http:// 2013-05-23T06:26:20Z 2013-05-23T06:26:20Z master-perth-photographer-provides-blueprint-for-success

Perth, WA, May 23, 2013 - Geoff Fisher is the owner of Fisher Photography and is a Master photographer in Perth. He has been a professional photographer for over 35 years. He has been awarded the status of Master Photographer by the Australian Institute of Professional Photography. He has personally trained many other professional photographers, including everyone currently on his team.Fisher finds himself in a position where he is an authority and a role model to many aspiring photographers. He is often asked how to become a professional photographer. Earlier this month, Fisher posted a virtual roadmap to success on his blog. The post displays a depth of knowledge and understanding that is far beyond what the casual observer would expect for photography.The hobby photographer usually thinks that taking great photographs is simple: buy a good camera, aim it, and push the button. While this is a good way to get good amateur pictures, there is much more to professional photography.Fisher identifies six skills that any professional photographer must have to be successful. The first essential skill is the “eye” of an artist. A professional photographer must have an innate understanding of what makes a great picture. Literally one second too fast or too slow can make the difference between a mediocre photo and a lasting memory.The second skill involves managing people. This skill can also be seen as “rapport.” If the subjects aren't comfortable in the presence of the photographer, they will never “loosen up” enough to allow their natural personalities and beauty to shine through and be captured on camera. Fisher notes that it is rare when someone has both the artistic and managerial characteristics, and that most people only have one or the other trait, thus making it difficult to be a professional photographer.The next necessary skill is the ability to take full advantage of technology. This includes exposure speed, lighting, camera angles, timing, and lenses, among many other particulars that must be right. A photographer must also be teachable; they must have the ability to learn many divergent skills. They must also be willing or motivated to learn.The last skill or trait is patience. As the saying goes, “Rome wasn't built in a day” - neither are professional photographers. Becoming a professional photographer is difficult, and becoming a Master Photographer and an authority takes even longer.According to Fisher, there is no substitute for professional experience: “Ultimately, to be a successful professional photographer, you must take a lot of pictures in a professional setting. Despite what many of the camera companies say in their advertising, there is no camera that will take perfect pictures every time, simply by pointing and shooting.”“As for becoming an authority, it almost seems to happen by accident, if you work hard enough. As I became more experienced, I noticed that people naturally gravitated to me and asked questions about photography. When I attained Master Photographer status, though, it seemed to kick everything into high gear.”Fisher concluded, “To me, it is a pretty simple formula; I learned as much as I could, and I took as many pictures as I could, until I knew what I was doing. Then, I started teaching others. But I will never stop learning.”Geoff Fisher is an AIPP Master Photographer, and is the owner of Fisher Photography in Perth. He offers family photography, baby photography, corporate photography, and more. For more information, call 08 9381 2233. To view some of his work, please visit his website: http://fisherphotography.com.au/.

2013-05-23T01:04:25Z perth-marathon-causes-increased-demand-for-customised-uniforms

Perth, WA, May 23, 2013 - On Sunday, 16th June, the West Australian Marathon Club (WAMC) will hold the Perth Marathon at the Burswood Water Sports Centre. The marathon will start at the headquarters of the WMAC, outside of the Burswood Water Sports Centre, where it will wind through a picturesque riverside course, through East Perth, South Perth, to Canning Bridge, to Troy Park, and back to the beginning.The first Perth Marathon was in 1979, and has been contested every year since then. It now includes a Relay Marathon, a Kids Marathon, the Masters Athletics WA Marathon Championship, and the WA State Marathon Championship. This year, the Perth Marathon will award prize money totalling $8,000.JP Promotions, which offers promotional products, corporate clothing, workwear, and uniforms in Perth, are currently taking orders for customised race uniforms and singlets for the Perth events. Their singlets are available in many styles, as are tops and bottoms for tracksuits.JP Promotions offers screen printing and embroidery to customise race uniforms with company names and logos. All tops can be screen printed or embroidered on either side of the chest, or on the back. JP Promotions is still taking orders for the Perth Marathon and associated events, but they do recommend ordering now, to ensure that the uniforms arrive in time for the race.In the past, JP Promotions have outfitted numerous local companies, large and small, with corporate athletic clothing. Because the Perth Marathon also has the Perth Relay, in which four runners are allowed to run as a team, many companies and corporations sponsor relay teams. Many also sponsor teams of runners who all run the entire marathon. In addition, many individuals and small clubs also order customised uniforms.According to Jarrod Wojtowicz, Director of JP Promotions, companies and clubs that sponsor runners create a unique camaraderie among the runners: “Every year, we outfit hundreds of runners and triathletes in the various local events. Most of these are sponsored by their workplaces. In almost every case, those ordering the uniforms comment about how the runners are looking forward to them, and how the runners seem to share a special bond that only exists between athletes.”Wojtowicz continued, “We have seen it over and over again. The camaraderie and pride that the runners take in representing their companies in athletic events always spills over into the workplace. Employees who represent their companies in off-site activities, especially athletic ones, seem to be more proud of where they work, and care more about how well their company does.”Wojtowicz added, “In addition, the runners and triathletes are all in better shape than most of their fellow employees, and they seem to be more efficient, more alert, and take less sick days than those who don't get regular exercise. Another benefit from sponsoring runners in customised uniforms is the billboard effect. Employees tend to wear the uniforms when they practise, and if they all meet somewhere and practise together, they wear the uniforms to and from the practise site. Many will stop off for light shopping on the way home, while still wearing the uniforms. This provides hundreds of advertising impressions.”Wojtowicz concluded, “Sponsoring runners with customised company logo uniforms promotes pride in the workplace, gets employees in better shape, and provides thousands of advertising impressions. Everybody wins.”JP Promotions provides workwear, corporate wear, and uniforms in Perth and surrounding areas. For more information, please call 08 9248 6300 or visit their website: http://jppromotions.com.au/

