http:// 2013-05-31T02:15:21Z 2013-05-31T02:15:21Z asi-launches-imis-20-enabling-not-for-profits-to-engage-with-constituents-anywhere-anytime

Melbourne 31 May 2013 — Advanced Solutions International (ASI), the largest, privately-owned global provider of software for member and donor-based not-for-profits, today announced the availability of iMIS 20, its new Engagement Management System (EMS)™. iMIS 20 enables organisations to engage members, donors, and other constituents—as well as staff—anytime, anywhere, from any device.  It includes constituent management, member self-service, online fundraising, social engagement, private communities, and mobile access in one seamless cloud-based system. This eliminates costly integration efforts, enables clients to gather better constituent intelligence, and helps them make smarter business decisions. “For associations and not-for-profits, there’s nothing more critical than successfully engaging their constituents to ensure that the individuals they worked so hard to attract in the first place will continue to remain active,” said Bob Alves, ASI Chairman and CEO. “iMIS 20 provides the tools they need to engage today’s mobile and social constituents in one system–thereby greatly reducing technology needs and expenses." “Australians are amongst the biggest users of mobile devices in the world, with smartphone penetration predicted to hit 92% by 2017,” said Paul Ramsbottom, managing director, ASI Asia Pacific. “The release of iMIS 20 will help not-for-profit organisations maximise the new opportunities that mobile technology and social media provides, to better engage with their donors, members and constituents.” iMIS 20 is built on the RiSE web engagement platform, a key industry differentiator that empowers clients to easily create and personalise constituent self-service, community, and mobile web pages – with no programming necessary. Plus, iMIS 20 has the flexibility to work with a client’s existing Content Management System (CMS) or, for many organisations, the power to manage their entire website. “The CRM era is over," continued Mr. Alves.  “The launch of iMIS 20 signals a new era of engagement that will forever change the way not-for-profits and associations connect with their constituents.” About ASIAdvanced Solutions International (ASI) is a recognised global, industry thought leader that focuses on helping associations and not-for-profits increase operational and financial performance through the use of best practices, proven solutions, and ongoing client advisement. Since 1991, ASI has served nearly 4,000 clients and millions of users worldwide, both directly and indirectly through a network of over 100 partners, and currently maintains corporate offices in the USA, UK, Canada, and Australia.

2013-05-23T06:26:20Z master-perth-photographer-provides-blueprint-for-success

Perth, WA, May 23, 2013 - Geoff Fisher is the owner of Fisher Photography and is a Master photographer in Perth. He has been a professional photographer for over 35 years. He has been awarded the status of Master Photographer by the Australian Institute of Professional Photography. He has personally trained many other professional photographers, including everyone currently on his team.Fisher finds himself in a position where he is an authority and a role model to many aspiring photographers. He is often asked how to become a professional photographer. Earlier this month, Fisher posted a virtual roadmap to success on his blog. The post displays a depth of knowledge and understanding that is far beyond what the casual observer would expect for photography.The hobby photographer usually thinks that taking great photographs is simple: buy a good camera, aim it, and push the button. While this is a good way to get good amateur pictures, there is much more to professional photography.Fisher identifies six skills that any professional photographer must have to be successful. The first essential skill is the “eye” of an artist. A professional photographer must have an innate understanding of what makes a great picture. Literally one second too fast or too slow can make the difference between a mediocre photo and a lasting memory.The second skill involves managing people. This skill can also be seen as “rapport.” If the subjects aren't comfortable in the presence of the photographer, they will never “loosen up” enough to allow their natural personalities and beauty to shine through and be captured on camera. Fisher notes that it is rare when someone has both the artistic and managerial characteristics, and that most people only have one or the other trait, thus making it difficult to be a professional photographer.The next necessary skill is the ability to take full advantage of technology. This includes exposure speed, lighting, camera angles, timing, and lenses, among many other particulars that must be right. A photographer must also be teachable; they must have the ability to learn many divergent skills. They must also be willing or motivated to learn.The last skill or trait is patience. As the saying goes, “Rome wasn't built in a day” - neither are professional photographers. Becoming a professional photographer is difficult, and becoming a Master Photographer and an authority takes even longer.According to Fisher, there is no substitute for professional experience: “Ultimately, to be a successful professional photographer, you must take a lot of pictures in a professional setting. Despite what many of the camera companies say in their advertising, there is no camera that will take perfect pictures every time, simply by pointing and shooting.”“As for becoming an authority, it almost seems to happen by accident, if you work hard enough. As I became more experienced, I noticed that people naturally gravitated to me and asked questions about photography. When I attained Master Photographer status, though, it seemed to kick everything into high gear.”Fisher concluded, “To me, it is a pretty simple formula; I learned as much as I could, and I took as many pictures as I could, until I knew what I was doing. Then, I started teaching others. But I will never stop learning.”Geoff Fisher is an AIPP Master Photographer, and is the owner of Fisher Photography in Perth. He offers family photography, baby photography, corporate photography, and more. For more information, call 08 9381 2233. To view some of his work, please visit his website: http://fisherphotography.com.au/.

