http:// 2013-03-27T05:11:55Z 2013-03-27T05:11:55Z trend-micro-worry-free-business-security-offers-newlease-s-microsoft-resellers-new-opportunities-to-engage-customers

Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global cloud security leader, today announced a new initiative with subscription software licensing specialist NewLease to distribute the latest version of its Worry-Free Business Security solution in Australia. Worry-Free is a purpose built security solution for small businesses and is fully integrated in the new Windows Server 2012 Essentials dashboard. Trend Micro Worry-Free Business Security 8 features industry-leading anti malware and data protection. It gives users peace of mind, knowing that their server, business data and devices are all protected. The solutions provide a secure, centralised, web based management console, integrated into the Windows Server Essentials dashboard. Users can manage all their devices from anywhere and can feel confident that data is safe. With Trend Micro Worry-Free Business Security 8, machines are protected from viruses, spyware, spam, malicious websites, and more.  Microsoft Windows Server 2012 Essentials gives small businesses the power to grow through an integrated approach that protects data, promotes flexible work styles, and simplifies the path to the cloud.  Specially designed with small businesses in mind it:provides a central server that can automate important activities like online data backup and protection of computersallows teams to easily share and organise business documentsprovides a platform for running line-of-business applicationsprovides remote access to data from any internet connected location or device.“Trend Micro has taken advantage of the built-in ability to include its security solutions in the single management console in Microsoft Windows Server 2012 Essentials,” said Mike Heald, ANZ Windows Server Product Manager, at Microsoft. “This enables the users to have ease of management of the entire IT infrastructure, including security, reducing management costs for channel partners and small businesses.”“Correct Solutions has always recommended Trend Micro security solutions,  because of its commitment to providing leading edge solutions built for small businesses,” said Wayne Small of Correct Solutions   “Trend Micro’s new relationship with Microsoft,  around Windows Essentials Server 2012 reinforces this commitment to have the best solution for small business clients.  I have confidence in the partnership with Trend Micro.  Their ongoing solution range is truly 'Worry-Free' and has provided easy to install and manage security for customers.”“Trend Micro’s Worry-Free Business Security solution represents a powerful tool for Managed Service Providers to support customer security needs.  As the leading software distributor for the service provider community in Australia, NewLease is looking forward to helping MSPs leverage the power of Trend Micro’s Worry-Free Business Security solutions to deliver best of breed security offerings,” said Boughty Canton, VP Product & Programs, NewLease."Small businesses usually lack the resources to meet the growing threat from cybercrime. By working with Microsoft to integrate Trend Micro Worry-Free Business Security 8 and Windows Server 2012 Essentials, Trend Micro enables small businesses to benefit from cloud computing technology and mobile access by safeguarding their information. NewLease's monthly subscription model provides a much better fit for the majority of Australian and NZ resellers that offer a managed IT service to their customers," said Mark Sinclair, Small Business Director, Trend Micro ANZ.       -Ends-About Trend MicroTrend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers.  A pioneer  server security with over 20 years’ experience, we deliver top ranked client, server and cloud based security that fits our customers’ and partners’ needs, stops new threats faster, and protects data in physical, virtualised and cloud environments. Powered by the industry-leading Trend Micro™ Smart Protection Network™ global threat intelligence data mining framework, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.  Additional information about Trend Micro Incorporated and the products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://newsroom.trendmicro.com/  and as part of an RSS feed at www.trendmicro.com/rss.   Or follow our news on Twitter at @TrendMicro.

