The PRWIRE Press Releases http:// 2015-03-05T05:20:31Z GOING VIRAL! 2015-03-05T05:20:31Z going-viral MEDIA RELEASE For immediate release: March 3, 2015 GOING VIRAL: longest living working choreographer, dancer and costume maker Eileen Kramer report on ABC News viewed THREE MILLION TIMES and counting, as support grows for the ‘Inspiring Eileen’ Pozible crowdfunding campaign At age 100, the concept of ‘going viral’ is new to Eileen Kramer, but she is embracing this newfound tag with gusto, as the report of her 75-year career as writer, dancer, painter, costume designer and choreographer - screened on ABC News last week - is being viewed at a rate of 10,000 views every 15 minutes. With comments and shares and social media ‘likes’ from across the globe, the interest in Eileen Kramer signals a new high in this remarkable woman’s long life, as she prepares for her all new production titled ‘The Early Ones’, which will take place on Friday March 13 (at 8pm), and Saturday March 14 (2pm and 8pm), at The Independent Theatre, 269 Miller Street, North Sydney. The objective is to see this viral story, which has captured the imagination and affection of people the world over, translated into real support for Eileen. Ultimately, the focus of Arts Health Institute is to see this work staged for Eileen and improve her quality of life. You can see the viral activity here: Arts Health Institute has set up a crowdfunding campaign on the Pozible site, where once in a lifetime rewards are given in return for funding this project.For example, a $50 contribution (called the Tip-Toe Reward) grants the giver a copy of a signed image from Eileen's notebook used to create this work. This notebook is full of Eileen's drawings and collages that are used to describe the various dance scenes. A $150, $500, $1000 and $5000 contribution (with even more fantastic rewards) are also available.To see the Pozible link, go here: Says Dr Maggie Haertsch, PhD, CEO Arts Health Institute: “Eileen is a trailblazer. She is life and love. And that is why Arts Health Institute is with her producing her next work. Eileen is a great artist who inspires our team, our community and now the world."   And this interest in Eileen will continue to rise as ABC TV’s program ‘Compass’ returns for 2015 with the very first episode dedicated to profiling Eileen Kramer, titled ‘Dancing @ 100’. In the episode, screening on Sunday, March 15 at 6.30pm on ABC TV, Compass will profile Eileen’s creative spirit, celebrating a life dedicated to dance while exploring Eileen’s vitality and longevity. It’s a glorious story on positive ageing, and Eileen embodies this throughout her life. It will chronicle Eileen’s journey across various corner of the world, and how Eileen came to return to Australia last year – at age 99. Eileen Kramer embodies the living, creative spirit of the avant garde artist, and her long career is something to behold, to revere, and be recorded. To that end, in 2014 she was honoured with a Lifetime Achievement Award from Arts Health Institute for whom she is now an official ambassador. This production will ensure that her legacy will live forever, for generations of dancers to come. Details on ticketing information for the performance are featured below. Eileen Kramer is the absolute embodiment of what living a beautifully long life looks like, and with this national treasure set to showcase the beauty of positive ageing for an eager audience, including the dance and arts world, in ‘The Early Ones’ (which is an original work she has created andchoreographed, her first Australian production) there is no stopping this centenarian. More about ‘The Early Ones’: in February, Eileen was invited to Bundanon (the famed gift from Arthur Boyd, a 1100 hectare bush land property in Kangaroo Valley NSW), for their Arts in Residence program.Over one week, the spirited Eileen worked with rehearsal director, Julia Cotton, some of Australia's most talented dancers, and composer Nicolas Lyon, who is writing the original music for ‘The Early Ones’, which will explore human evolution, influenced by four metaphorical characters. The goal on the Pozible link is $26,000, which will go towards the modest fees for the nine dancers, their costumes, the musicians and the music composition, the theatre hire and the technical and support crew. The Arts Health Institute has supported the initial set up of the work while at Bundanon, and now this campaign around profiling Eileen has evolved and subsequently a call out to help fund this dream, which will see the work that has been developed performed on stage. Beyond ticket sales, any extra funds covering the cost for her production will support Eileen to improve her quality of life. Eileen lives quite an independent life, but rather than living day to day, it would be extraordinary if the love and care felt for Eileen can be translated into financial support to ensure she has what she needs to keep creating as long as she can. This is a rare opportunity to see Eileen's work and the influence of the legendary Gertrud Bodenwieser. And so, not only is this an important work of historical significance, but supporting it will help realise Eileen's dream. Sydney-born Eileen is truly a national treasure. She studied at the Conservatorium of Music, where she immersed herself in piano, the theory of music, and singing, with visions of becoming an opera singer.Soon after introduced to the Vienna-borne Bodenwieser Modern Dance Company, Eileen immediately began to study dance under the close guidance of Madame Gertrud Bodenwieser herself, and the Viennese dancers, touring with Bodenwieser for a decade. The significance of Gertrud Bodenwieser on the Australian dance world cannot be underestimated: in introducing her style of modern dance it spawned the beginnings of Australia’s contemporary dance scene, changing the Australian dance landscape. Eileen then contracted a kind of ‘walkabout fever’, and followed her heart to India, where she explored and remained for three years, later moving to London and Paris where she spent four years, before settling in West Virginia, United States, collaborating to create original works. After living in the USA for the last 40 years, Eileen came back to Australia at the age of 99 because she "missed the kookaburras". For more information about the Inspiring Eileen campaign and see more of what Arts Health Institute do, go and see for more information on the Pozible crowdfunding for Eileen, as well as clips of her work being created. For more information about The Independent Theatre, see this link: For more information about ‘Inspiring Eileen’ at The Independent Theatre, go here:!march-2015/c842 And the direct ticketing link to purchase tickets at the venue is here: For interviews, photo opportunities and more information, contact Maggie Haertsch, ChiefExecutive Officer, Arts Health Institute on: 0414 507 050. About Arts Health Institute The Arts Health Institute brings the arts