2013-05-06T05:33:04Z new-australian-aviation-record

Tim Howes, who took his first flight at age 13 years old, has smashed the Australian record for the most number of take offs and landings in a day. He achieved 122 – exceeding the previous record of 102. The record was achieved on Saturday, 4 May at a private air strip near Lismore using an open cockpit ultra-light aircraft called a Drifter. "The day was destined for success from 6:16am, the first take-off time. The conditions were perfect. ‘Lil Popsy’, the aircraft, hummed away all day with no issues, the dogs were angels, and the Friends of the Hound support staff were amazing. We couldn’t have asked for more!" said Tim. Tim dedicated circuit number 103 (the record breaking circuit) to Wayne Fisher who passed away while completing a test flight at Lismore Airport on 24 March 2013. Wayne, “Mr Drifter”, was an extraordinary man and aviator. Wayne was also instrumental in preparing Tim for the record attempt. By breaking this record, Tim also hopes to raise awareness of the plight of Greyhounds and how great they are as pets. As a proud owner of a Greyhound adopted from ‘Friends of the Hound’ six years ago, raising awareness about these dogs is close to Tim’s heart. Friends of the Hound Inc. is a non-profit, volunteer based group whose aim is to promote the breed’s suitability as family pets and companions and raise awareness and educate the public about Greyhound welfare. Money raised from the event will help Friends of the Hound to continue its work to save the lives of Greyhounds. “It is a record that I have wanted to crack for some time now. I also wanted some way of letting people know about Greyhounds as pets. So this was a perfect opportunity to do both”, explained Tim. “Greyhounds are gentle, friendly and really affectionate. They are quiet, great with kids and other animals, and surprisingly lazy,” Tim said. Lisa White, President of Friends of the Hound said, “There are still misconceptions about the breed and we are extremely grateful for Tim’s help in promoting Greyhounds as pets and changing the perception of them as ‘just a racing dog’.” Tim hopes his achievement will help raise funds for Friends of the Hound. For more information or to donate, go to fly.friendsofthehound.org.au. Contacts 0416 194 864 – Lisa White, President, Friends of the Hound Inc. 0401 099 163 – Tim Howes, record breaking pilot enquiries@friendsofthehound.org.aufly.friendsofthehound.org.au facebook.com/friendsofthehound twitter.com/fothrescue   About Friends of the Hound Inc. ·         Non-profit, volunteer based group. ·         Rescue, rehome, and promote greyhounds as pets. ·         Rehomes over 100 greyhounds a year. ·         Aim to raise awareness and educate the public about greyhound welfare and the breed’s suitability as family pets and companions. ·         More than 40 volunteers across NSW and QLD.

2013-05-06T02:35:33Z steggles-roosters-charity-nest-reaches-million-dollar-milestone

The Steggles Sydney Roosters Charity Nest has hit the million dollar mark following yesterday’s round 8 match against the Penrith Panthers at Allianz Stadium. The Roosters headed into the match requiring a six point winning margin to reach $1 million and surpassed that with the final 30-6 score line resulting in a $30,000 contribution to the Charity Nest. The club’s win in the Under 20s Holden Cup added a further $1000 to the day’s tally, taking the total amount raised for the Charity Nest to $1,023,686. Established in 2010, the Charity Nest sees Steggles, major sponsor of the Sydney Roosters, donate $1000 for every point the Roosters beat the opposition by in 2013, while the Roosters contribute $250 per point. In addition, the Sydney Roosters contribute $1,000 for each win by their under 20s Holden Cup team. The funds raised go towards supporting four children’s charities – Children’s Health Foundation Queensland, Children’s Cancer Institute, Lifestart and the 2013 Charity of Choice the Royal Institute for Deaf and Blind Children (RIDBC). Steggles CEO Simon Camilleri said: “The Steggles Roosters Charity Nest is something we are immensely proud of. Well done to all the boys for the effort they’ve put in this season so far to help get us reach our million dollar target”. “It’s amazing to think that we’ve helped raise more than $1 million dollars for the Steggles Roosters Charity Nest so far. We hope to keep putting in strong performances so we can keep adding to the tally,” said Sydney Roosters captain, Anthony Minichiello. “The Sydney Roosters have wholeheartedly embraced the Charity Nest since 2010. We set ourselves the target of reaching the $1 million mark this season and to already get there is a fantastic achievement and something we’re immensely proud of, but it doesn’t stop here. We will continue to do all we can to raise funds and awareness for the Australian Children’s Charities the Charity Nest supports,” said Sydney Roosters Chief Operating Officer Commercial, Ted Helliar. Contributions to the charities help fund a variety of important projects including the development of RIDBC’s iTechnology programs, which assist children with vision or hearing loss learn and communicate, building Lifestart’s special, accessible playground for children living with a disability and the Working Wonder volunteer program at the Children’s Health Foundation, Queensland. The Charity Nest funding also goes towards two scholarships for PhD students working with the Children’s Cancer Institute, who specialise in treating cancer in children and infants. ­­­­­­­­­­­­­­-ENDS-   For more information, please contact: Sam Pearson Access Public Relations T: (02) 9292 7005 E: sam@accesspr.com.au Rachel PriceAccess Public RelationsT: (02) 9292 7008E: Rachel@accesspr.com.au About StegglesLaunched in 1919, Steggles is renowned for quality and innovation. All Steggles chickens are raised in large barns, grain fed and 100% free from any added hormones or steroids. Steggles employs 4000 Australians and has a proud reputation for upholding traditional, family values. Steggles is also actively committed to supporting a number of Australian children’s charities including Children’s Cancer Institute Australia, Lifestart, Children’s Health Foundation Queensland and the Royal Institute for Deaf and Blind Children. www.steggles.com.au