2013-05-20T04:32:52Z just-released-study-proves-that-promotional-products-still-work

May 20, 2013, Perth, Western Australia - Recently, the Promotional Products Association International (PPAI) released a study conducted in November of 2012. It was conducted at an international airport in New York, and asked random travellers if they had received promotional items within the last 12 months. 70% of them said yes, and were invited to answer a 22-question survey, in which answers were entered into a tablet computer.PPAI had conducted studies in 1991, 1999, and 2004. Those studies, along with two from major US universities, have been quoted numerous times by numerous people in the promotional products industry. However, the current era is one in which the Internet has changed how everyone does business, and there wasn't a current study.Consequently, many business owners were beginning to doubt whether promotional products were still as effective in this era as they were previously. According to the survey, the answer is a resounding “yes.”The numbers in the current study were almost identical to numbers in previous studies. Almost every study ever done about promotional products has produced the same conclusions as the others, and has had numbers within traditional margins for error when compared to the others. In other words, virtually every study ever done on promotional products has produced the same results.The recent study was broken into two main parts: recall of promotional products and usage of promotional products. The numbers led to the conclusion that promotional products are as effective as they were 21 years ago, and that they provide the highest amount of ad impressions compared to money spent.Seventy percent of the travellers had a promotional product in their possession. 70% of those said they had at least two in their possession. 88% remembered the name of the company who gave them the gift, compared to 71% who remembered the name of even one company who advertised in a magazine they had read the previous week.Eighty percent said they have multiple promotional products, some as many as ten. Items were kept more often for being useful than any other reason. Pens, computer products, health products, and safety products were the most common categories. Respondents also kept leisure products, travel accessories, and sporting goods, but only if they thought the products were attractive.The products that were used most often, which would make them the most effective at producing advertising impressions, were computer products, electronic accessories, planners, and calendars.Scott Eaton, Owner of Imagepak Marketing, has offered promotional products to the Perth area for many years, and was not the least bit surprised by the results of the survey: “While a lot of people were concerned that promotional products were no longer as effective, I knew that they were as effective as ever. My oldest clients are still ordering promotional gifts, still giving them away, and still as happy with them as they were twenty years ago.”Eaton continued, “While the Internet may have changed the way we do business, it hasn't changed the fact that we are all human beings, and that basic human kindness never gets old. When a company gives away a promotional gift, it immediately produces a feeling of gratitude in the person that received the gift.”Eaton concluded, “The numbers don't lie; promotional products still work as well as they ever did.”Imagepak Marketing is a supplier of promotional products and gifts in Perth and outlying areas. Call 08 92444 111 today or visit their website: http://www.imagepak.com.au/

2013-05-07T01:50:00Z untitled-release-52

Epson will demonstrate the first of a new range of dye-sublimation printers - the SureColor® F series - on its stand at PacPrint13. Developed for fabric and garment production the SureColor F Series provides the first fully-integrated single-vendor solution for dye-sublimation printing.“Textile production is a growing segment of the commercial printing industry. With the conversion to digital technology there are increased opportunities for the production of highly profitable short-run and on-demand material,” said Craig Heckenberg, Business Unit Manager for Epson Australia.“Every business working in this segment needs to visit the Epson stand to assess the reliability, ease of use, speed and cost savings that the SureColor F Series can deliver,” said Craig.The SureColor F-Series is the first dye-sub solution in the market in which every component – from the new Epson UltraChrome® DS ink and Epson MicroPiezo® TFP® print-head to printer chassis and bulk ink delivery system – is designed and manufactured by a single company. The result is a high-performance dye-sublimation transfer printing technology designed for exceptional reliability and industrial-level production with high quality output up to 1,440 x 720 dpi on all leading transfer papers.Featured on the Epson stand for the first time in Australasia will be the SureColor-F6000. This low cost 44” system has been designed to support a range of applications including high-quality soft signage, sportswear, apparel, accessories and customised promotional items such as mouse pads and ceramic mugs. ENDSAbout EpsonEpson is a global imaging and innovation leader whose product lineup ranges from inkjet printers and 3LCD projectors to sensors and other microdevices. Dedicated to exceeding the vision of its customers worldwide, Epson delivers customer value based on compact, energy-saving, and high-precision technologies in markets spanning enterprise and the home to commerce and industry.Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 81,000 employees in 97 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. http://global.epson.com/About Epson AustraliaEpson offers an extensive array of award winning image capture and image output products for the consumer, business, industrial and commercial printing, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader worldwide in sales of data projectors [DTC Consulting Limited figures]. Epson's products meet consumer and business customer needs for superior quality colour image reproduction (printers), projection (projectors) and capture (scanners) devices with high-level functionality, compactness, systems integration and energy efficiency. Epson Australia, founded in 1983 is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan.

