoVision product. The data captured in Geoscape is taken and combined with Pitney Bowes location intelligence platforms to create unique and leading edge solutions, which are capturing world-wide recognition. For more information, please see a case study www.geoscape.com.au/showcase/. Australia's ground-breaking Geoscape is rolling out, region by region, across Australia. For progress on the national rollout of Geoscape, view the release schedule at www.geoscape.com.au/rollout/. Download your free trial To download a sample of Geoscape to see how it could be used in your organisation, visit www.geoscape.com.au/get-geoscape/ Want to know more? If you’re interested in speaking with PSMA to learn more about Geoscape, you may visit them at Booth 110 and 112 at Locate17 or contact marketing@psma.com.au. For more information: www.geoscape.com.au/ About PSMA Australia PSMA Australia’s goal is to facilitate broad and sustainable access to high-quality location data by offering foundational national spatial information derived from the authoritative data sources of Australia’s federal, state and territory governments and private sector partners. PSMA was formed by the governments of Australia in 1993 to collate, transform and deliver their location data as national datasets. An unlisted company limited by shares, PSMA is owned by all the governments of Australia. As an independent and self-funded business, PSMA is able to collaborate beyond government to drive innovation and provide fundamental infrastructure for a digital world. For more information visit: www.psma.com.au/ About DigitalGlobe DigitalGlobe is a leading provider of commercial high-resolution earth observation and advanced geospatial solutions that help decision makers better understand our changing planet to save lives, resources and time. Sourced from the world's leading constellation, DigitalGlobe’s imagery solutions deliver unmatched coverage and capacity to meet its customers' most demanding mission requirements. Each day customers in defence and intelligence, public safety, civil agencies, map making and analysis, environmental monitoring, oil and gas exploration, infrastructure management and navigation technology, and providers of location-based services depend on DigitalGlobe data, information, technology and expertise to gain actionable insight. For more information visit: www.digitalglobe.com/ Media Contact: Kate Donnelly Spectrum Group psma@spectrumgroup.is +61 2 9469 5700 $1M investment fast-tracks 1Scope education platform 2017-03-31T06:14:52Z 1m-investment-fast-tracks-1scope-education-platform Sydney, 31 March 2017:  A revolutionary new Australian social enterprise, 1Scope, will launch in mid-2017 thanks to an investment of $1M from Aqualand Capital.  1Scope is a world-leading website from which companies, universities and not-for-profits can promote, manage and measure the effectiveness of the training, work experience and skills opportunities they offer for Australian students aged 12-25. 1Scope allows students to secure real-world experience that provides practical work skills by accessing programs, work experience and courses that are relevant to them – and importantly enabling them to develop the broader ‘soft skills’ that are critical, but not often taught to students. The platform, which has been in beta version from October 2016, will use the investment to fast-track its launch to August 2017. 1Scope founder and CEO, Christina Chun, says 1Scope is free for students to access and has the support of numerous leading Australian corporates as well as some of the country’s leading universities, high schools and education providers. “I started 1Scope as I passionately believe students deserve greater access to opportunities outside of higher and tertiary education programs.  My vision for 1Scope is to bridge the gap between the education system and employers and in doing so, create valuable new opportunities for today’s students,” Christina said. “Today’s students are clever and capable and keen to apply for opportunities and training where it’s useful to them. Finding those opportunities and getting from A to B is the hard part for students and is the problem that 1Scope is trying to solve. “Having secured an investment from Aqualand Capital, we’re able to pick up the pace of our 1Scope platform enhancements and our introductions to corporates and not-for-profits.  