The PRWIRE Press Releases http:// 2014-04-16T01:47:57Z Children Benefit from Reading at Early Age 2014-04-16T01:47:57Z children-benefit-from-reading-at-early-age Perth, WA, 16 April 2014 - How early is “too early” to start teaching a child how to read? According to many in the education industry, it is never “too early” to start teaching children how to read, as long as the experience is fun for the child. Learning to read involves developing three basic skills: syntax, phonics and semantics. Most children begin to grasp semantics first, but all children are different and some may grasp one of the other two skills first.SyntaxSyntax has to do with form. It is how words fit together to create phrases, sentences and paragraphs, but it starts with simply recognising that a book has pages. The child figures out that they are supposed to move from page to page. Then they discover that they are supposed to move from left to right and from top to bottom when reading. They then learn how a word is formed, how a phrase is formed and how a sentence is formed. Then, they move on to paragraphs, chapters and books. They also learn how punctuation controls the tempo of reading.Reading aloud with a child is an effective way to help them learn syntax. It is recommended that the parent follow the words with a finger when reading to a child. This helps the child perceive the structure and helps them relate words on a page to words being spoken.SemanticsSemantics has to do with meaning: how words in a sentence relate to other words in that sentence. This skill allows the reader to define words and understand what different words mean. It’s how one understands what story or meaning is being conveyed by the words. Reading stories, especially fairy tales, to a child helps them develop a grasp of semantics. Encouraging children to guess the ending of a story while it is being read helps them develop the habit of using their skill in semantics, thus strengthening it.PhonicsPhonics is the mechanical process of learning to say words. It is the process of sorting words by the letter or sound they begin with or the letter or sound they end with. Children learn to pronounce words mechanically and systematically when phonics is taught correctly, learning the difference between how each letter sounds.Reading rhyming books or singing songs, which always “rhyme” with children, is seen as one of the best ways to develop their ability to grasp phonics.How Early Can a Child Learn to Read?According to Michelle Novatscou, Director of Cuddles Childcare Centres, there is no cut-and-dried age limit for reading: “Our experience and numerous studies on the subject, suggest that there is no age that is ‘too early’ to start teaching a child to read. If a parent begins reading to a child every day, that child will let the parent know when they are ready to learn by how they react to the parent reading to them.”Ms Novatscou concluded, “At Cuddles Childcare Centres, our Jolly Phonics program helps children of all ages learn an important reading skill in a fun environment. They all benefit.”Cuddles Childcare Centres have three locations in the Perth area. They combine child care and pre-school education with their concept of “learning through play.”  For more information, please call their Bertram location on (08) 9419 1844, their St James location on (08) 9358 4673 or their Carlisle location on (08) 9472 4702. You may also visit their website: Sports Camps Australia is Off to a Flying Start! 2014-04-15T08:36:37Z sports-camps-australia-is-off-to-a-flying-start Sports Camps Australia (SCA), partnered by US Sports Camps, Nike and the Healthy Kids Association are bringing camps in over 12 sports to the Australian market in an effort to get kids active and healthy. Sports Camps Australia (SCA) was founded in late 2013 and is headquartered in Sydney, Australia. SCA have partnered with US Sports Camps, the largest and most successful sports camps operators in the United States who are responsible for the widely successful NIKE Sports Camps program in the United States.  Chief Executive Officer of US Sports, Mr Charlie Hoeveler said of their Australian partner, ‘Australia is known around the world for its passion and participation in sports of every kind. The SCA team have the skills, knowledge and passion to bring this opportunity to the children of Australia and we are confident thatSports Camps Australia will be a huge success in such a sporting nation.’ SCA teams up with the country's best coaches and clubs to direct camps and provides them with valuable administrative and marketing support.  