http:// 2012-08-06T22:23:35Z 2012-08-06T22:23:35Z average-google-adwords-costs-unchanged-for-2nd-quarter

Quarterly, Creative Development looks at the relative average cost of adwords for a range of over 100 keyword groups in the three major markets of the UK, the US and Australia. This quarter the keyword pool was updated to reflect broader changes in the market.From September 2010 a range of keywords were selected and Google’s keyword tool was used to find out the average cost of each keyword, and the changes relative levels of competition for each keyword. Using that data Creative Development built an average cost of those keywords and an average change in competition. The data also can be used to see if there has been any changes in the cost of advertising relative to the competition.Generally, the CPC for each keyword is calculated as a function of advertiser’s bid, quality score and competition. Creative Development assumed that things like quality score will remain relatively the same across all competitions. As CPC bid and competition are connected (the more advertisers bid, the more the competition, the higher you have to bid to advertise) then the ratio of CPC to Competition should remain relatively the same. If more advertisers are bidding, there is an increased competition, and the average CPC should rise at a similar rate, and fall at a similar rate.Over the last three months, the average CPC has remained the same. The cost of advertising relative to competition, however, has fallen slightly.This means that there has been an increase in competition across the three markets that is proportionally greater than the change in the cost of advertising.There are a two possible explanations for this. Either advertisers have increased their quality score, or Google has changed the calculation or advertisers are willing to bid a lot less for each keyword.About Creative DevelopmentCreative Development is asydneyweb designandweb marketing agency. Over the last ten years we have created marketing campaigns from end to end for clients in a range of industries, from distributors to consultants, from selling baby products to recruitment. Our campaigns use a variety of methods to grow your business, including Google Adwords, SEO, Direct Mail, Web Design and eCommerce.

2012-08-06T22:02:48Z mobile-real-estate-research-doubles

Media Contact – rsteers@creativedevelopment.com.au – 0416360814 www.creativedevelopment.com.au Over the last 12 months searches for real estate using mobile devices has increased 92% 4 million more searches for real estate occurred each month with a mobile phone or tablet The most suburbs in Sydney, most searched for using a mobile device include Killara, Homebush and Mascot. Advertising real estate in Homebush is almost twice as expensive as other suburbs Mobile search has increased by 3000% over the last 3 years FOR IMMEDIATE RELEASE: Research released today by Creative Development has found that over the last 12 months the number of people searching using mobile devices to search for real estate has doubled. From June last year, Creative Development analysed data from the major search engines, including the history of 1800 keyword terms and the usage patterns of a range of websites in real estate. Creative Development found that suburbs with the most mobile searches were Homebush Clyde Galston Stanhope gardens macquarie fields glenfield mascot kirribilli killara thornleigh Greenwich According to Google, mobile search has increased by 3000% over the last 3 years, with searches for local information making up nearly 25% of all online searches. Real estate makes up a small portion of the total number of daily searches using mobile devices, with entertainment related searches making up the biggest portion. “Mobile browsing speeds have increased, and more handsets are available with mobile internet. This means that even the least tech savvy people are now researching online,” said Robert Steers Managing Director of Creative Development. “Combine that with the popularity of the iPad, and you can see that real estate agents need to be thinking about the impact of mobile browsers on their website.” About Creative Development Creative Development is asydneyweb designandweb marketing agency. Over the last ten years we have created marketing campaigns from end to end for clients in a range of industries, from distributors to consultants, from selling baby products to recruitment. Our campaigns use a variety of methods to grow your business, including Google Adwords, SEO, Direct Mail, Web Design and eCommerce. For further information: Visit www.creativedevelopment.com.au , to find out more

2012-08-06T21:59:55Z it-job-searches-decline-18

Media Contact – info@charter-bridge.com.au– 61 (0)2 9233 2155 www.charter-bridge.com.au IT job searches fell 18% from June last year The largest decrease was in “Visual basic jobs” and “Silverlight jobs” which saw a 50% decrease Java development associated searches increased 30% 56% of execs click on mobile web ads and 51% click on mobile paid searches. FOR IMMEDIATE RELEASE: Research released today by Charter Bridge Consulting has found that over the last 12 months the number of people searching online for jobs in Information Technology has fallen overall by over 18%. The data comes from June last year where Charter Bridge looked at data from the major search engines, including the history of 300 specific skill keyword terms and the usage patterns of a range of websites. Over the last few years the amount of job seeking carried out online has increased as well. Nearly 10% of searches and applications are carried out on a mobile device, compared to less than 2% 3 years ago. According to Google, 56% of IT execs click on mobile job ads and 51% click on mobile paid searches. Charter Bridge found that the largest decrease in online users was for the keywords in the “visual basic jobs” category, which saw over a 50% decrease from the same time last year. Conversely, some areas increased in the number of searches, including “Java Development” which was up 30% and and SEO/SEM jobs which were up nearly 50%. “The IT jobs searches fluctuate” said Richard Burke, Manager of Charter Bridge. “December is by far the quietest month for job searches, whereas January and February tend to be the biggest.” “The last 12 months has seen a decline in people searching for particular jobs as these skills become less well paid compared to others” About Charter Bridge Charter Bridge Consulting is a full-service I.T. staffing and resourcing firm, providing top quality candidates to fill both contract consulting and permanent positions. Headquartered in Sydney, NSW, we service our client base spread nationwide across both Australia and New Zealand. Servicing the I.T. market exclusively, Charter Bridge meets the evolving I.T. services needs of our clients companies through a full portfolio of professional staffing and resourcing. For further information: Visit www.charter-bridge.com.au , to find out more