This gives us the opportunity to see more students matched with more opportunities quickly. “We are pleased that the Aqualand Capital investment allows us to give more Australian secondary and tertiary students an avenue to expand their real-life skills and experience and grow their confidence by matching them with valuable development opportunities.” Jin Lin, Managing Director of Aqualand said: “Aqualand Capital has been established to invest in business to increase its development capability, take advantage of new technologies, increase efficiency and provide shareholders with long term return on investment. “When we saw the potential for 1Scope to make a difference to the adults of tomorrow, together with the enthusiasm and skills of its founder, Christina Chun, we knew this was an initiative that required our support. “In addition to financial investment in the business, Aqualand’s marketing, legal and finance departments have provided practical advice to the 1Scope team and we are providing space in our office for the team to operate for the first 12 months.” -ENDS-   About 1Scope 1Scope is a website from which companies, universities and not-for-profits can promote, manage and measure the training, work experience and skills opportunities they offer for Australian students aged 12-25. 1Scope allows students to secure real-world experience that provides practical work skills by accessing programs, work experience and courses that are relevant to them – and importantly enabling them to develop the broader ‘soft skills’ that are critical, but not often taught to students. 1Scope is free for students to access and has the support of numerous leading Australian corporates as well as some of the country’s leading universities, high schools and education providers. 1Scope was founded by Christina Chun, a 26 year old Australian entrepreneur with a passion for education.  Christina has a background in Psychology and Human Resource Management specialising in working with children with learning disabilities and over five years’ experience in working in the Education industry.  https://1scope.com   About Aqualand Capital As the property development business has grown so have the objectives of the business operations. To further these objectives, Aqualand Capital Investment was established to assist with the diversification of the commercial model by providing capital to invest in opportunities that provide strong financial returns and encourage and assist new businesses during their start-up phase. In addition to investment properties, Aqualand Capital has a comprehensive share portfolio and is working with a number of start-up companies by providing venture capital. As a point of difference, Aqualand also provides access to specialist resources from Aqualand, including marketing, legal and finance, as many start-up companies do not have expertise in these areas.    For any requests including interview opportunities please contact: Louise Caldicott or Tamsyn Alley Porter Novelli Sydney (on behalf of Aqualand) 0435 800 395 (Louise)  / 0478 474 634 (Tamsyn) lcaldicott@porternovelli.com.au / talley@porternovelli.com.au 9 Key Components To Attract New Customers Through Great Content 2017-03-30T23:01:55Z 9-key-components-to-attract-new-customers-through-great-content If you want to reach new customers, have them engage with you, and be welcoming to future contact, it’s pretty clear what you need to do. There is a method to it, and if you take note and follow the experts advice, you will engage your potential audience via content and earn them as a new customer. And it doesn’t have to be hard. Here are 9 key points to creating great digital content for your audience, whether it be through a blog, website, or social media channel, and ensure you engage them. 1. Strong headlines You have about 3 seconds to grab your audience’s attention. Your headline not only has to let them know what your blog/article/post/message is about, it must jump off the screen and draw them in. Ask a question, give them an irrefutable fact, touch their heartstrings and so on… You know what I mean, give them a reason to stop scanning their newsfeed and want to know more about your post. 2. Create original content It’s a given that your audience will welcome some new, original information. That’s why they’re there in the first place, to onboard new knowledge. They are hardly going to come back and visit, or read what you have to say, if there is nothing new on your blog or website or social media sites. It’s not just your customers that will respond favourably to new, fresh, organic content; the search engines know what’s new and what’s rehashed. And if it’s rehashed, you go down in their rankings. This is SEO. 3. Actionable content Don’t just give them information for the sake of information, let them know what they can do with it, how they can put it into practice. How they can better their situation with your information – that’s why they are there. 4. Be able to provide answers Similar to actionable content where the user is looking to do something with your content, your potential audience is looking for answers, so provide them. They don’t call Google, Bing, Explorer and others, Search Engines for nothing. Their users are searching for information, for answers, for knowledge. They are using the search engines to gather information, they’re asking questions. As a product or service you need to know what your audience is looking for, what they are asking for. Then answer their questions. 