http:// 2013-04-03T23:31:00Z 2013-04-03T23:31:00Z adconion-media-group-s-smartclip-announces-global-ad-representation-with-samsung-electronics

Sydney, 4th April - smartclip, Adconion Media Group’s multi-screen video and brand advertising platform and Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies have announced a global advertising partnership for Samsung Smart TVs and Blu-ray players through Samsung’s digital advertising platform, Samsung AdHub.   Samsung AdHub has been supporting advertising on smart devices including smart phones, tablets and Smart TV devices. smartclip will be a key partner for Samsung Electronics to expand the sales coverage of its smart TV advertising across 19 countries.   This presents a sizeable opportunity for advertisers to reach affluent, early adopters on a local and global scale. Advertisers will be able to target audiences as they enter into the Samsung AdHub experience and throughout their Smart TV journey. Marketers can also capitalise on the vast creative potential to build brand experience that leverage the key features and functionality offered by Samsung smart TVs allowing advertisers to build a next generation TV experience that will allow consumers to truly engage with their brands.   Jean-Pierre Fumagalli, CEO at smartclip, said, "smartclip is thrilled to be partnering with the number one TV manufacturer in all these markets. Samsung smart TV’s reach and distribution makes this addition to the smartclip Connected TV portfolio very attractive to our advertisers. This audience is very relevant to advertisers who are looking to reach a sophisticated demographic that is brand conscious. This partnership with Samsung delivers significant additional scale across our Connected TV network. Marketers can add Connected TV to their digital mix and reach consumers on all four screens with a like-to-like measurement.”   smartclip has been serving advertising on Connected TVs since 2009 and is fully leveraging its multi-screen approach on all internet-enabled devices, with its unparalleled experience at an international level. The company is already integrated with a multitude of apps which are available on Connected TVs which help advertisers cover the entire digital customer journey on Connected TVs. The sophisticated delivery of advertising through ad servers guarantees precise, optimised ad delivery to the desired audience. Combined with highly engaging advertising solutions and innovative formats for big screens, this takes the consumer from passive lean-back mode to active engagement with the brand – through clickable ads, landing pages optimised for TV screens, product videos, applications and other interactive tools.   --- ends ---  About smartclip smartclip (www.smartclip.com) is a global multi-screen and brand advertising platform specializing in video ad formats across all Internet-connected devices, including smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetisation of their video content. smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising. The company is a wholly-owned subsidiary of Adconion Media Group, which has 24 offices serving 20 countries around the world. Twitter: @smartclipAG  About Samsung Electronics Co., Ltd.       Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 236,000 people across 79 countries with annual sales of US$187.8 billion. To discover more, please visit www.samsung.com.  PR contact smartclip Pru Quinlan or Sue Ralston Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or sue@einsteinz.com.au

2013-02-27T00:07:13Z study-reveals-online-video-delivers-cost-effective-incremental-reach-and-enhanced-brand-awareness

Sydney, 27 February 2013: smartclip, Adconion Media Group’s multiscreen video and brand advertising platform, today revealed the results of a study that demonstrates the positive impact that online video has on reach, frequency and brand awareness as part of a cross media campaign.   The cross media study, which was conducted by Millward Brown, in association with Adconion Media Group and a leading media agency, tracked the impact of online video on the launch of a new FMCG product in Australia.   When taking total campaign investment into consideration, the study revealed that the addition of pre-roll online video advertising added two per cent incremental reach over TV. The addition of pre-roll and OOH (Out of Home Advertising), however, extended campaign coverage by an additional seven per cent over and above TV, demonstrating the importance of planning a truly integrated campaign. In addition to the two per cent incremental reach pre-roll added, it was also key in supplementing TV by best reaching light and non-TV viewers; a significant 38 per cent of the campaign’s audience. The combination of pre-roll and TV also had a significant and positive impact on return on investment as the advertiser would have had to spend an additional 12 per cent of total campaign budget to achieve the same reach if they had been using TV alone.[1]   As well as driving reach and frequency, it was found that pre-roll lifted brand metrics beyond what TV alone could deliver, adding 30 per cent of the impact on product awareness whilst proving to be twice as cost-effective as TV in generating product awareness within the campaign.   "As pre-roll video ads are playing an increasingly important role in cross media plans, this study provides valuable insights for advertisers to consider when planning their media campaigns.” commented Sam Smith, Managing Director of smartclip APAC. He continued, “Audiences are fragmenting and are connected like never before. With online video, you can stay in front of your audience and smartclip is well-positioned to target the right audience, at the right place, on the right device, with the right message, at the right time”. The study by Millward Brown, used a combination of online cookie tracking and a media consumption survey asking detailed television consumption questions of respondents. Viewing habits were then matched with media spot plans to determine the opportunity to see each media.   --- ends ---About Adconion Media Group Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, across display, video, mobile, social and email. Dedicated to strong partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in-house which are delivered across multiple screens on a single platform. Adconion provides a portfolio of brand and performance solutions for advertisers worldwide.  Adconion Media Group wholly owns Adconion Direct, providing performance solutions spanning display, email, mobile and social media; smartclip, the multiscreen video and brand advertising platform; and RedLever, a studio specializing in developing and producing brand-integrated and associated content; Adconion has 25 offices servicing 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.  About smartclip smartclip (www.smartclip.com) is a global multi-screen and brand advertising platform specializing in video ad formats across all Internet-connected devices including, smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetization of their video content. smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising. The company is a wholly owned subsidiary of Adconion Media Group, which has 25 offices serving 20 countries around the world. Twitter: @smartclipAG  For more information Pru Quinlan or Sue Ralston Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or sue@einsteinz.com.au [1] TV alone would have required 26 per cent additional TARPS (Target Audience Rating Points) to generate reach achieved with TV and pre-roll together.  

