http:// 2010-07-22T00:37:00Z 2010-07-22T00:37:00Z lexar-media-announces-high-capacity-128gb-echo-se-portable-backup-solution

Echo SE key features: High-performance, ultra-portable, flash-based backup solution designed for netbook and notebook users High-speed performance—up to 28MB/s read and 10MB/s write*Activates when plugged in, providing automatic, continuous backup128GB capacity enables users to fully and continuously back up large volumes of data in one locationOne of the smallest 128GB backup solutions on the market Built-in, no-touch software automatically backs up files in use, with the optional 128-bit AES file encryption Multimedia Elements: Lexar Image GallerySupporting Product Info Sydney, Australia - 22 July, 2010: Lexar Media, a leading global provider of memory products for digital media, today announced the addition of the 128GB Echo SE backup drive to the popular Echo line of portable backup solutions. Designed to protect valuable data on netbook and notebook computers, the Echo SE drive now offers up to 128GB of storage, allowing users to automatically back up more essential files – anytime, anywhere. Once backup is complete, the Echo SE drive easily slips into a pocket or bag for portability with the knowledge that critical files are backed up if a laptop is lost or stolen. More than 15 percent shorter than other 128GB backup drives, the high-performance Echo SE provides a way to easily backup data, with the reduced risk of accidental in-drive damage. High-performance Echo SE is an ultra-portable drive that easily plugs into a computer’s USB port to perform automatic backup of files, at read speeds up to 28MB/s and write speeds up to 10MB/s.* The drive is interoperable between Windows XP, Windows VistaTM, and Windows 7, as well as Mac OS X operating systems, allowing data to be seamlessly accessible whether using a PC or Mac computer. The Echo SE backup drive is available in capacities of 16GB, 32GB, 64GB and 128GB. “The higher the capacity of your backup solutions, the greater volume of data you can easily and conveniently protected against loss,” said Richard Clarke, ANZ National Sales Manager, Lexar Media. “The addition of the 128GB drive to the Echo SE line provides consumers and businesses embracing a mobile lifestyle with the space they need to back up a large number of files on a single drive.” The Echo SE drive includes versatile, built-in backup software developed by Dmailer for Lexar. Key features include targeted file backup, which stores only specified files and reduces wasted disk space, and file versioning, which backs up a history of files and allows the retrieval of previous versions. The software also offers the ability to create multiple backup plans for multiple computers on one drive. Additionally, the software offers optional 128-bit AES encryption, enabling protection in the event of drive loss. The Echo backup drive product line also includes the plug-and-stay, low-profile Echo ZE, one of the smallest USB drives in the world at 20.1 by 15.1 millimeters. The Echo ZE is available in capacities of 8GB, 16GB, and 32GB. Availability and pricing The Lexar Echo USB Range is available through Officeworks and on Lexar.com. The recommended retail price for the 132GB is AU$459.00 Australian distributors of Lexar Media products include: Cellnet Group Limited – Ph: 1300 235 563 and WestGroup International – Ph: 1300 130 578. Follow us online! Twitter: www.twitter.com/lexarmedia YouTube™: www.youtube.com/lexarmediainc Facebook: www.facebook.com/LexarMedia About Lexar MediaLexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com/au, and for Crucial brand products, visit www.crucial.com. Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. Lexar. When Memory Matters.™ About Micron Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. ------------------------------------------------------------------------------- *Speeds based on internal testing. Actual performance may vary. 2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks or registered trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Mac and Mac OS are trademarks of Apple, Inc., registered in the U.S. and other countries. Windows and Windows Vista are trademarks or registered trademarks of Microsoft Corporation in the United States and/or other countries. All other brand or product names are trademarks or registered trademarks of their respective holders.

2010-07-06T02:01:00Z lexar-media-introduces-multi-card-24-in-1-usb-reader-for-easy-and-reliable-file-transfer