5. Provide accurate information First up your audience is going to check your information. You’re not the only source out in the world wide web, and the content you put forward can be checked. It better be accurate. You need to present yourself as the expert in your field, their expert in your field. Secondly the Search Engines know what you are saying, they know the claims you are making, and they know whether they are accurate or not. For SEO benefits, what your content is claiming better be accurate and substantiated. 6. Create engaging content Back to the 3 second rule – no, not picking the food up of the floor – but how long you have to catch your audience’s attention, your content needs to be engaging, capture their intrigue and their ‘want’ to know more. You can do this with an eye-catching image and grabbing tagline, or a relevant video, but you can also engage your potential customers with words. An article should engage the reader. Sure, they want information relevant to them, but to grab and hold their attention, maybe you can tell them a story as everyone loves a story.  Be open, be honest and be creative. 7. Use images and video to communicate A picture tells a thousand words; a video tells the whole story. There are so many free image and video resources out there and editing tools to create the right size and right message overlaid on your image. Visual communication, whether its pictures, video, infographics or illustrations will help you to illustrate your message. No matter what your topic is, you need to bring it to life with images. It’s easier to explain your point with an image, rather than more words. 8. Write short and to the point content Your readers’ attention span is short. Online surfers are skimmers and scanners; they’re not looking for the whole story, they’re scanning the article, so keep it short and to the point. 9. Post regularly You may think you’ve put in a good effort by writing a blog post once a month and pushing it out through your marketing channels, but you’re customers, or potential customers, are likely to say, “Oh that’s right, I vaguely remember something from them last month”. The only way to keep in their face, is to keep in their face. SO there you have it; content is very, very important, and important to do it properly.  You need to constantly be pumping original engaging content out through the various marketing and social channels to your prospective audience. BUT THAT'S NOT EASY if you’re not a Content Marketer. Even with these 9 tips you can still struggle to create original visual engaging content to post day after day? (Yes, you should be posting that frequently) New business owners, established content managers, and everyone in between -  IT DOESN'T HAVE TO BE HARD Constantly coming up with original stories, news, images and videos that will engage potential customers is hard, time consuming and can be costly. But there is help from Rogan Carroll’s Digital Content Toolbox. A 30-year marketer and entrepreneur, Carroll opens his Toolbox to explain in detail how to create engaging content - The key elements of designing good content that will engage your audience and existing customers. His two content heavy informational videos give you all the tools you will need to be able to create engaging visual content for any and all of your marketing channels: website, blogs, videos and social posting. You'll also get access to a Link File with the direct clickable links to the best tools to help you create content: Quality - Engaging - Quick - Free Carrolls’ 30 years of experience have led him to knowing what works and what you don’t have to spend money on. Do you have a pen and paper? Write this down: "Tools that you don’t have to spend money on." Do you want to make your job easier, save time and money and become more productive? Thought so. Watch his video and get access to the Digital Content Toolbox. For more information on attracting new customers visit https://digitalcontenttoolbox.com/your-free-access Hello Social founder launches new social media tool Rivuu 2017-03-24T00:29:48Z hello-social-founder-launches-new-social-media-tool-rivuu A new social media content approval and scheduling software, Rivuu, is helping marketers reduce the time spent working on social media by streamlining the workflow for faster turnaround times and some of Australia’s largest agencies and brands are already using it. Rivuu enables marketers to reduce the time spent using social media without compromising results. It has already seen over 1000 users sign up since its launch and boasts a client list that includes the likes of Mazda, Ogilvy, Carlsberg, World Vision, Brut, Leo Burnett and jewellery brand Pandora. Launched in January this year, Rivuu was founded by Max Doyle, who is also managing director of Sydney based social media agency, Hello Social,. The technology was launched after Max and his team