2013-04-30T06:36:57Z professional-perth-photographer-warns-don-t-trust-your-cherished-memories-to-an-amateur

Perth, WA, April 30, 2013 - In a recent blog post on his website, Perth photographer Geoff Fisher gave a long, detailed answer to a frequently asked question: “Why should I hire a professional photographer?” Fisher, who has been the owner of Fisher Photography for the past 35 years, holds “Master Photographer” status, awarded by the Australian Institute of Professional Photography (AIPP). In addition, he has won a Gold Award, and many Silver Awards, and has been named AIPP Western Australian Portrait Photographer of the Year. In the post, Fisher explained some of the pitfalls of hiring an amateur photographer, and described some of the factors that differentiate professional photographers from amateurs. Since the advent of digital cameras, amateur photographers have had access to much better equipment than they used to. Unfortunately, this has inspired many amateur photographers to buy the most expensive camera at their local department store, take a few pictures, and offer their services to friends and acquaintances as photographers. While some of the more expensive digital cameras on the market do, indeed, take great pictures, they are still, by nature, point and click devices. The amateur photographer simply points the camera, waits for it to focus, and snaps a picture. While this can produce the occasional good picture, professionals view the default settings on any camera to be a starting point: not a finishing point. Professional photographers use equipment that is far more expensive and elaborate than the cameras at the local department store. Professional photographers use their own lighting. Their studios are designed to allow for perfect lighting, and their cameras allow for more adjustments. Professionals pay close attention to variables such as angles, exposure time, distance, and different lenses. Professionals undergo extensive training, and then add experience to that training. Fisher, for example, has personally trained everyone in his studio, regardless of their past experience. Professional photographers leave nothing to chance. Their protocols ensure that there’ll be no surprises, such as cameras without batteries, or lights that don’t work. Amateur photographers, even those who mean well, are simply lacking in the equipment and experience to provide a product on the level of a professional photographer. Fisher believes that the risks are too high and the rewards are too low for anyone who needs professional photos to trust them to anyone but a professional photographer. According to Fisher, “Your photographs are extremely important. While amateurs are certainly capable of taking decent photos, they cannot come close to producing the kind of quality your professional photographer can. Professional photographers have years of training and experience, and they have access to equipment that outclasses anything an amateur can buy.” Fisher continued, “We have been taking professional photographs for over 35 years. We have seen every situation, and have taken photographs for all kinds of people. All of this experience has taught us how to consistently uncover the best of anyone’s inner qualities, and allow them to come to the surface to be photographed. When those photographs are taken under controlled conditions with professional equipment, they always turn out perfect.” Fisher concluded, “Professionals have the best training, the best equipment, and the most experience. If you want professional results, hire a professional photographer.”Fisher receives a lot of testimonials; a recent one comes from CJ Halvorson, who is Vice President of Strategic Accounts in Asia, Pacific, and Japan for a major IT Company: “Hi, Geoff: Love the photo and getting great reviews already.” Fisher Photography provides professional photography in Perth and the surrounding area. They offer many services, including portrait photography, family photography, and corporate photography to their Perth area clients. For more information, call (08) 9381 2233 or visit their website: http://fisherphotography.com.au/

2013-04-30T01:09:22Z video-production-firm-shares-tips-for-maximising-online-video-marketing