Multi-Card 24-in-1 USB Reader Key Messages: Allows for quick and easy download of photo, video, music, and other filesIncludes five slots and supports 24 memory card formatsEnables concurrent downloads to a host computer and card-to-card file transferPop-up design protects card slots when not in use Multimedia Elements: Lexar Image GallerySupporting Product Info Video demonstration – connecting the Lexar Multi-Card 24-in-1 Reader to an iPad Sydney, Australia – 6th July 2010 – Lexar Media, a leading global provider of memory products for digital media, today introduced the Lexar Multi-Card 24-in-1 USB Reader. Featuring five slots and supporting 24 popular memory card formats, the newest reader is an all-in-one solution enabling concurrent downloads and card-to-card file transfer. The highly versatile card reader was developed with a unique pop-up design, which allows the card slots to be protected when not in use, and comes equipped with a Hi-Speed USB 2.0 cable. The reader makes it easy to quickly download photo, video, music, and other files from nearly any memory card to a host computer. “The range of popular devices supporting flash memory cards grows day by day and now includes everything from cameras and camcorders to mobile phones and GPS units. However, not all devices support the same format and managing the various cards can be confusing, causing consumers to mistakenly believe they need to purchase multiple card readers,” said Richard Clarke, National Sales Manager A/NZ, Lexar Media. “The Lexar Multi-Card 24-in-1 USB Reader eliminates the need for multiple readers, simplifying the data transfer process for consumers from all memory card formats. The Lexar Multi-Card 24-in-1 USB Reader supports the following memory cards formats: CompactFlash slot: CompactFlash Type I and Type IISecure Digital slot: SD™, SDHC™, miniSD™, miniSDHC™, MMC™, MMCplus™, and RS-MMC™Mobile slot: microSD™, microSDHC™, and M2™Memory Stick slot: Memory Stick™, Memory Stick (with MagicGate™), Memory Stick PRO™, Memory Stick PRO Duo™, Memory Stick Duo (with MagicGate), Memory Stick PRO Duo Mark 2, Memory Stick PRO-HG Duo™, and Memory Stick PRO-HG Duo “HX”xD-Picture Card slot: xD-Picture Card™, xD-Picture Card Type-M, xD-Picture Card Type-M+, and xD-Picture Card Type-H In addition to ease-of-use and reliable performance, the Lexar Multi-Card 24-in-1 USB Reader provides consumers with the reliability they have come to expect from Lexar Media. All Lexar memory card and card reader designs are tested in the Lexar Quality Labs, facilities with more than 800 digital cameras and memory card devices, to ensure performance, quality, compatibility, and reliability. Lexar performs this extensive testing in an effort to provide customers with the highest level of confidence. Availability and pricing The Lexar Multi-Card 24-in-1 USB Reader, which includes a one-year limited warranty, is available for purchase through specialty photo retailers and consumer electronics outlets including Dick Smith Electronics, Harvey Norman, Myer and Teds, as well online at Lexar.com for the recommended retail price of AU$42.00. Australian distributors of Lexar Media products include: Cellnet Group Limited – Ph: 1300 235 563 and WestGroup International – Ph: 1300 130 578. Follow us online! Twitter: www.twitter.com/lexarmedia YouTube™: www.youtube.com/lexarmediainc Facebook: www.facebook.com/LexarMedia About Lexar MediaLexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com/au, and for Crucial brand products, visit www.crucial.com. Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. Lexar. When Memory Matters.™ About Micron Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. -------------------------------------------------------------------------------- 2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders. # # # _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Kya de Rome Account Manager Hotwire Kinetics Mobile: +61 416 208 598 Office: +61 2 9212 3848 Fax: +61 2 9281 7271 Email: kya@kinetics.com.au Tweet on www.twitter.com/kder Address: Level 3, 439-441 Kent Street, Sydney, NSW 2000 A Photon company

2010-06-04T04:18:00Z lexar-professional-600x-and-300x-32gb-cf-cards-and-professional-expresscard-cf-reader-now-available

Sydney, Australia – 4th June 2010 – Lexar Media, a leading global provider of memory products for digital media, today announced the Australian availability of the award-winning Lexar Professional ExpressCard™ CompactFlash (CF) Reader and the Lexar Professional 600x and 300x 32GB CF cards in traditional and online Australian retail channels. “High-end amateur and professional photographers are increasingly capturing RAW digital images or high-definition videos which chew through memory capacity quickly due to the large file sizes” said Richard Clarke, Lexar Media’s ANZ national sales manager. “The increased storage space the Lexar Professional 600x and 300x 32GB cards offer allows you to photograph and film more of the memories that matter, when paired with the Professional ExpressCard CF Reader the cards also provide enhanced file transfer speeds. We’re pleased to be offering these workflow-improving solutions to our extensive network of photo resellers.” The Lexar Professional 600x and 300x CF memory cards offer increased speed and performance, with a guaranteed minimum sustained write speed capability of 90MB/s and 45MB/s, respectively, when paired with a UDMA 6-enabled device. The Lexar Professional ExpressCard CF Reader is a portable, high-performance reader that requires no cables and connects directly to a PC or Mac laptop computer’s ExpressCard slot. The reader is compatible with all UDMA and non-UDMA CF cards, supports read/write speeds up to 133MB/s, and features a design with an extra deep card slot for added card protection. In addition to high-speed performance, the Lexar Professional 600x and 300x cards and the ExpressCard CF Reader provide consumers with the reliability they have come to expect from Lexar. All Lexar memory card and card reader designs are tested in the Lexar Reliability Lab, a facility with more than 800 digital cameras and memory card devices, to ensure quality, performance, and compatibility. Lexar performs this extensive testing in an effort to provide customers with a high level of confidence, whether they are capturing once-in-a-lifetime memories, important events, or everyday occasions. Customers can access Lexar’s Digital Photography website - a dedicated online resource and tips destination (http://www.lexar.com/dp/) - to access phone and live-chat tech support. Lexar provides these services and resources to customers to minimise time spent troubleshooting and to provide photographers with tools to optimise their shooting and focus on capturing great images. Availability and pricing The Lexar Professional 300x CF, Lexar Professional 600x CF and Lexar Professional ExpressCard CF Reader cards are available now on Lexar.com, in specialty photo retailers and consumer electronics outlets including Camera House, Dick Smith Electronics, Harvey Norman, and Teds. Lexar Professional 300x CF 32GB AU$259.05 Lexar Professional 600x CF 32GB AU$487.10 Lexar Professional ExpressCard CF Reader AU$55.65 Australian distributors of Lexar Media products include: Cellnet Group Limited – Ph: 1300 235 563 and WestGroup International – Ph: 1300 130 578. All Lexar Professional memory cards include a limited lifetime warranty, a free downloadable copy of Image Rescue 4 software, and exclusive, money-saving promotions from Adobe on popular photo and video editing products, including the latest versions of Adobe Photoshop Lightroom, Adobe Photoshop Elements, and Adobe Premiere Elements software. The Lexar Professional ExpressCard CF Reader includes a two-year limited warranty, and free, dedicated customer support. For additional information about the Lexar Professional 600x and 300x CF cards or the ExpressCard CF Reader, visit www.lexar.com/au. Follow us online! Twitter: www.twitter.com/lexarmedia YouTube™: www.youtube.com/lexarmediainc Facebook: www.facebook.com/LexarMedia About Lexar MediaLexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com/au, and for Crucial brand products, visit www.crucial.com. Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. Lexar. When Memory Matters.™ About Micron Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. Media Contact Kya de Rome Kinetics Pty. Ltd. +61 2 9212 3848 kya@kinetics.com.au 2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, Image Rescue and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorised licensee of the CompactFlash trademark. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. ExpressCard is a trademark of PCMCIA. Mac is a trademark of Apple Inc., registered in the U.S. and other countries. All other brand or product names are trademarks or registered trademarks of their respective holders. ###