and healthcare together to change worlds. A non- profit organisation, they work to improve lives through the integration of the arts into all aspects of health and age care environments. The Arts Health Institute has health professionals and artists working side be side to improve healthcare delivery. The Arts Health Institute delivers life-changing programs across Australia and across an ever-growing array of demographics and health conditions. Taking its inspiration and creative guidance from renowned Australian performer and mime Jean-Paul Bell, the Institute works to carry on his legacy of artistic engagement through its landmark programs. Always at the forefront of artistic innovation, they work with a number of research institutes to ensure their work is evidence-based. The Arts Health Institute is a thought leader in the field, offering consultancy services, education and their yearly Play Up Convention, where ideas around health and arts are challenged and explored by internationally renowned presenters and artists. The Arts Health Institute is a hub for creative ideas in healthcare and through their unique membership system; they connect a world of professional practitioners around an arts hub. The Arts Health Institute is passionate about the arts and their effect on healthcare. Their credo: through the arts we live healthier happier lives. Young Aussies on course to repeat sun safety mistakes of the past 2015-03-04T21:46:50Z young-aussies-on-course-to-repeat-sun-safety-mistakes-of-the-past The majority of Australians have regrets about their exposure to the sun and concerns about skin cancer – but still continue to ignore health warnings. Consumer research service Canstar Blue surveyed almost 2,000 adults and found that two-thirds (66%) wish they had been better protected from the sun when they were younger. For Baby Boomers, that number rose to 75%. But despite that regret, 63% admitted they STILL don’t protect themselves as well as they should. “Young Australians seem to be making the same mistakes as their parents and grandparents,” said Canstar Blue spokesman Simon Downes. “While a greater percentage of older Aussies admit to sun safety mistakes in the past, it’s now young people who are most guilty of ignoring the slip, slop, slap message and could live to regret it. Findings                    Overall          Gen Y          Gen X     Boomers I wish I had been better protected from the sun when I was younger 66% 45% 62% 75% I should protect myself from the sun better than I currently do 63% 68% 67% 59% I often sunbathe 15% 23% 18% 10% I often get sun burnt 22% 34% 30% 13% Source: Canstar Blue Sunscreen survey 2015. “The failure to learn from our mistakes is particularly surprising given that four out of five adults have concerns about skin cancer. Too many people seem to have fallen into the ‘it won’t happen to me’ trap. It’s shocking that so many Aussies are regularly getting sun burnt – despite all the warnings, and their own concerns.” Findings                    Overall          Gen Y          Gen X     Boomers I’m concerned about skin cancer 81% 78% 79% 84% I regularly have mole checks 42% 31% 34% 51% Source: Canstar Blue Sunscreen survey 2015. Survey respondents were also asked how often they use sunscreen in summer and winter, with Gen Y the least likely to protect themselves all of the time. Sunscreen use in summer                    Overall          Gen Y          Gen X     Boomers All of the time 21% 16% 25% 21% Most of the time 49% 56% 47% 49% Only occasionally 26% 24% 26% 27% Rarely 3% 3% 2% 3% Never 0% 1% 0% 0% Source: Canstar Blue Sunscreen survey 2015. “Cancer Council Australia warns that Australians need sun protection whenever the UV index is 3 or above, with those in some parts of the country advised to use sunscreen all year round. But that message is not being followed by everyone,” added Mr Downes. “As you would expect, survey respondents in Queensland are most likely to use sun block in winter, but most of those only do so occasionally or rarely.” Sunscreen use in winter                    Overall          Gen Y          Gen X     Boomers All of the time 5% 4% 7% 4% Most of the time 14% 15% 15% 13% Only occasionally 29% 30% 29% 29% Rarely 29% 26% 26% 32% Never 23% 25% 24% 23% Source: Canstar Blue Sunscreen survey 2015. The Canstar Blue survey saw 13 different sunscreen brands rated by consumers across a range of research categories, with Australian made SunSense the only brand to achieve a five-star rating for overall customer satisfaction. Alan Oppenheim, Managing Director of Ego Pharmaceuticals – makers of SunSense – says it’s “concerning” that so many Aussies are still failing to protect themselves from the sun as well as they should. “It’s been known for some time now that UV is the leading cause of skin cancer and now we also know it’s the biggest contributor to premature skin ageing,” he said. “The UV index is high in parts of Australia even throughout winter, so it is very important to maintain our daily sunscreen habits throughout the year. “We have put over 25 years of research and development in to SunSense to ensure we make sunscreen that Australians will love to wear and we’re very proud to see that reflected with our Canstar Blue award.” Canstar Blue’s customer satisfaction ratings for sunscreen saw four different brands pick up five-star ratings for effectiveness, but just one scored top marks with regards to value for money. “Naturally consumers are most concerned about the effectiveness of sunscreen, but plenty of other factors are also important to people,” said Mr Downes. “After effectiveness, texture and consistency was the next biggest driver of customer satisfaction, followed by value for money. As we’ve discovered, some people don’t use it as often as they should, but Aussies know their sunscreen and they know what they like.” Success Guru Offers Tongue-in-Cheek Solutions To Keep Going Nowhere in Life 2015-03-04T12:40:50Z success-guru-offers-tongue-in-cheek-solutions-to-keep-going-nowhere-in-life Los Angeles, CA, March 04, 2015 -- For those who feel as if they are going nowhere in their careers, relationships or fitness, motivational speaker and author Shawn Anderson playfully offers five tongue-and-cheek solutions to guarantee that you continue to stay on the path to nowhere. TIP #1: Set your sites low and set less than spectacular goals. An alternative option: Be bold! Create a wish list for what you want different in your life. TIP #2: Be afraid of taking risks and keep doing the same things over...and over. An alternative option: Ray Bradbury wrote: “Sometimes you've got to jump off cliffs and grow wings on the way down.” If you don't take risks, how is anything great ever going to happen for you? TIP #3: Waste time and watch lots of mind-draining TV. An alternative option: Take one baby-step forward on a goal every day. Maximize time, and remember that when you take action, you initiate the possibility of