Its new website is a one stop shop where you are able to find out what camps are being held nationally in 12 or more different sports, what the program for the camps is, how much it will cost, where and when it will be held, and how to sign up immediately! Having just officially opened for business in late January, SCA is offering camps in football, futsal, horse polo, biking, and tennis, with many more camps looking to sign up for the April school break. The company’s mission is getting kids active and healthy while at the same time helping to promote the sporting clubs and associations of Australia. Sports Camps Australia aims to be the premier sporting camp company in Australia and with heavyweight partners such as NIKE, HEAD and US Sports Camps, its already got some major runs on the board and significant support. Its ethos of healthy kids are active and educated kids is also in line with the Australian Governments push to reduce child obesity. The Healthy Kids Association has become an official supporter of SCA to further promote and endorse this message.   Healthy Kids Association is a non-profit health promotion charity based in Sydney, Australia. Their mission is to promote and influence healthy food choices for children. Healthy Kids gets its message out there by partnering with food companies, sports programs or other organisations to deliver healthy-eating messages through their channels.  Jillian Lewis, Communication Manager at Healthy Kids said of the partnership, ‘Sports Camps Australia was a natural fit with the initiative and together they will aim to educate and encourage Australian children of today to make the right choices in both what they do and what they eat!’ With an ever growing list of camps, in a range of places, and in a variety of sports on offer, its now time for the kids of Australia to get on to the Sports Camps Australia website and sign up for the camp that best suits them. Mr Sandon Stolle, Co-Director and founder of SCA said, ‘We are excited to be working with coaches and children all over Australia to promote a love of fitness, sport and healthy living.’ Campers, parents, and coaches interested in finding out more about SCA can visit or call 1-800-753-127 Myionu Launches TrueView - Ultra Fast GPS Tracking 2014-04-14T07:57:54Z myionu-launches-trueview-ultra-fast-gps-tracking GPS Tracking Service Provider Myionu announced the launch of its brand new service called TrueView. Myionu TrueView provides vehicle telemetry updates every Second reporting back their web based portal which can be accessed from anywhere in the world. Along with the location of the vehicle, TrueView will deliver fuel usage based on manufactures consumption figures, vehicle speed and heading along with range of driver behaviour data including harsh breaking and excessive acceleration.     Paul Delaney GM of Myionu said “The TrueView service has been developed following an increased customer demand for even more detail than our current 1 minute and turn by turn packages”. Delaney continues “We see TrueView as a natural evolution in vehicle tracking. TrueView is available on the Telstra Next G network at $49 Inc. GST per month including unlimited access and data costs” Myionu customers can view the real-time data in a map format using Google as well seeing overview using a trip simulator which allows users to “fly “above the route at around 100 meters off the ground.   With so much data available Myionu TrueView is supported with a comprehensive range of management reporting along with rules based alerting platform.   For more information visit ART,FASHION and TECHNOLOGIES. 2014-04-11T23:18:34Z art-fashion-and-technologies Drj Mathieu, the French creator, couturier of the years 1980/1990 emigrated in 1993 to a fantastic, optimistic and creative country: Australia.In 2003, in Sydney, drj launched his brand: drj mathieu. In 2013, he opened his own Gallery Online:  to sell his artworks ( Giclee Prints, limited edition of 35 only ). As these are the highest standard of prints and with drj's history as a professional designer, creator of new forms, using news technologies. This should interest Galleries, Museums, Curators and Collectors. Today, drj mathieu propose a 30% reduction on all his artwork collections.  With the sales of his Online Gallery he will create a new Fashion collection for young peoples. Now, you have the opportunity to help him by buying artwork from his website or by a donation. Please, see the website, thank you.     Launch of a new guide book about the stories behind the Sydney Writers Walk at Sydney Cove 2014-04-11T05:36:22Z launch-of-a-new-guide-book-about-the-stories-behind-the-sydney-writers-walk-at-sydney-cove Sydney Writer’s Walk Honoured in Pros Friday 11 April 2014, Sydney NSW – The Rotary Club of Sydney Cove today announced the launch of a new book that reveals the man stories behind the Sydney Writers Walk. Written by Roger Cherry, “Sydney Cove Writers Walk Plaques – The Guide” has been timed to coincide with the upcoming International Rotary Convention, which is expected to attract over 18,000 visitors to Sydney from 1-4 June, 2014. A distinctive feature of the Sydney Cove foreshore, the Writers Walk comprises a series of 60 large brass plaques located around Circular Quay between the Opera House and the International Passenger Terminal. Each plaque commemorates the life and works of a prominent writer who has influenced the Australian literary scene, including such luminaries as Dorothea Mackellar, Manning Clarke, Banjo Paterson and P.L. Travers. Cherry began