2010-06-04T03:40:00Z innovative-memory-solutions-from-lexar-media-help-consumers-optimise-their-mobile-lifestyle

Lexar Mobile Lifestyle Key Messages: Designed to enhance the capabilities and applications of mobile devicesEnable consumers to capture and share more contentEnhance performance of netbook and notebook computersSolutions for consumers managing and capturing content on the goWide range of products compatible with most mobile devices Sydney, Australia – 4th June 2010: Lexar Media, a leading global provider of memory products for digital media, today announced the Australian availability of Lexar mobile lifestyle solutions, a comprehensive line of products designed to enhance the storage and performance capabilities of mobile phones, notebook and netbook computers, and other mobile-connected devices. With more than a decade of experience of creating high performance digital media solutions for professional and amateur photographers alike, Lexar is bringing its industry leading technology to the mobile market to improve consumers’ mobile lifestyle experience. The Lexar mobile lifestyle line of solutions-based products includes the Lexar High-Speed Mobile microSDHC™ card for high-megapixel camera phones which capture high-definition (HD) video; Lexar microSDHC and Memory Stick Micro™ (M2™) cards for basic mobile storage and the Lexar Mobile USB Card Reader that reads microSD, microSDHC, and M2 cards and provides easy transfer between devices. The mobile lifestyle line also includes Lexar Netbook/Notebook Performance Upgrades, which are DRAM-based products to enhance the performance of netbook and notebook computers. “It is a well known fact Australians are early adopters of technology and with mobile device technologies continuing to converge, consumers are using their mobile phones and netbooks to download, store, and transfer more multimedia content such as music, video, and photos than ever before,” said Richard Clarke, ANZ national sales manager, Lexar Media. “To make the most of their mobile device consumers need a high-performance, high capacity and reliable memory solution to enhance the users’ content management capabilities and overall mobile experience.” As Lexar’s latest offering in the mobile lifestyle solution line, the new Lexar High-Speed Mobile microSDHC card allows mobile users to store, transfer, and manage superior-quality HD (High-Definition) and near-HD video and photos supported by today’s high-performance camera phones. This high-speed (Class 6) microSDHC card is part of a high-performance kit that includes a Lexar USB card reader that enables fast transfer of files between phones and computers, and sideload software to easily transfer and manage personal videos, music, and photos between devices. The software also enables users to share their photos and videos on the most popular social media websites. The Lexar High-Speed Mobile microSDHC card is available in 8GB and 16GB capacities and includes a 10-year limited lifetime warranty for assured performance and reliability.* The Lexar Netbook/Notebook Performance Upgrade, available in 1GB and 2GB capacities, is designed for mobile users looking to boost the system performance of their portable computers. Upgrading DRAM memory is the most inexpensive way to increase overall system performance and maximise the mobile capabilities of today’s latest netbook and notebook computers. Easy-to-install memory upgrades allow for faster multitasking and web browsing and increase performance of multimedia and software applications. Availability and pricing The Lexar mobile lifestyle product range is available now on Lexar.com, in specialty consumer electronics outlets including Dick Smith Electronics, Harvey Norman and Myer. Lexar High-Speed Mobile microSDHC 8GB AU$41.90 / 16GB AU$101.55 Lexar microSDHC 2GB AU$13.65 / 4GB AU$21.10 / 8GB AU$36.67 Lexar Memory Stick Micro (M2) 4GB AU$43.65 / 8GB AU$55.21 / 16GB AU$99.40 Lexar Mobile USB Card Reader AU$12.60 Australian distributors of Lexar Media products include: Cellnet Group Limited – Ph: 1300 235 563 and WestGroup International – Ph: 1300 130 578. The Lexar mobile lifestyle solutions line provides consumers with the reliability they have come to expect from Lexar, backed by Micron’s industry-leading technology. All Lexar products are tested in the Lexar Reliability Lab to ensure quality, performance, and compatibility. Lexar is proud to provide customers with a higher level of confidence in their mobile memory, whether they are capturing an unforgettable moment on their handheld device, or surfing the web on their netbook. * USB reader includes a one-year limited warranty. Follow us online! Twitter: www.twitter.com/lexarmedia YouTube™: www.youtube.com/lexarmediainc Facebook: www.facebook.com/LexarMedia About Lexar MediaLexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar Media offers more than 250,000 upgrades for 40,000 systems, including a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. For more information about Lexar products, visit www.lexar.com/au. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. Lexar. When Memory Matters.™ About MicronMicron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. Media Contact Kya de Rome Kinetics Pty. Ltd. +61 2 9212 3848 kya@kinetics.com.au 2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, Image Rescue and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. All other brand or prod

2010-06-04T03:17:00Z lexar-media-introduces-portable-backup-solutions-for-netbooks-and-notebooks-with-echo-se-and-ze-drives

