http:// 2011-12-04T23:42:37Z 2011-12-04T23:42:37Z tune-in-to-the-action-with-new-uniden-bearcat-digital-scanner

Making its return to the digital scanner radio market, Uniden today launched the new Bearcat UBCD396XT – offering professionals and enthusiasts access to the latest digital scanner technology, widest channel selection and improved useability. The state-of-the-art UBCD396XT can access up to 25,000 dynamic channels, including commercial grade channels. Ideal for truck, emergency and air scanning, users can pick up any frequency in the range* as well as make use of eight pre-programmed service searches: police, marine, railroad, air, CB radio, UHF-CB radio, racing and FM broadcast searches. This superior range appeals to a diverse scanner community, from those seeking emergency alerts as they occur, to diehard racing fans chasing the action between V8 drivers and their pit crew, to aviation enthusiasts hoping to listen in on pilot/ground crew communication. Featuring TrunkTracker IV™ Technology, the UBCD396XT allows users to follow all the action on the four major types of trunked radio systems: APCO25 Digital, Motorola, EDACS and LTR. Providing the greatest possible access to monitor activities and transmissions of city service departments, these four systems can be tracked on virtually all bands and all configurations, including narrowband and ‘rebanded’ systems. Complete with APCO25 digital capability, the scanner can pick up both digital and analog radio systems. Equipped with advanced Close Call RF Capture technology, the UBCD396XT can automatically lock onto nearby radio transmissions even if they have not been programmed into the scanner. This is ideal for use at events where the frequency being used is unknown, such as sporting matches. The UBCD396XT also debuts a range of GPS support features which can be accessed once the scanner unit is connected with an optional GPS Antenna. Location-based scanning will automatically turn systems and channel groups on and off as you change location – a simple and convenient feature which means users won’t have to take their eyes off the road to change channels. This GPS function also enables users to determine the location of the frequency they are listening to, in addition to location alerts and crows flight navigation. Rounding out the new features is Bandscope, providing a graphical representation which indicates signal strength of transmissions in a selected range. This helps users to zone in on possible interference sources, tune into intermittent signal sources and also help to pinpoint where the signal originates. Other features include: Key-safe – protects important programming and modes from accidental changes Custom searches – offers users the flexibility to program up to 10 search ranges IF Exchange Priority ID Scan 100 Quick Keys and Quick Search 500 Search Lockouts (250 temporary and 250 permanent) Multi-colour back lit LCD Ultra compact unit Specially certified for Australian + New Zealand market.Uniden’s UBCD396XT Digital Scanner is available now from specialised communication retailers, and in Dick Smith stores nationally from early 2012. RRP $499.95 For customer enquiries: phone Uniden 1300 366 895 or see www.uniden.com.au * Frequency range (MHz): 25-520 MHz, 758-960 MHz, 1240-1300 MHz

2011-10-24T00:57:00Z new-zealand-claims-social-media-crown-at-rugby-world-cup

Following its stunning one-point defeat of France in the Rugby World Cup final, New Zealand also claims the crown of Social Media Champions, revealed global PR and digital communications agency, LEWIS PR today. With a Facebook following in excess of 1.2 million, almost three times that of its nearest competitor, the All Blacks also scored strongly due to their Twitter following of close to 66,000. Placing second by only a small margin over England, is Australia, who performed consistently across a number of social media metrics. England performed solidly on Facebook with a fan base just shy of 300,000, supported by a Twitter following of just over 30,000. “It’s good to see the All Blacks capitalizing on their home turf advantage and kicking some social media goals,” commented Scott Pettet, Vice President APAC at LEWIS PR. “The race for the number two spot was hard fought, with Australia, England and Ireland all vying. In the end, the only thing splitting Australia and England was the availability of mobile applications, with Australia getting the nod due to support for multiple platforms and England supporting iPhone only. “Social media is having a huge impact on the way brands engage with their customers and it’s great to see it having such a big impact on global sporting events such as the Rugby World Cup. No doubt we will see social media used to great effect at next year’s Olympic Games in London.” The overall social media rankings measured how active each of the teams are in social media, in addition to the level of engagement with fans. Scores were generated by looking at a number of metrics such as Facebook fans, Facebook discussions, Twitter followers, follow backs and tweet volume. The top eight teams only were considered, with the rankings as follows: 1. New Zealand 2. Australia 3. England 4. Ireland 5. South Africa 6. Wales 7. Argentina 8. France About LEWIS PR LEWIS PR is a global communications agency. In addition to traditional media and analyst relations, LEWIS specialises in social media, digital marketing and creative services. It works with organisations to implement integrated communications programs on an international scale. LEWIS works with leading and emerging brands across multiple sectors, including automotive, consumer, government, healthcare, insurance, legal, non-profit, technology and telecom. LEWIS has more than 25 wholly-owned offices across the US, EMEA and Asia Pacific, with regional headquarters in London, San Francisco and Singapore.Further information: Scott Pettet - VP APAC, LEWIS PR scottp@lewispr.com / 0414 804 674