The PRWIRE Press Releases http:// 2017-06-19T23:32:56Z Key Retail Sectors Grow Digital Advertising Spend Despite Uncertain Times 2017-06-19T23:32:56Z key-retail-sectors-grow-digital-advertising-spend-despite-uncertain-times AUSTRALIA’S Retail sector continues to invest in Digital media as it faces an increasingly disruptive market but there’s little agreement on the preferred Digital media channel, the latest Standard Media Index (SMI) advertising payment data has revealed. SMI’s data for the first quarter of 2017 shows the key retail sectors of Department Stores, Discount Stores and Apparel/Luxury Fashion/Shoes have all continued to grow the amount spent on Digital advertising. However, the amounts spent and where it was spent differed markedly. Although the Apparel/Luxury Fashion category spends the least on Digital media, of the three sectors it is growing the fastest with its Digital ad spend jumping 73.6% in the quarter. And interestingly, Apparel retailers are the only category spending more on quality Content Sites (mostly news-based websites) with both Department and Discount Stores reducing their ad spend to this area in favour of the Exchanges (or programmatic) market where advertising purchases are automated. The growth in Programmatic advertising was most pronounced within the Department Store category in this quarter with that ad spend quadrupling, while for Discount Stores the highest growth in ad spend was among Pure Play – Mobile groups which specialise in in-app mobile advertising. SMI AU/NZ Managing Director Jane Schulze said the data again highlighted distinct differences in the Digital media channels chosen by key Retail sectors. “Within SMI’s overall Retail category data it’s clear there are distinct Retail ecosystems, each with their preferred method of approaching Digital media,’’ she said. “For example, Department Stores spend the greatest proportion of their Digital media budget on Social Sites; Discount Stores spend the greatest proportion on Search marketing while Apparel retailers prefer quality Content Sites.’ “The only commonality in ad spend trends we’ve seen in the most recent data is the reducing in spend onto Pure Play Video Sites, which may reflect some of the recent debate around advertising on brand-safe websites.’’ Ms Schulze said the lack of consistency in approach to the Digital market was interesting given the number of Retailers in financial difficulty as new overseas entrants ramp up competition in the sector. “Clearly the various Retail sectors are continuing to test what works best as we can see that while Apparel retailers are now spending the largest part of their Digital advertising budgets on Content Sites, in the fourth quarter of 2016 most of their Digital ad spend was directed to Social Sites,” she said. “The Digital media landscape continues to evolve at a rapid pace and SMI is the only company able to accurately track the movements in ad spend for these key categories across all Digital sectors.’’  Ms Schulze said SMI’s Digital data is released each month on the 15th and then updated again later in the month to ensure all Digital payments for the month have been collected. “The industry has historically relied on advertising estimates to gauge category expenditure trends, but this is fraught in the Digital world where campaigns are fed through automated exchanges and advertisers have the option of buying ads on a cost-per-click or cost-per-view basis. Estimates are therefore unreliable and only actual payment data can reveal true trends.’’ Note: SMI’s Department Store data includes all Digital ad spend for retailers such as David Jones, Myer and Harris Scarfe; its Discount Stores data includes retailers such as Big W and Kmart while its Apparel data includes ad spend for retailers such as Country Road, Witchery and Marcs. About SMI: SMI has partnered with the world’s largest media Agencies to collect their payments for media campaigns which is then aggregated to provide accurate information on advertising expenditure across all media and 30 global product categories. SMI is headquartered in New York. South Australia’s Jason Fassbender has been crowned as Australia’s best hairdresser at leading industry awards 2017-06-13T07:12:59Z south-australia-s-jason-fassbender-has-been-crowned-as-australia-s-best-hairdresser-at-leading-industry-awards Tuesday 13 June 2017, Sydney: Jason Fassbender has been named the 2017 Australian Hairdresser of the Year at the Schwarzkopf Professional Hair Expo Awards Gala in Sydney, the first time a South Australian hairdresser has taken out the title in the 32-year history of the awards. A Creative Director at Parlour Hair Unley salon in Adelaide, Jason’s winning photographic collection was strongly inspired by fashion and individuality. “Winning the Australian Hairdresser of the Year award feels totally unbelievable, I didn't even think I would be a finalist, let alone win it,” said Jason. “Hopefully it will open up a lot of opportunities for me and I'm really looking forward to promoting the industry and helping to highlight the work that we do”. The 2017 Schwarzkopf Professional Hair Expo New Zealand Hairdresser of the Year award went once again to Danny Pato of D&M Hair Design in Ponsonby, Auckland, who also took out the title in 2016. “I've been a hairdresser for over 20 years – this is my second year winning this award and I'm just so grateful to be doing what I love and to be recognised by iconic people in the industry”, said Danny. The pinnacle celebration of Hair Expo Australia, the coveted Hair Expo Awards have been elevating the hair industry for more than 30 years by recognising and celebrating excellence in creative vision, advanced technical skill, and business acumen – the complete picture of what exceptional hairdressing is. The competition for the 2017 awards was tough, with a huge 40 per cent increase in entries from 2016. In May, 107 finalists were announced across 18 creative and business categories, chosen by a judging panel of 12 international and 12 local judges, representing some of the most celebrated names in hair and media from Australasia and across the globe. More than 1000 hair professionals gathered to hear 20 winners announced at the lavish awards gala, hosted by The Bachelor’s Osher Günsberg and held this year in the Grand Ballroom of the ICC