http:// 2013-05-16T05:07:50Z 2013-05-16T05:07:50Z bmi-weight-loss-to-release-innovative-weight-loss-program

BMI Weight Loss have been working all year and now plan to release a new weight loss program which is set to become the industry leader for Australians in 2013.The team have been spending years formulating this new strategy online and it is planned to be released shortly.Weight Loss Programs have been trending in recent years as they are becoming a part of every day life for people who are battling with there weight.The BMI Weight Loss team hope that this new program will offer the Australians the cutting edge tips to get the site up and running. The weight loss programs available currently online have been known to be one of the most reputable sources for people looking online to lose weight.With years of experience the team are extremely optimistic that later this year the social networks will be buzzing with the new methodologies from the weight loss gurus at BMI Weight Loss.The latest branding will be available in the next coming months.

2013-05-06T23:44:00Z -34

MEDIA RELEASE Exercise is Medicine® Australia supports Heart Week 2013 and benefits of exercise in preventing heart attacks Public health initiative also celebrates two years of improving nation’s wellbeing through prescribed physical activity 7 May 2013 Exercise is Medicine® Australia [EIM], an initiative of Exercise & Sports Science Australia [ESSA], today announced its support for Heart Week 2013, the annual Heart Foundation campaign, whose theme this year is spotlighting the warning signs of a heart attack. Heart Week 2013 started on Monday and finishes on 11 May. EIM encourages health-care providers to prescribe physical activity for disease prevention and treatment, and shares the Heart Foundation’s view that exercise can serve as a means of potentially preventing heart attacks. “Statistics[1] show that almost 10,000 Australians die annually from a heart attack. However, with a suitable exercise prescription, people can expect to manage – or even reduce – their risk,” said Anita Hobson-Powell, executive officer of ESSA. “Think of exercise as a directive from your health-care provider that can advance your overall physical and clinical fitness, as well as your mental health.”“The benefits of exercise in preventing heart attacks far outweigh the risks,” continued Ms Hobson-Powell. “Regular moderate-intensity exercise has many benefits, from improved heart function to enhanced psychological wellbeing and favourable changes in body weight and composition.” EIM offers free resources to educate the public on maintaining heart health, including these downloadable fact sheets: · Chronic heart failure, www.exerciseismedicine.org.au/wp-content/uploads/2011/07/chronic-heart-failure_full.pdf · Coronary heart disease, www.exerciseismedicine.org.au/wp-content/uploads/2011/07/CHD_full.pdf For those interested in incorporating heart-healthy physical activity into their lifestyles, EIM makes available a free resource for the public. The PACE calendar – Public Activity Calendar of Events - lists fitness and activity opportunities for all levels, and can be viewed online at www.exerciseismedicine.org.au/active-workplaces/events. “From fun runs to triathlons, ocean swims and more, EIM’s PACE calendar – which is updated frequently – offers activity choices for everyone,” said Ms Hobson-Powell. EIM is also celebrating its second birthday. Ms Hobson-Powell noted this offers an occasion to look back on the initiative’s public health achievements – and ahead to campaigns planned for the upcoming year. “A highlight of the past year for EIM was an expansion into workplace health, centring on a partnership with the Healthier Australia Commitment,” she shared. The partnership featured the October 2012 launch of EIM’s ’Physical Activity in the Workplace: A Guide’, a toolkit that incorporates current evidence and best practices, including resources and audit tools. The Guide is available for free download from the EIM website, www.exerciseismedicine.org.au. Hard copies can be ordered from the ESSA Shop, www.essa.org.au. The Guide was accompanied by EIM’s innovative, online ‘Be Active at Work Survey’, which provides instant, personalised feedback to participants and acts as a valuable needs analysis tool for an entire organisation. “We’re especially thrilled that the Survey also provides de-identified data, which can be leveraged to design interventions and measure the effectiveness of the program,” added Ms Hobson-Powell. EIM also added 11 new, free-to-download fact sheets this past year, bringing its available total to 23. The new factsheets are on topics highly relevant to public health, and include these topics: · Acquired Brain Injury · Alzheimer’s disease · Chronic heart failure and exercise · Chronic pain · Dyslipidaemia · Falls in older people · Hypertension · Kidney disease · Lower back pain · Metabolic syndrome · Parkinson’s disease Looking ahead to the next 12 months, Ms Hobson-Powell said EIM’s focus will centred firmly on a greater focus of primary care engagement. “We’re looking forward to the upcoming launch of continuing education for GPs and practice nurses, and a repeat of our successful ‘31 Days, 31 Patients’ prescribed-exercise program,” shared Ms Hobson-Powell. EIM will also keep a keen focus on its expansion into workplace health, and continue lobbying for inclusion of physical activity as a vital sign in medial software, according to Ms. Hobson-Powell. Regardless of medical speciality, EIM encourages health-care providers to review and assess every patient’s physical activity levels at every visit. Patients should be counselled on exercise regimens, with visits concluding with exercise clearance and prescription or referral to an accredited exercise physiologist or fitness professional, according to EIM. The initiative’s goal is to generate improvement in the Australian public’s health, and long-term reduction in healthcare costs. To learn more, visit www.exerciseismedicine.org.au. Ends. For further media information, please contact Maya from Fresh PR & Marketing on 0410 109 102 or email maya@freshprm.com.au. ABOUT ESSA Exercise & Sports Science Australia (ESSA) is the peak professional body for exercise and sports science in Australia and provides national leadership and advocacy on key issues. It supports its over 3,500 members and the community through fostering excellence in professional practice, education, training and research. Website: www.essa.org.au ABOUT EXERCISE IS MEDICINE® Exercise is Medicine® as an initiative of Exercise & Sports Science Australia (ESSA) aims to make physical activity and exercise a standard part of a disease prevention and treatment paradigm in Australia, improving community health and reducing long-term health care costs. The program hopes to make every Australian doctor consider physical activity and exercise as a standard part of treatment programs resulting in more people being prescribed exercise for either prevention or treatment of chronic conditions. The three guiding principles of Exercise is Medicine® Australia, are designed to improve the health and well-being of all Australians through regular physical activity prescription from doctors and other allied health providers. The guiding principles are as follows: · Physical activity and exercise are important to health and the prevention and treatment of many chronic diseases; · More should be done to address physical activity and exercise in health care settings; and · Support the referral of patients to appropriately trained allied health professionals to deliver exercise treatment services. Website: www.exerciseismedicine.org.au Official Media Spokesperson for this release: Anita Hobson-Powell Executive Officer Exercise & Sports Science Australia (ESSA) 327 Sandgate Road, Albion, QLD 41010 Anita.Hobson-Powell@essa.org.au Tel: 07 3862 4122 M: 0400 519 800 Kind regards,Marti Marti Braidwood l Office Manager l 07 5351 1010 l marti@freshprm.com.au l 8a/35 Seaside Boulevard Marcoola QLD 4564 l www.freshprm.com.au [1] Source: Heart Foundation