2013-04-30T06:36:57Z professional-perth-photographer-warns-don-t-trust-your-cherished-memories-to-an-amateur

Perth, WA, April 30, 2013 - In a recent blog post on his website, Perth photographer Geoff Fisher gave a long, detailed answer to a frequently asked question: “Why should I hire a professional photographer?” Fisher, who has been the owner of Fisher Photography for the past 35 years, holds “Master Photographer” status, awarded by the Australian Institute of Professional Photography (AIPP). In addition, he has won a Gold Award, and many Silver Awards, and has been named AIPP Western Australian Portrait Photographer of the Year. In the post, Fisher explained some of the pitfalls of hiring an amateur photographer, and described some of the factors that differentiate professional photographers from amateurs. Since the advent of digital cameras, amateur photographers have had access to much better equipment than they used to. Unfortunately, this has inspired many amateur photographers to buy the most expensive camera at their local department store, take a few pictures, and offer their services to friends and acquaintances as photographers. While some of the more expensive digital cameras on the market do, indeed, take great pictures, they are still, by nature, point and click devices. The amateur photographer simply points the camera, waits for it to focus, and snaps a picture. While this can produce the occasional good picture, professionals view the default settings on any camera to be a starting point: not a finishing point. Professional photographers use equipment that is far more expensive and elaborate than the cameras at the local department store. Professional photographers use their own lighting. Their studios are designed to allow for perfect lighting, and their cameras allow for more adjustments. Professionals pay close attention to variables such as angles, exposure time, distance, and different lenses. Professionals undergo extensive training, and then add experience to that training. Fisher, for example, has personally trained everyone in his studio, regardless of their past experience. Professional photographers leave nothing to chance. Their protocols ensure that there’ll be no surprises, such as cameras without batteries, or lights that don’t work. Amateur photographers, even those who mean well, are simply lacking in the equipment and experience to provide a product on the level of a professional photographer. Fisher believes that the risks are too high and the rewards are too low for anyone who needs professional photos to trust them to anyone but a professional photographer. According to Fisher, “Your photographs are extremely important. While amateurs are certainly capable of taking decent photos, they cannot come close to producing the kind of quality your professional photographer can. Professional photographers have years of training and experience, and they have access to equipment that outclasses anything an amateur can buy.” Fisher continued, “We have been taking professional photographs for over 35 years. We have seen every situation, and have taken photographs for all kinds of people. All of this experience has taught us how to consistently uncover the best of anyone’s inner qualities, and allow them to come to the surface to be photographed. When those photographs are taken under controlled conditions with professional equipment, they always turn out perfect.” Fisher concluded, “Professionals have the best training, the best equipment, and the most experience. If you want professional results, hire a professional photographer.”Fisher receives a lot of testimonials; a recent one comes from CJ Halvorson, who is Vice President of Strategic Accounts in Asia, Pacific, and Japan for a major IT Company: “Hi, Geoff: Love the photo and getting great reviews already.” Fisher Photography provides professional photography in Perth and the surrounding area. They offer many services, including portrait photography, family photography, and corporate photography to their Perth area clients. For more information, call (08) 9381 2233 or visit their website: http://fisherphotography.com.au/

2013-04-22T06:05:22Z imagepak-marketing-adds-banners-to-extensive-promotional-product-line

Perth, Australia, April 22, 2013 - Imagepak Marketing, a firm that distributes promotional items in Perth, is now making promotional banners available to their customers. Banners, regarded by many as an “old school” marketing technique, are showing up in a lot of events lately, and Imagepak Marketing decided to make them available to their clients.Imagepak Marketing will be carrying a full line of banners, from large pull-up banners to teardrop or wing banners, along with a full line of bases in which to put the banners.Wing and Tear Drop banners look like flags hung downward in a frame, but with a sleek, modern shape. Due to their shape and the materials they are made of, they tend to flap in the breeze, make a lot of noise, and draw a lot of attention wherever they are used. They are simple to set up, and very versatile.Wing and Tear Drop banners are extremely durable for outdoor or indoor use, and deliver solid, reliable performance, even in rain and high winds. They are easy to transport, and provide an economical solution to many advertising needs, especially in the field.Pull-up banners are designed to be used indoors, and are ubiquitous in events such as trade shows and conventions. They can be as large as 2000 mm tall and 850 mm wide. Pull-up banners are large, but they are also light. They come with their own carrying case, and are surprisingly small when stored in the case.Imagepak Marketing also carries standard vinyl banners, and offers a line of moderately-priced budget banners, allowing even the most cash-strapped small businesses the opportunity to promote themselves with professionally made banners. Flags and A-frame banners are also available.Imagepak Marketing also offers bases for all of their banners. They offer spiky bases in which to install teardrop banners or wing banners into soft surfaces such as lawns. They also have spiky screw in bases for similar, outdoor use.For those who need something a bit more stable, concrete bases can be used indoors for wing or tear drop banners. They also carry lightweight cross stands for indoor or outdoor use. Other hardware, such as wall mounting brackets or A-frames, is also available.Scott Eaton, Owner of Imagepak Marketing, is proud to introduce his new line of banners, and is excited for his customers: “Banners are an old form of advertising, but they’re still one of the most effective, because they are very efficient at getting the company’s name out to a lot of people with minimal effort. Not only are they very effective, they are also very cost-effective.”Eaton continued, “Banners are almost the perfect form of advertising for a small business. They are small, they are portable, they are simple, and they are lightweight. They are also quite inexpensive compared to a fixed sign at a place of business. They are great for trade shows and conventions, are also great for places like farmers markets, or even for one-person businesses to promote themselves.”Eaton concluded, “Banners don’t cost a lot, but they look very professional. They are one of the most inexpensive but efficient ways I’ve seen for a small business to advertise like a big business.”Imagepak Marketing provides promotional products in the Perth area. They have a full line of promotional and corporate gifts, athletic uniforms, and can embroider or print custom logos from their Perth location. Call 08 92444 111 for more information or visit their website: http://www.imagepak.com.au/