Sydney. As well crowning the winners of the 18 existing categories judged prior to the event, the additional categories of People’s Choice and the Hall of Fame Award are also presented on the night. A full list of winners is available from page 2 “Jason has been chosen for his achievements both in creative vision and leadership in the industry, making him a comprehensive ambassador for this multifaceted profession”, said Julia Erben, Event Director for Hair Expo Australia. “The heritage of the Hair Expo Awards is to entice participants to be the best they can be, and our winners tonight are a true testimony to this demanding challenge. During their extraordinary careers, they have not only demonstrated all-inspiring creative vision but have also encouraged and educated countless peers, securing the future of our industry”, added Julia. “Big congratulations to all the finalists and winners! Your talent and passion for the craft of hairdressing is truly inspiring and so important for the industry we all love. As the Hair Expo Award Sponsor, Schwarzkopf Professional is very proud to partner with you by providing the platform you deserve. Congratulations also to our ambassadors and the Schwarzkopf Professional Technical Team – what a great Essential Looks show!” said David Hahn, General Manager of Schwarzkopf Professional ANZ. Hair Expo Australia takes place annually over the Queen’s Birthday weekend and brings together thousands of hair industry professionals for three days of trend showcases, world-class education and Australasia’s largest hair show performances, leading it to be known as ‘The Festival of Hair’. ENDS 2017 SCHWARZKOPF PROFESSIONAL HAIR EXPO AWARDS WINNERS AUSTRALIAN HAIRDRESSER OF THE YEAR Jason Fassbender – Parlour Hair Unley, Malvern SA NEW ZEALAND HAIRDRESSER OF THE YEAR Danny Pato – D&M Hair Design, Ponsonby, NZ HALL OF FAME INDUCTEE Jane Trewin, TAFE NSW COLOUR TECHNICIAN OF THE YEAR Adrian Rotolo – Ibiza Hair, Albert Park VIC MEN’S HAIRDRESSER / BARBER OF THE YEAR Uros Mikic – Kinky Curly Straight, Stepney SA NEW CREATIVE FORCE Cherie Falco - Kinky Curly Straight, Stepney SA APPRENTICE / STUDENT OF THE YEAR Sharne Rizzo – Joey Scandizzo Salon, South Yarra VIC SALON TEAM OF THE YEAR é Salon, Wahroonga NSW SESSION STYLIST OF THE YEAR Sarah Laidlaw - Union Management, Randwick NSW PEOPLE’S CHOICE Natasha King - Fred and Gingers, Invercargill NZ BEST SALON DESIGN Salon Kiin, Penrith NSW EDUCATION BUSINESS OF THE YEAR Sharon Blain Education EDUCATOR OF THE YEAR Caterina Di Biase INDUSTRY BUSINESS PERFORMANCE OF THE YEAR Eco Heads SALON BUSINESS OF THE YEAR Luke Reynolds Hairdressing STATE CATEGORIES NSW-ACT Hairdresser of the Year Scott Sloan - Sloans, Lane Cove NSW SA-TAS Hairdresser of the Year Cherie Falco - Kinky Curly Straight, Stepney SA VIC Hairdresser of the Year Hermiz Daniel - Joey Scandizzo Salon, South Yarra VIC WA-NT Hairdresser of the Year Pauline McCabe - Rock Paper Scissors Hair Studio, Freemantle WA QLD Hairdresser of the Year William Webb - Ella & Jade, Calamvale QLD Many thanks to all members of the 2017 Schwarzkopf Professional Hair Expo Awards judging panel Local judges (Australia and NZ) ·         Sharon Blain (Aus) ·         Cameron Pine (Aus, Instyle magazine) ·         Matt Clements (Aus) ·         Frank Apostolopoulos (Aus) ·         Sara Allsop (NZ) ·         Justin Pace (Aus) ·         Dennis Langford (Aus) ·         Ruth Browne (Aus) ·         Brad Ngata (Aus) ·         Paul Serville (NZ) ·         Billie Iveson (Aus, RUSSH magazine) ·         Caterina Di Biase (Aus) International Judges ·         Tabatha Coffey (USA) ·         Edward Darley (UK) ·         Mark Hayes (UK) ·         Peter Gray (USA) ·         Gerard Scarpaci (USA) ·         Jayne Lewis-Orr (Hairdresser’s Journal, UK) ·         Jorge Cancer (Spain) ·         Guy Tang (USA) ·         Indira Schauwecker (UK) ·         Angelo Seminara (UK) ·         Andreas Stavrou (UK) ·         Eugene Souleiman (UK) ·         Darren Ambrose (UK) Darling Harbour sets the scene for the Festival of Hair’s welcome return to Sydney 2017-06-08T01:37:01Z darling-harbour-sets-the-scene-for-the-festival-of-hair-s-welcome-return-to-sydney Media release Thursday 8 June 2017, Sydney: Sydney’s Darling Harbour will be a flurry of excitement over the long weekend as hair professionals hit the new International Convention Centre (ICC) for Hair Expo Australia, the hair industry’s biggest annual event. “We are so pumped to take over the ICC Sydney this weekend and we know our hairdressing visitors will appreciate this new world-class venue and our return to Darling Harbour, right in the heart of Sydney’s CBD”, said Julia Erben, Event Director for Hair Expo. With hundreds of brands showcasing their latest products and innovations from across the hair and beauty industries, visitors are invited to sample, shop and network with industry peers. Some of the new products that hair professionals can expect to see on the show floor include: ·         Balmain Paris Hair Couture will make its Australian launch at Hair Expo. The luxury fashion brand’s line of professional haircare has been formulated in accordance with the experiences of Balmain’s backstage hair design teams during fashion weeks around the world ·         Amazing Hair Australia will launch its Amazing Hair Ultra-Luxury Collection of extensions ·         EVY Professional will have its new collection of styling tools, including its new E-Curl curling wand ·         Rogue Beauty will be launching US cult pop colour brand Pulp Riot into the Australian market at Hair Expo. The brand has exploded in North America with its collection of creative colours and huge collective social media following (1.5 million combined across Instagram) ·         Schwarzkopf Professional  recently relaunched its BlondeME brand (colour & care products dedicated to blondes) and its OSiS Session Label, which will be showcasing its new Powder Cloud product ·         GlamPalm will have its new GlamPalm Clinic styler with healing stone and nano-vibrating technology ·         TIGI will show its new Bed Head Colour Trip range of 12 intermixable, semi-permanent hair colours Also available on the Expo floor, a schedule of free demonstrations will take place across three stages, dedicated to international and local industry heavyweights on the Main Stage; men’s styling and grooming on the ManStyle Lab Stage; and up-and-coming talent on the Launchpad Stage. Some of the guests appearing on stage throughout the course of the weekend include a team of lead educators from Pulp Riot, who are heading to Sydney from the USA; Rotterdam-based fashion hairstylist Guido Rieger, who is the International Master Trainer for Balmain Paris Hair Couture; and Los Angeles-based barbering star, Julius Cvesar, known for his trendsetting barbering styles.  