2013-01-14T23:51:57Z adconion-media-group-announces-new-executive-board-member

Sydney, Australia / San Diego, CA, 15 January 2013 - Adconion Media Group Limited, announced today that Ms. Kim Reed Perell, CEO of Adconion Direct, has joined the company’s board of directors ("Board"). Ms. Perell currently oversees Adconion Direct’s multi-channel digital distribution platform spanning display, mobile, email, and social media across the globe. Prior to Adconion, she was the founder and CEO of Frontline Direct Inc., a leading performance marketing company specialising in customer acquisition solutions for brand advertisers. Frontline Direct was acquired in February 2008 by Adconion Media Group. In 2011, Frontline Direct and the Adconion Audience Network merged to become Adconion Direct and appointed Ms. Perell as CEO. Tyler Moebius, Adconion Media Group's Founder and Chief Executive Officer said, "Kim has extraordinary technology and business expertise, and her leadership has been instrumental to Adconion’s continued growth and success. We are pleased to welcome Kim to the board.” Ms. Perell is a highly respected entrepreneur with over a decade of experience in leading digital media and technology solutions. Ms. Perell holds a Bachelor of Science degree in business administration, Magna Cum Laude, from Pepperdine University. “I am honoured to join the Adconion board of directors and to work with this exceptional team,” Perell said. “I’m extremely passionate about our company, our future, and our people, who are the cornerstone of Adconion’s continued achievements. I look forward to expanding our success as a leader in delivering innovative digital media solutions globally.”  In addition to Ms. Perell, Adconion’s current board members include Tyler Moebius; Neil Sunderland, Chairman at Adinvest; Giuseppe Zocco and Dominique Vidal, both Partners at Index Ventures; Frank Boehnke, Partner at Wellington Partners; Robert Dighero, Partner at Passion Capital; Fred Krueger, CEO at Needly; and Thomas Falk, Chairman of the eValue Group. --- ends ---  About Adconion Media Group Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms globally. Dedicated to strong partnerships with agencies and marketers, Adconion provides customized solutions and innovative products designed in-house which are delivered across multiple screens on a single platform. Adconion provides a portfolio of brand and performance solutions for advertisers worldwide. Adconion has 25 offices servicing 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), one of the first companies to be IAB certified with its first ever Ad Networks & Exchanges Quality Assurance program and is a founding member of IASH Europe. About Adconion Direct Adconion Direct is a global provider of multi-channel digital advertising solutions delivering performance at scale for advertisers across display, mobile, email, and social media. Adconion Direct is the standalone business powered by Adconion Media Group’s global technology platform, a proprietary audience profiling engine that tracks and analyzes billions of audience events monthly. By combining exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, Adconion Direct is able to deliver quality results across multiple channels and devices.For photo of Ms Perell http://www.einsteinz.com.au/  For more information Pru Quinlan or Sue Ralston Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or sue@einsteinz.com.au

2012-10-21T22:59:47Z adconion-media-group-appoints-sam-smith-as-managing-director-smartclip-apac