Echo SE Key Features: High-performance, ultra-portable, flash-based backup solution designed for netbook and notebook users Continuously and securely backs up files on the go Built-in software automatically backs up files in use, with the option to encrypt data Users can store more with capacities up to 64GB Echo ZE Key Features: Always-ready, plug-and-stay backup solution designed for netbook and notebook users Sized at just 20.1 by 15.1 millimetres, it is one of the smallest USB drives in the world Continuously and securely backs up essential files on the go Built-in software automatically backs up files in use, with the option to encrypt data Convenient, reliable flash-based design Sydney, Australia – 4th June, 2010 : Lexar Media, a leading global provider of memory products for digital media, announced today the Australian availability of its flash-based, backup drives, Lexar Echo SE and Lexar Echo ZE. Designed to protect valuable data on netbook and notebook computers, Echo SE and ZE backup drives provide users with portable, easy-to-use file backup solutions for their mobile lifestyles. High-performance Echo SE is an ultra-portable drive that easily plugs into a computer’s USB port to perform automatic backup and transfer of files, at read speeds up to 28MB/s and write speeds up to 10MB/s. Echo ZE, with its low-profile 20.1 by 15.1 millimetre size and plug-and-stay design, is an always-ready drive providing a convenient means to automatically back up essential files – anytime, anywhere. Both drives are interoperable between Windows XP, Windows VistaTM, and Windows 7, as well as Mac OS X operating systems, allowing data to be seamlessly accessible whether using PC or Mac computers. In the recent Parks Associates survey, ‘Mobile Convergence,’ over a third of participants expressed interest in a flash-based drive with automatic backup software for their netbook or notebook, and Echo SE and ZE answer that demand,” explained Richard Clarke, national sales manager ANZ, Lexar Media. “The Echo line has been designed specifically for users on the go. Whether it’s backing up business proposals when travelling or your university assignments whilst in the library, the Echo SE and ZE drives provide secure, high-capacity options to meet the needs of today’s netbook and notebook user without the cables and external drives that traditional backup solutions require.” The drives include versatile, built-in Echo backup software developed by Dmailer for Lexar. Key features include targeted file backup, which stores only specified files and reduces wasted disk space, and file versioning, which backs up a history of files and allows the retrieval of previous versions. Additionally, the software offers optional AES 128-bit encryption, enabling protection in the event of drive loss. Availability and pricing The Lexar Echo SE and Lexar Echo ZE backup drives are available now on Lexar.com, for the recommended retail prices of: Lexar Echo SE 16GB AU$83.50 / 32GB AU$148.45 / 64GB AU$278.35 Lexar Echo ZE 8GB AU$46.40 / 16GB AU$83.50 / 32GB AU$148.45 Australian distributors of Lexar Media products include: Cellnet Group Limited – Ph: 1300 235 563 and WestGroup International– Ph: 1300 130 578 For additional information about the Lexar Echo SE and ZE backup drives, visit http://www.lexar.com/au/echo . Follow us online! Twitter: www.twitter.com/lexarmedia YouTube™: www.youtube.com/lexarmediainc Facebook: www.facebook.com/LexarMedia About Lexar MediaLexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar Media offers more than 250,000 upgrades for 40,000 systems, including a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. For more information about Lexar products, visit www.lexar.com/au. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. Lexar. When Memory Matters.™ About MicronMicron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the NASDAQ Global Select Market under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. Media Contact Kya de Rome Kinetics Pty. Ltd. +61 2 9212 3848 kya@kinetics.com.au 2010 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, Image Rescue and When Memory Matters are trademarks of Lexar Media, Inc. Crucial and the Crucial logo are trademarks of Micron Technology, Inc. Adobe, Lightroom, Photoshop, and Premiere are registered trademarks of Adobe Systems Incorporated. All other brand or product names are trademarks or registered trademarks of their respective holders.

2010-01-06T22:59:00Z getting-back-to-school-with-lexar

Lexar is adding some great incentives to get students excited about returning to school with a consumer promotion across all stores selling Lexar USB flash drives. Anyone that purchases a Lexar JumpDrive USB flash drive or Lexar DRAM Netbook/Notebook module until the end of 28th February will be in the running to win a daily, weekly or monthly prize. Over $20,000 of prizes are on offer, including daily copies of Norton 360 Anti Virus ($129.95), weekly prizes of an HP Mini Atom Netbook ($699) and two monthly major prizes of a complete student office including student desk and chair, HP Touchsmart PC, HP Photosmart all-in-one printer, Microsoft Office 2007 and a Logitech desktop package ($6,785). To enter, all customers need to do is simply SMS the last 6 digits of their Lexar product barcode plus their full name and state of residence to Tel: 1999 2653. Tear sheets of the offer are positioned beside the Lexar USB flash drive ranges in select store. A low res copy of the tear sheet is attached below for your reference. Full details of the promotion along with terms & conditions can be found on www.lexarbacktoschool.com.au If you would like any more information about the back to school promotion from Lexar or the Lexar JumpDrive range or products please contact Kya de Rome on +61 2 9212 3848 or kya@kinetics.com.au.

2009-12-15T02:57:27Z lexar-media-provides-consumers-valuable-savings-on-adobe-photo-and-video-editing-software