putting into motion something great. TIP #4: Act like a victim and blame everyone for your failures. An alternative option: Take responsibility for your life…and then decide to change. Start a daily self-improvement program: 1) exercise, 2) read motivational books, and 3) link up with empowering people. TIP #5: Give up because your too tired, old and broke to even start trying now. An alternative option: As long as your heart is beating, you can still make a difference. You can still create adventure and success for yourself. It’s all about choosing to make your like count until the end. The author of six motivational books, including A Better Life: An Inspiring Story About Starting Over and Extra Mile America: Stories of Inspiration, Possibility and Purpose, Anderson is also the Founder of Extra Mile America and the creator of “Extra Mile Day” ...a day recognizing the capacity we each have to create positive change when we go the extra mile. On November 1, 2014, 527 mayors and cities made the unique declaration and recognized those in their local communities who were going the extra mile in volunteerism and service. “Living a life that you love starts with having the courage to quit coasting,” Anderson, the author of the motivational book Amicus 101: A Story About the Pursuit of Purpose and Overcoming Life’s Chaos, concludes. “Life is fast and short, so why would we ever choose to waste a single breath living anything that is mediocre?” Contact: Shawn Anderson Los Angeles, CA 310-402-4826shawn@shawnanderson.com Sydney's Award Winning Photography Studio announces move to Elderslie 2015-03-04T06:28:40Z sydney-s-award-winning-photography-studio-announces-move-to-elderslie Sydney's Award Winning Essence & Flaunt Studio Photography Announces Move to Elderslie   Finding a skilled professional photographer in Elderslie, NSW and the surrounding areas has become much more simple with the announcement of the award winning Essence & Flaunt Studio Photography, relocating to the area.  Available for both in studio and on location work, the news has been met with enthusiasm from the local community.   March 4th, 2015   Making the decision on whom to hire for professional photography work can often be a huge challenge.  No one wants to have an event or portraits captured improperly or finding themselves paying too much money for services offered.  Fortunately, in Elderslie, NSW an award winning option now exists.  Essence & Flaunt Studio Photography, owned and operated by an award winning team, recently announced they have relocated from Paddington in Sydneys’ Eastern Suburbs to the picturesque south-west suburb of Elderslie. Essence & Flaunt specializes in beautiful portraits of every kind, from maternity and newborn photos all the way to glamour/boudoir shoots, 50’s pin ups and corporate head-shots for businesses and marketing.  The studio's work has been met with consistent positive reviews.   “We love watching clients transform in front of the camera and creating memories that will last more then just their lifetime,” commented Yaz O’Brien, owner and head photographer at Essence & Flaunt. “These images will be seen for generations to come, so we make sure that our work is of the highest quality possible.”   According to O'Brien, Essence & Flaunt offer their services both in their new Elderslie studio, as well as on location throughout the entire extended Sydney area.  In many cases, especially for projects like newborn photos, it's well understood having photos taken at home is much more preferable for clients than having to come to the studio, and Essence & Flaunt will do everything possible to make having portrait photography done as convenient as possible.   The team at Essence & Flaunt has recently photographed a number of very high profile events.  Highlights include Yaz O'Brien traveling in 2014 to the USA to photograph Oklahoma University’s cheerleading team in a set of photographs that would end up being featured in the University's calendar sold commercially through the state, as well images being printed in national magazines. Yaz and Mike O'Brien also traveled together to PNG in 2014 to photograph the ANZAC Day service at Bomana War Cemetery on behalf of the Port Moresby RSL.   Reviews of Essence & Flaunt Photography Studio have been passionate.   Kristin Bryant, a client from Sydney, recently said, “Thank you so much for my beautiful prints Yaz, I absolutely love them.  You have made my day. You have caught some precious moments of my little girls that I will cherish forever!”   For more information be sure to visit  See how the nation developed 2015-03-04T00:55:45Z see-how-the-nation-developed The Art Gallery of New South Wales is proud to present the major exhibition The photograph and Australia, which explores the crucial role photography has played in shaping our understandings of the nation. It will run from 21 March to 8 June 2015. Tracing the evolution of the medium and its many uses from the 1840s until today, this is the largest exhibition of Australian photography held since 1988 that borrows from collections nationwide. It presents more than 400 photographs by more than 120 artists, including Morton Allport, Richard Daintree, Paul Foelsche, Samuel Sweet, JJ Dwyer, Charles Bayliss, Frank Hurley, Harold Cazneaux, Olive Cotton, Max Dupain, Sue Ford, Carol Jerrems, Tracey Moffatt, Robyn Stacey, Ricky Maynard, Anne Ferran and Patrick Pound. Iconic images are shown alongside works by unknown and amateur photographers, including photographic objects such as cartes de visite, domestic albums and the earliest Australian X-rays. The exhibition’s curator - Judy Annear, senior curator of photographs, Art Gallery of NSW - said: “Weaving together the multiple threads of Australia’s photographic history, The photograph and Australia investigates how photography invented modern Australia. It poses questions about how the medium has shaped our view of the world, ourselves and each other. “Audiences are invited to experience the breadth of Australian photography, past and present, and the sense of wonder the photograph can still induce through its ability to capture both things of the world and the imagination.” The exhibition brings together hundreds of photographs from more than 35 private and public collections across Australia, England and New Zealand, including the National Gallery of Australia, the National Library of Australia and the State Library of Victoria. Highlights include daguerreotypes by Australia’s first professional photographer, George Goodman, and recent works by Simryn Gill. Curated from a contemporary perspective, the exhibition takes a thematic rather than a chronological approach, looking at four interrelated areas: Aboriginal and settler relations; exploration (mining, landscape and stars); portraiture and engagement; collecting and distributing photography. A lavishly illustrated 308-page publication, The photograph and Australia (Thames & Hudson, RRP $75.00), accompanies the exhibition, reflecting its themes and investigating the medium’s relationship to people, place, culture and history. The major publication is the product of extensive research undertaken by the Art Gallery of NSW’s senior curator of photographs, Judy Annear, with contributions by Michael Aird, Kathleen Davidson, Martyn Jolly, Jane Lydon and Daniel Palmer and a postscript by Geoffrey Batchen. A major symposium will be held at the Art Gallery of NSW on 18 April 2015 addressing the proliferation and distribution of photographic images. The photograph and Australia will be open to the public at the Art Gallery of NSW in the major exhibition gallery from 21 March to 8 June 2015, before travelling to the Queensland Art Gallery, where it will be open to the public from 4 July to 11 October 2015. For tickets and more information, please visit   -ENDS- Media enquiries: Sarah Shields | Access PR | 02 9292 7007 | 0408 283 091 |  Lisa Catt | The Art Gallery of NSW | 02 9225 1791 | 0431 509 978 | VictorsFood launches 'Hot Chocolate' Group Cooking Events 2015-03-03T04:30:01Z victorsfood-launches-hot-chocolate-group-cooking-events Australia’s leading food experience company, VictorsFood, will be launching its new chocolate group cooking experience ‘Hot Chocolate’ at Sydney’s Event Showcase (RSVP) in August. VictorsFood Director Victor Pisapia says, “We love the way that cooking and eating together builds bonds between people. And people love chocolate. So, it seemed natural to bring them together in a hands-on cooking event for our corporate clients. Teams get to learn about chocolate, and work together to make and enjoy a number of chocolate delights, with enough to take home, or back to the office—if they get that far. When you talk about incentives, it’s hard to go past chocolate.” Pisapia adds, “like all of our events, ‘Hot Chocolate’ suits any size group, anywhere, so we can do this event with teams across Australia.” ‘Hot Chocolate’ launches 10-11 August during Sydney’s Event Showcase at Sydney Convention and Exhibition Centre. Visit VictorsFood at stall M32 for a ‘hot’ chocolate gift. To book your ‘Hot Chocolate’ group cooking event call 1300 337 011 or visit -ENDS- About VictorsFood VictorsFood is Australia’s ultimate food experience company. We create memorable, interactive team building, cooking parties, cooking classes, corporate events, international food tours , Australian regional food tours and market tours so people learn, have fun and eat well. We also offer professional services in food consulting, training & coaching, demonstrations & presentations. As part of the principle of eating well, VictorsFood encourages the use of sustainable practices in everyday lives by supporting minimal food miles and local growers. Dubsat acquires FastChannel from Extreme Reach 2015-03-02T03:52:02Z dubsat-acquires-fastchannel-from-extreme-reach Dubsat has acquired the FastChannel business from Extreme Reach as part of its continuing expansion into North America. Dubsat Global CEO Grant Schuetrumpf said, “Dubsat’s Adsend and Extreme Reach’s FastChannel are two of the leading and most recognized press display advertising management and distribution services available in North America today.  As the magazine and newspaper markets continue to become ever more driven by digital automation and its efficiencies, this acquisition solidifies Adsend’s position as the premier software solutions provider to the market.  Advertisers and publishers connect with Adsend to streamline their advertising creation, quality control, order fulfillment and ad placement reconciliation across the supply chain.” Existing FastChannel customers will be transferred over to Dubsat’s Adsend services, with full account support and training provided to ensure a smooth and organized transition. In 2009, Dubsat acquired Adsend, and has since transformed it into a global cloud-based self-service platform, offering enhanced features such as preflighting and optimization, color management and correction, soft proofing, XML based workflow automation, media schedule integration and live tracking of every ad delivery.  Extreme Reach CEO John Roland said, “Dubsat’s acquisition makes sense for both companies and for the market whilst allowing Extreme Reach to remain focused on leading the convergence of TV and Digital video advertising.” For more information on Dubsat go to:  For more information on Extreme Reach go to: About Dubsat Dubsat is an international service provider offering media advertising and entertainment content to television stations, radio stations, outdoor digital display networks, magazine and newspaper publishers, and online publishers. Dubsat’s cutting-edge software and cloud services are closely integrated with its dedicated and ever-expanding international distribution network, helping advertisers meet any media schedule deadline. Dubsat’s services include Adsend its global press and digital advertising management and aggregated distribution platform for advertisers and publishers, and MediaPro the aggregated cloud solution for the order management and delivery of broadcast content. The company has offices located in New York, London, Dublin, Sydney, Melbourne, Auckland, and Johannesburg.  About ExtremeReach Extreme Reach is the leading provider of cross-media video advertising solutions that span TV, web, mobile and all other video media. The Extreme Reach video platform enables the seamless management, delivery and measurement of multi-screen advertising campaigns. The company’s cross-media video ad delivery network is the largest in the world. Thousands of advertisers and agencies look to Extreme Reach to connect and simplify their video advertising. The company is headquartered in Needham, Mass., with offices in thirteen cities across North America. Extreme Reach is one of America’s 200 fastest growing private companies (#171, Inc. 500, 2013). The Latest Australian Marriage Statistics 2015-02-27T00:43:45Z the-latest-australian-marriage-statistics In 2013 there were 118,962 marriages registered in Australia. This number is down from the previous year record high of 123,244. The 3.5% decrease is expected after over a decade of steady growth since 2001. The number of marriages from here on is likely to plateau rather than decrease over the next few years. While marriages experienced a slight decline, the good news is that divorce rates also declined by 4.6%.  In similar fashion to 2012 the age at which couples tie the knot has again marginally increased. The median age of males at marriage was 31.5 years while the median age of females at the time of marriage was 29.5 years. This represents an increase of 0.1 years since 2012. Since 1993, the age at which males and females marry has steadily increased.  For the majority of brides and grooms this represented their first marriage with 81.3% of brides and 79.7% of grooms not married before. 