Hair professionals also have ticketed access to some of the world’s most prominent hair educators who are coming to Sydney for the event. British fashion hairstylist, Eugene Souleiman; Hollywood celebrity colourist, Guy Tang; and Sassoon Academy’s Mark Hayes and Edward Darley are just some of the icons appearing at Hair Expo over the course of the weekend to teach stylists their world-leading techniques for cutting, colouring and styling hair. The fun won’t stop in the evenings, with three gala events set to allow visitors to let their hair down and network with their peers. Hosted by Richard Reid, the Masters of Hair Gala on Saturday night will kick off the weekend and give an insight into the creative workings of some of the industry’s most iconic names; the GenNext Gala on Sunday night will showcase rising talent in a reality TV-style format, hosted by former X-Factor host Luke Jacobz; and the long weekend will culminate in the highly-anticipated Schwarzkopf Professional Hair Expo Awards Gala on Monday night, where the highest talent will be crowned from across Australia and New Zealand. The evening will be hosted by The Bachelor’s Osher Günsberg. After an incredibly successful 2016 event in Melbourne, Hair Expo Australia will make a welcome return to Sydney this year, before returning once again to Melbourne in 2018. Tickets and more information are available at For media queries please contact: Is Launched by 25 Years Old Young Entrepreneur to Save Money Online Shoppers Worldwide 2017-06-05T11:58:16Z voucherfollow-com-is-launched-by-25-years-old-young-entrepreneur-to-save-money-online-shoppers-worldwide To help people cut down the cost of various products and items and more to increase the purchasing power of the people especially in the post era of recession and economic meltdown across the globe, a 25-year-old young entrepreneur named Ashwani Chauhan has launched This first Indian e-commerce of its type is dedicated to helping people buy more products at lower prices, using online voucher codes and discount coupons. 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Online shoppers can get up to 60% off when they buy these from and a few websites like these.   Trend Micro Promo Codes are attached with antivirus and other spyware and malware defenders. Using these, people can get up to 50% discount and $ 50 cashbook on their purchase (when they are buying these products over the internet.)    The founder of this Indian coupons and deals website, Ashwani Chauhan is optimistic about the future of this dedicated affiliate marketing e-commerce. According to him, “Based on the principle of “Shop & Save”, this portal will help people buy their desired things within their limited purchase power. will save time and money of them.” The marketing manager of this company has confirmed that all coupons are genuine and authentic. He says, “All the available coupons/offers on this website are authentic and handpicked by our deal experts from different sources.” For more information, please click the link given below:   Major international fashion hairstylist to hit Sydney for collaboration with top Aussie industry peers 2017-06-01T05:28:20Z major-international-fashion-hairstylist-to-hit-sydney-for-collaboration-with-top-aussie-industry-peers Media release Sydney, Thursday 1 June 2017 Contact: Belinda Craigie +61 2 9422 2986 Major international fashion hairstylist to hit Sydney for collaboration with top Aussie industry peers Internationally lauded fashion hairstylist, Eugene Souleiman, regularly works alongside designers like Dolce&Gabbana, Moschino, Dries van Noten, Céline, Chanel, Chloé, Louis Vuitton, Yohji Yamamoto, and Stella McCartney. He has collaborated with photographers such as Craig McDean, Steven Meisel and Paolo Roversi; and his work has graced the pages of Vogue, i-D magazine, W, and Harper’s Bazaar. A regular jetsetter to work on the runways of fashion weeks in London, New York, Paris and Milan; in June Eugene will travel to Sydney for a creative masterclass at Hair Expo Australia. In his BE Creative masterclass, Eugene will share insights into his exclusive world of hair for fashion and the show, in partnership with Mizutani Scissors, is shaping up to be a spectacular production, with Eugene supported by team of some of the best hairstylists and creative names in Australian fashion. The BE Creative Masterclass at Hair Expo Australia supported by #TeamEugene, will include: ·         Frank Apostolopoulos, current Hair Expo Australian Hairdresser of the Year, who will host the show.   ·         Renya Xydis from Valonz Haircutters salon. Renya is widely considered one of Australia’s top editorial stylists and is constantly pushing the boundaries of creativity, which has seen her work for more than three decades with some of world’s leading publications, from Vanity Fair to Vogue. ·         Travis Balcke will act as the production director for Eugene during the masterclass. Travis is a prolific Australian editorial stylist who has worked with celebrities like Bjork, Lady Gaga, Gwyneth Paltrow, Orlando Bloom, Cate Blanchett and Julianne Moore, among others. ·         #TeamEugene2017 will also include renowned stylists Keiren Street, Jayne Wild and Pete Lennon; as well as Alfie Sackett and Jaimie Tanner, who will collaborate to bring to life the signature looks that Eugene has selected from his favourite shows over the past decade. ·         Renowned fashion photographer, Georges Antoni will lend his creative vision to the show. Georges’ portfolio includes celebrities like Rihanna, Miranda Kerr, and Naomi Campbell. ·         In addition to three looks on centre stage created by Eugene, 12 models will complete the extraordinary runway carried out by Australian editorial stylist, Melissa Nixon. Melissa’s runway vision will reflect Eugene’s creative inspiration from the early punk rock