2013-04-30T06:36:57Z professional-perth-photographer-warns-don-t-trust-your-cherished-memories-to-an-amateur

Perth, WA, April 30, 2013 - In a recent blog post on his website, Perth photographer Geoff Fisher gave a long, detailed answer to a frequently asked question: “Why should I hire a professional photographer?” Fisher, who has been the owner of Fisher Photography for the past 35 years, holds “Master Photographer” status, awarded by the Australian Institute of Professional Photography (AIPP). In addition, he has won a Gold Award, and many Silver Awards, and has been named AIPP Western Australian Portrait Photographer of the Year. In the post, Fisher explained some of the pitfalls of hiring an amateur photographer, and described some of the factors that differentiate professional photographers from amateurs. Since the advent of digital cameras, amateur photographers have had access to much better equipment than they used to. Unfortunately, this has inspired many amateur photographers to buy the most expensive camera at their local department store, take a few pictures, and offer their services to friends and acquaintances as photographers. While some of the more expensive digital cameras on the market do, indeed, take great pictures, they are still, by nature, point and click devices. The amateur photographer simply points the camera, waits for it to focus, and snaps a picture. While this can produce the occasional good picture, professionals view the default settings on any camera to be a starting point: not a finishing point. Professional photographers use equipment that is far more expensive and elaborate than the cameras at the local department store. Professional photographers use their own lighting. Their studios are designed to allow for perfect lighting, and their cameras allow for more adjustments. Professionals pay close attention to variables such as angles, exposure time, distance, and different lenses. Professionals undergo extensive training, and then add experience to that training. Fisher, for example, has personally trained everyone in his studio, regardless of their past experience. Professional photographers leave nothing to chance. Their protocols ensure that there’ll be no surprises, such as cameras without batteries, or lights that don’t work. Amateur photographers, even those who mean well, are simply lacking in the equipment and experience to provide a product on the level of a professional photographer. Fisher believes that the risks are too high and the rewards are too low for anyone who needs professional photos to trust them to anyone but a professional photographer. According to Fisher, “Your photographs are extremely important. While amateurs are certainly capable of taking decent photos, they cannot come close to producing the kind of quality your professional photographer can. Professional photographers have years of training and experience, and they have access to equipment that outclasses anything an amateur can buy.” Fisher continued, “We have been taking professional photographs for over 35 years. We have seen every situation, and have taken photographs for all kinds of people. All of this experience has taught us how to consistently uncover the best of anyone’s inner qualities, and allow them to come to the surface to be photographed. When those photographs are taken under controlled conditions with professional equipment, they always turn out perfect.” Fisher concluded, “Professionals have the best training, the best equipment, and the most experience. If you want professional results, hire a professional photographer.”Fisher receives a lot of testimonials; a recent one comes from CJ Halvorson, who is Vice President of Strategic Accounts in Asia, Pacific, and Japan for a major IT Company: “Hi, Geoff: Love the photo and getting great reviews already.” Fisher Photography provides professional photography in Perth and the surrounding area. They offer many services, including portrait photography, family photography, and corporate photography to their Perth area clients. For more information, call (08) 9381 2233 or visit their website: http://fisherphotography.com.au/

2013-04-30T01:09:22Z video-production-firm-shares-tips-for-maximising-online-video-marketing

Perth, WA, April 30, 2013 - Video marketing is rapidly becoming one of the most popular strategies for attracting visitors to business websites. According to generally accepted industry numbers, over 100 million videos are viewed online everyday. In addition, visitors to retail sites with videos stay an average of 2 minutes longer, and industry numbers indicate that videos make a visitor 64% more likely to purchase products from website. Small businesses that include videos in their profiles report 18% more calls, 30% more profile clicks, and 24% more sales.However, simply producing a video and putting it on YouTube is no guarantee of results. Due to the success of video marketing, the competition is fierce, and those who wish to succeed must execute a solid marketing campaign.Tip number one is to always have a plan before producing a video. Every second of every video should have a reason behind it, and be part of an organised, targeted marketing campaign.Tip number two is to have a concrete goal in mind. Video production costs money, and requires time and effort. Having a goal before shooting the video increases the likelihood of a strong ROI.Tip number three is to always provide compelling content for those who will be viewing the video. If the video does not either entertain them or give them the information they were looking for when they clicked on to the video, they will simply abandon the video and go someplace else.Tip number four is to focus on quality over speed or quantity. Your online video is a company’s “best foot forward”. It will often be the viewer’s first impression of a company; a positive impression is a must and a negative impression can lose a potential customer forever.Tip number five is to make sure that the video can be viewed anywhere. If a viewer has to click somewhere else to watch a video, they are likely to not return to the original website.Tip number six is to take advantage of multiple distribution channels. These should at least include a website, email, YouTube, and a Facebook page.Tip number seven is to always leave the viewer wanting more. In the opinion of many Internet marketers, 60 to 90 seconds is the ideal length for a promotional video. In an era of reduced attention span, where people have multiple people, places, and things competing for their attention, they are unlikely to spend longer than 2 minutes watching a promotional video. Also, while it is crucial to give the viewers some of what they want, it is also crucial that the viewer doesn’t get everything they want. If they do, there’s no motivation for them to complete the next desired action, whether it is to purchase a product or join an information list.Tip number eight is to make the video engaging to the desired audience. The more interesting and engaging a video is, the more likely it is for the visitor to stay and watch the entire video, and to move on to the next desired action.Tip number nine is to always include a call to action. If there is no call to action, the viewer usually won’t take the desired action.Video Labs is a video marketing and production company in the Gold Coast and Brisbane areas. They specialise in well-produced campaigns, attention to detail, and great results. For more information or to start a video campaign today, call 1300 881 783 or check out their website: http://videolabs.com.au/