researching the plaques out of personal interest and said he decided to write the book to share what he learned. “I first noticed the plaques while wandering around the Quay after attending a performance at the Opera House and was curious about the stories behind the tributes. Once I began researching the different authors, I was fascinated by what I discovered and the book developed from there,” he explained. Originally launched with 49 plaques in February 1991 by the then Minister for the Arts, Peter Collins, the Walk was extended with an additional 11 plaques in 2011. The Rotary Club of Sydney Cove plans to promote the book during the upcoming Rotary International Convention, with all sales from the book going to support the Club’s various initiatives and causes, including projects to feed the homeless, support sick children and disadvantaged youth, eradicate polio and bridge the digital divide. Club President, Jeremy Wright, said the book was an opportunity to provide a deeper insight into one of the lesser known attractions of Sydney Cove at a time when Sydney is about to receive a significant influx of tourists for the Rotary International Convention. “With thousands of Rotarians and guests about to visit Sydney for the International Convention, we hope to use Roger’s book to raise awareness of the Writers Walk while also raising money for our important charity work,” he said. The book’s cover features an original painting of Sydney Harbour by renowned local artist, Ken Done, who donated the artwork to the Club in recognition of its many contributions to the community. The Rotary Club of Sydney Cove was established in 1988 with the common goal of giving back to the community in which we live and work. With over 90 members, the Rotary Club of Sydney Cove is one of Sydney’s largest and most active clubs, supporting 30 community service projects including: working with the homeless, disaster relief, assisting organisations caring for the disabled, youth leadership programs, providing education resources support, international scholarships and the support of local charities. The Club meets every Friday morning from 7.15-8.45am on the Captain Cook Cruise boat moored at Pier 6 on Circular Quay. For more information contact Alex Allwood | ###   Full-bodied wines expected from 2014 Mount Barker vintage 2014-04-10T16:45:12Z full-bodied-wines-expected-from-2014-mount-barker-vintage After near perfect growing conditions, full-flavoured, intense wines are expected from the 2014 Mount Barker wine region vintage. Growing conditions have been ideal with mild temperature without heat spikes, cool night-time temperatures, and low rainfall recorded. Some Mount Barker wineries have finished picking while others are in their final week, according to Mt Barker Wine Producers Association president and Galafrey chief executive officer Kim Tyrer. Yields appear to be mixed across the region, with some producers experiencing lower yields, with others showing yields up between 5-10 per cent. “Galafrey is a dry grown vineyard, so the drier than normal conditions have resulted in lower yields in some varieties, particularly the reds, but the flavours are awesome,” Ms Tyrer said. “We have produced some quality fruit which in turn produces a quality product in which to showcase Mount Barker.” Plantagenet Wines winemaker Cath Oates said it had been an excellent vintage with good settled weather conditions without peaks of high temperatures, and consistently cool nights which had produced high acidity in the fruit. “I am happy with what we have in the tank. Crops looked to be about normal but with smaller berries which have produced good flavours and colour; I expect wines with intense, concentrated flavours,” Ms Oates said. “I am particularly happy with our Riesling which at this stage is very aromatic with strong floral notes. So it will be exciting to see how that progresses.” West Cape Howe Wines winemaker Gavin Berry said it had been a great season for them with rainfall in September coming at a critical time. “The rain in September-October set us up for a good season – it helped our vines establish a good canopy. The analysis looks like we have great fruit flavours coming through, there has been no disease pressure and the fruit has been allowed to ripen in a consistent manner,” Mr Berry said. “We are just finishing picking our reds, but all in all I don’t think we could have asked for a better season.” The Mount Barker wine region is located about three (3) hours south of Perth, and produces around 37% of wine grapes grown in WA making it one of Australia's largest regions. The climate in the region during growing season offers warm and sunny days providing important sunlight availability and excellent fruit ripening conditions, while the cool nights enhance and retain acidity. Producers in the region include: Plantagenet Wines, Arcadia Wines, Galafrey Wines, West Cape Howe Wines, Chatsfield Wines, Clouds Estate Wines, Hawkers Ridge Wines, Gilberts Wines and Cafe, Poachers Ridge Wines, 3 Drops Wines, Windrush Wines and Vineyard Cafe. For