2011-03-14T01:48:00Z write-away-communication-events-acquired-by-directors-of-recognition-pr-and-outsource

Monday, 14 March, 2011, Sydney-based, full-service PR firm, Write Away Communication + Events, has been acquired by the directors of B2B PR consultancy Recognition PR and marketing services firm Outsource. Recognition PR and Outsource are owned by Adam Benson and Elizabeth Marchant. Write Away Communication + Events was established in 1986 and today represents brands including Boral, Breville, HPM Legrand, Ricoh, Uniden, Wormald, Fujitsu General and Villeroy & Boch. Under the terms of the deal Write Away will move to Recognition PR’s Circular Quay office from March 28, 2011 with the final elements of the acquisition to be executed on July 01 , 2011. Write Away will continue to operate under the same name. Write Away principal, Jody Hammond, will take on a new role as General Manager for Write Away from July 01 and will continue to work in the business for the next three years. Recognition PR, Write Away and Outsource will together employ 19 full-time staff and up to 17 telemarketers. Jody Hammond, said, “This purchase is ideal for us. It lets us realise the equity and goodwill we have created in the firm while giving Write Away the opportunity to continue to grow and develop as a business into the future.” Adam Benson, Director of Recognition PR and Outsource said, “Our medium term goal was to add a complementary PR firm to our group. We’ve been looking for a way to gain exposure to more markets without going down the organic growth path and Write Away Communication + Events is a perfect fit. “Write Away’s client-base includes consumer technology, lifestyle, building and not for profit – all areas we want to expand into. It also has several B2B accounts. Write Away’s cultural fit is also very close to ours. We have a lot of the same ideas about client service, team management, marketing and new business development.” “All three firms started more than 15 years ago and bring a lot of experience to our clients,” said Benson. -endsAbout Recognition PRRecognition PR is an Australian-owned public relations and marketing communication consultancy with 25 years experience in the Australian and New Zealand IT and B2B markets. Its clients include Hostworks, Kelly Services, Quest Software, RSM Bird Cameron, Wavelink and Westcon. www.recognition.com.au About OutsourceOutsource has more than 18 years experience providing B2B marketing services to a range of sectors including IT and corporate. It offers consulting, lead generation, telemarketing, event management, data cleaning and control, online marketing and design services. Its clients include Distribution Central, F5 Networks, Fronde, Konica Minolta, Newlease, Objective Corporation, SAS and Tibco. www.outsource.com.au About Write Away Communication + EventsWrite Away Communication + Events has more than 25 years experience as a full service communications firm with a focus on industrial, lifestyle, consumer electronics, not-for-profit and technology sectors. Its clients include Boral, Breville, HPM, Ricoh, Uniden and Villeroy and Boch. www.writeaway.com.au

2010-06-15T23:50:00Z sydney-gran-leads-mission-to-lift-african-children-out-of-poverty

Sydney, 16 June, 2010 – Leichhardt grandmother Paule Browne-Cooper will visit Africa next month to deliver urgently needed school materials and other provisions to the children of Siaya in western Kenya. It will be her third aid trip to the impoverished region since she founded the charity Kids in Kenya following a safari holiday in 2004. Run by a small group of committed volunteers in Sydney, Kids in Kenya raises money in Australia, then uses it to buy pens, paper and books, thong sandals and sports equipment in Nairobi. Aussie volunteers transport the donated items personally to ensure that they arrive intact and are distributed to the children most in need. The charity supports more than 5,000 children studying in six locations. "This is a shockingly poor part of Kenya, where few kids have shoes and the only toilets are holes in the ground," said Browne-Cooper. "The local teachers are very dedicated but working with almost no resources. After meeting them when I was on safari, I returned to Australia determined to do something about the poverty I'd witnessed. "Since then I have raised funds, flown to Nairobi, purchased school supplies and other essentials, hired drivers, vans and camp hands and personally delivered the materials to the village schools." Kids in Kenya raises money through school, church, Rotary and community events, including barbecues, concerts, and fairs selling African artifacts and jewellery. "Running a charity single-handed from my spare room can be a bit of a slog at times, and I know Kids in Kenya can’t save the world," said Browne-Cooper. "But if it can make a difference to one child, or one school, or one villager – and it already has to many – then I know it is all worthwhile." NOTE TO EDITORS Paule Browne-Cooper is available to talk about her July trip and the longer-term aims of Kids in Kenya, and its achievements to date. She can be contacted on 0416 754 111 and paule@kidsinkenya.net. More photos and feedback from the schools which have already benefited from KiK’s work are also available. Kids in Kenya is a registered charity (CFN 21049, ABN 44241876636). It is not sponsored or endorsed by any religious or political organisation and relies entirely on donations to fund its projects. Further information can be found on the Kids in Kenya website, http://www.kidsinkenya.net