movement. ·         Widely considered one of Australia’s most successful makeup artists, Rae Morris will be on hand to complete the makeup looks for each model. Rae’s clients include Kelly Rowland, Cyndi Lauper and Pink. The show is set to be an immersive multimedia experience, with cameras capturing all the fun and action both onstage and backstage, and projecting the live footage back to large screens on the Centre Stage throughout the show. This level of interaction will provide an intimate and valuable insight into what hairdressers can expect when they finally have their moment to lead or assist on a major fashion show or editorial shoot. As Frank says, “it will be epic”. The world of backstage fashion, editorial shoots and runway shows is a great career achievement for any stylist. Fast, powerful, dynamic and full of high energy, stylists are challenged in every way to bring the best on the day and to achieve the look that is going to set the benchmark for the season and hopefully for their career. For so many aspiring and talented hairdressers, the chance of stardom at Milan, Paris, London and New York fashion weeks is a career dream, and an ambitious goal. Eugene’s show at Hair Expo will bring London, New York, Paris and Milan to their doorstep, where he will share all these moments with the audience in the education seminar of a lifetime. On centre stage, Eugene will entertain and educate while he takes them on a powerful journey by sharing just what they need to take their hairdressing skills to new career heights. Eugene Souleiman: the fashion world’s premier hairstylist Eugene Souleiman is one of the most influential hairstylists today, a true visionary who inspires and sets the trends that other stylists follow. Eugene’s sense of humour and unique way of looking at hair permeates every avant-garde style he creates. He thrives to push boundaries, taking risks with both colour and length, and this is most prevalent in his hair sculptures. His endless stream of ideas and constant experimentation means he is continuously evolving and creating. “People should have fun with hair,” says Eugene, “It grows and changes all the time. And it’s only hair, really.” His career began in 1982, when by chance, a job placement centre led him to become an apprentice to a hairdresser. There was no turning back; Eugene had found his niche. He worked closely with Trevor Sorbie for nearly 10 years, learning the “Sassoon way”, before branching out to create cutting-edge trends in his own inimitable style. Eugene’s career is growing from strength to strength – having held prestigious creative director roles with the biggest brands in the world, Eugene is now the global creative director for Wella Professional. Eugene’s unique talent for interpreting designers’ ideas into a concrete vision that complements the clothes lends him to be in constant demand. He has worked on countless fashion shows for designers such as Dolce&Gabbana, Moschino, Alberta Ferretti, Dries van Noten, Céline, Chanel, Chloé, Ann Demeulemeester, Louis Vuitton, Sonia Rykiel, Narciso Rodriguez, Ralph Lauren, Yohji Yamamoto, Givenchy, Kenzo, Lanvin, Issey Miyake, Stella McCartney, Viktor & Rolf, Valentino, Hermès, and Hussein Chalayan. He is a regular contributor to the most influential of fashion publications including: Italian Vogue, British Vogue, French Vogue, US Vogue, Self Service, i-D magazine, W, Harper’s Bazaar, Another Magazine, Dazed and Confused and the New York Times. The list of photographers Eugene has collaborated with reads like a who’s who of photography: Craig McDean, Steven Meisel, Inez Van Lamsweerde & Vinoodh Matadin, Paolo Roversi, Mert Alas & Marcus Piggott, Sean Ellis, Irving Penn, Richard Avedon, Peter Lindbergh, Satoshi, Fabien Baron, Jean-Baptiste Mondino, Mario Testino, Richard Burbridge, Richard Bush and Solve Sundsbo; whom he has worked with on numerous advertising campaigns for fashion labels like Givenchy, Fendi, Alberta Ferretti, Guerlain, Jil Sander, Moschino, Lanvin, Hermès, Yohji Yamamoto, Calvin Klein, Versus, Narciso Rodriguez, Balenciaga, Donna Karan, and Emanuel Ungaro. Eugene collaborated with Jake & Dinos Chapman on an art exhibition called ‘The Art of Chess’, where he individually styled the hair of each chess figure. In addition, Eugene headed the styling for the Fashion Rocks Charity event, benefiting The Prince’s Trust. He oversaw 80 assistants presenting on fashion designers like Alexander McQueen, Calvin Klein, Christian Dior, Prada, Dolce&Gabbana, Gucci, YSL and many others. Eugene is currently based in London and works extensively between New York, London, Milan and Paris. Eugene Souleiman’s BE Creative Masterclass at Hair Expo Australia is powered by Mizutani Australia, Wella Professional, ghd Hair, Balmain Hair Couture and YS Park Professional; and will take place on Sunday 11 June at the International Convention Centre Sydney (ICC) in Darling Harbour. Tickets for Hair Expo Australia can be purchased at 28 y/o entrepreneur talks about her sustainable swimwear line and how she is saving our oceans one bikini at a time 2017-05-22T00:33:25Z 28-y-o-entrepreneur-talks-about-her-sustainable-swimwear-line-and-how-she-is-saving-our-oceans-one-bikini-at-a-time Sunshine Coast Environmental Scientist and Founder of sustainable swimwear label, OceanZen Bikini uses an innovative and sustainable fabric made from recycled plastic bottles and fishing nets from the ocean, whilst communicating conservation for the oceans. Founder, Steph Gabriel, says she’s “saving the ocean, literally one bikini at a time”.    “The ocean is heavily polluted with marine debris – with predominately plastic items that don’t biodegrade” explains the environmental scientist. “Millions of tonnes of rubbish is dumped into our oceans every year and research shows that only 1 in 5 plastic bottles actually get recycled after single use. OceanZen swimwear is taking marine debris and transforming it into beautiful swimwear for ocean lovers to enjoy the sea, plastic – free.”Sunshine Coast local organised a fun, community awareness event with an important message about the impact of household waste on our oceans last Saturday.  The ‘OceanZen SeaChange’ event raised awareness around how much waste one household can produce in just one week, and how this is impacting our fragile oceans by asking participants to turn their household waste (plastic bags, milk cartons, shampoo bottles etc) into a swimsuit.  