more information contact Mount Barker Wine Producers Association president Kim Tyrer on 0418 941 551 or go to GCIT GRADUATE GETS DREAM GIG 2014-04-10T01:38:36Z gcit-graduate-gets-dream-gig Adam Harris now is in charge of the sound and lighting for a variety of performances including live band nights and theatre productions across the Gold Coasts six community centres. Mr Harris said his new role is something he has wanted to get into for a long time and his studies at GCIT provided him with the industry relevant skills to secure his ideal job. “The skills I learnt at GCIT are extremely useful and I was able to immediately apply them across various applications within my new role,” said Harris. “The facilities at the Coomera campus are state-of-the-art and I was able to gain experience using industry standard equipment such as recording studios which is fantastic as I am now responsible for the operation of the recording studios at some of the centres.” The Diploma of Sound Production students develop skills and experience through various practical tasks, based on real workplace projects including recording sessions and live events. GCIT Chief Executive Officer, Aaron Devine, said that it’s excellent to see when students successfully gain employment in their field of study after recently graduating. “Our most recent graduate destination survey indicated that 79 per cent of GCIT graduates were employed three months after completing their course,” said Devine. “It’s great that Adam is already utilising his skills in a job that he was aiming for prior to commencing his studies, I wish all the best in his new role.”  “Our aim at GCIT is to create a skilled and educated workforce on the Gold Coast to generate job security and to ensure the growth and development of the region.” Mr Devine said GCIT takes pride in delivery industry relevant training and providing cutting-edge equipment which puts their students ahead of the rest in the job market upon graduation. GCIT's current Diploma of Sound Production and Diploma of Music students will have the opportunity to undertake work experience in these community facilities with Mr Harris to obtain real world skills while studying.  SYDNEY FILM FESTIVAL 2014 ANNOUNCES OPENING NIGHT FILM 2014-04-09T22:32:00Z sydney-film-festival-2014-announces-opening-night-film Sydney Film Festival today announced the Australian premiere of 20,000 Days on Earth, an innovative film about international cultural iconNick Cave, as the Opening Night Film to screen at the State Theatre at 7:30pm on Wednesday 4 June. Sydney Film Festival’s Opening Night is proudly presented, for the second year running, by Audi. Tickets go on sale at 9am Thursday 10 April via or 1300 733 733 20,000 Days on Earth is the first feature-length film by UK visual artists Iain Forsyth and Jane Pollard, who recently collaborated on a sound installation with Scott Walker as part of Vivid Live 2013. Forsyth and Pollard take a fascinating approach in this visually astonishing and highly stylised imagination of Cave’s 20,000th Day on Earth, all to a narration by Cave himself. “We're blown away to be invited to open the mighty Sydney Film Festival,” said Iain Forsyth and Jane Pollard. “It’s a total thrill to bring the film not only to Nick’s home country but also back to the city where we shot the climactic live performance at Sydney Opera House that closes 20,000 Days on Earth.” “We are very proud to confirm this eagerly anticipated Australian Premiere as our Opening Night Film,” said Festival Director Nashen Moodley. “Imaginative, intimate, daring and defying easy categorisation, 20,000 Days on Earth is not just a scintillating portrait of a visionary artist, but a tremendous work of art in itself.”  “Simply astounding, razor-sharp, dynamic” Variety “Incredible. Puts most music films to shame. So inventive and inspiring.” Time Out 20,000 Days on Earthwas recently awarded the Directing Award: World Cinema Documentary and the Editing Award: World Cinema Documentary at the Sundance Film Festival 2014. NB: In addition to film-only tickets available from 9am on Thursday 10 April, a strictly limited number of ‘Film and Party’ tickets are also available. ‘Film and Party’ tickets include entry to the Opening Night Film and the exclusive afterparty at Keystone’s Bungalow 8. Last week, Sydney Film Festival announced 32 films to be featured in this year’s event in advance of the full program launch on Wednesday 7 May. Last week’s early announcement comprised 32 titles including one World Premiere, 19 Australian premieres, 13 features, 11 documentaries and a special eight-film retrospective of maverick American filmmaker Robert Altman, with his son and filmmaker Michael Altman attending the Festival as one of our many special guests. The full Sydney Film Festival program is announced on Wednesday 7 May at 10am. 20,000 Days on Earth Directors: Iain Forsyth, Jane Pollard | UK | 2013 | 95 mins | In English Drama and reality collide in this extraordinary portrait of musician and cultural icon Nick Cave. Artists Iain Forsyth and Jane Pollard take a fascinating approach in this visually astonishing and highly stylised imagination of Cave’s 20,000th day on Earth, all to a sparkling narration by Cave himself. Through his visits to his archive and a long and revealing session with his therapist, a picture of the artist, his origins, and his creative process is beautifully drawn. The filmmakers also follow Cave into the studio as he writes and records his hit album Push the Sky Away.  