2013-04-23T01:55:16Z four-death-moves-guaranteed-to-sabotage-your-video-marketing-campaign

Perth, WA, April 23, 2013 - Due to changes in Google’s algorithm, video marketing has become a very important part of most serious Internet marketing campaigns. Videos, if promoted correctly, can not only be seen by thousands, but can also help vault a website to page one of Google for very competitive keywords.  This has led to a virtual flood of videos on sites like YouTube, with mixed results. Sometimes the most professionally produced video fails with a resounding thud, while a teenager’s smartphone video of a friend doing something stupid can go viral and get a million views overnight.  While nobody can guarantee with 100% certainty that a video will or will not be successful, savvy video marketers have noticed a pattern in what does and doesn’t work. In particular, knowing the worst mistakes to avoid can save any company, large or small, a lot of time and effort, and produce much better results. The first common error is often called “set it and forget it.” Many marketers think that they can simply put a video up on YouTube, and it will automatically be seen by thousands of viewers. In reality, very few YouTube videos are ever seen by as many as 1,000 people without a lot of help. The second common error is thinking that one video makes an entire marketing campaign. One video can be seen by thousands of people, but forgotten the next day. Statistics, surveys, and anecdotal data all agree that it takes a series of videos to be successful. The third common error is making a video advertisement instead of a video that provides great information, great entertainment, or both. People go to websites or videos for information or entertainment. They do not go to be bombarded by commercials. If a video looks like a commercial, the viewer will not finish watching it. The fourth error is to not have a plan or strategy. Human development gurus communicate this concept thusly: ”If you fail to plan, you plan to fail.” Michael Hanson, Owner  and Founder of Video Labs, a video production company in the Gold Coast, has extensive experience in helping businesses not only avoid these strategic errors, but in mitigating the damage done to a business by faulty video marketing strategy. According to Hanson: “These errors are really easy to avoid, because they are merely errors of omission: not errors of commission.” Michael went on to describe his deceptively simple system for maximising the results of a video campaign: “First, you must have a marketing strategy. It does no good to throw a bunch of videos around with no concrete plan. You might as well save the time, money, and effort, and watch videos with your kids instead. Second, your plan must feature repetition and consistency. One video is not enough; you must have serial content to make a serious dent in the market.” He continued, “The last thing you must always remember is that you must make a video that is worth watching. Obviously your agenda is to move your product. Unfortunately, the viewer’s agenda is to obtain great information or be entertained. If you fail to do at least one of these, there is no reason for anyone to watch your video.” Video Labs is a video production and video marketing firm serving Brisbane and the Gold Coast areas. They have produced numerous successful video campaigns, and specialise in results. For more information, call 1300 881 783 or visit their website: http://videolabs.com.au/

2013-04-22T03:34:00Z aig-direct-helping-to-make-every-australian-woman-a-wellwoman

Monday, 22 April 2013, Sydney – Leading insurance provider AIG has launched Wellwoman Insurance, a new specialised insurance product for Australian women that can help alleviate the financial pressures that come with a cancer diagnosis. Wellwoman covers seven forms of female-specific cancers, including breast and cervical cancer, and provides a one-off cash payment following a diagnosis. According to Cancer Australia, the Federal Government’s national cancer control agency, on average 12 Australian women are diagnosed with gynaecological cancer each day. Though survival rates continue to increase, cancer is not in anyone’s Plan A for life, and can have significant financial implications for individuals and their families. Richard Todd, Head of Consumer at AIG Australia, said, “With low premiums, Wellwoman is a simple, cost effective addition to private health insurance. It offers a one-off payment to help women manage their household budgets – from rent payments and school fees, to paying for extra help around the house – while going through treatment. “It makes sense to have a Plan B, so that women who are coping with cancer can focus on their health and recovery, and worry less about their day-to-day finances.” Wellwoman premiums start from just $9.95 per month and the three levels of cover available offer a single cash payment of between $25,000 and $45,000 upon a positive diagnosis of cancer. Any woman aged between 18 and 69 is eligible to apply for the insurance, with no medical checks required and no exclusions based on family history. To find out more about Wellwoman, simply call AIG Direct on 1300 295 016 between 8am and 6pm AEST, Monday-Friday, or visit www.wellwomaninsurance.com.au.- ENDS -Media contacts: For more information, please contact Sarah-Ann Brittain or Anna Frilingos at DEC PR Email: aigdirect@decpr.com.auPhone: +61 (2) 8014 5033About AIG DirectAIG Direct is a range of online products available direct to consumers from AIG Australia Limited. AIG Direct's aim is simple - to make accessing personal insurance products easier. AIG Australia is part of American International Group, Inc. (AIG) a leading international insurance organisation serving customers in more than 130 countries and jurisdictions. AIG companies serve commercial, institutional, and individual customers through one of the most extensive worldwide property-casualty networks of any insurer. In addition, AIG companies are leading providers of life insurance and retirement services in the United States. AIG common stock is listed on the New York Stock Exchange and the Tokyo Stock Exchange. Additional information about AIG can be found at www.aig.com.au | YouTube: www.youtube.com/aig |Twitter: @AIG_LatestNews| LinkedIn: http://www.linkedin.com/company/aig | AIG is the marketing name for the worldwide property-casualty, life and retirement, and general insurance operations of American International Group, Inc. For additional information, please visit our website at www.aig.com. Products and services are written or provided by subsidiaries or affiliates of American International Group, Inc. (AIG). Not all products and services are available in every jurisdiction, and insurance coverage is governed by actual policy language. Certain products and services may be provided by independent third parties under contract with AIG or its subsidiaries or affiliates. Insurance products may be distributed through affiliated or unaffiliated entities.