2010-04-08T00:59:00Z recognition-pr-wins-litmus-group-account

Sydney, 8 April 2010 – The LiTMUS Group (LiTMUS) has appointed Recognition PR to provide public relations services in Australia. Recognition will also provide LiTMUS with marketing support activities via its sister company Outsource as required. The LiTMUS Group is an Australian management consulting firm with offices in Brisbane, Melbourne, Sydney and Singapore. The account will be headed by Traci St. Lawrence, senior account manager at Recognition, and will be supported by account executive Lauren Sharkey. Traci St Lawrence says, “LiTMUS is an Australian management consulting company that is quickly growing from strength to strength and is known within the industry for delivering exceptional results for clients. “We look forward to representing this highly-focused management consultancy firm to help build its profile in Australia.” Recognition is an Australian-owned media relations and marketing communication consultancy with more than 25 years experience, specialising in the IT and business-to-business markets. Recognition’s clients include Atdec, the Business Software Alliance, Fluke, Happen Business, Hostworks, Kelly Services, RSM Bird Cameron, Symantec Hosted Services, Quest Software and Wavelink Communications. www.recognition.com.au www.twitter.com/RecognitionPR Contact Traci St Lawrence 02 9252 2266 tsl@recognition.com.au About The LiTMUS Group Founded in 1998 in Brisbane, Australia and a member firm of Highland Worldwide. LiTMUS is an employee-owned Management Consulting company with more than 60 employees. LiTMUS has offices in Brisbane, Melbourne, Sydney and Singapore and specialises in turning your strategy into great performance that can be sustained and measured. The service LiTMUS provides is personal with highly experienced consultants. Visit www.litmusgroup.com for more detailed information.

2010-02-25T23:14:00Z recognition-pr-wins-kelly-services-account

Sydney, 26 February 2010 – Kelly Services, a world leader in providing workforce solutions, has appointed Recognition PR to provide public relations services in support of its recruitment solutions in Australia from March 1, 2010. Kelly Services has a solid history and legacy within the non-executive staffing business, and has built a strong foothold in the executive recruitment market specialising in finance and accounting, IT&T, sales and marketing, science, property, construction and engineering. The account will be headed by Traci St. Lawrence, Senior Account Manager at Recognition, and will be supported by consultant Elizabeth McKenzie and director Elizabeth Marchant. Recognition is an Australian-owned media relations and marketing communication consultancy with more than 24 years experience, specialising in the IT and business-to-business markets. Recognition’s clients include Atdec, the Business Software Alliance, Fluke, Happen Business, Hostworks, Mincom, RSM Bird Cameron, Symantec Hosted Services, Quest Software and Wavelink Communications. www.recognition.com.au www.twitter.com/RecognitionPR Contact Traci St. Lawrence 02 9252 2266 tsl@recognition.com.au Elizabeth McKenzie 02 9252 2266 elizabeth_mckenzie@recognition.com.au About Kelly Services Kelly Services, Inc. (NASDAQ: KELYA, KELYB) is a leader in providing workforce solutions. Kelly offers a comprehensive array of outsourcing and consulting services as well as world-class staffing on a temporary, temp-to-hire and permanent placement basis. Serving clients around the globe, Kelly provides employment to 480,000 employees annually. Revenue in 2009 was $4.3 billion. Visit www.kellyservices.com.au

2006-07-11T14:52:00Z jetstar-extends-agreement-with-rightnow-to-support-overseas-expansion