Along the way, we witness fascinating and humorous conversations between Cave and his friends and collaborators like Kylie Minogue, Ray Winstone, Blixa Bargeld and Warren Ellis. Capturing Nick Cave and the Bad Seeds live at Sydney Opera House helps reveal the massive impact Cave has and the deep devotion he inspires. Imaginative, intimate, daring and defying easy categorisation, 20,000 Days on Earth is not just a scintillating portrait of a visionary artist, but a tremendous work of art in itself. Note: Flexipasses and subscriptions to Sydney Film Festival 2014 are on sale now. Please call 1300 733 733 or visit more information. The Sydney Film Festival Opening Night film is presented by Audi Australia and our Opening Night Party is supported by Keystone Group. ABOUT SYDNEY FILM FESTIVAL Sydney Film Festival screens feature films, documentaries, short films and animated films across the city at the State Theatre, Event Cinemas George Street, Dendy Opera Quays, the Art Gallery of NSW, Hayden Orpheum Picture Palace Cremorne, the Apple Store, SFFTV at Martin Place, Skyline Drive-In, and the Festival Hub at Town Hall. The Festival is a major event on the New South Wales cultural calendar and is one of the world’s longest-running film festivals. For more information visit  Sydney Film Festival also presents 12 films that vie for the Official Competition, a highly respected international honour that awards a $60,000 cash prize based on the decision of a jury of international and Australian filmmakers and industry professionals. Previous Sydney Film Prize winners include: Only God Forgives (2013), Alps (2012), A Separation (2011) – which went on to win an Academy Award, Heartbeats (2010), Bronson (2009) and Hunger (2008). The 61st Sydney Film Festival is supported by the NSW Government through Screen NSW, the Federal Government through Screen Australia, and the City of Sydney. The Festival’s Strategic partner is the NSW Government through Destination NSW.   MEDIA ENQUIRIES Amber Forrest-Bisley Director Cardinal Spin E: P: 02 8065 7363 M: 0405 363 817 Katie Eastment Communications Advisor Cardinal Spin E: P: (02) 8065 7363 M: 0435 918 466    Sophie Hodges Publicity Manager Sydney Film Festival E:  P: 02 8220 6619 M: 0403 959 528 ANDREW BARTON PLAQUES 2014-04-09T01:40:49Z andrew-barton-plaques These great looking laser etched plaques were put together for Andrew Barton Laundry Equipment. These simple but stylish pieces turned out great and we are  very happy with the end result. Made from Camphor Laurel and Stainless steel this great combination of materials has a fantastic look. CRICKET BATS FOR COX ARCHITECTURE 2014-04-09T01:39:10Z cricket-bats-for-cox-architecture Here are some cricket bats we laser engraved for Cox Architecture who are contributing to the redevelopment of the Adelaide Oval.   JACK O’NEILL WOOD PLAQUE 2014-04-09T01:38:07Z jack-o-neill-wood-plaque Here is a great piece we laser etched for a Jack O’Neill (of O’Neill Surf)  plaque. The detail in the image came out really well and we’re all stoked with the look of it!     Axway expands market presence in Australia & New Zealand 2014-04-08T21:17:00Z axway-expands-market-presence-in-australia-amp-new-zealand Axway expands market presence in Australia & New Zealand Expansion to deliver data flow governance solutions to meet growing regional demand SYDNEY – April 9, 2014 – Axway (NYSE Euronext: AXW.PA), a market leader in governing the flow of data, today announced its increased presence in Australia and New Zealand by opening a new office in Melbourne and expanding its footprint in the Asia Pacific region. Aligned with this expansion, Colman McCaffery, formerly Layer 7 Technologies’ Regional Sales Director, joins Axway as Vice President, Sales & Operations, Australia New Zealand to lead the company’s successful development and respond to the increasing demand for the Axway 5 Suite in the region. This strategic investment will strengthen Axway’s capabilities with 20 talented sales and technical experts in ANZ, and will enable Axway to roll out its solutions more efficiently. With an existing customer base of more than 100 organisations, the Axway 5 Suite offers the unique ability to combine application integration with B2B, MFT and API management to help organisations govern the flow of data across enterprises, cloud and mobile. Colman McCaffery joins Axway with more than 20 years of experience in sales, implementation and management of transformational IT solutions and technologies. During the past 15 years, he has developed a strong track record in sales, development and integration of API, SOA, mobility and cloud-based software