Key Messages: Lexar Professional, Platinum II, and Full-HD Video memory cards will include promotional offers of up to US$100 towards the purchase of complete software programs 30-day trials of popular Adobe software offered with Lexar Professional, Platinum II, and Full-HD Video memory cards Software offerings include: Adobe Photoshop Lightroom 2, Adobe Photoshop Elements 8, and Adobe Premiere Elements 8 Enhances photo and video editing capabilities Significantly improves post-production experience Sydney, Australia – 15th December, 2009: Lexar Media, a leading global provider of memory products for digital media, today announced an agreement with Adobe to provide consumers with special discounts on popular photo and video editing software to enhance customers’ digital workflow experience and post-production capabilities. Lexar Professional, Platinum II, and Full-HD Video memory cards will offer customers 30-day free trial software and rebate savings on popular Adobe photo and video editing tools. These new value-added offerings from Adobe will provide Lexar customers with special offers on award-winning editing software to maximise their post-production experience and enhance photos and videos captured on their Lexar memory cards. “Our aim is to provide our customers with complete, end-to-end photography solutions to maximise their digital experience from capture to production, and enhance the photos and videos that matter most to them,” said Jeff Cable, director of marketing, Lexar Media, Inc. “Advanced and reliable editing software is essential in the post-production process and Adobe’s award-winning offerings are among the best in the industry. We are excited to offer Lexar customers free value-added trials and promotional offerings for high-calibre editing software from a company like Adobe.” “Photographers and videographers worldwide trust Lexar to capture and protect their most valuable photos and videos,” said Kevin Connor, vice president of product management for Professional Digital Imaging at Adobe. “Many of these users turn to Adobe for their post-production editing requirements and this new offering will help provide a complete solution for their digital imaging and video needs. We are excited to be working with an innovative memory provider such as Lexar to provide our customers with high-performance products to suit their digital lifestyles.” From December, these new offerings and promotions with Adobe will be available on participating Lexar Professional, Platinum II, and Full-HD Video CF, SDHC and Memory Stick PRO Duo memory cards. All Lexar Platinum II CompactFlash (CF), and Platinum II and Full-HD Video Secure Digital High Capacity (SDHC™) and Memory Stick Pro Duo™ memory cards will offer: Free 30-day trial of the popular consumer photo-editing program, Adobe Photoshop Elements 8 Free 30-day trial of the best-selling consumer video-editing software, Adobe Premiere Elements 8 Promotional offer for US$30 off the purchase of the complete Adobe Photoshop Elements 8 software Promotional offer for US$30 off the purchase of the complete Adobe Premiere Elements 8 software All Lexar Professional CF memory cards, speed-rated at 600x, 300x, and 233x, as well as Professional 133x SDHC memory cards will offer: Free 30-day trial of Adobe’s popular digital photography workflow solution, Adobe Photoshop Lightroom 2 software Free 30-day trial of the popular consumer photo-editing program, Adobe Photoshop Elements 8 software Free 30-day trial of the best-selling consumer video-editing software, Adobe Premiere Elements 8 software Promotional offer for US$100 off the purchase of the complete Adobe Photoshop Lightroom 2 software (CF 600x) Promotional offer for US$50 off the purchase of the complete Adobe Photoshop Lightroom 2 software (CF 233x and 300x, and SDHC 133x) Promotional offer for US$30 off the purchase of the complete Adobe Photoshop Elements 8 software Promotional offer for US$30 off the purchase of the complete Adobe Premiere Elements 8 software For more information about these Adobe offerings, visit http://www.adobe.com/products/photoshop/family/ Australian distributors of Lexar Media products include: WestGroup International– Ph: 1300 130 578 and Cellnet Group Limited – Ph: 1300 235 563. Follow us online! Web: www.lexar.com/au Twitter: www.twitter.com/lexarmedia Facebook: www.facebook.com/LexarMedia About Lexar MediaLexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. For more information about Lexar, visit www.lexar.com/au. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. Lexar. When Memory Matters.™ About MicronMicron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. --------------------------------------------------------------------------------2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial, the Crucial logo and Ballistix are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorised licensee of the Compac

2009-12-08T01:29:31Z lexar-media-expands-gaming-line-with-memory-stick-micro-m2-and-secure-digital-high-capacity-sdhc-memory-cards

Lexar Gaming Line Key Features: Provides users with high-capacity storage for gaming-related content on Sony and Nintendo gaming consoles Gives gamers a reliable way to store music, movies, photos, videos, and Internet favorites on their video game platforms Delivers reliable performance to ensure valuable gaming data is safely downloaded and saved on popular memory card formats Offered in a wide range of form factors for multiple gaming console Multimedia elements: Lexar Image Gallery Supporting Product Info Lexar Gaming SDHC Data Sheet Lexar Gaming M2 Data Sheet Sydney, Australia – 8th December, 2009: Lexar Media, a leading global provider of memory products for digital media, today announced the expansion of its line of gaming solutions with the Lexar Gaming Memory Stick Micro™ (M2™) and Gaming Secure Digital High Capacity (SDHC™) memory cards. Designed to take the gaming experience to the next level, the cards enable users to reliably save and store gaming data and multimedia content on popular gaming consoles. With the introduction of the new Gaming memory cards, Lexar is expanding its leadership in high-performance digital media gaming solutions to improve the overall video game experience for the growing number of consumers playing and competing on popular gaming consoles. Available in 4GB and 8GB capacities, the Lexar Gaming M2 and Lexar Gaming SDHC memory cards give gamers the ability to store critical gaming data and information, such as cheat codes, checkpoints, custom settings, high scores, bonus materials, and player profiles. The new Gaming memory cards also enable gamers to store and manage games and downloaded multimedia content. “Gamers live by their saved gaming data, and everyone from casual to hard-core gamers rely on that information to be available every time they power up their consoles,” said Manisha Sharma, director of worldwide memory card product marketing, Lexar Media. “Since most gamers play more than one title at a time and use their consoles for Web browsing and photo, video, and music storage, they need memory products that can hold lots of content. The Lexar Gaming M2 and SDHC cards give even the most passionate gamers a way to reliably store their video game information, and help enhance the overall playing experience.” The new Lexar Gaming M2 card is compatible with Sony PSPgo and other Sony M2 devices. Lexar also offers the Lexar Gaming Memory Stick PRO Duo™ card for Sony PlayStation Portable (PSP) and PlayStation 3. The new Lexar Gaming SDHC card is designed for use with Nintendo Wii™ and Nintendo DSi™, and also gives Nintendo DSi users the ability to snap and store photos with the device’s two built-in cameras, play back songs and music on their gaming device, and store games downloaded from the Nintendo DSi Shop.* *Wii Menu 4.0 required Availability and pricing Lexar Gaming Edition memory cards are available now the recommended retail prices of: Lexar Gaming Memory Stick Micro (M2) card: 4GB AU$39.10 / 8GB AU$49.10 Lexar Gaming Memory Stick PRO Duo card:4GB AU$27.00 / 8GB AU$44.50 Lexar Gaming SDHC card: 4GB AU$19.55 / 8GB AU$36.15 Lexar Gaming SD™ card: 2GB AU$12.90 Australian distributors of Lexar Media products include: WestGroup International– Ph: 1300 130 578 and Cellnet Group Limited – Ph: 1300 235 563. Memory cards from the Lexar Gaming line can be found at mass market retailers, including Target. The Lexar Gaming line of memory cards provides consumers with the reliability they have come to expect from Lexar, backed by Micron’s industry-leading technology. All Lexar products are tested in the Lexar Reliability Lab to ensure quality, performance, and compatibility. Lexar is proud to provide customers with a higher level of confidence in their gaming memory, whether they are storing important gaming data on their handheld gaming device, or downloading and saving gaming content on their consoles. All Lexar Gaming line products include a five-year limited warranty. For additional information about the Lexar gaming line, visit www.lexar.com/au Follow us online!Twitter: www.twitter.com/lexarmediaFacebook: www.facebook.com/LexarMedia About Lexar MediaLexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSDs). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. For more information about Lexar, visit www.lexar.com/au. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. Lexar. When Memory Matters.™ About MicronMicron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. --------------------------------------------------------------------------------2009 Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and When Memory Matters are trademarks of Lexar Media, Inc. Micron, Crucial, the Crucial logo and Ballistix are trademarks of Micron Technology, Inc. Lexar Media, Inc. is an authorised licensee of the CompactFlash trademark. All other brand or product names are trademarks or registered trademarks of their respective holders. Media contact: Kya de R