2013-04-22T01:03:39Z hbf-run-for-a-reason-coming-up-in-perth

Perth, WA, April 22, 2013 - On Sunday, 26th May, 2013, the HBF Run for a Reason will be held in Perth. The event will consist of the Ramsay Health Care 14km, starting at 8am, and the Ramsay Health Care 4km, beginning at 8:30am. Both events will start and finish at the historic WACA Ground, at the corner of Nelson Crescent and Hale Street. The 14km course incorporates the Graham Farmer Tunnel and three freeways, while the 4k course winds through East Perth around Gloucester Park.  The annual event raises money for local charities. Their goal is to raise $1 million; so far, they have raised $255,525 as of writing. The event is open to both individual and team entries. Many local corporations and businesses sponsor teams into the HBF Run for a Reason, and they are always very proud and happy to have done so. There are many benefits for a corporation or business that enters a team into the HBF Run for a Reason. The most important internal benefit is that participation develops and fosters camaraderie and teamwork in the workplace. Employees, often from different departments, many who would not otherwise have an occasion to work together, join together in a spirit of giving to help raise money for worthy causes. Many companies choose to provide their employees with custom uniforms bearing their company logo. This turns employees into walking and running advertisements for the company, both during the race and when they are practicing. In addition, the uniforms make a great souvenir, and a reminder of the experience shared by the employees. A custom uniform with a company logo and the employee’s name encourages employees to take pride in their company and their workplace. According to Jarrod Wojtowicz, director of JP Promotions, the positive benefits of providing uniforms for charity events far outweighs the initial cost. According to Wojtowicz,  “When an employer encourages participation in an event like the HBF Run for a Reason, and provides his team with customised athletic wear, everybody wins. The employees feel a sense of accomplishment because they have participated in a greater cause. They also feel pride in their company, and benefit from the experience of teamwork and the boost in morale.” Wojtowicz continued, “The employer benefits from free advertising and an improvement in the general working environment in his place of business. Better yet, those who are in need benefit from charities having enough funds to help them. The atmosphere around this event has to be seen to be believed. There’s a certain feeling, a glow on the faces of the competitors, and a sense of shared accomplishment in this event that is difficult to describe. Let it suffice to say that it is one of my favourite events of the year.” Wojtowicz added: “We have been busy already customising uniforms and filling orders, but there’s still time for anyone who is interested to order a great-looking customised uniform for the event. We have an extensive variety of shirts, singlets, shorts, and ensembles in many different colours, and all can be embroidered with a name or company logo.” Wojtowicz concluded, “No matter what your reason, Run for a Reason is a great event. We hope to see you there.” JP Promotions provides workwear and uniforms in the Perth area. To order your team uniforms for the event, please call 08 9248 6300 or visit their website: http://jppromotions.com.au/.

2013-04-19T03:02:00Z statement-why-are-sports-clubs-needlessly-putting-professional-athletes-at-risk

Professor David Bishop, a board member of Exercise & Sports Science Australia (ESSA) and Research Leader, Sport at Victoria University, issued the following statement: “Why must our professional sports players be subject to a double standard imposed by sports bodies, when these athletes’ performances, careers – and indeed, their lives – are potentially at risk?” Last night’s ABC 7:30 Report suggested that the Melbourne football club’s high-performance program is the latest to be influenced by a non-accredited “sports scientist” whose practices push the boundaries of legality, based on little or no evidence in humans. For the good of their players, professional sporting clubs employ a wide range of sports-medicine experts. All of these experts – including sports physicians, doctors, physiotherapists and dietitians – are regulated by external, independent bodies, with the glaring exception of “sports scientists”. The vast majority of sports scientists working with professional sports codes have no independent body overseeing their qualifications and professional standards. What’s more, the governing sports bodies are adamantly opposed to having such an independent body in place. Why the resistance? Why are they afraid of independent regulation? Sports clubs are happy to expose their prized assets – their athletes, worth millions to the clubs – to sport science professionals who may not hold appropriate qualifications. These unregulated sports scientists are not bound by professional standards, scope of practice and a code of conduct and ethical practice, nor do they have requirements for continual professional development. Truly, a double standard is in place. The time has come for an overarching authority to oversee sports science in professional sports. An independent regulator for the sports science profession allows for: · standards being set for the profession; · a framework for enforcing appropriate standards; · confidence for athletes and clubs in their sports scientists; · protection of title, across all jurisdictions and sectors; and · assurance that those working as sports scientists are ‘fit to practise’ as sports scientists. ESSA, the self-regulating professional body for sports scientists in Australia, has been calling for compulsory accreditation for over two decades and our robust accreditation system has been in place for nearly a quarter of a century and has attracted over 3,700 members. As a single regulator, ESSA would deliver benefits to both sports and government bodies. We can offer a clear definition of “sports scientist”; the lack of clarity at present leads to confusion for sports, athletes, governments, agencies and employers. Our regulation structure also provides recognition of qualifications, minimum entry standards, assurance of practice standards, a code of conduct and ethics and an avenue for complaints. Yet sports clubs have paid no credence to our recommendations. Let’s not wait for another exposé on clubs allegedly caught enhancing players’ performance via unregulated methods. It’s time to expedite the implementation of a unified solution to support the professional players we hold in such high regard. For more information about ESSA please visit www.essa.org.au. Ends. ABOUT ESSA Exercise & Sports Science Australia (ESSA) is the peak professional body for exercise and sports science in Australia and provides national leadership and advocacy on key issues. It supports its over 3,500 members and the community through fostering excellence in professional practice, education, training and research. Website: www.essa.org.au Official Media Spokesperson for this release: Professor David Bishop BHMS Ed Hons PhD (QLD) Board Member Exercise & Sports Science Australia (ESSA) andResearch Leader, Sport, Institute of Sport, Exercise and Active Living Victoria University, Melbourne david.bishop@essa.org.au Tel: 03 9919 9471 M: 0435 962 364 For further media information, please contact Maya from Fresh PR & Marketing on 0410 109 102.