2013-04-22T01:03:39Z hbf-run-for-a-reason-coming-up-in-perth

Perth, WA, April 22, 2013 - On Sunday, 26th May, 2013, the HBF Run for a Reason will be held in Perth. The event will consist of the Ramsay Health Care 14km, starting at 8am, and the Ramsay Health Care 4km, beginning at 8:30am. Both events will start and finish at the historic WACA Ground, at the corner of Nelson Crescent and Hale Street. The 14km course incorporates the Graham Farmer Tunnel and three freeways, while the 4k course winds through East Perth around Gloucester Park.  The annual event raises money for local charities. Their goal is to raise $1 million; so far, they have raised $255,525 as of writing. The event is open to both individual and team entries. Many local corporations and businesses sponsor teams into the HBF Run for a Reason, and they are always very proud and happy to have done so. There are many benefits for a corporation or business that enters a team into the HBF Run for a Reason. The most important internal benefit is that participation develops and fosters camaraderie and teamwork in the workplace. Employees, often from different departments, many who would not otherwise have an occasion to work together, join together in a spirit of giving to help raise money for worthy causes. Many companies choose to provide their employees with custom uniforms bearing their company logo. This turns employees into walking and running advertisements for the company, both during the race and when they are practicing. In addition, the uniforms make a great souvenir, and a reminder of the experience shared by the employees. A custom uniform with a company logo and the employee’s name encourages employees to take pride in their company and their workplace. According to Jarrod Wojtowicz, director of JP Promotions, the positive benefits of providing uniforms for charity events far outweighs the initial cost. According to Wojtowicz,  “When an employer encourages participation in an event like the HBF Run for a Reason, and provides his team with customised athletic wear, everybody wins. The employees feel a sense of accomplishment because they have participated in a greater cause. They also feel pride in their company, and benefit from the experience of teamwork and the boost in morale.” Wojtowicz continued, “The employer benefits from free advertising and an improvement in the general working environment in his place of business. Better yet, those who are in need benefit from charities having enough funds to help them. The atmosphere around this event has to be seen to be believed. There’s a certain feeling, a glow on the faces of the competitors, and a sense of shared accomplishment in this event that is difficult to describe. Let it suffice to say that it is one of my favourite events of the year.” Wojtowicz added: “We have been busy already customising uniforms and filling orders, but there’s still time for anyone who is interested to order a great-looking customised uniform for the event. We have an extensive variety of shirts, singlets, shorts, and ensembles in many different colours, and all can be embroidered with a name or company logo.” Wojtowicz concluded, “No matter what your reason, Run for a Reason is a great event. We hope to see you there.” JP Promotions provides workwear and uniforms in the Perth area. To order your team uniforms for the event, please call 08 9248 6300 or visit their website: http://jppromotions.com.au/.