Perth, WA, April 30, 2013 - Video marketing is rapidly becoming one of the most popular strategies for attracting visitors to business websites. According to generally accepted industry numbers, over 100 million videos are viewed online everyday. In addition, visitors to retail sites with videos stay an average of 2 minutes longer, and industry numbers indicate that videos make a visitor 64% more likely to purchase products from website. Small businesses that include videos in their profiles report 18% more calls, 30% more profile clicks, and 24% more sales.However, simply producing a video and putting it on YouTube is no guarantee of results. Due to the success of video marketing, the competition is fierce, and those who wish to succeed must execute a solid marketing campaign.Tip number one is to always have a plan before producing a video. Every second of every video should have a reason behind it, and be part of an organised, targeted marketing campaign.Tip number two is to have a concrete goal in mind. Video production costs money, and requires time and effort. Having a goal before shooting the video increases the likelihood of a strong ROI.Tip number three is to always provide compelling content for those who will be viewing the video. If the video does not either entertain them or give them the information they were looking for when they clicked on to the video, they will simply abandon the video and go someplace else.Tip number four is to focus on quality over speed or quantity. Your online video is a company’s “best foot forward”. It will often be the viewer’s first impression of a company; a positive impression is a must and a negative impression can lose a potential customer forever.Tip number five is to make sure that the video can be viewed anywhere. If a viewer has to click somewhere else to watch a video, they are likely to not return to the original website.Tip number six is to take advantage of multiple distribution channels. These should at least include a website, email, YouTube, and a Facebook page.Tip number seven is to always leave the viewer wanting more. In the opinion of many Internet marketers, 60 to 90 seconds is the ideal length for a promotional video. In an era of reduced attention span, where people have multiple people, places, and things competing for their attention, they are unlikely to spend longer than 2 minutes watching a promotional video. Also, while it is crucial to give the viewers some of what they want, it is also crucial that the viewer doesn’t get everything they want. If they do, there’s no motivation for them to complete the next desired action, whether it is to purchase a product or join an information list.Tip number eight is to make the video engaging to the desired audience. The more interesting and engaging a video is, the more likely it is for the visitor to stay and watch the entire video, and to move on to the next desired action.Tip number nine is to always include a call to action. If there is no call to action, the viewer usually won’t take the desired action.Video Labs is a video marketing and production company in the Gold Coast and Brisbane areas. They specialise in well-produced campaigns, attention to detail, and great results. For more information or to start a video campaign today, call 1300 881 783 or check out their website: http://videolabs.com.au/

2013-04-26T04:08:53Z 9-ideas-under-80-to-buy-good-s-this-mother-s-day

26 April 2013: Online retailer Andable is marketplace where you can buy your mom a gift made better by indie sellers all over Australia.  Through May, 10% of all sales will fund loans to moms in need all around the world. It's the first place to go to buy your mom something beautiful that also makes a real difference in another mom's life.  This Mother's Day, celebrate your mom in a way that doesn't include mass made junk! Here are 9 products made with passion from indie makes all around Australia, all under $80.  And 10% of every sale goes to fund a micro loan to a mom in need, via Andable's partner Kiva.org: Vintage Handbag ($75): Completely unique hand bag handmade using vintage saris French-Style Market Basket ($58): Help her go eco-friendly in style with this french market style classic basket Resuable Wren Coffee Cup ($25) The fanciest reusable coffee cup she's ever seen.   For hot or cold, this coffee cup was made locally in Melbourne Upcycled Photo Frame ($27):  Mulbury frames intercepts discarded timbers from going to the dump and puts together this beautiful upcycled frame. Berry Colander ($35):  Form meets function with this handmade berry colander  Geese Measuring Cups ($49): Four stackable ceramic geese measuring cups Indivudlally handmade in Melbourne Hanging Garden ($79): A functional, all-weather gorgeous planter Individually handmade right here in Australia Anokhi Robe ($79): Block printed by hand using fair trade principals Seed Packet Greeting Card ($16) The most amazing card she will ever receive.  This comes with 3 packets of seeds for flowers that grow in the shade.   For more information, contact: Rupal Ismin, Rupal@Andable.com

2013-04-23T01:55:16Z four-death-moves-guaranteed-to-sabotage-your-video-marketing-campaign