2013-04-16T22:55:41Z medicalert-foundation-urges-people-with-haemophilia-to-better-protect-themselves

With April 17 marking World Haemophilia Day, MedicAlert Foundation has urged people with haemophilia and other inherited bleeding disorders to make non-medical precautions a compulsory part of their personal risk-management strategy.More than 240,000 people globally have been diagnosed with haemophilia, including approximately 2,600 Australians, with varied degrees of severity.Haemophilia, von Willebrand’s and other inherited clotting factor deficiencies are lifelong bleeding disorders that prevent blood from clotting properly, meaning that people with bleeding disorders could face a higher level of risk just by going about their daily lives. MedicAlert Foundation CEO, Sandra Turner said that people with bleeding disorders want to strike a balance between managing their medical risks and living a full life.“Some choose to become MedicAlert Foundation members knowing that the important medical information regarding their condition is available in an emergency if they can’t speak for themselves,” Ms Turner said. “People with haemophilia don’t bleed any faster than normal, but they can bleed for longer and in a trauma situation, knowing someone has haemophilia or any other bleeding disorder can be critical to their care,” she said.“Whether someone is at home, in the community or even travelling overseas, their possibly life-saving medical information is always with our members on the back of the distinctive MedicAlert emblem which is either worn around the neck or wrist.” After being diagnosed with von Willebrand disorder after the birth of her son, Fiona Smith chose to become a MedicAlert Foundation member for additional piece of mind. The28-year old mother from Western Australian is using World Haemophilia Day to urge others to also make the same decision.“Whether I am suddenly involved in a car crash or injure myself in some other way, it is important that a paramedic, doctor, nurse or some other health professional that comes to my aid is aware of my condition – especially if I am not conscious and unable to talk for myself,” Mrs Smith said.“I know of incidents where people with von Willebrand disorder have tragically died because emergency crews didn’t know about their condition until it was too late, and when I was recently rushed to hospital my Medic Alert membership let the ambulance crew know immediately and they could administer the treatment I needed,” she said.“You never know what life will throw at you, and becoming a MedicAlert member could mean that one day it saves my life during a situation where I have no control.” For over 40 years, the Australia MedicAlert Foundation has been the nation’s only not-for-profit organisation providing a 24/7 personal medical emergency information and identification service. To find out more about the MedicAlert Foundation and how to become a member, visit http://www.medicalert.org.au/For more information about haemophilia, go to http://www.haemophilia.org.au/

2013-04-16T03:26:09Z kew-beauty-girl-set-to-shine

Media Release 12.4.13Kew Beauty Girl Set to ShineSheridan RollandThe girl who hopes to be known as the “Kew Beauty Girl” has started her own business Shine Skin and Body at the end of Glenferrie Road after a 14 year career in beauty therapy. Working for some of the best known brands including Natskin Day Spa, Sheridan has a wealth of experience she brings to this delightful new business above the well known local hairdresser Cut Both Ways.“I have a passion for helping my clients achieve great skin using personalised skincare regimens and result-driven treatments to deal with a range of skin issues, from acne to anti-ageing. I also pride myself on offering exceptional customer service.” Tell us a bit about it Shine Skin and BodyWith Shine Skin and Body I am aiming providing result-driven treatments that are tailored to the individual needs of each client in a peaceful and harmonious environment, with personalised home care and advice to sustain healthy, beautiful skin.What’s been your most outstanding business achievement?“I went to America as a Rep for Hydro Co Spa  for an Expo in 2000. It was a great experience. However starting my own business has been my most outstanding achievement. The local businesses have been very supportive.”Latest PromotionMothers Day Specials:Spoilt RottenYour Choice of any Premium FacialEye treatmentPayot Skin Care Pack$290 save $173 Mother’s Retreat30min Massage30min Facial$99 Time out30min MassageRadiance facialLunch and Wine at Cru$160 Book Now Website: www.shineskinandbody.com.au (specials every month)Bookings: 98191034 or 0431430490Hours: We have flexible times so please ring.Address: 1st Floor, 918 Glenferrie Road, Kew 3103

2013-04-16T02:15:00Z learning-expert-s-plea-the-time-is-now-to-help-australia-s-frustrated-parents-and-struggling-students