I would love for you to consider an interview with me about what I am trying to achieve with OceanZen and can also speak about the below topics: Making Waves: How this 28 y/o is saving our oceans, one bikini at a time Waist Not Want Not: How what you wear around your waist can limit our waste and impact our oceans Swimming Against the Current: Five tips from the sustainable beach babe on how to limit your waste and save our oceans More about Steph Gabriel:Steph Gabriel and OceanZen has been making waves in the media, and even caught the attention of Sir Richard Branson’s exclusive entrepreneurial program, which will help the OceanZen mission of marine conservation to reach an international level. Gabriel will be crowdfunding with awesome rewards on offer to pledgers for the month of May and ING Direct have supported her mission and the opportunity for a fellow Aussie to meet Sir Richard Branson by donating $15,000 to the crowdfund, providing Steph reaches the $40,000 tipping point (if not their donation will be withdrawn). By donating to the crowdfunding, you will be helping to clean the oceans, save marine and life and shape a healthier future for generations to come.  Head to to see our campaign  For more information, visit MELBOURNE DESIGNER TEAMS UP WITH REALITY TV SHOW 2017-05-19T13:01:32Z melbourne-designer-teams-up-with-reality-tv-show-1 MELBOURNE DESIGNER TEAMS UP WITH REALITY TV SHOW Melbourne based Fashion Designer, ‘Vitamin by Sonalika’ has joined the Reality TV Show – ‘I Am Multiverse - AU’ by designing and making the dresses for the high-end finale show at which the winner will be announced. Designer Sonalika met Producer and National Director, Yolandi Franken at a fashion show in Melbourne earlier this year and realised that their businesses perfectly align. ‘I absolute fell in love with the dresses of Vitamin by Sonalika and knew straight away that I found the perfect designer for our show”, says Mrs Franken. ‘I Am Multiverse - AU’ is the Reality TV Show of the model-contest, ‘Miss Multiverse Australia’ who launched in Australia in 2017 and will soon be coming to screens across Australia. After a period of intense filming; which will consist of challenges, eliminations and tests, the winner will be announced at the grand finale show on the 31st of August 2017 in Sydney, wearing the amazing dresses created by ‘Vitamin by Sonalika’. “Vitamin by Sonalika” is owned by fashion designer Sonalika and her Bollywood-star husband Vishwajeet Pradhan and has been showcasing collections on National and International runways for over a decade. To find out more, please visit Contact: Yolandi Franken, 0404 385 988, MISS MULTIVERSE AU MODELS AT VIVID SYDNEY 2017-05-19T13:00:49Z miss-multiverse-models-at-vivid-sydney Miss Multiverse – ‘I Am Multiverse’ - Australia MISS MULTIVERSE AUSTRALIA MODELS AT VIVID SYDNEY Model-contest style Reality TV Show, “I Am Multiverse – AU” will be teaming up with dLux at this year’s edition of sARTorial – VIVID SYDNEY on the 10th of June 2017. Regional Finalists of this year’s ‘I Am Multiverse AU’ will work with the fashion designers and technology experts on a show like none other. dLux is presenting sARTorial on 10 June as part of Vivid Ideas 2017 at The Connection, Rhodes in partnership with City of Canada Bay Council. This exciting initiative explores the relationship between fashion, art and technology in a part run-way, part performance-art exhibition. There will be interactive elements to explore and the opportunity to get up close with the futuristic garments and accessories that have been designed by collaborative teams of artists, designers, and technophiles. With a live DJ and a bar this is the most original party Sydney has ever seen!" “We are so excited about having our models part of such a fantastic initiative. Miss Multiverse girls are modern and multifaceted with good education and an interest in technology. When we discovered sARTorial we could not believe how perfectly they represent what we stand for”, says Producer and National Director, Yolandi Franken. dLux MediaArts is one of Australia's key screen and media arts organisations, committed to supporting the development, engagement and experience of contemporary screen and digital media culture. dLux aims to develop partnerships which contribute to new opportunities for digital media practitioners in their local contexts through linking technologies and communities especially in remote and disadvantaged communities.   ‘I Am Multiverse – AU’ is the TV Show of the model contest ‘Miss Multiverse – AU’ of which the international version has been going to air for the past few years in America and South America. The show follows girls from across Australia on their journey to the crown.  Through mental, physical and emotional challenges girls will be eliminated until only one winner is selected to represent Australia at the world finals. This is not a contest for the faint hearted and to be selected as a Regional or National Finalist girls must have qualities that demonstrate their ability to be multifaceted. Contestants are not only beautiful and fit but also educated, business minded and with great emotional and social intelligence. Challenges and tests are not revealed to the finalists until they arrive at each challenge. To find out more, please visit Contact: Yolandi Franken, 0404 385 988, KIM KARDASHIAN loves local Aussie brand SHHH SILK 2017-05-19T00:22:58Z kim-kardashian-loves-local-aussie-brand-shhh-silk You know you have a true Kardashian fan for your brand when Kim Kardashian organically shares a pic of her recent Mother's Day gift from local Australian online brand Shhh Silk on her snapchat story. Kim and her sisters have been huge fans of this young start up since it's launch in late 2015. Kim has actively shared her love for Shhh Silk's luxurious beauty sleep worthy silk pillowcases on her website and app several times, with sister Khloé even sending a personal hand written note to the brands Founder and CEO Olivia Carr thanking her for the glam silk pillowcases.  In under 2 years Shhh Silk now sells into 40 countries worldwide with celebrity fans such as Giselle Bündchen, Chrissy Teigan, Mario Dedivanovic aka Make Up By Mario. Olivia says the spotlight the brand has received from Kim over the past 10 months has skyrocketed her international business and placed Shhh Silk on the global map.  