Perth, WA, April 23, 2013 - Due to changes in Google’s algorithm, video marketing has become a very important part of most serious Internet marketing campaigns. Videos, if promoted correctly, can not only be seen by thousands, but can also help vault a website to page one of Google for very competitive keywords.  This has led to a virtual flood of videos on sites like YouTube, with mixed results. Sometimes the most professionally produced video fails with a resounding thud, while a teenager’s smartphone video of a friend doing something stupid can go viral and get a million views overnight.  While nobody can guarantee with 100% certainty that a video will or will not be successful, savvy video marketers have noticed a pattern in what does and doesn’t work. In particular, knowing the worst mistakes to avoid can save any company, large or small, a lot of time and effort, and produce much better results. The first common error is often called “set it and forget it.” Many marketers think that they can simply put a video up on YouTube, and it will automatically be seen by thousands of viewers. In reality, very few YouTube videos are ever seen by as many as 1,000 people without a lot of help. The second common error is thinking that one video makes an entire marketing campaign. One video can be seen by thousands of people, but forgotten the next day. Statistics, surveys, and anecdotal data all agree that it takes a series of videos to be successful. The third common error is making a video advertisement instead of a video that provides great information, great entertainment, or both. People go to websites or videos for information or entertainment. They do not go to be bombarded by commercials. If a video looks like a commercial, the viewer will not finish watching it. The fourth error is to not have a plan or strategy. Human development gurus communicate this concept thusly: ”If you fail to plan, you plan to fail.” Michael Hanson, Owner  and Founder of Video Labs, a video production company in the Gold Coast, has extensive experience in helping businesses not only avoid these strategic errors, but in mitigating the damage done to a business by faulty video marketing strategy. According to Hanson: “These errors are really easy to avoid, because they are merely errors of omission: not errors of commission.” Michael went on to describe his deceptively simple system for maximising the results of a video campaign: “First, you must have a marketing strategy. It does no good to throw a bunch of videos around with no concrete plan. You might as well save the time, money, and effort, and watch videos with your kids instead. Second, your plan must feature repetition and consistency. One video is not enough; you must have serial content to make a serious dent in the market.” He continued, “The last thing you must always remember is that you must make a video that is worth watching. Obviously your agenda is to move your product. Unfortunately, the viewer’s agenda is to obtain great information or be entertained. If you fail to do at least one of these, there is no reason for anyone to watch your video.” Video Labs is a video production and video marketing firm serving Brisbane and the Gold Coast areas. They have produced numerous successful video campaigns, and specialise in results. For more information, call 1300 881 783 or visit their website: http://videolabs.com.au/

2013-04-22T01:03:39Z hbf-run-for-a-reason-coming-up-in-perth

Perth, WA, April 22, 2013 - On Sunday, 26th May, 2013, the HBF Run for a Reason will be held in Perth. The event will consist of the Ramsay Health Care 14km, starting at 8am, and the Ramsay Health Care 4km, beginning at 8:30am. Both events will start and finish at the historic WACA Ground, at the corner of Nelson Crescent and Hale Street. The 14km course incorporates the Graham Farmer Tunnel and three freeways, while the 4k course winds through East Perth around Gloucester Park.  The annual event raises money for local charities. Their goal is to raise $1 million; so far, they have raised $255,525 as of writing. The event is open to both individual and team entries. Many local corporations and businesses sponsor teams into the HBF Run for a Reason, and they are always very proud and happy to have done so. There are many benefits for a corporation or business that enters a team into the HBF Run for a Reason. The most important internal benefit is that participation develops and fosters camaraderie and teamwork in the workplace. Employees, often from different departments, many who would not otherwise have an occasion to work together, join together in a spirit of giving to help raise money for worthy causes. Many companies choose to provide their employees with custom uniforms bearing their company logo. This turns employees into walking and running advertisements for the company, both during the race and when they are practicing. In addition, the uniforms make a great souvenir, and a reminder of the experience shared by the employees. A custom uniform with a company logo and the employee’s name encourages employees to take pride in their company and their workplace. According to Jarrod Wojtowicz, director of JP Promotions, the positive benefits of providing uniforms for charity events far outweighs the initial cost. According to Wojtowicz,  “When an employer encourages participation in an event like the HBF Run for a Reason, and provides his team with customised athletic wear, everybody wins. The employees feel a sense of accomplishment because they have participated in a greater cause. They also feel pride in their company, and benefit from the experience of teamwork and the boost in morale.” Wojtowicz continued, “The employer benefits from free advertising and an improvement in the general working environment in his place of business. Better yet, those who are in need benefit from charities having enough funds to help them. The atmosphere around this event has to be seen to be believed. There’s a certain feeling, a glow on the faces of the competitors, and a sense of shared accomplishment in this event that is difficult to describe. Let it suffice to say that it is one of my favourite events of the year.” Wojtowicz added: “We have been busy already customising uniforms and filling orders, but there’s still time for anyone who is interested to order a great-looking customised uniform for the event. We have an extensive variety of shirts, singlets, shorts, and ensembles in many different colours, and all can be embroidered with a name or company logo.” Wojtowicz concluded, “No matter what your reason, Run for a Reason is a great event. We hope to see you there.” JP Promotions provides workwear and uniforms in the Perth area. To order your team uniforms for the event, please call 08 9248 6300 or visit their website: http://jppromotions.com.au/.