infrastructure. In his new role, McCaffery will drive sales productivity and customer satisfaction for the Axway 5 Suite in alignment with the company’s mission in Australia and New Zealand. “This is a key step in the development of our global strategy. We are constantly expanding our geographical footprint to strengthen our market position and the delivery of our solutions to our customers,” said Christophe Fabre, CEO, Axway. “With the addition of Colman’s expertise and talent, we hope to grow our customer base in line with the clear demand for data flow governance solutions in Australia and New Zealand. As regional businesses take advantage of our broad portfolio, including the Axway 5 Suite, they will open themselves to new opportunities in the marketplace, giving them improved business productivity and the competitive edge in their respective fields.” “Axway’s decision to expand its regional presence here is a testimony of their commitment and engagement with their customers,” said Ian Gibson, CIO of Superchoice, an Axway customer. “I am delighted to have chosen Axway as a global B2B software specialist to help with our strategy of governing the flow of superannuation data. Using the Axway 5 Suite, we can consolidate all of our disparate point-to-point connections into one platform, both simplifying and improving operations management while reducing the cost of managing customers.” As businesses continue to be inundated by data, particularly from the explosive growth of cloud and mobile, IT departments’ key focus will be on not only how to secure data, but how to control, monitor and govern it. Combining Axway’s unique API Management solution with its core B2B, MFT and SOA governance capabilities allows the company to provide solutions one step further than traditional integration middleware products by governing data flows across the enterprise and beyond the edge to include customers and trading partners. For more information about Axway’s products and solutions: Follow Axway on Twitter @Axway About Axway                                                                           Axway (NYSE Euronext: AXW.PA), a market leader in governing the flow of data, is a global software company with more than 11,000 public- and private-sector customers in 100 countries. For more than a decade, Axway has empowered leading organizations around the world with proven solutions that help manage business-critical interactions through the exchange of data flowing across the enterprise, among B2B communities, cloud and mobile devices. Our award-winning solutions span business-to-business integration, managed file transfer, API and identity management, and email security– offered on premise and in the Cloud with professional and managed services. Axway is registered in France with headquarters in the United States and offices in 19 countries. About Axway 5 Suite Axway 5 Suite offers control and optimization of the flow of data through integration, visibility, policy, security and reliability to govern business-to-business interactions, communities, systems and data types — within and beyond the enterprise edge. For more information Colman McCaffery, Vice President, Sales & Operations, Australia New Zealand, for Axway. Phone:  +61 (0) 413 776 428 Email: For media queries David Frost, PR Deadlines, for Axway. Phone:  +61.2.4341 5021 Email: A Well-Designed Pull-Up Banner Saves the Day 2014-04-07T04:07:07Z a-well-designed-pull-up-banner-saves-the-day Perth, WA, 7 April 2014 - You have probably seen them on beaches, sidewalks, or trade show floors. They often function as a de facto business sign for a new or small business. They are called “pull-up banners.” In a recent blog post, ImagePak Marketing, a Perth firm that offers customised pull up banners recently provided tips for maximising their impact. Pull-up banners are considered a niche item by many, but they provide many benefits for those who use them. A pull-up banner can act as a temporary business sign for a new business or they can become a travelling business sign for an established business. They have become ubiquitous at trade shows and are almost a requirement in many industries. Pull-up banners are popular because they are inexpensive and portable while providing the benefits of expensive business signs. But, according to Scott Eaton, owner of ImagePak Marketing, it is crucial that pull-up banners are designed correctly. According to Mr Eaton, “At its best, a pull-up banner provides an inexpensive but professional solution for businesses who need signage but don’t want to spend an arm and a leg. However, it is important to get the design right the first time. If it doesn’t look professional, you aren’t doing yourself or your business any favours.”Tips for Professional Pull-Up Banner DesignIn a recent blog post, Mr Eaton provided tips for designing a banner for maximum performance. He listed the message being conveyed as the most important factor. Professionalism and eye-catching graphics catch the eye, but it is the job of the message to keep the customer’s attention. The