Sydney, 22 October 2012 – Adconion Media Group (AMG) announced today that Sam Smith has been appointed Managing Director of smartclip APAC. smartclip is a leading multiscreen video and brand advertising platform delivering and optimising advertiser campaigns across PCs, connected TVs and mobile devices. It was acquired by Adconion Media Group in November 2011.In this newly created role, Sam will be responsible for driving innovation and extending smartclip’s portfolio of partners and publishers to ensure it continues to be best in market at delivering reach and frequency for advertisers’ campaigns to the right audience. His appointment will bring a new level of focus to the company’s in-stream and rich media product offerings to drive Adconion Media Group’s creative brand solutions for its customer base. Sam was previously Director of Strategy & Innovation at Adconion Media Group.“Sam has played a key role in Adconion’s launch of smartclip in Australia and has been pivotal in driving the monetisation of multiscreen advertising in the Australian market,” said Matt Hunt, Managing Director of Adconion Media Group, Australia. “He brings an unrivalled creative vision to our customers that look to us to provide the most innovative brand solutions in the market place today. His proven track-record and encyclopaedic industry knowledge will undoubtedly take smartclip’s from strength to strength.”Sam will be supported in his role by recently appointed Joni Mallet as smartclip Brand Operations Manager and Imran Masood as smartclip Business Development Management.“I am excited to be driving smartclip’s business across Asia-Pacific at such a dynamic point in the evolution of multiscreen advertising,” said Sam Smith, Managing Director of smartclip APAC. “We are extremely well placed to become the online video partner of choice across Asia-Pacific and I look forward to further extending our market lead, whilst continuing to push the creative boundaries for our customers across the region.”As Director of Strategy & Innovation at Adconion Media Group, Sam was instrumental in driving the creative and product vision of Adconion in-line with market trends and customer strategic requirements. He also maintained his role as Managing Director of RedLever, Adconion’s branded entertainment organisation where he oversaw the creation and production of content strategies for brands and their agencies. Prior to joining RedLever and Adconion in August 2010 Sam was the Commercial Director for content solutions business TCO. He joined TCO from Yahoo!7 where he was Sales Strategy Director.-Ends-About Adconion Media GroupAdconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population.Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion Media Group operates through its two business units Adconion Direct and smartclip.Adconion Media Group has 25 offices serving 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.The Adconion logo is available at http://www.adconion.com/au/aboutus/downloads.htmlFor more information Pru Quinlan or Sue RalstonEinsteinz CommunicationsT: (02) 8905 0995E: pru@einsteinz.com.au or sue@einsteinz.com.au

2012-07-13T00:38:45Z smartclip-selected-as-exclusive-advertising-partner-for-lg-electronics-smart-tv-ad-platform-across-australia-europe-and-russia

[Sydney, 13th July 2012] smartclip, Adconion Media Group’s multiscreen video and brand advertising platform, and LG Electronics announced today that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a vast range of branding possibilities, enabling brand marketers to extend their reach to new audiences with these new smart devices and engage with them on additional levels through the TV screen. The agreement between smartclip and LG Electronics will give advertisers access to the entire ad inventory on the LG Smart TV Platform, ranging from pre-roll and banner ads to unique and interactive ad formats, enhancing the viewer’s experience as well as offering refined targeting opportunities via ad-serving technologies. Advertisers benefitting from the partnership between smartclip and LG Electronics will be at the forefront of digital advertising as early adopters of the new Smart TV technology. In addition, the controlled environment of the LG Electronics Smart TV Ad Platform offers a completely brand safe experience with efficiency and accuracy. LG’s aim to provide top quality content and services for Smart TV users and bring the Smart TV eco-system alive were key factors in the decision to partner with smartclip’s flexible advertisement platform. The relationship will also help create new revenue streams for advertisers, with plans to incorporate the platform in a host of soon-to-be-released apps, as LG focuses its strategy on targeting content providers. The Connected TV phenomenon represents a whole new arena of lucrative business opportunities for advertisers and brand marketers and the LG Smart TV plays a vital role in the developing ecosystem of smart and increasingly connected devices. Alex Littlejohn, President APAC at Adconion Media Group, explains: "Australia is a very important TV market so we are excited to be able to work together with one of the largest TV manufacturers worldwide on such an exciting product. We are beginning to see real interest in opportunities for smart TVs from advertisers. The convergence of TV and internet delivers new advertising opportunities for the new world of television”. Young-jae Seo, Vice President of the Service Business Division of LG Electronics Smart Business Center says: “By forming a partnership with smartclip, the top global platform for multi-screen brand advertising, LG has secured an entrance to the European, Russian and Australian advertising markets”. He adds “Content developers and content service providers will be able to focus on top quality content provision based on this tangible profit-making business model and advertisers will also have great opportunities utilizing this effective marketing tool for global TV advertising campaigns.” The LG Smart TV platform is accessible via all Smart TVs. This accessibility will be expanded to mobile and other consumer electronic goods in the future. smartclip will also be the preferred monetisation partner for any third party content apps on LG Smart TV. The smartclip technology is already integrated in over 100 Connected TV applications and the company has been selling and serving connected TV ads across Europe since 2009 . A large number of these publishers already have content present on the LG Smart TV . --- ends --- About LG Electronics, Inc. LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit www.LGnewsroom.com. About smartclip smartclip (www.smartclip.com) is a global multi-screen and brand advertising platform specializing in video ad formats across all Internet-connected devices including, smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetization of their video content. smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising. The company is a wholly owned subsidiary of Adconion Media Group, which has 24 offices serving 20 countries around the world. Twitter: @smartclipAG For more information: Pru Quinlan or Corinne Cowlishaw Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.auor corinne@einsteinz.com.au PR contact for LG: LG Electronics, Inc. Ken Hong +82-2-3777-3626 LGnews@lge.com.com