Australia continues to struggle with declining literacy rates and test scores, with no resolution in sight -- except for a proposed school-funding package, with a billion-dollar price tag. But if previous education funding has not improved student performances measurably, will this new so-called “Gonski reform” be any different? It’s time to look at alternatives, says a renowned U.S. expert who seeks to save parents and students from further frustration. Author and educational psychologist Helen Irlen, whose philosophies are practiced in 174 Irlen clinics in 44 countries worldwide, is touring Australia from late April, with stops in Canberra, Sydney, Melbourne and Brisbane. She brings her unique perspective on why Australian children may be struggling with reading – and offers alternative solutions for addressing this escalating problem. “The time is now to help Australia’s frustrated parents and struggling students,” says Ms. Irlen. “More effort should be invested in identifying and correcting why children can’t read – and less on worrying about standardised text scores.” Struggling readers may actually be suffering from visual perceptual disorders, according to Ms. Irlen. Correct and early identification of such disorders can greatly reduce frustration for families – but it may take a team effort from educators, parents and kids alike. Ms. Irlen proposes that any educational reform investment be centred on retraining school personnel – from teachers and school aides to counsellors and nurses – to detect learning or behavioural issues early on. At-risk children should ideally be screened in Year Two for visual perception disorders which can help eliminate the need for tutoring, or serve as an alternative to medication which Ms. Irlen believes is far too often promoted as the only solution to desperate parents. Ms. Irlen discovered what’s now known as the “Irlen Method” of treating visual-perceptual, reading, attention and learning disorders. Today, millions of children use Irlen coloured overlays or filter lenses, worn as glasses to manage reading disorders, as well as conditions such as Aspergers, Autism and ADHD. For frustrated parents who watch their children struggle to read, Ms. Irlen provides these tips: Glasses may not be the cure. Reading glasses for children may not always be the solution, according to Ms. Irlen. “While having a child’s eyes tested if they are struggling with reading is a worthwhile step to take, we have found that in many instances the prescription of corrective lenses is ineffective as reading difficulties are not due to a vision problem but due to a visual perceptual dysfunction. We therefore encourage parents to get their children tested for both issues in order to correctly diagnose the cause of the problem. Keep a close eye. Ms. Irlen reminds parents that it is not normal for kids to be tired or to have physical symptoms – like headaches and stomach aches – from reading. Observe your child, and react by partnering with teachers to explore causes.Don’t blame. Parents sometimes fear that their child suffers from a reading disorder because they didn’t read to him or her enough in formative years. In reality, reading problems are typically hereditary. Just as importantly, don’t blame your child or let others blame your child for being “lazy” or “stupid” which is all too often the case. “Most of the parents of the millions of children with whom we have worked were looking for someone to blame rather than for a physical problem that can be diagnosed and treated,” said Ms. Irlen. Learn more at www.aaic.org.au. Ends. NOTE TO MEDIA: Ms. Irlen will be in Canberra from 21-24 April, when she will serve as keynote speaker at the Australasian Association of Irlen Consultants’ 2013 Conference. From there, she will travel to Sydney on 25-29 April, Melbourne on 30 April - 1 May, and Brisbane on 2-3 May. She is available for media interviews. To arrange an interview with Ms. Irlen or for more information, contact Maya from Fresh PR & Marketing on maya@freshprm.com.au or 0410 109 102. About Irlen Syndrome and the Irlen Method Irlen Syndrome, also known as Scotopic Sensitivity Syndrome, was first identified by educational psychologist Helen Irlen while she was working with adult learners as Director of the Learning Disability program at California State University Long Beach in the early 1980s. Until described in her book, Reading by the Colours, there was no explanation or treatment for perceptual reading difficulties. Many people were misdiagnosed as dyslexic, slow learners or having ADHD. The non-medicated, research-based Irlen Method is a groundbreaking, non-invasive technology that uses coloured overlays and spectrally modified filters worn as glasses to enable the brain to process visual information accurately. This technology can improve reading fluency, comfort, comprehension, attention and concentration, while reducing light sensitivity. Of note, Irlen Syndrome is not dyslexia, even though its symptoms overlap and it is often misdiagnosed as dyslexia. Ms. Irlen’s work was introduced into Australia 25 years ago by Dr. Paul Whiting, a specialist in learning disabilities at the University of Sydney at that time. Today, the Irlen Method is used in over 44 countries and there are over 174 Irlen Clinics worldwide. Website: www.irlen.com About Helen Irlen, MA, LMFT Founder & Executive Director: Irlen Institute International Headquarters Helen L. Irlen, MA, LMFT is an internationally recognized educator, researcher, therapist, scholar, and expert in the area of visual-perceptual problems. She is the founder and executive director of Irlen, home of the internationally acclaimed Irlen Method. Ms. Irlen has been in the field of education for the past 30 years. A graduate of Cornell University, her background includes 15 years as a School Psychologist, 30 years as a Child and Family Therapist, Educational Therapist, founder and Director of the Adult Learning Disabilities Program and Assistant Professor of Adult Learning Disabilities at California State University/Long Beach, instructor in psychology at Cornell University, and research assistant at Cornell. She has been recognized for her dedication to working with children and adults, and is listed in Who’s Who in California, Who’s Who in Asia and the Pacific Nations, International Woman of the Year (1999-2000), International Who’s Who of Professionals, Kingston’s National Registry of Who’s Who, and the Dictionary of International Biography.