2013-04-16T01:17:44Z how-to-assemble-the-perfect-hospitality-uniform

Perth, April 16, 2013 - In a competitive industry such as hospitality, the margin for error become smaller on a near-daily basis. Dining establishments must constantly find ways to either obtain or retain a competitive advantage in the marketplace. If they do not find that competitive advantage, it can often result in a loss of revenue, and even closure in extreme cases. One factor that is underrated but essential for maintaining a competitive edge is a well-dressed staff. Many restaurants believe that a dress code is enough, but they often leave themselves at the mercy of subtle, detrimental factors, such as employee interpretations of uniform requirements, disparity between clothing designs, and numerous interpretations of even a simple colour such as “black.” Consequently, restaurants with the standard “white shirt and black slacks” dress code can have a crew of employees whose clothing does not attain uniformity, even though they are obeying the dress code. Shirts and slacks from different retail outlets and different clothing manufacturers will all have subtle differences in design and colour. JP Promotions, a uniforms provider in Perth, offers a solution: create the perfect hospitality uniform, with all garments purchased from the same company, and require that all employees wear that uniform. When uniforms are created and purchased from one company, it removes all guesswork, and guarantees that every employee will be wearing the same uniform. While creating a company uniform can initially take a few hours, it saves much more in time and effort once a standard uniform has been created, and the protocol for providing employees with the uniforms is in place. JP Promotions treats every customer individually, but has come up with a baseline set of parameters for both “front of house” and “back of the house” hospitality uniforms.  In a casual restaurant, JP Promotions recommends a simple uniform combination for “front of house” employees: a polo shirt, casual or “khaki” slacks, an apron, and a hat. In a formal or fine dining restaurant, they suggest a traditional look: black dress pants, a white dress shirt, a black vest, and a tie. In some situations, JP Promotions will suggest an apron instead of a vest, depending on the theme of the restaurant and the degree of formality. For “back of house” employees such as cooks, kitchen stewards, and dishwashers, JP Promotions recommends a polo shirt, a chef’s trouser, an apron, and a hat. For management personnel, such as the kitchen manager, chef, or sous chef, a chef’s coat is often appropriate. Jarrod Wojtowicz, Director of JP Promotions, believes that an attractive uniform for hospitality workers is essential: “In today’s competitive business climate, a fundamental such as a clean, attractive uniform cannot be overlooked. Customers demand professional service and a clean, attractive, professional environment. If a business fails to provide any of these three factors that customers subconsciously judge the second they walk in the door, those customers will find another place to eat.” Wojtowicz offers a solution: “We specialise in providing custom uniforms, and have extensive experience in the food and beverage industry. While we have a baseline to work from, we determine what every restaurant needs on an individual basis. Our uniforms help every employee represent your company with a class and professionalism.” JP Promotions is a provider of workwear and uniforms based in Perth. For more information or to create a custom uniform for your place of business, call 08 9248 6300 or visit their website: http://jppromotions.com.au/

2013-04-02T07:20:50Z innovative-agency-evocative-management-launches-in-australia

INNOVATIVE AGENCY, EVOCATIVE MANAGEMENTLAUNCHES IN AUSTRALIAJust when you thought formal qualifications were all you needed to achieve in your chosen industry, the launch of a home-grown innovative agency dares you to evoke, engage, excite, expose and excel!Evocative Management Australia represents and supports dynamic talents in media, design, entertainment and the like!The creative director and founder of Evocative Management Australia (Braeden Rhys) is pleased to announce that soon talents in media, design, entertainment and the like who have achieved and developed in a way that is said to be unconventional; will have the opportunity to excel within this innovative agency. At just twenty-one; Braeden Rhys (creative director and founder), has a genuine passion for the creative arts industry as an award winning vocalist performer and a theatrical entertainer, combined with an educated vivacious talent in marketing, advertising, public relations and small business development. “It is important to realise that education and training is invaluable and sometimes you can obtain a lot of formal qualifications, but neglect the opportunities that present themselves to develop and acquire an outstanding portfolio of work. Evocative Management Australia provides the perfect platform for individuals who do not boast a formal qualification but have dynamic portfolios of work, a passion for their industry and a wholehearted commitment.”Based online, Evocative Management Australia integrates social media in order to recruit across the nation; open to industry insiders to personal referrals and direct applications through the website. Evocative Management Australia anticipates an eclectic collection of independents with a flair for media, design, entertainment and the like. The purpose of the agency is to provide a platform where evoking excellence and engaging with the world is achieved by and for the creative industry; with hundreds of applications flooding in daily backed by impressive portfolios of work for the opportunity to excel.“Truly impressed and overwhelmed with the quality of applicants approaching Evocative Management Australia, I know that the talent listed will evoke, engage, excite, expose and excel. The innovative approach of the agency thrives on customised personal attention from engaging independents with their respective industry by means of private networking events, right through to exposing their talents through digital and print media, taking advantage of their very own creative flair.”Evocative Management Australia is now recruiting for dynamic talents, do you dare to evoke?For more information and details on how you can apply please contact:Braeden Rhys (Creative Director/Founder)p 1300 642 285w www.EvocativeManagement.com.au e sales@EvocativeManagement.com.au

2013-03-22T07:25:58Z case-studies-continue-to-demonstrate-that-promotional-products-increase-brand-familiarity-and-increase-sales