16.3% were first marriages for one partner while 11.4% were remarriages for both partners. It is interesting that couples that lived together prior to marriage decreased in 2013 to 76.6%, down from 77.6% in 2012.  A traditional church wedding ceremony isn’t the norm for most Australian couples. The proportion of marriage ceremonies performed by civil celebrants has again increased to 72.5%, up from 71.9% in 2012. Of the religious ceremonies that did take place 32.3% were Catholic and the second most common were Anglican at 15.7%. The statistics in the report reflect Australia’s multicultural society. In 2013, 55.1% of couples that married were both born in Australia. 31.6% were born in different countries and 13.2% were born in the same country overseas.  Spring and autumn weddings again proved the most popular times to say ‘I do’. The most popular month to marry in 2013 was November with 14,592 marriages, followed very closely by March with 14,584 marriages. Winter weddings not so popular with July proving to be the least popular month boasting only 5,393 marriages.  While couples may take longer to eventually walk down that aisle, weddings are certainly not going out of fashion. Weddings are adapting to modern society and marriage is reinventing itself to remain an integral social institution.  The Modern Wedding brand, as well as a successful quarterly title includes a range of annual publications that focus on specific elements of the wedding planning process. Modern Wedding Cakes, Modern Wedding Flowers and Gowns magazine are just a few of these titles.  To find out more about Modern Wedding visit: 134 Old Pittwater Road  Brookvale  NSW 2100  Sydney  Australia Resource - Akamai Introduces Predictive Video over Cellular Capabilities 2015-02-26T22:21:44Z akamai-introduces-predictive-video-over-cellular-capabilities Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud services for delivering, optimising and securing online content and business applications, today announced that the company's Predictive Video over Cellular capabilities are currently in successful trials with five Mobile Network Operators (MNOs) as well as several mobile application providers. Predictive Video over Cellular is designed to help MNOs more effectively utilise off-peak cellular capacity, while at the same time better managing demand for video traffic and providing an ideal video quality experience. The ability to successfully meet subscriber demand for high quality video experiences will increasingly be a major differentiating factor for MNOs. At the same time, current traffic delivery mechanisms are not tuned to the specific requirements of video traffic. In response, Akamai's Predictive Video over Cellular solution is designed to make use of cellular load prediction, user preference and content recommendation engines, as well as mobile device storage to pre position personalised video content to the mobile subscriber's device. One MNO currently trialing Predictive Video over Cellular capabilities is UK provider EE. According to Principal Network Strategist Matt Stagg, "The Predictive Video over Cellular solution is a next step in our work to optimise the mobile video experience for customers across the UK. Building our 4G network has driven an amazing appetite for video on the go and this trial, along with work with the Mobile Video Alliance, is an innovative approach to making that experience both better for the user and more efficient within our network." Akamai's Predictive Video over Cellular solution is designed to have the following benefits:             Videos are "already here in HD" on the subscribers' mobile devices;             Videos are customised to the individual mobile subscriber for a personalised experience;             Use of Predictive Video over Cellular maximises network capacity during peak-hours and delivers video content on the network when cellular capacity is available; and             The ability for MNOs to offer premium content services downstream to mobile subscribers and upstream to video content providers. Nokia's Liquid Applications is instrumental in trialing the benefits of the Predictive Video over Cellular solution. Commenting on the potential for the solution Dirk Lindemeier, Head of Liquid Applications at Nokia Networks explained, "Combining Predictive Video over Cellular with our Liquid Applications makes it more efficient to notify upstream content providers and mobile device clients as to the most efficient time to fetch subscriber content. This is achieved using distributed computing functionality within the mobile base station that can extract real-time cell load information to offer a better user experience related to access to high quality video content." "The capabilities made possible by the Predictive Video over Cellular solution are a potential game changer as it relates to delivering a phenomenal, personalised subscriber experience," stated Lior Netzer, vice president and general manager, Emerging Mobile Business Unit, Akamai. "Giving subscribers the content they want, when they want it and at the highest quality possible presents great opportunity for the entire mobile ecosystem." About Akamai   Akamai® is the leading provider of cloud services for delivering, optimising and securing online content and business applications. At the core of the Company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit or, and follow @Akamai on Twitter. Akamai Unveils Emerging Mobile Business Unit to Address Needs of Mobile Network Operators and Mobile Device Manufacturers 2015-02-26T22:20:58Z akamai-unveils-emerging-mobile-business-unit-to-address-needs-of-mobile-network-operators-and-mobile-device-manufacturers Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud services for delivering, optimising and securing online content and business applications, today announced the formation of a new business unit intended to design and develop new technologies to directly address the needs of mobile network operators (MNO) and mobile device manufacturers. The new organisation, headed by Vice President and General Manager, Lior Netzer, was created to serve as a center of excellence for inventing, incubating, and launching new mobile products designed for mobile networks and device manufacturers; as well as develop new mobile edge technologies intended to enhance and differentiate existing Akamai products through tighter integration with mobile networks. One of the first innovations being introduced by the Emerging Mobile Business Unit is the Akamai Mobile Edge (AME). A cloud-based software platform, AME is designed to simplify the integration of the mobile ecosystem through a single interface that externalises valuable network assets to third-party applications and mobile web development. The approach is intended to allow MNOs to more easily develop new and smarter mobile CDN services by becoming more content-aware and to allow Internet services to more intelligently deliver content by becoming network