2013-04-10T07:02:00Z lose-baby-weight-the-healthy-way-6

Today, Rhian Allen, Founder of Lose Baby Weight is proud to announce the launch of their best selling 28 Day Diet and Exercise plan as a printed book, along with access to the e-book version and the bonus Winter Warmer 7 Day Plan. The glossy 84 page book with over 120 recipes, is safe for breastfeeding mums and covers everything they need to know about losing their baby weight in a safe and healthy way, under the guidance of leading nutritionists and post-natal specialist trainers. To date the online Lose Baby Weight diet and exercise plans have helped Aussie mums lose over 300,000kgs, they have a support network of over 53,000 Facebook fans and free online access to the Lose Baby Weight members area where they can track their results. Rhian Allen, says, “The book has been created especially for the busy mum who is ready to get in shape post baby and who wants to follow a daily diet and exercise plan for weight loss. We have included daily food and meal plans, shopping lists, daily recipes, nutrition information and daily exercises that over 28 days will aid your health, fitness and weight loss. “I have worked with experts to ensure the Lose Baby Weight diet plans and recipes are nutritionally advanced, safe for breastfeeding and provide maximum exercise benefits, without having to go to the gym,” said Rhian. Experienced Nutritionist Kathleen Alleaume, who is a member of the Dieticians Association of Australia, has been working with Lose Baby Weight for the past 12 months, with her focus being on ensuring optimal nutrition and ease for all mums – including those breastfeeding. “The diet plans have not only been designed to be quick and easy to follow, but to also give optimal nutrition and energy. The daily plans are also packed with foods to help boost milk supply while the mum is breastfeeding,” said Kathleen. Expert personal trainer, John Allen, who specialises in post pregnancy weight loss, has created the weight loss exercise plans. John has provided a variety of exercises that can be done with your baby at home or in the park, without needing a visit to the gym. The Lose Baby Weight 28 Day Breastfeeding Friendly Diet & Exercise Book contains: 84 glossy pages and over 120 recipes4 weeks of meals and a detailed daily diet plan diary showing what to eat for breakfast, snacks, lunch, dinner and drinks. There are new meal options and recipes each day so you don’t get bored4 weeks of easy to make delicious recipes that are family friendlyA shopping list for your weekly shop4 weeks of daily weight loss exercise plans to followWeight loss exercise instructions and images to followSnack advice and guidanceAdvice on how to maintain weight lossNutrition and calories information about the food you are eating Linda Hallas, a mum from Victoria who has successfully lost 30kgs on the Lose Baby Weight programs says, “I have developed some pride in myself. I’m loving the extra motivation I have and energy that I have to get doing things and getting them done is truly much easier now I have lost some weight.” The Lose Baby Weight 28 Day Breastfeeding Friendly Diet is available online now www.losebabyweight.com.au at an RRP of $39.95 and includes a bonus Winter Warmer 7 day Plan + e-book version. For further information, images or product samples, please contact 360 PR:Lisa Solomons – P: 02 9571 4448 - M: 0416 175 518 - E: lisa@360pr.com.auJessica Durrington – P: 02 9571 4448 - M: 0423 833 814 - E: jessica@360pr.com.au

2013-04-04T00:28:41Z the-body-doctor-provides-effective-nutritional-programs-for-your-journey-to-a-healthy-lifestyle

Bondi Junction, NSW (March 08, 2013) – In weight control, children’s nutrition, sport nutrition and dealing with food addiction you need the best source to help you in your situation. Though suggestions from friends and general blogs and articles on the Internet about weight loss in Sydney are helpful, you need to have a trusted source to guide you in your endeavour to maintain a healthy self. The Body Doctor (www.thebodydoctor.com.au) provides client-tailored nutritional programs that will help individuals in their journey to healthy living. The programs will help individuals lose or gain weight, battle food addiction, improve nutritional health, manage gastrointestinal health conditions, improve athletic performance, and even improve fertility through healthy diets. The Body Doctor is headed by principal consultant Dr. Naras Lapsys. Dr. Naras, having two university degrees and a Masters degree in Nutrition, believes the key to better health is a combination of good nutrition and a healthy lifestyle. With this philosophy in mind, The Body Doctor aims to not only help their clients lose weight and strictly do diets but to change their understanding as well as their approach to food. A consultancy with The Body Doctor will entail the client personally meeting with the accredited dietitian, having a diet plan tailored to the client, setting realistic goals, and providing education and motivation to change the client’s eating habits. Aside from all these the clients can also access and subscribe to The Body Doctor’s online magazine Chewing the Fat, which is authored by Dr. Naras himself. Previous articles can be accessed through their website www.thebodydoctor.com.au and anybody can browse through them. Start your journey to a healthier self now and get reliable counsel from the trusted nutritionist in Sydney. Visit The Body Doctor website www.thebodydoctor.com.au today to browse through the consultancy services offered and learn more about the premier nutrition consultancy. About the Company The Body Doctor is a nutrition consultancy in Sydney that provides client-tailored nutritional programs for a healthier lifestyle. Their programs help clients achieve permanent weight loss and management, control weight gain, improve athletic performance through sports nutrition, improve fertility, manage gastrointestinal health conditions like Irritable Bowel Syndrome, overcome food addiction and improve nutritional health in toddlers and children. The Body Doctor was founded by Dr. Naras Lapsys, accredited and practising dietitian with a Masters degree in Nutrition. He is a member of the Dietitians Association of Australia (DAA) and Sports Dietitians Australia (SDA).Contact Information:Naras Lapsys1806, Level 18, Westfield Tower 2,101 Grafton St., Bondi Junction NSW 2022Phone: 1300 364 316E-mail: info@thebodydoctor.com.auWebsite: http://www.thebodydoctor.com.au