Osborne Park, Western Australia, March 22, 2013 - The nature of advertising has changed greatly with the advent of the Internet age. Many traditional forms of advertising, such as television, radio, newspapers, and magazines, have become too expensive for small to medium sized businesses, and do not provide a large enough return on investment. Despite the massive movement of advertising revenues into Internet-based advertising, one traditional form of advertising still produces fast and measurable results: the distribution of free promotional products.Promotional products are usually small items such as pens, notepads, coffee cups, and stubby holders with company logos imprinted or screened. Some companies even give away apparel with embroidered or screened company logos. Numerous informal industry studies and surveys have produced results indicating that promotional products are more effective at creating brand familiarity and recognition than any other form of advertising.Besides surveys and studies, there are numerous case studies of individual companies that have benefited greatly by giving away customised promotional products. Those who use “outside the box” thinking to create unique advertising specialties often show outstanding results.For example, a tennis organisation wanted to promote membership during a major tennis tournament. They purchased magnets shaped like a circle, with a background that made them look like tennis balls. The organisation then imprinted the membership desk’s phone number, along with their website address. Then, they placed the magnets on the courtesy cars provided to the tennis professionals during the tournament.Their goal was for spectators to notice the magnets, and inquire about membership. They were so successful that they would subsequently purchase enough magnets to repeat this strategy at more than 50 professional tournaments over the next year.A savvy bail bondsman found a way to get around a ban on advertising inside of his local courthouse and jailhouse buildings. He realised that his clientele were statistically more likely to smoke than the general public, so he left custom imprinted lighters with his company logo and phone number in various places around the jail and courthouses, making them look as though they had been accidentally dropped or misplaced. He saw a marked increase in clients, directly from his simple but creative campaign.According to Scott Eaton, Owner/Artisan of Imagepak Marketing, these case studies are typical of the results many of his clients have seen: “The case studies are great examples of what happens when marketers combine proven methods with “outside of the box” thinking. Whenever a company or business can provide an image of their business to a potential customer and piggyback it onto a positive emotion, such as gratitude, it is much more effective than simply putting the company’s name out in a generic advertisement.”Eaton continued, “If you hand out promotional items that are relevant to what you offer, but useful to those who receive them, you will obtain multiple ad impressions with qualified potential customers on a daily basis. For example, if you imprint your company logo on a coffee cup and distribute those cups throughout an office, every employee in that office who was given a coffee cup will smile and think about your company every time they drink a cup of coffee.”Eaton concluded, “That is the most cost-effective form of advertising you can possibly buy.”Imagepak Marketing provides promotional products, corporate gifts, and corporate clothing in Perth and surrounding areas. For more information, call (08) 92444 111 or visit their website: http://www.imagepak.com.au/

2013-03-19T04:43:00Z untitled-release-261

Epson will showcase its latest commercial and industrial printers for colour critical textile, label, and sign and display applications, including the new 44-inch SureColor SC-F6000 roll-fed dye sublimation textile printer and the highly versatile SurePress L-4033A short run digital label press on its expanded stand at PacPrint13.“PacPrint13 presents Epson with the chance to make a comprehensive declaration about the breadth and depth of our technology and support in key market segments on the back of new commercial and industrial product releases over the past 12 months,” said Craig Heckenberg, Business Unit Manager for Epson Australia.“Epson’s renowned and reliable Micropiezo™ printing technology and inks are now used in a wide range of colour critical printing applications, from pre-press to photography to textiles and signs, packaging and labels. All of this and more will be on the stand at PacPrint,” said Craig.This will be the first Australian showing for Epson’s SureColor SC-F6000 roll-fed dye sublimation textile printer announced earlier this year, which will be on sale after PacPrint13 along with the larger 64-inch SureColor SC-F7000 model.The SureColor F-Series printers are not only the first dye sublimation models from Epson, but also the first in the market in which every component – from ink and print-head to printer chassis and bulk ink delivery system – is designed and manufactured by a single company. The result is a high-performance dye-sublimation transfer printing technology designed for exceptional reliability and industrial-level production with high quality output up to 1,440 x 720 dpi on all leading transfer papers.The SureColor F-Series models support an extensive range of applications including efficient production of high-quality soft signage, sportswear, apparel, accessories and customised promotional items such as mouse pads and ceramic mugs. Depending upon the application, both models can output at speeds up to 58 square metres per hour, and both feature an integral and easily refillable, high-capacity 1.5 litre bulk ink system.While models are already installed across Australasia this will be the first Australian trade show outing for the SurePress L-4033A short run digital label press.Designed for label converters taking the first steps into digital printing or expanding their existing digital print capacity, large scale product manufacturers and commercial printers, the SurePress L-4033A fits easily into existing digital workflows and is offered with a range of third party pre-and post-press options that can be tailored to meet various needs and budgets.Also on the stand will be Epson’s industry leading sign and display printer range the SureColor-S series as well as the cost-effective Stylus® Pro 7900 CTP system for fast and simple digital production of aluminium lithographic printing press plates used in short print runs (now bakeless for immediate turnaround on ultra-short jobs).ENDSAbout EpsonEpson is a global imaging and innovation leader whose product lineup ranges from inkjet printers and 3LCD projectors to sensors and other microdevices. Dedicated to exceeding the vision of its customers worldwide, Epson delivers customer value based on compact, energy-saving, and high-precision technologies in markets spanning enterprise and the home to commerce and industry.Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 81,000 employees in 97 companies around the world, and is proud of its ongoing contributions to the global environment and the communities in which it operates. http://global.epson.com/About Epson AustraliaEpson offers an extensive array of award winning image capture and image output products for the consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader worldwide in sales of data projectors [DTC Consulting Limited figures]. Epson's products meet consumer and business customer needs for superior quality colour image reproduction (printers), projection (projectors) and capture (scanners) devices with high-level functionality, compactness, systems integration and energy efficiency. Epson Australia, founded in 1983 is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan.