of 16 were experiencing the bottleneck that many companies struggle with when it comes to getting social media content approved and scheduled. “We realised at Hello Social there were just too many people and tools involved in the content creation, approval and scheduling process. We thought if we could have the whole process in one tool it would significantly improve productivity. So, we created a platform that brings copywriters, graphic designers, community managers and clients/managers all together, making it possible to approve and schedule content with one click,” says Max. Once content is created and approved, Rivuu ensures users schedule it on Facebook, Twitter and even Instagram at the optimum time for maximum reach and engagement. Rivuu analyses the best time of day and the day of the week to find the optimal time to schedule each post. “We wanted to make the functionality of the user experience as intuitive as possible. All content can be viewed on one calendar and sorted by platform, category and schedule stats. The customisable workflow means users can also adjust their content approval process to fit any team structure, adding as many approval rounds as they need.” Social media is becoming an increasingly important tool for marketers to grow their businesses. A significant 63% of marketers use social media for 6 hours or more a week and 39% for 11 or more weekly, according to Social Media Examiner[1]. “We’ve had overwhelmingly positive feedback from our clients who all say they’ve noticed a considerable reduction in the time it takes get content approved and scheduled.” Rivuu is now looking to expand with Max heading to the US this month to meet with investors. “We’ve been in talks with several VCs who’ve expressed interest and have already received a series A funding offer,” says Max. https://rivuu.com/ [1] https://www.socialmediaexaminer.com/wp-content/uploads/2016/05/SocialMediaMarketingIndustryReport2016.pdf MEDIA RELEASE: Moneytree Completes a JPY 1 Billion Funding Series B Funding Round 2017-03-21T21:30:00Z media-release-moneytree-completes-a-jpy-1-billion-funding-series-b-funding-round-2 MEDIA RELEASE 22 March 2017 Moneytree Completes a JPY 1 Billion Funding Series B Funding Round: SBI Investment and major regional banks join mega bank-affiliated venture  capital firms and a leading UK asset management company as investors Moneytree KK (Shibuya, Tokyo) has completed a Series B funding round that will drive its further expansion in the rapidly developing global fintech industry, including entering the Australian market within the coming months. The development paves the way for unprecedented connectivity across the financial services sector with Moneytree providing tools and services that enable individuals and businesses to aggregate and control all their financial data in a single place.  Moneytree will use the funding to add functionality to its popular personal finance management app, as well as to invest in deepening the capabilities of its Moneytree LINK platform (https://link.moneytree.jp) that connects financial institutions and customers through a permission-based data-sharing platform.  Moneytree CEO Paul Chapman said: “We are accelerating Moneytree’s growth to deliver seamless access to Japan’s financial services. In coming months, we will expand beyond the Japanese market and become a regional player, working for positive change, and cementing a position as the most trusted financial data portability platform.” Funds were raised from SBI Investment Co., Ltd., Fukuoka Technology Partners Co., Ltd., Hiroshima Venture Capital Co., Ltd., Senshu Ikeda Capital Company Ltd., and noted British asset management company Baillie Gifford & Co., as well as reinvestment from Series A round investors Mizuho Capital Co., Ltd., SMBC Venture Capital Co., Ltd., and salesforce.com, inc. The total amount raised exceeds JPY 1 billion. SBI Investment Co., Ltd. led the round.  The participation of British asset management company Baillie Gifford & Co. signals a significant step forward in Moneytree’s plans for overseas expansion.  Moneytree LINK has secured over twenty customer and partner companies since 2015. Japanese ‘mega banks’ Mizuho Bank Ltd and Sumitomo Mitsui Banking Corporation have adopted Moneytree LINK, with leading regional bank Senshu Ikeda also on the platform.  Moneytree LINK powers solutions from ten accounting software providers, making it the number one platform in the Japanese accounting industry. Moneytree will increase headcount across the organisation, including Development, Platform, Sales, Marketing and back office.  