headline is an important part of the message because it is what the customer reads first. Mr Eaton recommends that those who are trying to compose a message and headline for their business observe what other businesses are doing and gauge their effectiveness. Mr Eaton also recommends listing the most important benefit or benefits of a product or service on a banner. The last part of the content should be the call to action. This is important because it gives the customer the opportunity to purchase or find out more about the product or service being promoted with the banner. Maximising ResultsAccording to Mr Eaton, a lot goes into creating an effective banner campaign: “Not only does the banner design need to be professional and well-executed, but it has to be well-conceived, too. There are a lot of factors that come into play, such as the target audience and the projected use for the banner. Is it going to be used in a trade show? Is it going to promote a service on the beach? A perfect banner has to fit in with the theme of the environment while standing out visually.”Mr Eaton continued, “In addition, you have to know who your target market is and make the banner attractive to them. If your market is a demographic such as young people or the elderly, it is very easy to get a handle on what they will be attracted to and what they won’t.”Mr Eaton concluded, “A pull-up banner can bring a lot of money into your business. but only if it’s done right.”ImagePak Marketing provides a series of personalised promotional products in the Perth area. They offer many promotional items from small giveaways to branded apparel to signs and banners. For more information, please call (08) 92444 111 or visit their website: Tai Chi Offers A Wealth of Health Benefits 2014-04-07T02:27:58Z tai-chi-offers-a-wealth-of-health-benefits Perth, WA, 7 April 2014 — Fatigue, pain, stress….practitioners and those in the know say all those ills may be alleviated by the ancient martial art of Tai Chi.Michelle Monks, Gym Manager at the Warwick Women’s Workout, says Tai Chi provides an ideal ‘exercise’ for anyone, but especially women, the overweight, or the aged.“You don’t have to be in tip-top shape to practice it,” Monks says. “It’s a very forgiving, easygoing art no matter what condition you’re in physically.” Tai Chi (pronounced “chee”) is a martial art developed in ancient China. Typically practised outside, Tai Chi incorporates slow, controlled movements. It also emphasises correct posture in order to evoke awareness of the body and its motions.For people of varied abilities and physical conditions, Tai Chi is low-impact, gentle, and best of all, relaxing — offering the benefits of traditional mindfulness meditation without the sweat and breathlessness of typical high intensity exercise.Monks says, “One of the best things about Tai Chi is you won’t need special equipment, workout clothes or shoes, and it can be practised indoors or outside, alone, or with a group of many others.”  It is said that Tai Chi can help reduce anxiety. For those suffering the effects of mood imbalances or depression, Tai Chi may be able to offer improvement. Engaging in its gentle movements is often considered desirable over medication for anxiety.A US study was conducted amongst people who suffer from fibromyalgia, a complicated and generally misunderstood pain syndrome that troubles the joints. Tai Chi’s exercises can help alleviate tautness in both the muscles and joints, in turn helping increase the flexibility and inflammation. The study found that aged non-sufferers of fibro also saw improvement with knee pain and joint and muscles became less prone to stress and injury. Tai Chi is a weight-bearing exercise, in turn making it ideal for maintaining bone strength.“Many people who practise Tai Chi swear by it for the experience of sleeping better and more deeply,” Monks says. “For those who suffer from insomnia, it’s a great way to help fall asleep more quickly and wake up refreshed the next day.”Practitioners surmise Tai Chi’s gentle physical movements and controlled breathing work powerfully against toxins and internal disease.“You should always consult your doctor first before beginning any exercise or regimen,” Monks advises. “Tai Chi should never be considered a ‘magic elixir', or something that will fix everything that ails you, but its benefits are real when practised regularly.”“If you suffer from chronic illness, or if you’re overweight or haven’t undertaken exercise of late, Tai Chi can be very helpful, but your health care provider should be able to make that assessment first,” Monks says.After consulting with your physician, Monks recommends searching for a certified instructor.