2013-03-12T02:30:22Z austmine-2013-conference-reinforces-need-for-safe-workwear

On 20th to 23rd May 2013, Perth will host the Austmine 2013 International Conference and Exhibition. The event will be co-produced by Mining IQ and Austmine, and will attract a virtual who’s who of the mining industry. Top executives from every major mining company are scheduled to attend. The theme will be “Australian Technology: Inspiring Global Mining Innovation.”So far, presentations are scheduled to address a range of topics. Presently scheduled topics include the following: Western Australia as a mining hub, the future of mining technology, the globalisation of the mining supply chain, using automation to improve performance, improving operations in spite of the tightening economy, ensuring the safety of your workforce, and breakout sessions which will focus on emerging markets, such as Southern Africa, Russia, Brazil, and Mongolia.Confirmed speakers include: the Managing Director of Rio Tinto Australia, David Peever; Head of Innovation for Rio Tinto, John McGagh; VP of Mine Optimisation, Group Resource and Business Optimisation for BHP Billiton, Gavin Yeates; VP and Group Head of Organisational Effectiveness for Goldfields SA, Dr Shane Hodgson; Business Development Manager for Russell Mineral Equipment, Brett Morgan; Chairman of the Board of Geological Survey of Finland, Tom Niemi; CEO of the Minerals Council of Australia, Mitchell Hooke; and Chris Hinde of IntierraRMG.Australia, especially Western Australia, is a hub for some of the world’s most advanced mining practices. Since mines are now deeper, and it takes more work to produce minerals, it is paramount that the mining industry continues to embrace technological advances. Austmine 2013 provides an opportunity for mining executives to meet and keep abreast of developments in the industry.One of the most important factors in keeping a mine safe and efficient is the use of appropriate clothing and uniforms for those working in and around the mines. Corporate workwear for the mining industry must be perfect to promote safety and efficiency. Mining uniforms must provide visibility, while allowing employees to maximise their efficiency. In addition, their clothing cannot be too loose, because clothing that sticks out away from the body can easily become caught in machinery.In other words, mining uniforms must fit within a much smaller tolerance than clothing in more casual industries. In addition, mining uniforms must be durable, and they will ideally provide the first layer of protection from the elements or from any debris.According to Jarrod Wojtowicz, Director of JP Promotions, properly fitted mining uniforms can have a huge impact on a company’s bottom line: “In mining, as in many other industries, the stakes are high and the margin for error is low when it comes to safety in the workplace. The presence or absence of well-fitting, well-conceived workwear can make the difference between a slipshod, accident-prone workplace, and a workplace which is safe and well-organised.”Wojtowicz continued, “We carry a full line of workwear, not only for the mining industry, but for many other industries. Our uniforms can be customised with a company logo, by embroidery or screen printing. Our mining industry uniforms are sharp but rugged, and are designed for maximum safety and maximum production.”Wojtowicz concluded: “If you want your employees to look sharp, your workplace to be safe, and your production to be high, our mining uniforms can give you the edge you need.”JP Promotions provides corporate gifts, promotional products, corporate clothing, and workwear in Perth and across Australia.For more information about their extensive product line, please call 08 9248 6300, or visit their website: http://jppromotions.com.au/.

2013-02-19T05:36:02Z promotional-product-firm-in-perth-warns-clients-don-t-make-these-crucial-mistakes-when-giving-corporate-gifts

Corporate gift-giving used to be easy for most businesses. Most gifts were appreciated by those who received them, and most companies didn’t have restrictions on the gifts their employees or management received. Unfortunately, giving corporate gifts isn’t nearly as easy or safe in this era as it once was. Definitions of what is considered “ethical” or a “conflict of interest” have become increasingly well-defined, and some gifts are perceived to blur or even cross the line between business and personal life. In many workplaces, yesterday’s joke or novelty gift is today’s lawsuit. Consequently, companies have become more conservative in giving corporate gifts, and some have stopped altogether. More astute companies, though, are seeking the input and advice of professional corporate gift providers such as Imagepak Marketing. According to Imagepak, there are 6 crucial mistakes that a company can’t afford to make when giving corporate gifts.1. Confusing a corporate gift with a promotional item.Promotional items are great. They are small items that give free advertising. Research indicates that they are the most effective way to advertise any company, and that they increase brand recognition and brand memory. However, when giving a gift, it is wiser to give one with little or no branding, and make sure the gift is more than a coffee cup or a stubby holder. Save the promotional items for promotional giveaways.2. Confusing gifts with incentives.An incentive is something given as a reward for performance. A gift is given regardless of performance. People who receive gifts credit and appreciate the giver; people who receive incentives credit themselves for earning them.3. Giving unethical gifts.These fall into a few different categories. Gag gifts of a sexual nature are a definite no-no. So is giving a gift to anyone during a bidding process. On the executive level, lavish gifts such as expensive vacations, cars, or boats are guaranteed to raise a red flag. 4. Blurring the lines between personal and business gifts.Business gifts have to be given with a professional detachment. Gifts more appropriate for a personal relationship should be given as a personal gift: not a business gift.5. Gifts that the person can’t use or doesn’t like.While we frown on giving corporate gifts that indicate a personal relationship, we also recommend the use of common sense. You should know a few of the recipient’s likes and dislikes before buying them a gift. 6. Coming off as insincere.The best gifts come off as heartfelt and sincere, even if they are a business gift. Presentation means a lot, too. Make sure the gift is attractively wrapped, but in a businesslike manner.According to Scott Eaton, owner of Imagepak Marketing, corporate gifts are very effective when done right: “There’s something about receiving a gift that never gets old. Even the most jaded and grouchy person in the office smiles when they get a nice gift. The trick is to select the right one. Most of the time, that means something classy and office or business-themed that the person wouldn’t buy for themselves.”Eaton concluded, “The bottom line is to use common sense when buying a corporate gift. If you simply avoid the mistakes we laid out here, you will be ahead of the game.”Imagepak Marketing provides corporate gifts and promotional items in Perth and the surrounding areas. For more information, call 08 92444 111 or go to their website: http://www.imagepak.com.au/. 