2012-06-20T23:03:40Z adconion-media-group-awarded-best-place-to-work

June 21st 2012: Adconion Media Group has made the 2012 BRW Best Places to Work list, a catalogue of the 50 best employers nationally, along with Ikon Communications, Mediacom and OMD Australia. The BRW Best Places to Work list is widely acclaimed in Australia. Based on one of the world’s most comprehensive studies of workplace culture, The Great Place to Work Institute, the quality of this year’s BRW Top 50 Best Places to Work was higher than ever. According to BRW, the success of the top 50 is a testament to their will power and innovation to retain a loyal, happy and engaged workforce during challenging times.Alex Littlejohn, President APAC Adconion Media Group is delighted with the result and commented: “We’re really proud of this achievement and particularly of our talented team who are the key ingredient of being recognised as a great place to work. We foster an environment that encourages our people to be happy, engaged and professional, so they always aim to do the best work and provide our clients with a great reason to work with us."With extensive growth in the last 18 months, Adconion Media Group has developed a unique employee engagement strategy to retain and attract the industry’s top talent. A dedicated ‘Culture Crew’ drives a diverse range of engagement programs - including Surprise & Delights, Volunteer Days, on-site Massage and Inspirational Speakers. The company’s unique cultural behaviours are passionately demonstrated across the business daily, and employees are rewarded for their hard work and dedication with International Excellence Awards and opportunities to spin the ‘Wheel of Fortune’.The Executive Leadership team are passionately dedicated in challenging and developing every employee, investing in on-going training initiatives by utilising the resources of the global Adconion Academy, local and international off-sites and summits, as well as partnering with an external training provider. Every Adconion employee is rewarded for the company’s financial performance through a quarterly performance scheme.The BRW Best Places to Work issue will be on-sale Thursday 21June 2012.EndsAbout Adconion Media GroupAdconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population.Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion Media Group operates through its two business units Adconion Direct and smartclip.Adconion Media Group has 25 offices serving 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.The Adconion logo is available at http://www.adconion.com/au/aboutus/downloads.htmlFor more information Pru Quinlan or Corinne CowlishawEinsteinz CommunicationsT: (02) 8905 0995E: pru@einsteinz.com.au or corinne@einsteinz.com.au

2012-04-17T02:40:39Z adconion-media-group-unveils-smartclip-australia-s-largest-independent-multiscreen-video-and-brand-advertising-platform