Mr. Chapman added: “As the fintech market expands rapidly, Moneytree remains focused on our core values of security, privacy, and transparency. As a platform, we will continue to maintain neutrality with regards to partner type, vertical, and even size.” -ends- About Moneytree Moneytree KK was founded in 2012 in Japan with the mission of bringing consumers, small businesses, and banks closer together. The Moneytree mobile app, introduced in 2013, allows users to automatically manage their bank accounts, credit cards, electronic money, mileage, points, and securities all together in one place on mobile and desktop. The app was awarded Apple’s App Store “Best of” in 2013 and 2014.  In 2015, Moneytree launched Moneytree LINK, a service that connects financial institutions and customers through a permission-based data sharing platform. It is aimed at creating value in the fields of accounting, finance, real estate rent management, automobile maintenance, expense settlements, invoice issuance, and asset management.  That same year, Moneytree received an unprecedented round of simultaneous investment by the venture capital arms of all three Japanese mega banks. Moneytree was also chosen by IBM as its first official Fintech API partner, and selected for MasterCard’s Start Path accelerator program.  Please address media inquiries to: AUSTRALIA Eric Robledo Honner TEL: +61 02 8248 3739 E-mail: eric@honner.com.au     JAPAN Kaori Kitakata Moneytree KK Communications Officer TEL: +81 03-4588-0621  E-mail: press@moneytree.jp URL: https://moneytree.jp MEDIA RELEASE 22 March 2017 Moneytree Completes a JPY 1 Billion Funding Series B Funding Round: SBI Investment and major regional banks join mega bank-affiliated venture  capital firms and a leading UK asset management company as investors Moneytree KK (Shibuya, Tokyo) has completed a Series B funding round that will drive its further expansion in the rapidly developing global fintech industry, including entering the Australian market within the coming months. The development paves the way for unprecedented connectivity across the financial services sector with Moneytree providing tools and services that enable individuals and businesses to aggregate and control all their financial data in a single place.  Moneytree will use the funding to add functionality to its popular personal finance management app, as well as to invest in deepening the capabilities of its Moneytree LINK platform (https://link.moneytree.jp) that connects financial institutions and customers through a permission-based data-sharing platform.  Moneytree CEO Paul Chapman said: “We are accelerating Moneytree’s growth to deliver seamless access to Japan’s financial services. In coming months, we will expand beyond the Japanese market and become a regional player, working for positive change, and cementing a position as the most trusted financial data portability platform.” Funds were raised from SBI Investment Co., Ltd., Fukuoka Technology Partners Co., Ltd., Hiroshima Venture Capital Co., Ltd., Senshu Ikeda Capital Company Ltd., and noted British asset management company Baillie Gifford & Co., as well as reinvestment from Series A round investors Mizuho Capital Co., Ltd., SMBC Venture Capital Co., Ltd., and salesforce.com, inc. The total amount raised exceeds JPY 1 billion. SBI Investment Co., Ltd. led the round.  The participation of British asset management company Baillie Gifford & Co. signals a significant step forward in Moneytree’s plans for overseas expansion.  Moneytree LINK has secured over twenty customer and partner companies since 2015. Japanese ‘mega banks’ Mizuho Bank Ltd and Sumitomo Mitsui Banking Corporation have adopted Moneytree LINK, with leading regional bank Senshu Ikeda also on the platform.  Moneytree LINK powers solutions from ten accounting software providers, making it the number one platform in the Japanese accounting industry. Moneytree will increase headcount across the organisation, including Development, Platform, Sales, Marketing and back office.  Mr. Chapman added: “As the fintech market expands rapidly, Moneytree remains focused on our core values of security, privacy, and transparency. As a platform, we will continue to maintain neutrality with regards to partner type, vertical, and even size.” -ends- About Moneytree Moneytree KK was founded in 2012 in Japan with the mission of bringing consumers, small businesses, and banks closer together. The Moneytree mobile app, introduced in 2013, allows users to automatically manage their bank accounts, credit cards, electronic money, mileage, points, and securities all together in one place on mobile and desktop. The app was awarded Apple’s App Store “Best of” in 2013 and 2014.  In 2015, Moneytree launched Moneytree LINK, a service that connects financial institutions and customers through a permission-based data sharing platform. It is aimed at creating value in the fields of accounting, finance, real estate rent management, automobile maintenance, expense settlements, invoice issuance, and asset management.  That same year, Moneytree received an unprecedented round of simultaneous investment by the venture capital arms of all three Japanese mega banks. Moneytree was also chosen by IBM as its first official Fintech API partner, and selected for MasterCard’s Start Path accelerator program.  