2009-01-12T23:09:50Z lexar-increasing-speed-of-popular-professional-133x-line-memory-cards-to-233x

Sydney, Australia, January 13th, 2009 – Lexar Media, a leading global provider of memory products for digital media, announced today that it has enhanced the performance of its Professional line of CompactFlash (CF) memory cards to 233x, a significant speed advancement over the line's previous speed-rating of 133x. The Lexar Professional 233x CF memory cards are UDMA (Ultra Direct Memory Access) enabled and capable of minimum-sustained read and write speeds of 35MB per second – a considerable improvement over the previous read and write speeds of 20MB per second. These memory cards are available in 2GB, 4GB and 8GB capacities and deliver professional-level performance for a wider range of digital SLR users, including professionals and photo enthusiasts. Lexar Media's Mathew Luu, Marketing Manager A/NZ and South Asia commented; "According to the PMA's Australian Digital Imaging Survey, Australians captured nearly 2.3 million digital images in 2008. Such an incredible number of images create a requirement for high quality shooting equipment which can store quality images while keeping up with continuous shooting for both professional and amateur enthusiast photographers. The new Lexar CompactFlash memory cards transfer data at significantly faster speeds while giving users the capacity and reliability they need." Lexar Professional 233x CF cards also improve digital imaging workflow and convenience by reducing the time needed to transfer images from the card to the host computer. The new cards are also complemented by the line of Lexar Professional UDMA-compatible high-speed card readers. The Professional 233x CF line enhances the performance of the broad Lexar Professional line, which includes Lexar Professional 300x CF products ranging from 2GB to 16GB in capacity and Lexar Professional Secure Digital 133x products ranging from 2GB to 8GB. With this enhancement to the line, Lexar provides improved performance and choice of capacity throughout its Professional memory card offering. The Lexar Professional 233x CF cards include a limited lifetime warranty, free dedicated technical support, and the full version of Lexar Image Rescue™ 3, Lexar's award-winning image recovery software. For more information about Lexar Professional 233x CF cards, please visit www.lexar.com/au. Availability and Pricing The Lexar Professional 233x CF memory cards are available now. Australian distributors of Lexar Media products include: WestGroup – Ph: 1300 130 578 and Ingram Micro – Ph: +61 2 9381 6000. The New Zealand distributor of Lexar Media products is T. A. Macalister New Zealand Ph: 649-303-4334 Fax: 649-309-6502 E: tamac@macalister.co.nz Web: http://macalister.co.nz/ The suggested retail prices are: - Lexar Professional 233x CF memory card 2GB AU$45.90 / NZ$55.55 - Lexar Professional 233x CF memory card 4GB AU$69.70 / NZ$84.35 - Lexar Professional 233x CF memory card 8GB AU$117.40 / NZ$142.15 -ends- About Lexar Media Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar offers products in all major flash and DRAM memory categories, including consumer and enterprise-level USB flash drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. For computers, Lexar also offers a full range of DRAM computer memory upgrades for PCs and Mac systems, and solid state drives (SSD). An industry leader in innovative, patented flash memory technology, Lexar is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. For more information about Lexar, visit www.lexar.com/au. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. About Micron Technology, Inc. Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com. Media Contact Connie Agius Kinetics +61 2 9212 3848 connie@kinetics.com.au 2008. Lexar Media, Inc. All rights reserved. Information is subject to change without notice. Lexar, the Lexar logo, and Image Rescue are trademarks of Lexar Media, Inc. Lexar Media, Inc. is an authorized licensee of the CompactFlash trademark. All other trademarks or registered trademarks are the property of their respective owners. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc.