April 17th 2012: Just five months after announcing that it had acquired smartclip, Adconion Media Group today announced that as at 1st April 2012, smartclip is now Australia’s leading independent multiscreen video and brand advertising platform, offering advertisers video reach to 5.4 million Australians across both Australian and international publishers [1]. The comScore reporting figures also show that since Adconion Media Group began integrating smartclip’s 550 publishers to its platform in Australia its video reach has increased by 34 percent. As part of the integration in Australia, smartclip now also delivers a standalone mobile video ad platform, which allows advertisers to run mobile campaigns across both Australian and international publishers, as well as the opportunity to reach consumers through the 12 million smartphones reported to be in circulation in Australia. Smartclip’s technology allows distribution of video advertising on all major smartphone platforms and thus effectively allows advertisers to simultaneously distribute content to multiple screens including connected TVs, smartphone devices and online PCs. Additionally, smartclip can now enable advertisers and agencies to segment video users into specific behavioural and demographic segments using data from Adconion Media Group’s current reported audience of 12.5million Australians who it serves ads via its display platform; the 4.5 million email profiles it currently manages on behalf of Australian businesses; and through Adconion Direct’s social business which serves social campaigns to some of the 10.9 million Australians with Facebook profiles.With the integration of smartclip complete, Adconion Media Group is one of the leading independent organisations in Australia able to provide multiscreen advertising executions, unified campaign reporting, audience reach and the segmentation of that reach, enabling effective partnerships with Agency groups and their trading desks.According to Alex Littlejohn, President APAC Adconion Media Group, the company’s multi channel approach combined with its global resources and proprietary technology infrastructure investment will prove key to its success in video.“In the last 12 months more than 15 online video advertising businesses have sprung up and all are clamoring for a share of the market, yet the reality is that many of these organizations are simply video brokers looking to make a margin on the way through the booking process. We feel that brokers don’t offer value to agencies and advertisers who are seeking global insights, cross-channel data and tech infrastructure from their partners, and so these players risk eventually being replaced by agencies and DSPs.“By contrast, Adconion Media Group’s smartclip can deliver genuine value to agencies, trading desks and advertisers alike. With our key strengths of global buying power, cross platform capabilities and considerable investment in our own technology to support our customers, we are very well positioned to become the online video partner of choice in the Australian market,” said Littlejohn.Adconion Media Group has invested more than $50 million in technology platforms including its own Hadoop data infrastructure. The Hadoop software framework provides large-scale, high-performance processing of extremely large, complex data sets and is used by data intensive companies including Facebook, Amazon, AOL and IBM that need fast, reliable and scalable analytics and information.With the launch of smartclip in Australia, Adconion Media Group has also announced that its existing Joost distribution platform will be decommissioned, with all its current clients and campaigns rolling to the smartclip platform.According to the most recent IAB Australian PwC Online Advertising Expenditure Report, online video grew in Australia by 31 percent for the full year ending December 31st 2011, outpacing the general market growth of 17 percent to reach $43.7m. EndsAbout Adconion Media GroupThe Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population. Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion Media Group operates through its two business units Adconion Direct and smartclip.Adconion Media Group has 25 offices serving 20 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.The Adconion logo is available at For more information Pru Quinlan or Cathryn van der WaltEinsteinz CommunicationsT: (02) 8905 0995E: pru@einsteinz.com.au or cathryn@einsteinz.com.au [1]According to comScore’s February 2012 potential reach reporting figures

2012-03-07T00:33:18Z smith-brothers-join-first-grade-team-at-adconion-media-group

March 7th 2012: Adconion Media Group has bolstered its management team, announcing today that it has made two major appointments. Sam Smith has been appointed to the Adconion Australia Executive team as Director of Strategy and Innovation, while Jonathan Smith has been appointed as National Sales Director. In the new role of Director of Strategy and Innovation Sam will be responsible for developing a deep understanding of Adconion’s customer’s strategic requirements and leading the development of Adconion’s creative and product vision to match. Drawing on Adconion’s global insights and experience Sam will drive Adconion’s thought leadership and innovation throughout the business for its Australian customers. Continuing in his role as RedLever MD, Sam will also continue overseeing the creation and production of content strategies for brands and their agencies. Jonathan joined Adconion in July 2011 as Victorian State Sales Director and has been responsible for driving the dedicated sales teams across Adconion Direct and Joost digital distribution platforms. Jonathan’s impact on the national business was felt immediately and in February 2012 Jonathan was awarded Adconion’s coveted global Excellence Award for his world’s best practice commercial leadership. His focus and engagement with media agencies has been extremely successful, which made his promotion to the National Sales Director role an obvious decision. According to Matt Hunt, Managing Director of AMG Australia, the company has completed a rapid, smooth leadership transition. “Since joining as MD 40 days ago, we have worked quickly to refine our team, putting the right people in the right positions and developing our brand so that we can continue to be a leading digital media organization providing video, content, display, email and social strategies in 2012 for our clients. “And like the Australian cricket team we are delighted to have our own band of brothers in our first grade line up!” said Hunt. Prior to joining RedLever and the Adconion Media Group Executive team, Sam was the Commercial Director for content solutions business TCO, where he capitalised on his years of experience as Sales Strategy Director with Yahoo!7. His unique combination of the Seven Media Group’s assets saw Sam engineer a groundbreaking go-to-market media package for the 2008 Olympics. Jonathan has over 15 years industry experience and a strong network of agency relationships across the state. Starting his distinguished career in 1997 with Cody Outdoor (APN), Jonathan has worked with Eye Corp, in cinema with FACE Media, and has held senior sales director roles with ninemsn, Yahoo7 and News Digital Media. / Ends About Adconion Media Group The Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population. Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion has 27 offices serving 18 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe. The Adconion logo is available at http://www.adconion.com/au/aboutus/downloads.html For more information Pru Quinlan or Cathryn van der Walt Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or cathryn@einsteinz.com.au

2012-02-27T03:42:47Z adconion-media-group-s-branded-content-company-redlever-and-starcom-mediavest-create-a-breakthrough-augmented-reality-game