RightNowTechnologies today announced that Qantas low fares subsidiary Jetstar Airways is extending its implementation of RightNow Service to support its aggressive expansion overseas. By further leveraging RightNows acclaimed web self-service technology in multiple languages and across a wider range of content, the low-cost airline will optimise its customers online experience in additional languagesincluding Chinese and Japaneseand significantly reduce workloads at its call center, which is primarily geared for sales rather than service. The quality-of-experience Jetstar provides for customers on its web site is particularly important for the airline because such a substantial proportion of its ticket sales come from its online channel. RightNow has proven itself to be an excellent solution for leveraging the web to provide our customers with immediate, accurate and relevant answers 24 hours a day with minimal incremental cost, Grant Swinbourne, Jetstars manager of online channels, said. By empowering us to extend this exceptional online experience to customers throughout the Pacific Rim, RightNow is playing an important role in Jetstars growth strategy. Jetstar has already seen excellent results from its initial English-only RightNow implementation, which receives approximately 1.25 million visits per month. Jetstar customers have also consistently given the companys site very high satisfaction ratings in its market surveys. Jetstars initial long haul expansion plans with flights commencing before the end of 2006 include Thailand, Vietnam, Indonesia, Japan and Honolulu in the US. RightNow is being used by several airlinesincluding British Airways, Air Canada and ATAto optimise the customer experience across multiple channels Air travel is a prime example of an industry where cost-control is a must, but its also critical to deliver a great customer experience in order to remain competitive, said Alison Higgins-Miller, RightNows Vice President Asia Pacific. Jetstars decision to expand its RightNow implementation proves both that our solution has already helped them meet this cost/quality challenge and that they believe they can achieve even greater returns on their investment in RightNows technology. About Jetstar Airways Jetstar (www.jetstar.com) is a Qantas Group Airline and fully owned subsidiary. Its head office is situated in Melbourne, Australia. Jetstar commercially launched in Australia in February 2004 and commenced flying in May 2004. The value based low-fares carrier now operates almost 1,000 weekly services to 21 destinations including most Australian capital cities. Major markets include Sydney, Melbourne, Brisbane, Gold Coast and Cairns. Jetstar commenced some trans-Tasman international services from Christchurch in December 2005. Jetstar currently operates a fleet of 23 Airbus A320 aircraft for Australian domestic and trans Tasman services by June 2006. It will upgrade its Air Operator Certificate to operate wide bodied jet aircraft. An interim fleet of 6 wide body A330-200 aircraft will transition to a fleet of 12 new Boeing 787 aircraft, with delivery of Jetstars first B787 scheduled for late 2008. About RightNow Technologies RightNow (NASDAQ: RNOW) is leading the industry beyond CRM to high-impact Customer Experience Management solutions. More than 1,500 companies around the world turn to RightNow to drive a superior customer experience across the frontlines of their business. As a win-on-service strategy becomes a business imperative, Customer Experience Management solutions have become essential for business success. Founded in 1997, RightNow is headquartered in Bozeman, Montana, with additional offices in North America, Europe and Asia. For further information, please visit www.rightnow.com. RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

2004-03-05T15:32:00Z recognition-pr-signs-three-new-clients

Recognition PR signed three new clients in February - Eclipse Computing, Callidus Software and WebEx Communications. Eclipse Computing is a wholly-Australian owned reseller/integrator that delivers a full range of business solutions with a focus on the mid-market. It is the number one reseller in Australia of Microsoft Axapta, PayGlobal, Pivotal CRM, Sun Systems and equal first for Microsoft Great Plains. World-wide, Eclipse is in the top one percent of resellers by revenue for Microsoft Business Solutions. Following a competitive pitch, Eclipse Computing has retained Recognition PR to increase its corporate profile in the media and raise awareness of its services and expertise within target markets. Callidus Software has opened its doors in Australia and has engaged Recognition PR on a project basis. Callidus Software is a Nasdaq-listed company, which provides software solutions for managing enterprise incentive compensation and commissions programs. Callidus Software's Enterprise Incentive Management (EIM) programs give companies greater control over their incentive and commissions programs and provide a clear audit trail to comply with corporate governance practises. Callidus Software's Australian PR campaign will focus on building relationships with key media to raise awareness about the company, its products and its plans for the Australian market. Webex Communication's PR campaign will be managed from Recognition's Melbourne office. WebEx provides online meeting and Web conferencing services via its Australian distribution partner, Telstra. To use WebEx services companies simply need a Web browser and Internet connection. WebEx brings interactivity to online meetings between employees, customers and partners. WebEx's Australian PR campaign will focus on raising awareness of the service and educating the market about WebEx's functionality and ease of use. About Recognition PR Recognition PR is an independently-owned, Australian-based ICT specialist PR firm. It represents more than 25 leading multinational and local ICT companies in Australia and has offices in Sydney and Melbourne. For more information about Recognition PR, please go to www.recognition.com.au