“It may look simple, but one cannot ‘learn’ Tai Chi from simply reading a book or watching a DVD,” Monks says. It should only be taught by an instructor certified in the martial art. Monks recommends obtaining feedback from the instructor to be sure one's movements are done correctly. Ideally, she says, the instructor should have at least 10 years of experience. Warwick Women’s Workout in Perth offers Tai Chi sessions off-circuit at their women’s fitness facility. Contact Michelle Monks about exploring the benefits of this ancient martial art. View their webpage at  or contact them by phone at (08) 9342 9028. Akamai Accelerates Content Availability with Aspera High Speed File Transfer 2014-04-03T03:20:00Z akamai-accelerates-content-availability-with-aspera-high-speed-file-transfer Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud services for delivering, optimising and securing online content and business applications, and Aspera, Inc., an IBM company and creators of next-generation software technologies that move the world’s large data at maximum speed, today announced a new high-speed option for Akamai customers to accelerate upload and distribution of rich media content on the Akamai Intelligent Platform™. The Aspera Upload Acceleration option integrates Aspera’s proven transfer technology directly into Akamai’s NetStorage cloud-based online storage platform, providing a significantly faster means for Akamai customers to upload files regardless of file size or geographic distance. “With a library that exceeds 14,000 titles and content coming in from 70 partners around the world, it’s crucial that we’re able to populate our service with new programs as quickly and efficiently as possible without sacrificing quality,” said Seung Bak, founder and co-CEO of DramaFever, the largest online video site for the distribution of international television content.  “Since adding Aspera’s Upload Acceleration to our Akamai storage platform, our upload speeds have improved substantially and we’re realising new efficiencies in our content workflow.” The integration of Aspera’s patented FASP transfer software into Akamai’s NetStorage is designed to significantly increase upload transfer speeds while creating a seamless end-user experience with no need to re-architect the workflow or build custom API calls. By mitigating delays caused by distance and packet loss between the upload point and cloud storage, customers are positioned to achieve throughput that is multiple times higher than traditional transfer protocols. The resulting performance reduces the time required to make time-sensitive content, high-quality video files and large content libraries available for delivery across the Akamai Intelligent Platform. “Combining the global scale and reach of the Akamai Intelligent Platform with the speed of Aspera’s FASP technology can dramatically increase the rate at which content is uploaded and ultimately delivered to viewers,” said Michelle Munson, founder and CEO, Aspera. “Our two organisations worked extensively to build a tightly integrated and cohesive solution for owners of content of all sizes so they can realise new efficiencies in asset management and support higher quality delivery and playback of online video.” “The close integration between Aspera and Akamai creates a complete system that makes it as easy as possible for users to turbocharge their upload capabilities,” said Michael Fay, vice president, media products and operations, Akamai. “With this technology integration, content can be accelerated across Akamai’s entire cloud-based workflow regardless of geographical distances or packet loss, allowing users to publish their content faster than ever.” Akamai’s NetStorage is a secure, geographically distributed cloud storage service that is designed to help customers reduce the cost, complexity and risk associated with maintaining a managed storage datacenter. Content uploaded to NetStorage is automatically replicated and stored in multiple geographically distributed locations. When content is requested, the Akamai Intelligent Platform delivers it from the location dynamically selected to offer the best performance. This geographical separation also provides resilience to regional power outages, congestion and natural disasters, maximising content availability. The addition of Aspera’s high-performance digital transport capability improves a NetStorage-based workflow by dramatically speeding file uploads into the platform.About AsperaAspera, an IBM Company, is the creator of next-generation transport technologies that move the world’s data at maximum speed regardless of file size, transfer distance and network conditions. Based on its patented, Emmy® award-winning FASP™ protocol, Aspera software fully utilises existing infrastructures to deliver the fastest, most predictable file-transfer experience. Aspera’s core technology delivers unprecedented control over bandwidth, complete security and uncompromising reliability. Organisations across a variety of industries on six continents rely on Aspera software for the business-critical transport of their digital assets. Please visit and follow us on Twitter @asperasoft for more information. About AkamaiAkamai® is the leading provider of cloud services for delivering, optimising and securing online content and business applications. At the core of the Company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit or, and follow @Akamai on Twitter.