2013-04-17T01:57:24Z record-breaking-flight-helps-greyhound-plight

Tim Howes, who took his first flight at age 13 years old, is reaching for the skies to break a new Australian aviation record. Tim plans to set a new Australian record for the number take-off and landings completed in a single day – all in the name of helping greyhounds. He will attempt to beat the current record of 102 take offs and landings aiming for 120. He’ll complete the feat in an open cockpit ultra-light aircraft called a Drifter near Lismore, on May 4, 2013. As well as breaking records, Tim also hopes to raise awareness of the plight of greyhounds and how great they are as pets. As a proud owner of a greyhound adopted from ‘Friends of the Hound’, raising awareness about these dogs is close to Tim’s heart. Friends of the Hound Inc. is a non-profit, volunteer based group that aims is to raise awareness and educate the public about greyhound welfare and the breed’s suitability as family pets and companions.  Money raised from the event will help Friends of the Hound to continue its work to save the lives of greyhounds. “It is a record that I have wanted to crack for some time now. I also wanted some way of letting people know about this cause. So this was a perfect opportunity to do both”, explained Tim. “Greyhounds are gentle, friendly and really affectionate. They are quiet, great with kids and other animals, and surprisingly lazy,” Tim said. Lisa White, President of Friends of the Hound said, “There are widespread misconceptions about the breed and with Tim’s help we can promote greyhounds as pets and change the perception of them as ‘just a racing dog’.” Tim hopes to achieve this record and raise funds for Friends of the Hound with help of friends and sponsors. Sponsorship opportunities are available. For more information and sponsorship opportunities go to fly.friendsofthehound.org.au.

2013-04-15T06:31:31Z tour-de-kids-2013-raises-560-000-for-starlight

Last month 50 of Australia’s top executives from NSW and QLD took part in the annual ride, which saw them circumnavigate Tasmania along a grueling 1,100km course with more than 15,800 vertical metres of up-hill climbs.   Tour de Kids cyclist Joel Denney said: "The spectacular Tasmanian scenery is in no way flat! While it was the hardest tour I've ever done, it's an incredible feeling knowing that we are helping Starlight put smiles on the faces of sick kids."   All funds raised will support the innovative programs provided by Starlight, which this year celebrates 25 years of transforming the experience of hospitalisation for seriously ill children in Australia.   Starlight Children’s Foundation, Chief Executive Officer, Louise Baxter said: “We are extraordinarily grateful for the generous support provided by everyone involved with Tour de Kids.   "As Starlight's core programs operate without any government funding, the support of the Australian community and partners like Tour de Kids is essential for Starlight to 'shine on' into the future."   Now in its 13th year, the event that started when a group of mates decided to combine their passion for cycling with their desire to help Australian kids, has raised more than $5.4 million to help seriously ill children across Australia.   For more information about the event go to tourdekids.gofundraise.com.au. -Ends- For more information, please contact: Sarah Shields | sarah@accesspr.com.au | 02 9292 7007 | 0408 283 091 Emma Davey| emma@accesspr.com.au| 02 9292 7012| 0422 164 198  