Lonvitalite helping Lyfestyled by Kyly pamper your Mum from head to toe 2017-05-03T11:28:14Z lonvitalite-helping-lyfestyled-by-kyly-pamper-your-mum-from-head-to-toe Now is the time to start looking for the perfect gift for the most special woman in your life – your mother. Mother’s Day is fast approaching and Lonvitalite is delighted to be collaborating with Lyfestyled by Kyly Clarke to help you spoil mum this year with a pamper hamper style gift pack.  Lyfestyled Founder and CEO Kyly Clarke has collaborated with a number of renowned businesses across Australia with the pamper hampers now exclusively available on the lshomewares website. Face masks specialist Lonvitalite is a key partner in the Mother’s Day collaboration and the packages will include a selection of customer favourites. Lonvitalite Managing Director Rochelle Bridge said she was a long-time fan of Kyly’s work. “When Kyly suggested this collaboration, I jumped at the opportunity especially given that the pamper hampers have a range of items our customers will enjoy,” she said. “We chose the silk masks, C4 and C8 because they have been especially popular with our customers in recent months and we want to make sure each gift pack brings as much joy as possible to all of the deserving mothers out there. The pamper hampers are about saying ‘thank you for all you have done and for being the wonderful mother that you are’ in a way that your mum won’t forget.” Rochelle and Kyly share much in common – busy mothers with busy successful businesses. “I really love that the pamper hampers have been inspired by Kyly’s desire to bring calmness to a very full lifestyle – the packs will have exactly what mums need needed to unwind and relax.” The range of hampers can be found on the Lyfestyled by Kyly website More information about Lonvitalite can be found at Australian Label drop A/W 17 – Unique clothes shopping online 2017-04-29T06:39:03Z australian-label-drop-a-w-17-unique-clothes-shopping-online Coco and Max have done it again, this time dropping their Autumn/ Winter Future Wild 17. Be prepared for the unique clash of Coco's vibrant coloured women's wear, in contrast to Max's mens wear line of quirky cuts on hues of grey, black and white.  If you haven't heard of Coco and Max then you've not been circling in the underground alternative Melbourne scene of hipsters standing out in unique style, re-enforcing the importance of originality and self-expression. The garments are designed to be worn anywhere by anyone – they don't like being pigeon holed as an individual genre – yet you'll definitely stand out no matter where you are wearing these threads. The industry says its casual streetwear elevated to a new level. And what a story to tell - Coco and Max was born when designers Tess and Andrew met while working in London. Tess has a Bachelor of Arts in Advertising - this pushed her to ' think outside' the box and fight the mainstream moulds. Andrew went to the famous Royal College of Arts and did Masters in Menswear. In his graduation collection he got nabbed by the renowned world leaders of Club wear – Cyberdog UK – and they both continued to work their as head designers, Andrew for 15 years, Tess for 5. So in the early days of designing they transformed club-wear to streetwear, designed through the 90's rave boom, then the cyber millennium, shaping and specialising in dance and club wear, and have now decided to break free and follow their passion – finding their own voice in the fashion industry. They have elevated streetwear to a new designer level and sporty cyber threads will always be in their veins! And we forgot to mention that they've already been featured in The Age, The Herald Sun, Vogue UK, Cleo and Frankie Magazine and dressed the likes of Nicki Minaj and The Black Eyed Peas - just to name a few. Blossoming since their Geo Pop collection in 2014, which concentrated on geometric patterns and cuts, dragonfly ponchos and humorous Max menswear prints - evolving to Wild Things 16, they are now experimenting with a futuristic fusion of animal prints on bold and dynamic cuts. The brand is best known for its innovative approach to pattern cutting and quirky in-house graphic prints - Coco's bold womenswear always plays with pop colour, in dynamic contrast to Max's menswear in monochromatic hues. Inspired by, Where the wild things are, FUTURE WILD 17, is designed to rock your boat and take you to an imaginative world. You'll dive into a jungle of relaxed retro looks and either dazzle in wild vibrant colours, or hide in dragon scaled track pants and cyclodripped tops. All garments are designed to give you functional comfort and are made out of top quality threads. Organic yardage printed cottons to breathe and high tech sport fabrics for any sort of action for todays confident, outward looking consumer. The masks represent the brand's philosophy against the ordinary - you'll know what I'm talking about when you shop online. Just go to and choose your universe. Not only is it made from top quality fabrics, but they also care about the carbon foot prints we leave on this planet, so everything is ethically manufactured in the heart of Melbourne, reinforcing the importance of slow fashion and the future of our planet. They now stand strong in Melbourne, and at the same time they started their own family – Coco is now 3 and Max is 1 – and yes – the label is named after their children. So if you want to stand out in unique style, then Coco & Max is definitely for you - and have just dropped Future Wild 17 – a creative experience of clothes shopping online. Make sure you keep up to date with their latest drops and connect on social media - CocoAndMaxMelbourne Grand Opening of Parklane Dream Squad Australia 2017-04-10T11:48:15Z grand-opening-of-parklane-dream-squad-australia Pioneer in the direct sales industry for 61 years, Park Lane Jewellery, has officially launched the newest franchise in Sydney, Australia beginning April 10th, 2017.  With Australia experiencing stagnant growth and growing unemployment, Park Lane will be committed to offering all of Australia the opportunity to own a home-based enterprise backed by a well-established, debt-free, Direct Sales Jewellery giant.   