2007-06-28T05:20:21Z lexar-professional-udma-300x-compactflash-memory-card-wins-prestigious-tipa-award

Lexar Media, a leader in advanced digital media and accessories, today announced that Lexar Professional Ultra Direct Memory Access (UDMA) 300x CompactFlash® memory cards have been recognised by the Technical Image Press Association (TIPA) as the "Best Imaging Storage Media". "We are thrilled to have won a prestigious TIPA award for our new Professional UDMA 300x CompactFlash cards," said Steve Marriott, Head of Marketing, Lexar Europe. "In addition to providing photographers with an improved card-to-computer transfer speed, the new cards also improve functionality of the latest rapid-fire DSLR camera and provide support for the next generation of high-resolution UDMA-enabled digital cameras. We're excited about delivering high-performance cards that improve the photography experience-and appreciate being recognised by this well-respected organisation." Speed-rated at 300x, or capable of a minimum sustained write speed of 45MB per second, and available in capacities of 2GB, 4GB, and 8GB, new Lexar Professional UDMA 300x cards are more than twice as fast as Lexar's previous generation 133x CompactFlash product line when the card is used with a UDMA-enabled device. The UDMA cards improve the professional photographer's digital imaging experience when used with a UDMA-enabled device such as the new Lexar Professional FireWire® 800 Reader by reducing the time needed to download captured images to a destination computer. TIPA is an organisation of 31 photography and imaging magazines in 12 European countries, and the TIPA awards are recognised throughout the European imaging community as the "Oscars" of the industry. These awards are granted by Europe's most influential imaging editors who judge each product on innovation, use of leading-edge technology, design and ergonomics, ease of use, and price/performance ratio. About Lexar Lexar Media is a leading marketer and manufacturer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar also sells memory cards under the Kodak brand. For more information about Lexar, visit www.lexar.com.au <http://www.lexar.com.au> . For more information about Crucial products, visit www.crucial.com <http://www.crucial.com/> , www.crucial.com/uk <http://www.crucial.com/uk> or www.crucial.com/eu <http://www.crucial.com/eu> . Lexar Media, Inc. is a subsidiary of Micron Technology, Inc., and Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd. About Micron Technology, Inc Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com <http://www.micron.com/> .

2007-05-03T04:05:56Z lexar-demonstrates-advanced-digital-media-technologies-at-pma-2007-in-melbourne

Lexar Media, Inc., a world leader in advanced digital media technologies, will exhibit an extensive lineup of innovative digital media technologies and products at PMA 2007 in Melbourne."Lexar has always been committed to creating products that add value to today's digital lifestyle,” said Jeff Cable, Marketing Director of Lexar Media. “According to Forrester Research, Australia's uptake of mobile devices and digital still cameras surpasses the US by almost 20 per cent. We are happy to see the potential of the Australia market and introduce Lexar latest products to this market through the PMA show.”Mathew Luu, Marketing Manager of Lexar ANZ & South Asia said: “At this year’s PMA show, Lexar is exhibiting much more new products than ever before. Being a world leader in advanced digital media technologies, Lexar always provides more options to consumers and more opportunities to resellers in Australia.”In a variety of lifestyle-oriented demonstrations, Lexar will showcase exciting new additions to the company’s renowned products. * Professional Ultra Direct Memory Access (UDMA) memory cards (300x) and 133x speed-rated Secure Digital High Capacity (SDHC™) flash memory cards for professional and high-end amateur photographers * Professional UDMA FireWire 800 Reader, compatible with all CompactFlash (Type I and Type II), MicroDrives™, and UDMA-enabled CompactFlash cards, and Professional Dual-Slot Reader which is USB 2.0-enabled and fully compatible with SD, SDHC, CompactFlash and UDMA-enabled CompactFlash memory cards * Extensive software suite available for free download with the purchase of select Lexar CompactFlash® (CF) and Secure DigitalTM (SD) flash memory cards, including Lexar Image Rescue™ 3, Lexar Backup n Sync™ Powered by Sharpcast, Corel® Paint Shop Pro® X, and Corel Snapfire™ Plus Standard Edition * New and upgraded JumpDrive products including JumpDrive 360, an innovative "capless" drive, the award winning JumpDrive Lightning, JumpDrive Mercury with PowerToGo™ software, as well as popular JumpDrive Secure II and JumpDrive FireFly flash drives in an 8GB capacity * Lexar ExpressCard SSD that provides high-performance, high-capacity plug-in storage for laptop computers and delivers extra memory and reliable backup of data without the cables and external storage devices“At Lexar, our approach to the market is to create a broad line of differentiated products that offer high-quality, high-performance, reliable solutions to virtually all lifestyle needs, from simple basic storage to advanced features and capabilities,” added Cable.About LexarLexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.About Micron Technology, IncMicron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

2007-05-01T04:27:36Z lexar-launches-expresscard-ssd-with-auto-backup-software-next-generation-solution-for-notebook-modular-expansion