2013-04-02T04:13:47Z viral-videos-found-to-contain-common-key-elements

Brisbane, Australia, April 2, 2013 - Many companies, large, small, and in between, have realised that video marketing is a very important part of any effective advertising campaign. Consequently, those companies have started using videos in their campaigns, with mixed results. Two years ago, including a video on your site almost guaranteed a spot on page one of Google, and the traffic comes with it.In this era, however, it takes more than a shoddily-produced and ill-conceived video to gain traffic. The sheer number of companies employing videos in their advertising campaigns has “upped the ante” considerably. It now takes a professional video and at least a modicum of creativity to see results from video marketing.One thing, however, hasn’t changed from two years ago: the viral video. A viral video is loosely defined as a video that receives thousands of views due to sharing on social media websites. This is the Internet era’s version of “word of mouth” advertising, but it only happens if the video is epic. Videos that “go viral” have seven characteristics in common. If a video is missing even one characteristic, it probably won’t go viral, and potentially loses a lot of money for the company using it. Here, then, are the seven characteristics shared by all viral videos.First, it either evokes an emotional response, answers a question, or both. Second, it addresses a current topic that receives multiple searches or dominates conversation. Topics that are trending on Google, Twitter, or Facebook are a great guide.Next, the description, title, and video thumbnail must all drive clicks and must be compelling. This gives people three potential reasons to plaster it on their social media accounts. Next, the video must be long enough to not lose viewers before it is finished. Most viral videos are under two minutes. Also, most experts agree that a video has fifteen seconds to grab a viewer before they click elsewhere.Although a video can go viral by itself, most business videos that go viral get some “help” in the beginning. This is best accomplished by submitting it to every possible outlet, and paying for traffic in the beginning if necessary. Another very important trait: the video must serve at least one of four functions: provide value, generate discussions, align with the sharer’s identity, or maintain and grow relationships.The last thing a video must have to go viral is actually what it can’t have: material that is too toxic to make people want to share it. If it’s offensive, it must be left out.Michael Hanson, Owner and Founder of Video Labs, has been personally responsible for many viral videos: “The best thing about a viral video is that it’s like finding money on the ground. It takes the same amount of money to produce a viral video as it does to produce one that goes nowhere. Unfortunately, more than 95% of marketing videos go nowhere.”Hanson continued, “Believe me, it’s worth it to make the extra effort to do your homework and choose the right company to shoot  and create your video. It’s also worth it to come up with compelling material that grabs viewers and forces them to click on to your video.”Hanson concluded, “If you have the right strategy, viral videos are easy. If you don’t, they’re impossible.”Video Labs is a video marketing and video production company in Brisbane and the Gold Coast. They have a wealth of experience in producing videos that go viral. To get started today, call 1300 881 783 or visit their website: http://videolabs.com.au/

2013-03-24T23:00:00Z this-easter-hop-to-it

The Easter Bunny is a noted trendsetter, and clearly ahead of his time. Mr. Peter Cottontail, as he’s known to his local postie, first made a name for himself by hippity-hopping his way down the rabbit trail, an aerobic display that he continues to this day. While he enjoys the physical benefits of this high-impact activity, he’s also sending a message to children and parents alike: exercise and Easter can go hand in hand. Exercise & Sports Science Executive Officer, Anita Hobson-Powell, concurs, noting that keeping a balance between indulgence and health at Easter is crucial. “We all love a holiday. Easter, in particular, is a special time, as there are treats and temptations galore, from hot cross buns to chocolate bunnies. But there’s no need to take a holiday from being fit and active: exercise can be part of the fun,” she says. Now, for the first time, Ms Hobson-Powell can share these exclusive tips she’s learned from the Easter Bunny on how to hop to it over Easter: · The hunt is on: A terrific place to start moving is the annual Easter egg hunt, according to Ms Hobson-Powell. “Why limit an egg hunt to the lounge room? Unleash your inner creativity, and scatter eggs far and wide – from the furthest corners of the yard, to the top floor of the house,” she suggests. “Or, join in with neighbours and host a block-party style hunt where kids can explore from home to home, searching under trees and behind planters for those elusive eggs.” · Fifth Avenue finery: Another great way to get the kids up and moving, to burn off that chocolate they’ve consumed? Stage your very own Easter parade. “Start by crafting homemade bonnets – with all the prerequisite frills upon them -- or top hats for the lads. Then, take a family walk together and show off your finery,” says Ms Hobson-Powell. “Any brisk walk will do, from a hinterland hike to a full-on, along-the-avenue parade, as long as there’s energetic motion involved to increase heart rates. Parents, don’t forget to play the part of the photographers, snapping away!” · Run for fun: A trend that’s gaining momentum is an Easter fun run, held by an increasing number of municipalities over the holiday weekend. From 5Ks to half-marathons and more, active parents – and often kids, as well – can sign up and have a nice long lope before settling in for Easter Sunday roast lunch. “The fun-run style 5K, in particular, is a great way to dip a toe into the world of road races, if you’ve never tried before – and can be incredibly rewarding to complete,” shares Ms Hobson-Powell. · Bat up: When all is said and done, and the roast has been consumed and chocolate’s been devoured, don’t forget the time-honoured Aussie tradition of an afternoon cricket game. “Beach, park or backyard, an Easter Sunday match of cricket is a great way to stretch after a big meal, get fresh air and burn off kilojoules. Don’t forget a trophy for the victors – this can be a non-food item, too, such as a small stuffed Easter-themed toy,” says Ms. Hobson-Powell. So hip-hop to it this Easter – you’ll be glad you did! Ends. For further media information, please contact Liberty from Fresh PR & Marketing on 07 5351 1010, 0413 711 255 or email liberty@freshprm.con.au ABOUT ESSA Exercise & Sports Science Australia (ESSA) is the peak professional body for exercise and sports science in Australia and provides national leadership and advocacy on key issues. It supports its over 3,500 members and the community through fostering excellence in professional practice, education, training and research. Website: www.essa.org.au ABOUT EXERCISE IS MEDICINE® Exercise is Medicine® as an initiative of Exercise & Sports Science Australia (ESSA) aims to make physical activity and exercise a standard part of a disease prevention and treatment paradigm in Australia, improving community health and reducing long-term health care costs. The program hopes to make every Australian doctor consider physical activity and exercise as a standard part of treatment programs resulting in more people being prescribed exercise for either prevention or treatment of chronic conditions. The three guiding principles of Exercise is Medicine® Australia, are designed to improve the health and well-being of all Australians through regular physical activity prescription from doctors and other allied health providers. The guiding principles are as follows: · Physical activity and exercise are important to health and the prevention and treatment of many chronic diseases; · More should be done to address physical activity and exercise in health care settings; and · Support the referral of patients to appropriately trained allied health professionals to deliver exercise treatment services. Official Media Spokespersons for this release: Anita Hobson-Powell Executive Officer Exercise & Sports Science Australia (ESSA) 327 Sandgate Road, Albion, QLD 41010 Anita.Hobson-Powell@essa.org.au Tel: 07 3862 4122 M: 0400 519 800