Please address media inquiries to: AUSTRALIA Eric Robledo Honner TEL: +61 02 8248 3739 E-mail: eric@honner.com.au     JAPAN Kaori Kitakata Moneytree KK Communications Officer TEL: +81 03-4588-0621  E-mail: press@moneytree.jp URL: https://moneytree.jp   Dell Boomi Acquires ManyWho 2017-03-17T01:29:32Z dell-boomi-acquires-manywho ROUND ROCK, Texas, Mar. 16, 2017 – Dell Boomi™ (Boomi) announced it has completed a transaction to acquire ManyWho™, a unified cloud and low-code development platform. ManyWho simplifies workflow automation and allows businesses and developers to turn business processes into rich software applications to connect employees, customers and core systems. Workflow automation is a critical need for modern businesses and organizations pursuing digital transformation and IT modernization. Adding the ManyWho low-code capabilities to Boomi’s market-leading integration platform accelerates the company’s ability to deliver workflow automation to customers on a unified platform, something no other company can match. The acquisition unlocks the ability for businesses to maximize best-of-breed cloud applications, driving efficiency, increasing time to value and building a competitive advantage. With the addition of ManyWho, the Boomi platform provides customers with the enabling technology to address the challenges of Hybrid IT. Now, the platform allows businesses to connect, manage data changes, ensure data quality and re-establish efficient business processes across your IT landscape. Boomi is the world’s leading cloud integration platform. ManyWho is rethinking the way businesses manage workflow automation. Together, the Boomi platform offers the only solution where customers can move, manage, govern and automate data and processes in a unified way. “Both Boomi and ManyWho were born in the cloud and are cloud native. Without an on-premises legacy to manage, Boomi provides instant access to services with no installation, effortless and automatic software upgrades and crowd-sourced ease-of-use to achieve short time-to-value,” said Chris McNabb, CEO of Boomi. “Boomi plus ManyWho brings world class integration together with leading cloud workflow automation. This combination provides our customers with a connected workflow which is key to an efficient and differentiated business.” “Boomi is a perfect fit for ManyWho. Both companies are committed to delivering innovative ways to help companies move fast, be nimble and collaborate at scale,” said Steve Wood, co-founder of ManyWho. “Joining Boomi allows ManyWho to scale quickly, offering businesses the end-to-end integration solution they need to drive Digital Transformation.’’ ManyWho was founded in 2013 and is headquartered in San Francisco, California. Boomi plans to keep ManyWho’s employees and existing operations, and will continue to invest in additional engineering, channel, marketing, professional services, support and sales capability to grow this business. To learn more about how these new Boomi workflow features can help your business or see a demonstration, please visit: www.boomi.com/workflow. About ManyWho ManyWho is an agile, enterprise-level, cloud-based, application development platform. Agility doesn’t have to mean compromise however – ManyWho builds social, mobile (including offline) and real-time applications that can run on any desktop or mobile device, operating system or platform. Headquartered in San Francisco and with a presence in Exeter, UK, ManyWho is revolutionizing the world of business process effectiveness by helping corporations get the best out of their existing applications and investments. About Dell Boomi Dell Boomi (Boomi), an independent business unit of Dell, accelerates business agility by integrating the information organizations need whenever and however they need it. The Boomi integration platform dramatically transforms the way organizations connect, create, manage and govern all their applications and data. As a result, more than 5,300 organizations of all sizes use the Boomi platform to run smarter, faster, better. Boomi also helps customers drastically reduce implementation times and offers substantial cost savings over traditional integration, MDM and API management solutions. Visit http://www.boomi.com for more information. © Dell and Dell Boomi are trademarks of Dell Inc. ManyWho is a trademark of Boomi Inc., a Dell subsidiary. Dell disclaims any proprietary interest in the marks and names of others. # # # Nnooo joins the Interactive Games & Entertainment Association 2017-03-13T23:34:36Z nnooo-joins-the-interactive-games-entertainment-association SYDNEY, Australia: March 14 2017 – The Interactive Games & Entertainment Association (IGEA) has today announced that Sydney-based independent video game developer and publisher, Nnooo, has joined the association as a member. Nnooo joins Australian games developers, Big