February 27th 2012: Lion’s milk brand Moove is celebrating the successful launch of its exciting, new life-sized augmented reality game Taste Invaders. The game, which was devised and developed by RedLever, Adconion Media Group’s content and production company, working withStarcom Mediavest Melbourne, ran over the weekend at Circular Quay, Sydney. The game will soon move on to Perth and Melbourne, alongside the wildly popular giant sculptural ‘Mphones’ installation devised by AJF as part of the promotional activities for Lion’s milk brands - Big M, Moove and Masters.Taste Invaders is an interactive fun game using unrivalled augmented reality technology that is truly distinctive to the Australian market. Massive 103” plasma screens are used in each city’s outdoor installation with players trying to catch as many falling Moove cartons as possible, with only the aid of a butterfly net, all whilst listening to summer sounds being pumped out from the giant, fully functioning ‘Mphones’. In Sydney over 500 players successfully used the enormous plasma screens, manoeuvering themselves into position to catch a deluge of virtual cartons as they fell from the heavens. Tyler Atkins, The Amazing Race winner, is the host for each game location. Players compete to win prizes and enjoy the chance to sample the new Moove flavour milk.Alex Littlejohn, President APAC of Adconion Media Group said “We've structured Adconion to provide an integrated approach allowing advertisers to reach their target consumer at all stages of the marketing funnel. We bring breakthrough ideas from RedLever providing the ultimate in brand advocacy and multi channel distribution across our Joost and Adconion Direct platforms. With Taste Invaders, 3M's will get a 360 view of their target audience, real life consumer interaction with their brand and an integrated digital campaign." Mark Campbell, Head of Strategy of RedLever broke new ground in the UK with ideas that deeply integrate brand objectives with unique content initiatives. Campbell says, “This has been a dream project, as it's in keeping with our approach to deliver highly innovative and engaging content solutions that are simple and effective for both the client and consumer. Working with Starcom Mediavest and Lion has been a true partnership, they have been willing to push into new areas.”Anna Camuglia, Group Business Director of Starcom Mediavest commented that RedLever have been an awesome partner enabling the delivery of a brand experience which 18-24 year olds would find interesting and importantly participate in. “Given the brand lifestage we really needed to amp things up and demonstrate that we are a contemporary youth brand, it made sense that combining fun and technology should be core to the idea," said Camuglia.Filmed content from the Taste Invader event, produced by RedLever will be distributed across Adconion’s brand advertising platform, Joost, reaching nearly 2 million target consumers. The content has already been released online on Facebook and YouTube. The campaign is being supported with call-outs on Nova radio. Agencies involved: RedLever – creator and producer of Taste Invaders AJF – creator of the ‘Mphones’ sculpture created from over 40,000 cartons of Moove Starcom Mediavest Melbourne – Lion’s lead advertising agency /EndsAbout RedLeverRedLever is a creative powerhouse production company that combines great ideas with strategic media thinking, bringing it to life through filmed content, events and digital production. From the drawing board to product delivery, RedLever’s reputation is based on its team of highly dedicated specialists from the world of creative and media strategists, digital designers and producers; and film directors and producers. As a wholly owned division of Adconion Media Group, RedLever is also able to provide unrivalled digital distribution solutions to create truly innovative and interactive brand-to-consumer connections.Visit http://www.redlever.com.au/About Adconion Media GroupThe Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population. Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion has 27 offices serving 18 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe.The Adconion logo is available at For more information Pru Quinlan or Cathryn van der WaltEinsteinz CommunicationsT: (02) 8905 0995E: pru@einsteinz.com.au or cathryn@einsteinz.com.au