2013-04-02T04:13:47Z viral-videos-found-to-contain-common-key-elements

Brisbane, Australia, April 2, 2013 - Many companies, large, small, and in between, have realised that video marketing is a very important part of any effective advertising campaign. Consequently, those companies have started using videos in their campaigns, with mixed results. Two years ago, including a video on your site almost guaranteed a spot on page one of Google, and the traffic comes with it.In this era, however, it takes more than a shoddily-produced and ill-conceived video to gain traffic. The sheer number of companies employing videos in their advertising campaigns has “upped the ante” considerably. It now takes a professional video and at least a modicum of creativity to see results from video marketing.One thing, however, hasn’t changed from two years ago: the viral video. A viral video is loosely defined as a video that receives thousands of views due to sharing on social media websites. This is the Internet era’s version of “word of mouth” advertising, but it only happens if the video is epic. Videos that “go viral” have seven characteristics in common. If a video is missing even one characteristic, it probably won’t go viral, and potentially loses a lot of money for the company using it. Here, then, are the seven characteristics shared by all viral videos.First, it either evokes an emotional response, answers a question, or both. Second, it addresses a current topic that receives multiple searches or dominates conversation. Topics that are trending on Google, Twitter, or Facebook are a great guide.Next, the description, title, and video thumbnail must all drive clicks and must be compelling. This gives people three potential reasons to plaster it on their social media accounts. Next, the video must be long enough to not lose viewers before it is finished. Most viral videos are under two minutes. Also, most experts agree that a video has fifteen seconds to grab a viewer before they click elsewhere.Although a video can go viral by itself, most business videos that go viral get some “help” in the beginning. This is best accomplished by submitting it to every possible outlet, and paying for traffic in the beginning if necessary. Another very important trait: the video must serve at least one of four functions: provide value, generate discussions, align with the sharer’s identity, or maintain and grow relationships.The last thing a video must have to go viral is actually what it can’t have: material that is too toxic to make people want to share it. If it’s offensive, it must be left out.Michael Hanson, Owner and Founder of Video Labs, has been personally responsible for many viral videos: “The best thing about a viral video is that it’s like finding money on the ground. It takes the same amount of money to produce a viral video as it does to produce one that goes nowhere. Unfortunately, more than 95% of marketing videos go nowhere.”Hanson continued, “Believe me, it’s worth it to make the extra effort to do your homework and choose the right company to shoot  and create your video. It’s also worth it to come up with compelling material that grabs viewers and forces them to click on to your video.”Hanson concluded, “If you have the right strategy, viral videos are easy. If you don’t, they’re impossible.”Video Labs is a video marketing and video production company in Brisbane and the Gold Coast. They have a wealth of experience in producing videos that go viral. To get started today, call 1300 881 783 or visit their website: http://videolabs.com.au/

2013-03-21T05:18:24Z more-advertisers-now-turning-to-viral-video-marketing

Brisbane, March 21, 2013 - As Internet usage continues to rise, and more mobile devices are now connected to the Internet, viral videos are rapidly gaining a reputation as “traffic magnets” among savvy Internet marketers. From sole proprietors of small Internet marketing operations to multi-billion dollar companies such as Nike, more and more advertisers are leveraging the power of viral videos to provide traffic to their websites. A viral video is loosely defined as any video that receives large amounts of views on the Internet on the strength of being shared multiple times. The sharing usually occurs when a video is mentioned on numerous blogs and numerous social media accounts, such as Facebook and Twitter. For example, a recent search on YouTube revealed a video titled “Inspired Bicycles” which received over 32,000,000 views in three years. A video with 100 movie insults received over 21,000,000 views. Recently, a major marketing company conducted an international survey of executives at top media buying firms and creative advertising agencies and their clients. The results of the survey were a source of encouragement for many in the video production industry.  According to the survey, 80% of the professionals who participated in the survey referred to themselves as “very familiar” with viral video. Approximately 49% are “interested” in viral video, and approximately 23% expressed what they called a “high level” of interest. 56% of clients who conducted a viral video campaign were “pleased” with the results they obtained. Less than 3% of the clients reported being “displeased” with the results of their viral video campaigns. Opinions differ greatly on what constitutes a successful video campaign. Participants were given the choice of using 100,000, 250,000, 500,000, or 1 million as a benchmark for success. While 28% of those who responded chose 1 million as their threshold for success, the other three numbers shared the remaining votes almost equally.Approximately 95% were of the opinion that tracking and reporting effectiveness of campaigns had room for improvement. When asked to choose which benefits they had received from viral video marketing from a list, slightly over 92% chose “exponential views”, while 87.2% chose “brand engagement.” Other factors commonly chosen were online reach and having an image as a forward-thinking brand. According to Michael Hanson, owner of Video Labs, the results of the survey are great news, not only for everyone in the video production industry, but his clients as well: “We have been aware of the benefits of viral video marketing for a long time, but we are always glad to see industry studies agree with what we have experienced as truth. We have seen firsthand how powerful and effective video marketing can be, for both small and large businesses.” Hanson continued, “The magic of viral video is that it becomes viral by the most effective form of advertising known to man: word-of-mouth advertising. Before the dawn of the Internet age, word-of-mouth marketing was still very effective, but not nearly as far-reaching. Now, because the Internet allows instantaneous communication, and social networks are so effective, a video that goes viral can be viewed by millions of people.” Hanson concluded, “It only takes one great video to put your company in front of millions of people.”Video Labs is a video production company primarily serving the Brisbane and the Gold Coast markets. They specialise in extremely effective, high quality video production. If you want to create the next viral video, call them at 1300 881 783 or visit their website http://videolabs.com.au/ for more information.