and device-aware. Akamai will demonstrate the first integration of AME with Cisco at the Akamai booth at Mobile World Congress 2015, Hall 3 – Booth 3B30. The demonstration is intended to showcase a scenario, involving Mobile Network Aware Video. Akamai plans to leverage the policy intelligence of Cisco Policy Suite for Service Providers to deliver video content to the subscriber’s device that is network-aware in an effort to provide a great end user experience. It is intended that the end-user will continue to see uninterrupted video playback regardless of the underlying network load and independent of the handset capabilities. Other applications that may be possible through the development of AME include:             Predictive Video over Cellular – Designed to help MNOs more effectively use their off-peak cellular capacity, while better managing demand for video traffic and providing an ideal video quality experience, Predictive Video over Cellular is designed to make use of cellular load prediction to pre-position personalised video content to the mobile subscriber’s device based on available cellular capacity or over a Wi-Fi connection.             Mobile Performance Analytics – Based on Akamai's proven Real User Monitoring capabilities and media viewer diagnostics technology, Mobile Performance Analytics is intended to provide MNOs with performance data collected from actual end user devices. Combing web performance data with media analytics can help MNOs better understand how websites load and videos play on the end-user device and provide a more accurate representation of the subscriber experience. "The Emerging Mobile BU is all about taking what we've learned during the past 15 years of making the Internet fast, reliable and secure and applying that knowledge and expertise to the cellular network," explained Netzer. "Technologies such as the Akamai Mobile Edge, and the services it can support, are an important way in which Akamai can help MNOs and others in the mobile ecosystem provide an exemplary subscriber experience." About Akamai Akamai® is the leading provider of cloud services for delivering, optimising and securing online content and business applications. At the core of the Company’s solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please or, and follow @Akamai onTwitter.   Solid State Networks, Akamai Partner to Create Workflow for Developing, Launching and Managing Online Games 2015-02-26T03:13:35Z solid-state-networks-akamai-partner-to-create-workflow-for-developing-launching-and-managing-online-games Akamai Technologies, Inc. (NASDAQ: AKAM), a leading provider of cloud services for delivering, optimising and securing online content and business applications, today announced a partnership with Solid State Networks, a leading provider of game deployment solutions and resources that provide game developers and publishers with a platform to quickly and reliably deploy, deliver and manage online games. Solid State Networks and Akamai will work together with the goal of accelerating game downloads, updates and player interactions. The integration is intended to enhance speed and security across cloud, web and online platforms, including mobile devices. It also pairs a flexible and reliable global infrastructure with the business intelligence companies leverage to cost-effectively deliver the ultimate online gaming experiences while driving uptake and reducing abandonment. "The online game industry is a continuously evolving and highly competitive market, and our mission is to provide developers and publishers everything they need to get their online game ready to play," said Rick Buonincontri, CEO at Solid State. "By partnering with Akamai, we are leveraging an unmatched capacity, scale, and geographic reach to further reduce friction that can negatively impact player acquisition and retention. We expect our customers to benefit from a fully optimised and integrated workflow deployment solution that delivers on today's gamers' expectations, so they can focus on making great games." Thanks to the partnership, game studios are afforded the opportunity to incorporate Akamai during the early stages of development and take advantage of those benefits throughout the entire game lifecycle. This can help smaller and independent studios more easily scale to support their success. "Game files are getting bigger and being released more frequently than ever. Launches, updates and patches all pose unique delivery and security challenges for game developers and publishers," said Kris Alexander, chief strategist, connected devices and gaming, at Akamai. "We believe that the Solid State Networks DIRECT solution, when coupled with Akamai's Intelligent Platform, will allow developers and publishers of all types and sizes to deploy their games globally with confidence and deliver at the speed of player demand." As part of the arrangement, Solid State joins Akamai's NetAlliance Program. The program extends the existing capabilities of Akamai's content delivery solutions and includes best-of-breed partners that provide robust and superior workflow solutions to customers worldwide. By partnering with Akamai, Solid State gains access to the Akamai Intelligent Platform™, a distributed network of more than 170,000 servers and software across 102 countries within more than 1,300 networks. Akamai will be exhibiting in Game Developers Conference booth 2310, March 4-6, at the Moscone Center in San Francisco. 
About Solid State Networks
 Solid State Networks is the developer of the industry leading game deployment solution DIRECT. Solid State Networks has worked with the leading game studios and publishers to facilitate the digital deployment of online content-driven games to players worldwide. For more information about Solid State Networks and how DIRECT can optimise the deployment of your online games, visit, you can also follow @SolidStateNet on Twitter. 
About Akamai