2011-12-14T01:57:24Z matt-hunt-appointed-md-of-adconion-media-group-australia

December 15th 2011: Adconion Media Group (“AMG”) announced today that Matt Hunt has been appointed Managing Director of AMG Australia. Hunt is currently Managing Director at AMG UK and is responsible for operations in the UK and Ireland. He will start in Australia on 23rd January 2012 and will be responsible for the Adconion Direct and Joost digital distribution platforms, with a focus on the development of video and automated platforms in the business.The appointment follows the promotion of current Managing Director Peter Davies to the position of Senior Vice President Sales and Marketing North America with Adconion Direct. Davies will leave the Australian team in mid February 2012. Alex Littlejohn, President APAC of AMG, said: “Matt brings exceptional international experience to our team and we are confident he will be instrumental in steering us toward continued growth in the Australian market. “Peter has made a huge impact on our business in Australia and we look forward to continuing to work with him from afar. I have no doubt he will make considerable inroads in the US market and we wish him well,” said Littlejohn. Matt Hunt commented: “The opportunity to join the Australian team at such a pivotal point in the industry’s growth was one that I could not resist. The market is very robust and as we continue to approach the tipping point for online advertising here I see considerable scope for technological and business innovation that will assist our agency partners and advertisers.” Peter Davies, exiting Managing Director of AMG Australia said “I am proud to have helped build one of the most successful digital media businesses in Australia and am confident that Adconion will continue to innovate and lead the market in video and direct response advertising. “Adconion has exceptional product vision and makes deep investments to ensure we achieve our goals. I’m delighted to be joining Adconion Direct in what is arguably the most innovative and fast paced media market globally – New York,” said Davies. Hunt joined AMG Australia in 2007 and has worked with the company since then in various roles overseeing the post-merger integration of Tempest Media into the Adconion Australia portfolio of businesses and as Managing Director of RedLever Australia. He was appointed Managing Director AMG UK in 2010. Prior to joining Adconion, Hunt held a variety of senior positions at CBS Interactive over an eight year tenure including Sales & Marketing Director, ZDNet, UK Country Manager, CNET Direct and Commercial Director for Business Media. /Ends About Adconion Media Group The Adconion Media Group (www.adconion.com) operates one of the largest multi-channel digital distribution platforms, with a potential reach of 687m unique users monthly across display, video, social and email. This reach corresponds to more than half the global online population. Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion has 27 offices serving 18 countries around the world. It is a member of the Interactive Advertising Bureau (IAB), is one of the first companies to be IAB certified with its unique Ad Networks & Exchanges Quality Assurance program in the US and is a founding member of IASH Europe. The Adconion logo is available at http://www.adconion.com/au/aboutus/downloads.html For more information Pru Quinlan or Cathryn van der Walt Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or cathryn@einsteinz.com.au

2011-11-17T02:59:52Z adconion-media-group-makes-global-land-grab-for-video-advertising-market

Sydney, 9 November 2011: Adconion Media Group has affirmed its position as a market leader in online video advertising following its announcement today that it has acquired smartclip, Europe’s leader for digital video advertising. The impact on Adconion’s Australian operation will be immediate, with smartclip’s global distribution partners increasing the volume of exclusive in-stream inventory available across Joost, Adconion’s Digital Distribution Platform for brand advertising. This strategic acquisition will significantly strengthen Adconion’s position and growth in its existing markets and accelerate the deployment of its technology into the emerging segment of Connected TV. smartclip’s proprietary Connected TV technology will be added into the Joost platform, which is already integrated with TV app providers, set-top boxes and gaming consoles. According to IAB Australia’s most recent Online Advertising Expenditure Report, the online Australian video market was worth $38.8 million in the year ending 30th June 2011, with the market reportedly growing at 53 percent year on year. Prior to this acquisition Adconion held approximately 20 percent market share of the online Australian video market with the Joost video platform reaching 5.7 million Australians online. According to Alex Littlejohn, President APAC of Adconion Media Group, this announcement will shake up the Australian video market considerably as agencies and advertisers are demanding the opportunity to distribute more content across more platforms than ever before. “The online video and web TV market is incredibly competitive and there is an extreme shortfall of quality in-stream inventory. We’re seeing the same market evolution in video inventory that we experienced in display several years ago. Opportunistic broker networks are popping up everyday and are focused only on arbitrage, brokering the same real estate and essentially adding no value to the advertisers, publishers or content partners. This acquisition of smartclip strengthens our position and will accelerate the ongoing development of online video and digital TV in Australia. As more exclusive audience is aggregated by top-tier players it will be harder for the brokers to co-exist.” smartclip brings more than 500 publisher sites to the Adconion portfolio. smartclip’s technology standardizes different online video advertising formats across multiple devices and publisher sites, connecting relevant advertisers to premium content and websites offering highly efficient video campaigns. Its superior ad products, which support multiple technical specifications, will be integrated into Joost. Adconion’s creative and branded entertainment company RedLever, will support the new opportunities, producing branded content to meet the increased demand of online video. The approach of multiscreen delivery and monetization which smartclip follows will strengthen the position of Adconion Media Group as a driver of digital marketing innovation. By 2015 Cisco predicts the number of connected devices will reach over 15 billion – twice the world’s population. It also predicts that the proliferation of tablets, mobile phones, connected appliances and other smart devices will drive this growth and consumer video will continue to dominate Internet traffic and that by 2015 one million minutes of video will be watched online every second.“The Adconion vision has always been to enable advertisers to reach the same consumers across multiple platforms. Integrating smartclip’s technology with our own and taking it global is another significant step towards that goal. Both parties understand the evolution of media consumption and are committed to delivering advertisers solutions for a digitally merged TV and online video experience.” said Littlejohn. “We believe that advertisers and agencies will welcome Connected TV as it will provide new inventory sources and new audiences for their content. We see this accelerating the growth of brand budgets migrating from TV to online and bringing digital into the lounge room. It’s also exciting to be able to give viewers greater control of the content they consume. Connected TV is destined to change the way audiences consume content on television and Adconion is paving the way forward in this market,” said Littlejohn. With the acquisition of smartclip, Adconion will gain 118 employees and grow its global footprint to 27 offices across 17 countries. /Ends About Adconion Media Group Adconion Media Group (www.adconion.com) is one of the largest independent global audience, video and content networks, reaching 687 million unique users – or over half the total global online population – every month. Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion has 16 offices in eight countries around the world, is a member of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe. About smartclip smartclip, Europe's leader for digital video advertising, is delivering video ads across a variety of platforms and devices with utmost media efficiency. The company works with publishers, media agencies and advertisers, enabling all parties to benefit from the placement of online video ads. smartclip helps media agencies and advertisers roll-out their campaigns on a number of different devices (tablet PCs, Connected TV sets, gaming consoles, desk- or laptops and smartphones) and allows publishers to benefit from proprietary and innovative technology solutions. smartclip is headquartered in Hamburg, Germany and has 11 offices throughout Europe.The company was founded early 2008 by Jean-Pierre Fumagalli and Roland Schaber in cooperation with theeValue Group ofInternet entrepreneur Thomas Falk and backed up by Van den Ende & Deitmers, the venture capital of Endemol founder Joop van den Ende. www.smartclip.com. Twitter: @ smartclipAG For more information Pru Quinlan or Cathryn van der Walt Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or cathryn@einsteinz.com.au