2004-03-03T19:57:00Z recognition-pr-signs-three-new-clients-1

Recognition PR signed three new clients in February - Eclipse Computing, Callidus Software and WebEx Communications. Eclipse Computing is a wholly-Australian owned reseller/integrator that delivers a full range of business solutions with a focus on the mid-market. It is the number one reseller in Australia of Microsoft Axapta, PayGlobal, Pivotal CRM, Sun Systems and equal first for Microsoft Great Plains. World-wide, Eclipse is in the top one percent of resellers by revenue for Microsoft Business Solutions. Following a competitive pitch, Eclipse Computing has retained Recognition PR to increase its corporate profile in the media and raise awareness of its services and expertise within target markets. Callidus Software has opened its doors in Australia and has engaged Recognition PR on a project basis. Callidus Software is a Nasdaq-listed company, which provides software solutions for managing enterprise incentive compensation and commissions programs. Callidus Software's Enterprise Incentive Management (EIM) programs give companies greater control over their incentive and commissions programs and provide a clear audit trail to comply with corporate governance practises. Callidus Software's Australian PR campaign will focus on building relationships with key media to raise awareness about the company, its products and its plans for the Australian market. Webex Communication's PR campaign will be managed from Recognition's Melbourne office. WebEx provides online meeting and Web conferencing services via its Australian distribution partner, Telstra. To use WebEx services companies simply need a Web browser and Internet connection. WebEx brings interactivity to online meetings between employees, customers and partners. WebEx's Australian PR campaign will focus on raising awareness of the service and educating the market about WebEx's functionality and ease of use. About Recognition PR Recognition PR is an independently-owned, Australian-based ICT specialist PR firm. It represents more than 25 leading multinational and local ICT companies in Australia and has offices in Sydney and Melbourne. For more information about Recognition PR, please go to www.recognition.com.au

2003-06-17T13:03:00Z recognition-pr-wins-fuji-xerox-australia-account

Fuji Xerox Australia, one of Australias largest ICT companies, has chosen Recognition PR to represent it after conducting a competitive pitch programme. Fuji Xerox, an A$500 million company in Australia, has engaged Recognition to help shift local market perception of the company as a photocopy company to a document management company supported by software, hardware, environmental and services businesses. According to Karen Green, Corporate Communications Manager at Fuji Xerox Australia, Recognition won the business because it met several important criteria. We saw clear evidence of strategic thinking in the proposed plan to achieve our PR goals, there was a strong, pragmatic, thought-out response to the PR scenario we set as the basis for the pitch and Recognitions team is experienced, she said. Adam Benson, Managing Director of Recognition PR said, When Fuji Xerox approached us we knew wed be up against some stiff competition. We looked at the pitch brief and the market factors impacting Fuji Xerox and realised that a hard business focus was the key to answering the brief well. We are thrilled to win this business. Fuji Xerox is an important company in the Australian ICT landscape and I look forward to Recognition contributing to its success. Recognitions Kirsty Ford heads up the account and will work with Rachael Angove to create and execute corporate and divisional programs. Adam Benson will assist primarily with strategy development. -ends- About Recognition PR Recognition PR is an independently-owned, Australian-based ICT specialist PR firm. It represents more than 20 leading multinational and local ICT companies in Australia and has offices in Sydney and Melbourne. For more information about Recognition PR, please go to www.recognition.com.au About Fuji Xerox Australia Fuji Xerox Australia markets Xerox products, solutions and services throughout Australia. Xeroxs mission is to be the leader in the global document management market, providing solutions that provide a bridge between the paper and digital worlds and enhance business productivity through the sharing of knowledge. For further information about Fuji Xerox, please visit www.fujixerox.com.au