 Akamai® is the leading provider of cloud services for delivering, optimising and securing online content and business applications. At the core of the Company's solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit or, and follow @Akamai on Twitter.     DDoS-for-Hire Preys Upon SaaS Apps such as Joomla 2015-02-25T22:56:03Z ddos-for-hire-preys-upon-saas-apps-such-as-joomla Akamai Technologies, Inc. (NASDAQ: AKAM), the leading provider of cloud services for delivering, optimizing and securing online content and business applications, today released, through the company's Prolexic Security Engineering & Research Team (PLXsert) in collaboration with PhishLabs' R.A.I.D (Research, Analysis, and Intelligence Division), a new cybersecurity threat advisory. The advisory alerts enterprises and Software-as-a-Service (SaaS) providers of attackers using Joomla servers with a vulnerable Google Maps plugin installed as a platform for launching distributed denial of service (DDoS) attacks. The advisory is available for download from "Vulnerabilities in web applications hosted by Software-as-a-Service providers continue to provide ammunition for criminal entrepreneurs. Now they are preying on a vulnerable Joomla plugin for which they've invented a new DDoS attack and DDoS-for-hire tools," said Stuart Scholly, senior vice president and general manager, Security Business Unit, Akamai. "This is one more web application vulnerability in a sea of vulnerabilities – with no end in sight. Enterprises need to have a DDoS protection plan in place to mitigate denial of service traffic from the millions of cloud-based SaaS servers that can be used for DDoS." Vulnerability in Google Maps plugin for Joomla enables DDoS attacks A known vulnerability in a Google Maps plugin for Joomla allows the plugin to act as a proxy. A proxy is an intermediary server that processes a request and returns the result on behalf of someone else. The vulnerable Google Maps plugin allows Joomla servers that use it to be used as a proxy. Attackers spoof (fake) the source of the requests, causing the results to be sent from the proxy to someone else – their denial of service target. The true source of the attack remains unknown, because the attack traffic appears to come from the Joomla servers. With cooperation from PhishLabs' R.A.I.D, PLXsert matched DDoS signature traffic originating from multiple Joomla sites, which indicates vulnerable installations are being used en masse for reflected GET floods, a type of DDoS attack. Observed attack traffic and data suggest the attack is being offered on known DDoS-for-hire sites. PLXsert was able to identify more than 150,000 potential Joomla reflectors on the Internet. Although many of the servers appear to have been patched, reconfigured, locked or have had the plugin uninstalled, others remain vulnerable to use in this DDoS attack. Details of a mitigated DDoS attack PLXsert mitigated a DDoS attack of this type on behalf of an Akamai customer in November. The majority of the top attacking IP addresses originated from Germany. The same IP addresses that participated in this attack have participated in DDoS attacks against other Akamai customers in the industries of hosting, entertainment and consumer goods. Multi-layered DDoS mitigation protects against reflection DDoS attacks Refection-based DDoS attacks of many types are popular at this time. In the fourth quarter of 2014, Akamai's PLXsert observed 39 percent of all DDoS attack traffic employed reflection techniques. Reflection DDoS attacks each take advantage of an Internet protocol or application vulnerability that allows DDoS attackers to reflect malicious traffic off a third-party server or device, hiding their identities and amplifying the amount of attack traffic in the process. Cloud-based DDoS attack mitigation can combat this problem to protect organizations from malicious traffic. Edge-based security and scrubbing centers stop DDoS attack traffic long before it affects a client's website or data center. Get the Joomla Reflection DDoS-for-Hire Threat Advisory to learn more In the advisory, PLXsert shares its analysis and details, including:             Use of the GET flood in Joomla reflection             What to look for: Three sample payloads             Attacks from the DAVOSET DDoS tool             Attacks from the UFONet DDoS tool             GET flood requests observed during an attack             Geographical distribution of source traffic             Three DDoS mitigation procedures to stop DDoS attacks of this type A complimentary copy of the threat advisory is available for download at About PhishLabs PhishLabs is the leading provider of cybercrime protection and intelligence services that fight back against online threats and reduce the risk posed by phishing, malware, distributed denial-of-service (DDoS) and other cyber-attacks. The company fights back against cybercrime by detecting, analyzing and proactively dismantling the systems and illicit services cybercriminals depend on to attack businesses and their customers. With a fixed-price service model that ensures alignment with client goals, the company partners with businesses to stop account takeover attacks, reduce online fraud and prevent the loss of customer trust. To learn more about PhishLabs, visit or email About Akamai Akamai® is the leading provider of cloud services for delivering, optimizing and securing online content and business applications. At the core of the Company's solutions is the Akamai Intelligent Platform™ providing extensive reach, coupled with unmatched reliability, security, visibility and expertise. Akamai removes the complexities of connecting the increasingly mobile world, supporting 24/7 consumer demand, and enabling enterprises to securely leverage the cloud. To learn more about how Akamai is accelerating the pace of innovation in a hyperconnected world, please visit or, and follow @Akamai on Twitter.   Aussies demand easy to use microwaves 2015-02-25T21:55:13Z aussies-demand-easy-to-use-microwaves The vast majority of Aussies simply couldn't do without their microwave, with three out of five using it every day of the week. That’s one of the findings of a new survey from consumer research service Canstar Blue, which also found ease of use to be the biggest driver of customer satisfaction when buying microwaves. “Microwaves are becoming more advanced and equipped with all sorts of impressive features. But our results suggest that many consumers are simply looking for a no-nonsense microwave that they can walk up to, press a button, and quickly heat their food,” said Canstar Blue spokesman Simon Downes. “Microwaves represent the ultimate cooking convenience and most of us couldn’t get by without them. They are perfect for days when you get home late from work and want something to eat as quickly as possible. Do you want to stand around for a couple of minutes trying to work out the appropriate settings, or do you just want a microwave that is easy to use, but effective? It seems many are looking for simplicity.” Drivers of satisfaction % of respondents Ease of use 24% Even heat distribution 20% Functionality 19% Value for money 16% Appearance and design 10% Ease of cleaning 10% Source: Canstar Blue Microwaves survey 2015. The survey found that very few microwaves are sitting idly by in kitchens, with 94% of respondents using theirs at least a few times each week. Baby Boomers (61%) were most likely to use their microwave every day. Meanwhile 86% of the 1,010 adults surveyed, who have purchased a new microwave in the last year, said it was an essential appliance in their home. Microwave use % of respondents Every day 58% A few times a week 36% A few times a month 5% Rarely 1% Never 0% Source: Canstar Blue Microwaves survey 2015. “We might love our microwaves, but many of us aren’t as kind to them as perhaps we could be,” added Mr Downes. “One in ten people told us they have broken a microwave by not using it correctly, and the