Ant Studios and Well Placed Cactus, who have been IGEA members since 2015 and have made significant contributions to IGEA’s policy discussions on behalf of the video games industry. Nnooo has been making games for more than 10 years across a breadth of platforms including PlayStation 4, PlayStation Vita, Nintendo 3DS, Xbox One and iOS. Nnooo has also partnered with PlayStation First and the Academy of Interactive Entertainment to bring the games of talented Australian student teams to the PlayStation platform. According to Ron Curry, CEO of IGEA, “Our members operate in a very dynamic industry. As a result, IGEA now participates and advocates on a wide range of policy issues that is vastly different to our remit when we started back in 2002. As we continue our work to advance the local industry, it is vital that we represent the broad views and needs of the sector at all levels, supported by accurate, timely and transparent market intelligence and data.” “We have worked closely with Nnooo for some time and have been fortunate enough to benefit from their experience both working in big games studios and corporate environments, and now as an independent developer and publisher. We admire the support and guidance they provide to other indie developers and students looking to enter the industry. We are delighted to welcome the Nnooo team to IGEA and look forward to their continued contribution to the industry,” said Curry. Bruce Thomson, Business and Marketing Director of Nnooo, said joining IGEA provides them with additional support, expertise and insight to help nurture and grow local talent. “We have been impressed with IGEA’s proactive attitude and their strong advocacy for all participants in the Australian and New Zealand video game sector, irrespective of size, industry focus or location. We look forward to formalising and strengthening our relationship with IGEA to support further growth wherever we can.”   -Ends-  About IGEA The Interactive Games & Entertainment Association proactively represents companies that publish, market and/or distribute interactive games and entertainment content. IGEA aims to further advance the industry and the business interests of its members through informing and fostering relationships with the public, the business community, government and other industry stakeholders. IGEA is administered by a Board of Directors and supported by the CEO, Ron Curry. For more information, please visit www.igea.net. To read IGEA’s recent submission to the ECRC’s Inquiry into the Future of Australia’s Video Game Development Industry, click here.About Nnooo Nnooo is a Sydney-based game developer and publisher established in 2006 by Nic Watt, a former lead designer at Electronic Arts in London. The company’s most recent game was Blast ‘Em Bunnies, an endless bunny shooter for PlayStation 4, PlayStation Vita, Xbox One and Nintendo 3DS. Nnooo published Cubemen 2, the 3 Sprockets’ Steam and iOS hit game, on Wii U making it the first indie title on any Nintendo platform to offer both in-game cross-platform multiplayer and cross-platform user generated content. Nnooo’s most recent published game is The Legend of Kusakari on Nintendo 3DS from Japanese developer Librage. For more information, please visit nnooo.com. Confusing growth vs scale can lead to business disaster 2017-03-10T01:49:41Z confusing-growth-vs-scale-can-lead-to-business-disaster Businesses are paying the ultimate price by confusing growth vs scale when it comes to growing their venture. Mihir Thaker, director of The Missing Link, said for a business to be sustainable they need to focus on the four key stages. “These stages are launch, grow, sustain and scale. too often businesses confuse growth vs scale and consequently pay the price in the short and long run,” he said. “The repercussions are early burnout of much needed cash in the business leaving no room for long term growth, unable to hire good resources in the business and serious possibility of exiting the business in under 2 years.” “More than 21,000 new businesses started up over the past year, and many of these are not focusing on the basics. This can lead to a quick exit out of business.” Mr Thaker said regardless of the size of the business, the four stages need to be strategised and executed correctly to reach full potential. “People think that growing by (percentage a year) is a positive sign; and it can be but if there are not strategies to manage this growth; systems and processes in places and a vision for the future, it makes it hard to scale the business,” he said. “I run workshops to help people understand the difference between growth vs scale so they can stay in business longer and be more profitable. “Aspects of growth businesses need to consider are: key dimensions of growth (intangible vs tangible), key dimensions of scaling (intangible vs tangible) and when & how to scale?” Mr Thaker has been working with Fortune 500 