2013-02-14T22:52:45Z new-large-format-printer-for-large-but-small-print-runs-in-port-melbourne

Regional photographic stores, photographers and off-set printers are now able to expand their offerings to their customers with the launch of the Signage Boutique based in Port Melbourne Victoria.The Signage Boutique, established by young print entrepreneur Mollie Booth, offers a broad range of large format digital print services to complement those service currently offered by regional business. “Customers throughout Victoria are demanding small runs of large format print jobs. However many locations do not have a local capability to print Signs, Banners, Photo Enlargements, Posters and Promotional signage. And this is where the Signage Boutique can help” said Mollie BoothPhotographers and photographic stores have limited local capability and have been unable to offer enlargements beyond a limited size. The Signage Boutique can print in sizes up to 1.5 Meters wide by as long as required. This is great for Photo Montages, Feature Walls, Wall Paper, Outdoor Displays and Posters.  Images can be printed on Paper, Canvas, Wall Paper, Synthetic Paper, PVC, Polyester and a range of other media.Offset Printers, more accustomed to long print runs, of brochures, flyers, catalogues etc. are being asked by their customers to produce Pull-Up Banners, one or two Posters, an Outdoor Sign or various other small quantity larger items. Without the capability in house, they have been forced to decline the work or send it to a competitor and risk losing their customer. The Signage Boutique can do this work for them.Businesses submit their image files via email or through the web. They will then be formatted, printed and shipped within days either to the originating business or directly to the end-user customer.Local business can expand their range of services by using Signage Boutique as their Large Format Printer. This will allow them to attract new customers, increase their customer share of wallet, bid for more local contracts, especially in tourism and events promotion, while maintaining total customer ownership.“The Signage Boutique offers a great service at affordable prices allowing business to profitably expand and grow their markets without having to make a capital investment. We are here to help them grow” said Mollie. For Special Trade Pricing please go to our website: www.signageboutique.com.auFor any enquiries please call Mollie on 0407 368 094 

2013-02-08T02:20:19Z corporate-team-entries-pour-in-for-v-adventure-race-fremantle

On 2nd June 2013, the V Adventure Race Fremantle will be contested in Fremantle, WA. The race will fall under the auspices of Triathlon Western Australia, but it is actually a race with 5 different legs. The first will be an ocean swim of 1 km, followed by a Cyclo-Cross Ride of 18 km, and a Trail Run of 4.5 km. Moving it past triathlon status, the V Adventure Race Fremantle will end with an Ocean Paddle of 8 km, followed by the Coast/Port run of 9 km.If there were such a word, the V Adventure Race would qualify as a “Quintathlon,” or at least a “Quadathlon.” Though the race will attract athletes from all over the world, many Australians will be more interested in the team races. In the team races, teams have five members who each participate in one leg of the race. Large corporations, small to mid-size businesses, amateur track teams, and even groups of friends get together and enter teams in the V Adventure Race.Most companies find the race to be a great morale builder for the employees involved, and it often gives employees and management from different departments a chance to work together as a team outside of the office. Any business, from small to large, finds entry into races like the one in Fremantle to have a lot of intangible benefits for their workplaces.Team entries are a source of pride for those who enter and complete the race, and this pride is carried over into the workplace. Companies also see an opportunity to take the benefits a step further by providing the participants with singlets or uniforms with the company’s name and/or logo.Anyone who finishes any kind of race always feels a sense of accomplishment. When an employee has a uniform with a company logo, that employee tends to link the positive experience of the race with his or her company’s name.When a company provides a uniform for a team race such as this one, everybody wins. The racers get a uniform that makes the race even more special to them. The company gets a boost in morale, and brand recognition as the participants wear the uniforms not only in the race, but in practice leading up to the race, and in recreational participation afterwards.Races like the V Adventure Race Fremantle can also help participants develop a stronger interest in physical fitness. This always provides benefits in the workplace, as many studies have shown fit employees to perform better under pressure and take less “sick days” than employees who are not physically fit.According to Jarrod Wojtowicz, Director of JP Promotions, a lot of companies outfit their employees in corporate uniforms: “The Fremantle race is a great time to build teamwork and camaraderie, and there is something about a sharp uniform with a team logo that encourages the competitors, and makes them feel even more part of the team.”Wojtowicz concluded, “We have a range of athletic uniforms, from singlets to full uniforms; they can be screen printed or embroidered with the company’s name, logo, or both. We recommend getting your order in soon, and watch the pride on your team’s faces when they see their uniforms for the first time.”JP Promotions supplies singlets, uniforms, workwear, corporate gifts, and other promotional products to businesses throughout the Perth area.For more information, call them at 08 9248 6300 or visit: http://www.jppromotions.com.au/