same number admitted they rarely or never clean it. For Gen Y survey respondents, that rose to 22% who rarely or never get their hands dirty.” Cleaning frequency % of respondents Daily 18% Weekly 42% Fortnightly 15% Monthly 15% Rarely 9% Never 1% Source: Canstar Blue Microwaves survey 2015. Breville has picked up Canstar Blue’s Most Satisfied Customers Award for microwaves, scoring five-star ratings in the key research categories of value for money, ease of use and overall customer satisfaction. LG, last year’s microwave award winner, once again performed well but just missed out on top spot. It’s been a very successful few months for Breville, which also took out a Canstar Blue Innovation Excellence Award for The Boss blender in September. “Congratulations to Breville on a very impressive set of results,” said Mr Downes. About Canstar Blue Canstar Blue was launched in July 2010 by CANSTAR - Australia and New Zealand’s premier researcher of retail finance information for more than 350 institutions across the finance sector. Canstar Blue releases regular surveys to measure and track Australian consumer satisfaction to help consumers make the best purchasing decisions for their needs.   What are the Canstar Blue ratings? Canstar Blue researches, compares and rates products and services according to customer satisfaction across categories including banking, telecommunications, appliances, electronics, utilities and FMCG. Results are freely available to consumers who are encouraged to use the ratings as a guide to product excellence. The full range of results can be seen on the Canstar Blue website at Cook-up a “Best Ever” Christmas Party for your Team! 2015-02-24T23:03:10Z cook-up-a-best-ever-christmas-party-for-your-team A VictorsFood Ultimate Christmas Party lets your team become in turn, star chefs, service staff, and then customers making, serving and enjoying a restaurant quality banquet of gourmet delights. “Yule” be thanked when you cook-up the best ever Christmas cooking party for your team. Create your own restaurant with fantastic food, great music, creative energy and guaranteed fun. It’s like a corporate cooking class for Christmas, without the boring bits. It was a fantastic night and probably the best Christmas party I’ve been to, so I’ve also recommended it to other people! - Andrea Bradley, HR Director, Panasonic This 3-hour party is fully hands-on, totally fun and priced to fit in a stocking. There is no “team building” component, but it’s still carefully designed in every detail to fulfil the objective: festive fun! With a money-back guarantee! No kitchen is needed. VictorsFood set up anywhere – they’re totally portable. Unlike a “cooking class” this is fully hands-on, even the demonstrations! In “short order” you get cooking, assured of success with a VictorsFood Chef at each workstation for personal attention, timely tips and good cheer. As you complete the cooking, you become “service staff”–breaking down the workstations, setting “long lunch” tables, folding serviettes, “rockin’ around the Christmas tree” to great music and creating the ambience with your own style and creativity and a collection of seasonal table decorations. Finally, experience the “Wow Factor” as “customers” in your own restaurant. Sit and enjoy the fruits of your labours and continue the festive experience over a great meal, while VictorsFood make sure you have enough of everything, with big smiles and great energy. Book now and receive free nibbles on arrival and free chefs hats for your team. Ultimate Christmas Party packages are available from $140 - $220 per person +GST, including all shopping and menu ingredients featuring the freshest seasonal produce and local suppliers, professional chefs/cooks/presenters, supply & delivery of all basic cooking equipment, set up of venue, liaise with venue of your choice, clean-up, recipes, groovy music, commemorative digital photos, venue, apron hire, paper chef hats, nibbles on arrival. Excludes beverages. -ENDS- Editor’s Note – VictorsFood is one word; no spaces and no punctuation.   About VictorsFood VictorsFood is Australia’s ultimate food experience company. We create memorable, interactive team building, cooking parties, cooking classes, corporate events, international food tours , Australian regional food tours and market tours so people learn, have fun and eat well. We also offer professional services in food consulting, training & coaching, demonstrations & presentations. As part of the principle of eating well, VictorsFood encourages the use of sustainable practices in everyday lives by supporting minimal food miles and local growers.   Gizmobies Have iPhone 6 Covered! 2015-02-24T22:34:44Z gizmobies-have-iphone-6-covered The enthusiastic and innovative team at Gizmobies, our favourite purveyors of cases and 3D protective skins for Smart Phones, iPads, laptops and iPods now have 18 new designs online for the iPhone 6 and iPhone 6 Plus in their cases range, including ‘Fear the Reaper’ and ‘Bunny Sweets’ which are very popular sellers They also recently came out with the next generation of cases named Gravity Guards. This new generation makes the Gizmobies cases stronger with even more protection for that precious iPhone and Samsung Galaxy.  Gravity Guards are made to fit iPhone 5, iPhone 5S, iPhone 6, iPhone 6 Plus and Samsung Galaxy S5 which will be on the website very soon. Gravity Guards will have something for everyone as there are around 70 different designs to choose from while keeping phones even more protected than before.  Intending buyers can choose between skulls and hearts or geometric shapes and flowers or just plain colours.  All these options come wrapped in quality packaging to make a fantastic gift for someone special.   Go to the Gizmobies website to choose from the huge range of cases and skins with something for everyone. Intending customers are invited to join their online mailing list for regular specials and news updates as well as going in the draw every month for $100 of Gizmobies products so jump online today to take advantage of these great offers and specials at . Businesses are also starting to realise the value of putting their own logo or design on any device for instant mobile advertising and no ongoing costs, while knowing they could reuse the Gizmobies case if it needed to be taken off a device for any reason. With this exciting new range of Gravity Guard cases, people can ensure that their precious mobile phone or tablet is kept safe, no matter what accidents befall it!  The Gizmobies products allow iPod owners to customise and protect their device, but keep it pocketable and enhance its aesthetics. Gizmobies are now made in hundreds of designs for iPods but also all the mobile phones and tablets now available. The friendly and professional Gizmobies team welcome wholesale enquiries for resellers interested in selling Gizmobies and their exciting product line of accessories which is always changing.