Business partners Mary Brigden and Laura Zammit will be the newest Park Lane Jewellery (Subsidiary of Jewels by Park Lane US) Franchise Owners/Operators in Sydney, Australia. Both have a long history of success within direct sales and business. Mary has been recognized Worldwide as a top direct sales leader, building multi-million dollar businesses as field leader, corporate executive, mentor and coach. Mary’s passion and energy drove her to find the very best Direct Sales opportunity in the world, and bring it to the women and men of Australia. Laura, with 14 years of experience as a top sales leader here in Australia, brings extensive field experience and creative marketing back ground to the Parklane Dream Squad team. Both are excited to be launching this amazing opportunity.  “We very are ecstatic to have Mary & Laura as franchise owners in Australia,” said Park Lane’s Vice President of International Sales Tom Judson. “Taking all that the World’s leader in Direct Sales Jewellery offers, and partnering it with such exceptional leaders creates the most amazing opportunity now in Australia.” Park Lane Jewellery, based in Schaumburg, Illinois, USA is a second-generation family-owned-and-operated company.  Park Lane was founded in Chicago, in 1955, by Shirley and Arthur LeVin.  Through their efforts, the company is today recognised as the leading fashion Jewellery direct sales company, known especially for its generous representative, hostess, and customer programs which include guaranteed products, no-product buy-in at startup, and high-quality fashion Jewellery.  Park Lane offers the perfect solution to mothers who wish to spend time with their children yet want the opportunity to generate income for their families.  It also can be a great part-time endeavor for anyone wishing to supplement income, start their own business, or create financial independence.  If you are looking to create your own work schedule, earn trips, Jewellery and prizes, then explore the opportunities available at Park Lane Jewellery. To find out more about earning free Jewellery by hosting a Park Lane fashion Jewellery get-together, or to learn about the new opportunities in Park Lane Jewellery Australia, contact at 0477 88 0121.  Visit the Park Lane website at www. to see what all of the excitement is all about. TIVC Shows a Better 'Time' Ahead With Breakthrough Vegan Eco-Friendly Watches 2017-04-10T01:09:17Z tivc-shows-a-better-time-ahead-with-breakthrough-vegan-eco-friendly-watches Globally renowned Aussie startup TIVC speaks of a better time with its classic handcrafted 100% eco-friendly and vegan watches that are made from recycled materials in complete compliance with REACH requirements.  With animal cruelty on rise and environmental damage steadily reaching the peak, it’s high time that we step forward to do our bits for a greener kinder future. Upholding that very spirit, a rising Aussie startup Time IV Change is looking forward to shape the world for better “times” through its revolutionary classic handcrafted vegan eco friendly watches. The company harps on green yet highly fashionable classic timepieces made from vegan leather and recycled materials.    “In the light of the current environmental mayhem and unnecessary cruelty imposed on the innocent animals, it’s ‘time’ that we ring a call to conscience. This is why we come up with our game-changing 100% eco-friendly and vegan watches which will help to do your bit in saving our Mother Earth and ensuring a peaceful co-existence for all living beings around.  All our watches are PETA-approved and we are very particular about least impact on environment”, said Marko, one of the co-founders of TIVC.    Founded in 2016 in Geelong, Time IV Change has fast garnered global recognition for its game-changing efforts to make the planet a better place to live in. Its Kickstarter campaign last year (March 2016) fetched around $20,000 from inspired supporters that were ample to start its very first production. At present, the company stocks its watches to several international quarters such as Germany, Canada and many more.    “We believe in taking things forward for better and also each of ours infinite ability to shape up the world around for a positive change. It’s this very philosophy that inspired us to create something that will enable you to express your ideals strongly & feel confident about them at the same time”, Monique, the other co-founder added in.  The company makes vegan leather watch bands from recycled materials mixed with high quality polyurethane and different ultra-fine microfiber bundles. All the bands made are completely compliant with the REACH requirements for being eco-friendly. The company manager assures no presence of nasty chemicals or toxins in the watch bands as is usual with actual leather. The watch cases too are made from recycled aluminum.    Proud vegans can choose from two ranges of watches at the TIVC online store. One is the Kaizen range based on the powerful and inspiring Japanese philosophy which states that continuous improvement is always possible. The other one is the Pinatex range. A patented and innovative material, Pinatex is made from Pineapple leaf fibers. No extra water, land, fertilizer & pesticides are used to produce it.  TIVC is the first company in the world to use Pinatex leather for watch bands.     The company supports 9 great organizations founded on the philosophy to give back to the community, including the likes of Animal Hope and Wellness Foundation Animals Australia and Sea Shepherd Australia. 20% of the profits for every band sold are donated to a charity whose theme color aligns with the shade of the band you choose.  To know more about TIVC and get yourself a vegan watch, please visit the official website or contact them below. Geelong Warehouse Traders hit the marketplace in Geelong Victoria 2017-03-29T04:02:23Z geelong-warehouse-traders-hit-the-marketplace-in-geelong-victoria Summary   Geelong Warehouse Traders hit the marketplace in Geelong Victoria recently offering unprecedented savings on many of the products they manufacture as well as on factory clearance items like clothing, shoes, jewellery and their spectacular canvas wall art.   They’re manufacturers, wholesalers, importers and they also sell direct to the public from their factory warehouse showroom at their 370 Thompson Road, North Geelong location.  