companies and executives assisting with the development and execution of business strategies for medium and large enterprises and entrepreneurs and help them be externally and internally successful. Over the last 10-years he has worked extensively with clients in Fortune 500 companies across Australia and the USA such as Orange, Sprint-Nextel, Louis Vuitton, CBA and Telstra along with many smaller sized companies in an executive and business coaching capacity. “Growth is about adding revenue and growing the bottom line but that is sustainable for only so long,” he said. “If you grow too fast, it is like getting trapped in the wrong size body because the business is not ready for what comes next – increase demand, need for better structure, increase staff and resources. “Putting in place process to scale means putting in place plans for financial stability and for sustainability. “It is important to remember, building a successful company is not about growth, it is about scale.” Check out his upcoming workshop in Melbourne on 16th March at The Churchill Club at this link http://www.churchillclub.org.au/events/2017/3/16/growing-scaling-workshop NZ video games industry revenues race ahead to $424M in 2016 2017-03-07T23:30:00Z nz-video-games-industry-revenues-race-ahead-to-424m-in-2016 Auckland, New Zealand – 8 March 2017 – The New Zealand video and computer games industry generated $424 million in revenue in 2016, a seven per cent increase on 2015 sales. Data released today by the Interactive Games & Entertainment Association shows that New Zealand industry growth outpaced that of Australia, which experienced a four per cent increase in revenues last year.   Overall, the New Zealand video games industry saw a total of $125 million in traditional retail sales, with an additional $299 million in digital and mobile sales.   According to research commissioned by IGEA from analyst firm Telsyte, digital and mobile sales continued on an upward trajectory in 2016, with 16 per cent growth on 2015 revenues. Mobile games remain the largest revenue source, generating $167 million last year. Downloadable games and downloadable content (DLC) saw the most growth – up 20 per cent and 21 per cent respectively.   Complementary market data from The NPD Group shows traditional retail sales decreased nine per cent on 2015 figures, with hardware and software sales both declining. However, the New Zealand video games industry overall experienced a seven per cent boost in revenues in 2016, with consumers’ digital purchasing habits far outweighing the decline in traditional retail sales.   “The New Zealand video game industry is in great shape and continues to grow year-on-year,” said Ron Curry, CEO of IGEA. “The data clearly shows an ongoing revolution in the purchasing habits of what is an increasingly digital customer base. Consumers are incredibly engaged with our industry’s products and have embraced new ways to access and play game content, and extend the life of their games, such as virtual and augmented reality and downloadable extras.”   According to Foad Fadaghi, Managing Director of Telsyte, “New Zealand gamers continue to evolve their game purchasing behaviour, boosted by the greater availability of high speed broadband service.”   Since 2009, IGEA has provided a review of the state of the video games industry in New Zealand using commissioned research from The NPD Group. With the growth in downloads and mobile gaming, the NPD data has been augmented with research from Telsyte to provide a complete picture on the state of the industry.  Key highlights from Telsyte: Video and computer games generated $299 million in digital and mobile sales in 2016, a 16% increase on 2015 Mobile games remains the largest revenue source, generating $167 million in 2016 Downloadable games and downloadable content (DLC) saw the most growth – up 20% and 21% respectively Key highlights from The NPD Group: Video and computer games generated $125 million in traditional retail sales in 2016, a 9% decrease on 2015 sales Current generation consoles PS4, Xbox One and Nintendo 3DS all experienced growth in the volume of software sold 53% of games sold had an unrestricted classification (G, PG or M) IGEA has created an infographic to support the 2016 New Zealand sales data, which you can download here.About IGEA IGEA is an industry association representing the business and public policy interests of New Zealand and Australian companies in the computer and video games industry. IGEA’s members publish, develop, market and/or distribute interactive games and entertainment content and related hardware including mobile and handheld games. For more information, please visit www.igea.net.   Media spokespeople available: For interviews with Ron Curry, CEO of IGEA, please contact Amy Rathbone, Espresso Communications (+61 2 8016 2200) For interviews with Foad Fadaghi, Managing Director of Telsyte, please contact him on +61 414 992 466