2013-03-05T09:25:04Z video-marketing-produces-staggering-statistics-in-2012

Until 2009, online advertising was almost non-existent. According to a report from ContentWise, through 2008, online advertising was so small in scope that it was virtually non-existent in content marketing industry stats. All content advertising was done in print. In 2009, the first online and video advertising showed up in mainstream use, with businesses spending $30.9 billion on print, $12.1 billion online, and $4.2 billion in the “other” category, which includes events and video.  The numbers remained relatively stable in the next two years, but 2012 represented a “tipping point” for the video component of online marketing.We are still a month or so away from having some of the stats we want to see from 2012, but the projections and stats that are available are very encouraging for video marketing. At the beginning of 2012, businesses were asked whether they planned to spend more, the same, or less on seven different content marketing media. The largest percentage, 54%, said that they would increase spending on video content. The next-largest number, at 35%, was for virtual events and website updates, which both received that number. 54% is a huge increase, and would be an impressive number for any medium or any industry segment.The actual numbers for 2012 aren’t in yet, but the overall industry stats that are available from 2012 indicate that the projected rise may have been too conservative. An infographic from Brainshark contains stats from the US, but US stats have been found to usually mirror most English-speaking countries, including Australia.According to the report, 53% of the population viewed video online during 2012, for a total of 167 million viewers. Of those viewers, 54.6 million used their mobile devices to watch the videos. In surveys, respondents usually report that they retain information from videos longer than they do with the written word. Videos are now the sixth-most popular online marketing medium, with approximately 70% of marketers using them. Online videos can be used to sell brands, services, features, or products. They can also be used to educate the public, by sharing commentary, tips, or ideas. Some of the most effective videos are those that entertain by delivering content that makes people laugh.According to Michael Hanson, Creative Director and Founder of Video Labs, the numbers from 2013 could easily surpass those from 2012: “We’re not surprised by any of these numbers. We had a great year last year, and we are on a pace to grow even more this year. We have plenty of testimonials from satisfied customers who have seen traffic to their websites skyrocket from using professionally produced videos to deliver their marketing to the public. Everyone loves a good story, and what better way is there to tell a good story than a professionally crafted video.”Hanson continued, “We are getting a lot of people to page one of Google, and we have had great viral activity on many of our videos. YouTube provides a huge marketing leverage for large, medium, or small businesses for two reasons: First, videos are the fastest way to get to page one of Google, giving a huge return on investment. Second, people have a tendency to share videos with their friends on social networks. This gets more views and produces some great backlinks for your website.”Hanson concluded, “Video marketing makes ‘the’ difference.”Video Labs specialises in video production and video marketing, especially in the Brisbane and the Gold Coast markets. To learn how easy it is for your business to utilise video, call 1300 881 783 or check out their website:  http://videolabs.com.au/.

2013-02-20T01:09:17Z aussie-drycleaners-to-lend-a-hand-to-salvos-stores

AUSTRALIA, Wednesday, February 20, 2013: Dry cleaners from around the country will be taking donations of clothes into their stores which will then be professionally cleaned for free and passed onto The Salvation Army for their Community Programs during National Drycleaning Week, from February 23 to March 1, 2013. Member stores of the Drycleaning Institute of Australia (DIA) will be accepting clothes that will be classified for cleaning and pressing and then be presented on hangers ready to wear. The professionally cleaned garments will be distributed to many Salvos Stores and available for the public to purchase. “The Australian community is very generous with their donations to The Salvation Army and we ask that where possible donated clothing be clean and folded.  The campaign helps generate further awareness regarding this request of our donors,” Neville Barrett, General Manager of Salvos Stores, said. “The member stores of the DIA have kindly offered to donate their services during National Drycleaning Week to assist us in being able to direct more of our resources to the needy,” Mr Barrett said.  “Blankets and doonas are also keenly sought in the lead up to winter and these too will be drycleaned for us.” DIA Chief Executive Officer Philip Johns said the Association was keen to assist wherever it could. “Our members were very keen to find a way to give something back to the community and in partnering with The Salvation Army, we have a great way to use our skill and service to assist those in need,” Mr Johns said. “The DIA and its members regularly participate in providing free dry-cleaning to suitable charities but this is the first nationally coordinated program, and we’ll be looking to continue the partnership into the future,” he said. Any clothing submitted for cleaning but remain unclaimed and held by the drycleaners will also be donated to The Salvation Army. This will be in accordance with State Legislation of Unclaimed Goods Act. A list of participating drycleaners for The Salvation Army appeal is located on the Drycleaning Institute of Australia website www.drycleanersweb.com.au --- For more information or media interviews please contact: Allen Dewhirst CEO Salvo Stores Ph: 0439610715 E: allen.dewhirst@aus.salvationarmy.org Neville Barrett General Manager Salvos Stores Ph: 0418111161 E: Neville.Barrett@aue.salvationarmy.org   Philip Johns CEO Drycleaning Institute of Australia Ph: 1300 134 511 E: info@drycleanersweb.com.au