They’ve been making jewellery through other varied businesses for over 50 years and their Jewellery Generation range of jewellery is a great collection of original designs using genuine gems and handmade materials like silver and handmade glass and ceramic beads. Most of their jewellery is individual pieces so its nothing like the regular clone jewellery you see around others stores or markets.   Story   Their factory warehouse is around 400 square metres and is packed full with clothing, shoes, jewellery and their very own special designs of canvas wall art mostly produced in huge AO size which would transform any wall into a major talking piece in your home or business. The designer John Boom has been doing this, making jewellery, writing books, and producing original songs as a  singer and songwriter also known as Johnny B.   John said. “On my Youtube page under johnnybaustralia I’ve produced well over 2,000 videos so as you can see I’ve always been a very busy person.” “I’ve been an avid photographer for many years having taken around a million photos of towns around Australia, wildlife and many other interesting things with many of my photos being used in books and through many other media outlets”. “I was making jewellery from the age of around 8 years old and have been doing that ever since as well as many other interesting things”.   “I suppose you could call me an adventurer in many areas of interest.” “I hope my new business Geelong Warehouse Traders will captivate people as well as I’ve tried to bring some of the magic I’ve experienced in my life into the warehouse.” “We also stock a range of gemstones and minerals for people to buy as well as that’s also been an interest of mine from a very young age”.       Always a busy man he’s also produced Australian where he’s basically filmed nearly every Australian town and placed all those towns in picture on the website for the world to see. Click on any Australian town and you get a snapshot of every town in Australia that way.   John said “I came out of retirement not settling for little to do so I started up Geelong Warehouse Traders – It’s well worth a visit and has some most unique things on display compared to most regular type businesses of today”. “It takes a fair while to take in all the different things we have and at the same time many of our products are at some of best prices you’ll find anywhere in Australia”. You can look through the collectibles, shop for shoes or clothing and you won’t be bored at this warehouse clearance factory”. “Most of my wall art comes out to you and is striking as I designed them to be”.   They’re open from 9am till 5pm Monday till Saturday. And it’s very different to what most people can imagine.   Video Link:   Address: Geelong Warehouse Traders  - 370 Thompson Road, North Geelong Victoria 3215 Phone: 03 4244 9289 Email: Website: Photos: AMP Capital Bring The Face of Fashion to the East and West 2017-03-28T23:48:05Z amp-capital-bring-the-face-of-fashion-to-the-east-and-west Wednesday, 29 March 2017 - AMP Capital Shopping Centres (AMPCSC) is pleased to announce the launch of The Face of Fashion Magazine which will be available to shoppers in Queensland and Western Australia from this week. The bi-annual magazine, which will launch exclusively in AMPCSC’s Garden City and Karrinyup Shopping Centres in Perth and Pacific Fair Shopping Centre on the Gold Coast, will see an initial print run of 260,000 across all three centres. Led by editor-in-chief of 10 Magazine and 10 Men, Alison Veness, The Face of Fashion will celebrate Australian and international fashion, beauty and lifestyle. “I’m thrilled to be working with AMP Capital to produce The Face of Fashion, and supporting Australian designers and retailers,” said Veness. “Both cities are unique in their approach to fashion and lifestyle. This will be celebrated with curated content tailored to reflect both markets.” AMP Capital has recently unveiled its latest redevelopment plans for both Garden City and Karrinyup Shopping Centres, which will see the centres transform into leading edge, world-class retail, leisure, entertainment and fashion destinations. Meanwhile, Pacific Fair has continued to welcome leading local and global brands to its stable of retailers, cementing its title as Queensland’s leading fashion destination. Belinda Daly, Head of Shopping Centres Marketing has said, “At AMP Capital, we’ve always been a supporter of established and up-and-coming brands through our shopping centres across the country. By launching The Face of Fashion in Garden City, Karrinyup and Pacific Fair, we’re excited to give these brands and centres a voice, and showcase just how much talent and creativity is found within our coastal cities.” The first issue of The Face of Fashion will focus on the AW17 season, including a ten page spread shot by internationally renowned fashion photographer Simon Lekias, who has previously worked with Harpers Bazaar, Marie Claire and InStyle. The shoot was styled by leading stylist Mark Vasallo who is known for his work with leading Australian brands Scanlan Theodore, Bassike and Camilla. The Face of Fashion magazine can be found in-centre or online through: The first Autumn/Winter issue is available now, while the second issue for Spring/Summer will launch in September 2017. ENDS Media enquiries Niki Aquino, Consultant Hausmann Communications 02 8353 5723 / 0435 098 085 Booking enquiries Phebe Chan, National Business Development Manager AMP Capital Shopping Centres 02 9257 9526 About AMP Capital Shopping Centres: Established in 1971, AMP Capital Shopping Centres has a portfolio of 27 centres throughout Australia and New Zealand, which generates over $A7.9 billion in annual sales and attracts more than 158 million visitations annually. AMP Capital Shopping Centres employs a team of 300 professionals and has around 3,500 retailers. Its expertise includes property and asset management, property development, leasing, marketing, research, placemaking and retail design. AMPCSC’s purpose is to create inspiring shopping centre experiences for all its stakeholders and to be a world-class property and development team, delivering significant value to its clients. *As at 30 June 2016. Includes internally and externally managed centres