Lexar Media, Inc., a world leader in advanced digital media technologies, today announced the introduction of its new ExpressCard™ SSD with auto-backup software. Roughly half the size of current PC Card solutions, the Lexar ExpressCard SSD is a high-capacity removable solid state drive (SSD) that promises to set a new standard for delivering high-performance, lower-cost modular expansion to notebook computers. The Lexar ExpressCard SSD comes bundled with auto-backup software, an innovative solution for protecting laptop computer files and data that allows for automatic regular (daily, weekly, or monthly) backup without user intervention after the initial setup. During this setup, the user will be able to set the folder and specific file types to be included or excluded from the backup process. In addition, this automatic backup software can also support multiple computers by recognising the computer name and the appropriate backup setting for each computer.The Lexar ExpressCard SSD is also ideal for use with Windows® Vista™ as it is enhanced for use with ReadyBoost™, a Vista feature that improves system performance without having to add DRAM to computers. The ExpressCard SSD serves as an additional memory cache, which is a reserve section of memory that the computer can access faster than if it were accessing data from the hard disk drive. Additionally, the ExpressCard SSD interface supports a direct connection to the chipset, allowing users to enjoy all of its extensive backup and ReadyBoost capabilities without having to unplug the card after every use – users simply keep their ExpressCard SSD in the slot as external storage.Farshid Tabrizi, General Manager, USB Products noted: “The ExpressCard standard is the ideal form factor for leveraging PC card technology and providing notebook users with a simple, more reliable way to significantly boost system performance. With auto-backup software, the Lexar ExpressCard SSD will be especially appealing for traveling business people, small- and home-office owners, and anyone who wants a secure, hassle-free way to backup important documents and literally add more storage to their laptop. The Lexar ExpressCard SSD also does away with the external cables necessary for external HDDs or the awkwardness of UFDs sticking out of your laptop. We believe ExpressCard technology clearly represents the new generation for plug-in cards and is destined to replace current PC Card technology. In fact, many new laptops are already shipping with dedicated ExpressCard slots, including Dell, Fujitsu, Fujitsu Siemens, HP, Intel, Lenovo, LG Electronics, Microsoft, Sony, Texas Instruments, and Toshiba.”“The ExpressCard delivers higher levels of performance and functionality to laptops. Lexar is a member of PCMCIA (Personal Computer Memory Card International Association) which created the ExpressCard Standard, and one of the first to introduce ExpressCard SSD to the market. It is a good example of how we are driving technical development of the next-generation storage and backup solution for personal computers,” said Mathew Luu, Marketing Manager of Lexar Media ANZ & South Asia.Availability and PricingLexar ExpressCard SSD is now available from Officeworks, Myer, Harvey Norman and other major retailers in Australia in 4GB, 8GB, and 16GB capacities. The suggested retail price for 4GB capacity is $199.95, 8GB is $329.95, and 16GB is $549.95 (all including GST).About LexarLexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers, and ATA controller technology for the digital photography, consumer electronics, industrial, and communications markets. Lexar also sells memory cards under the Kodak brand.About Micron Technology, IncMicron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking, and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.

2005-07-25T15:28:00Z latest-products-lexar-jumpdrive-touchguard

The new JumpDrive Touchguard USB storage product from Lexar, leading manufacturer of digital media and accessories, has been designed especially for people on the move, with two-factor security, high speeds and functionality.  Contains an integrated biometric fingerprint sensor to authenticate a user's identity and provide easy access to secured files and password protected web sites. Your fingerprint is your password.  Stores and recognizes up to 10 unique fingerprints using Fujitsu's compact MBF310 Sweep Sensor combined with sophisticated algorithms  Fast read/ write speeds (supports read speeds up to 12MB/sec and write speeds up to 6MB/sec)  Encrypt (with AES 256-bit encryption) and Decrypt any file on your computer or on the JumpDrive  Carry your web site login information on the JumpDrive  Carry your browser favourites on the JumpDrive  Login to web sites automatically. No need to install software  Eliminates the need to remember and enter usernames and passwords by storing and managing web favourites and up to 200 user names and passwords  Interactive tutorial with step-by-step instructions  Compatible with Win 2000/XP, Internet Explorer 6.0, USB 2.0, no drivers required  Ships with Installation Guide and USB extension cable  Durable rubber cap protects device and stops slippage during fingerprint swiping  Integrated key ring  2-year limited warranty  Available in a capacity of 256MB for A $99 / NZ $109

2005-07-25T15:25:00Z latest-products-lexar-jumpdrive-lightning

The new JumpDrive Lightning USB storage product from Lexar, leading manufacturer of digital media and accessories, has been designed with speed, security and sleek looks especially with the business traveller in mind.  Distinctive style and blazing speed  Ideal for business professionals, power users or anyone looking for high performance  Extremely fast read/ write speed (supports read speeds up to 24MB/sec and write speeds up to 18MB/sec)  Distinctive design in a stylish stainless steel case  Attaches to a key chain  Pre-loaded security software o 256 bit AES Encryption o Runs on drive with no computer restart  Data can be saved into two different areas: o Public zone has no password protection and is accessible by anyone using your JumpDrive o Separate password protected area  Easily synchronizes files between a PC and the JumpDrive, putting the most current data at users fingertips at all times  Compatible with Win 2000/XP, USB 2.0, no drivers required  Lifetime limited warranty  RRP 1GB $199  RRP 2GB $399

2005-07-25T15:22:00Z latest-products-lexar-jumpdrive-expressions

The new JumpDrive Expressions USB storage product from Lexar, leading manufacturer of digital media and accessories, has been designed with the fashion conscious consumer in mind and comes with three different coloured mood bands to suit any users individual style!  A high speed USB 2.0 flash that brings an element of fun and personality to an individuals portable storage needs  Perfect for youth, students and the fashion conscious  Accessorize your JumpDrive with fashionable colours  Comes with three different coloured mood bands Pistachio, Orange and Periwinkle that can easily be switched, allowing the consumer to personalise the drive depending on mood, situation or even usage  Mood Band wraps around the drive to protects device and prevent lost caps  Easily carry photos, music, video, or any document  Access files from any computer, no drivers required  PC & Macintosh compatible  Fits on keychain  USB 2.0 Hi-Speed  Capacities: 256MB, 512MB, 1GB  2000/XP, USB 2.0, no drivers required  2-year limited warranty  RRP $69 256MB, $109 512MB, $189 1GB