2012-08-06T21:57:55Z online-buyers-of-restaurant-supplies-increase-20

Media Contact – rsteers@creativedevelopment.com.au - 0416360814www.wholesale.com.au Hospitality still behind other industries when buying online Shopping online is cheaper & more convenient that using traditional channels 46% of Small Restaurant Businesses still use fax or telephone to conduct business Over the last 12 months restaurants searching for supplies online has increased over 20% The largest increase was in “wholesale takeaway containers” which saw over a 50% increase The biggest increase for food related searches was 55% for “coffee beans” and “cooking oil”. Search using a mobile device increased 37% Research released today by Wholesale Direct has found that over the last 12 months the number of people searching online for supplies in the hospitality industry has increased over 20%. From June last year, Wholesale Direct analysed data from the major search engines, including the history of 1800 keyword terms and the usage patterns of a range of websites within the hospitality, catering, restaurant and caf industries. The large spike in online traffic doesn’t tell the full story. Most restaurants & cafes still use traditional means to place orders & make enquiries. According to Google, 46% of Small Restaurant Businesses use fax or telephone to conduct business. A high percentage of restaurants also rely on food packaging distributors to call on them & take their orders personally. However, recent findings by Wholesale Direct indicate that there has been a noticeable shift in consumer behaviour & attitudes to online activity. 93% of small restaurant operators will use the Web to find work-related information, and 54% go online at least weekly to solve a specific business problem. 99% of small hospitality operators find Search engines to be the most effective tool for finding suppliers. Wholesale Direct found that the largest increase in online users was for the “Food Packaging” category, which saw over a 50% increase from the same time last year. This category included searches for items such as “Plastic Takeaway Containers” and “wholesale food containers”. The biggest increase in searches for a food related item was for “wholesale cooking oil”, “bulk coffee” & related terms, which increased by 55%. Data from Google was used to compare search behaviour for wholesale restaurant and caf supplies based on if a Smartphone, Tablet or a PC was being used. Wholesale Direct found that since June last year, the number of searches performed using mobile devices increased 37%. “The hospitality industry is slowly catching up with the rest of the world” said James Rento, Manager of Wholesale Direct. “While online activity in this sector is still well below other industries, the rapid growth rate is evidence that shopping online is cheaper & more convenient than using traditional means.” About Wholesale Direct Wholesale Direct is a leading online supplier of products to the hospitality industry. They regularly collect data and analyse emerging trends online. They supply a large range of food service, packaging & washroom products to restaurants, cafes, hotels, take away shops, fast food outlets, clubs & pubs. Their products are well recognised in the industry, and include paper coffee cups, restaurant docket books, garbage bags, napkins, plastic takeaway containers, register rolls, toilet paper, & more. Their success is based on a simple philosophy: providing wholesale prices direct to restaurants. This means that restaurants & cafes of all sizes have access to more competitive prices on a wide range of quality products! For further information: Visit www.wholesale.com.au , to find out more

2012-07-13T07:45:02Z cafe-closures-key-indicator-of-two-speed-economy

Media Contact – rsteers@creativedevelopment.com.au - 0416360814www.wholesale.com.au Discretionary spending on dining out is up by 13.3 per centcompared with a 3.3% increase in retail turnover. Spending in cafes, restaurants and takeaway food outlets rose 1.0% in May 2012. Despite this there are a record number of restaurant closures Restaurants have seen a 50 per cent increase in wages over the past decade & a steady erosion of profits Pressure on margins is forcing some restaurants to find cheaper product sources FOR IMMEDIATE RELEASE: Australian Bureau of Statistics (ABS) research indicates that discretionary spending on dining out is up by 13.3 per cent from last year. The ABS also estimates that revenue for Cafes, restaurants and takeaway food services rose 1.0% in May 2012. The food industry is one of the shining lights in the two speed economy, as general retail turnover rose by only 3.3%. The Australian public are spending more on dining out than they did a year ago, but last year was the first time restaurant closures surpassed openings. Stephen Cartwright, the NSW Business Chamber chief executive, said that restaurants and cafes are being ''hammered'' by an anachronistic workplace relations system that penalises small business owners with ''huge employment costs for just trying to open during peak demand periods''. John Hart, the chief executive of Restaurant & Catering Australia, told the Sydney Morning Herald, ‘‘these days as much as 45 per cent of turnover goes out the door on wages at restaurants, and we’ve seen a 50 per cent increase in wages over the past decade.’’ The restaurant business has become the canary in the coal mine for the two speed economy. With costs rising faster than revenues, restaurants either have to find more affordable ways of doing business, or there will be more closures. “Cafes now have the perfect opportunity to look for improved supply arrangements” said James Rento, Manager of Wholesale Direct, a leading supplier of disposable food packaging. “Most operators can’t believe how much they can save on packaging - $10 here & $20 there adds up to thousands of dollars over the course of a year.” Despite the high level of restaurant closures & cost blowouts, there are opportunities aplenty for smart operators. Those that keep a tight rein on costs & continue to improve efficiencies will end up with a much bigger share of the pie. About Wholesale Direct Wholesale Direct is a leading online supplier of products to the hospitality industry. They regularly collect data and analyse emerging trends online. They supply a large range of food service, packaging & washroom products to restaurants, cafes, hotels, take away shops, fast food outlets, clubs & pubs. Their products are well recognised in the industry, and include paper coffee cups, restaurant docket books, garbage bags, napkins, plastic takeaway containers, register rolls, toilet paper, & more. Their success is based on a simple philosophy: providing wholesale prices direct to restaurants. This means that restaurants & cafes of all sizes have access to more competitive prices on a wide range of quality products! For more information on products contact us on 1300 586 246. For further information: Visit www.wholesale.com.au , to find out more For press information, Robert Steers – rsteers@creativedevelopment.com.au