2011-11-04T01:17:46Z adconion-media-group-appoints-paul-shepherd-to-lead-sales-teams-across-digital-distribution-platforms

November 4th, 2011- Adconion Media Group is further expanding its team, today announcing the appointment of Paul Shepherd as State Sales Director. Shepherd will be responsible for driving the dedicated sales teams across the Adconion Direct and Joost digital distribution platforms, focused on building partnerships with media agencies in the New South Wales and Queensland markets. With over ten years experience in advertising sales management, Paul brings a blend of direct response and brand advertising expertise to Adconion. Most recently Shepherd was National Sales Manager of Sport with Sensis Media Smart, now known as Telstra Advertising, where he was challenged to re-invigorate the Sports offering for Telstra’s A-grade sporting properties including afl.com.au,nrl.com.auand V8Supercars.com.au. Previously he was National Sales Manager of the Sensis Media Smart Performance Business Unit with direct responsibility for building the client base, revenue delivery, yield optimisation, andpublisher management. Shepherd has also held roles with Yellow Pages including Sales Director. Peter Davies, Managing Director of Adconion Media Group said “Paul Shepherd is highly regarded in the industry and brings with him strong leadership and digital advertising skills. We’re very excited to see what he can do with the sales team across the Adconion Direct and Joost digital distribution platforms and are delighted to welcome him to the expanding team.” “Adconion is a great brand and has a strong product set for brand and direct response focused advertisers, and a really exciting roadmap of development over the next 12-18 months. They are well positioned to capitalise on the constantly evolving display and video market in Australia,” said Shepherd. About Adconion Media Group Adconion Media Group (www.adconion.com) is one of the largest independent global audience, video and content platforms, reaching over 325 million unique users – or one-quarter of the total global Internet population – every month. Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion has 16 offices in eight countries around the world, is a member of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe.Please click here for photo of Paul Shepherd For more information Pru Quinlan or Cathryn van der Walt Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or cathryn@einsteinz.com.au

2011-09-15T01:08:18Z adconion-media-group-extends-local-audience-reach-and-beats-google-to-achieve-1-position-in-australia

Sydney, 15th September 2011 - Adconion Media Group has further strengthened its position in Australia as one of the fastest growing operations in digital advertising, outpacing Google over five consecutive months to become the highest reaching distribution platform in the country. Figures for July released by comScore show that the audience reach across the Adconion digital distribution platforms, Joost and Adconion Direct, now exceeds 67 percent of Australian internet users. This represents a competitive advantage of 13 percent against the Google Content Network and nearly 11 percent more than Valueclick. Alex Littlejohn, President Asia Pacific for Adconion Media Group, attributes the success in beating Google for pole position over the past four months to the recent restructure and the professionalism of the staff. “Restructuring at the beginning of this year took the emphasis away from Adconion as an ad network and focused us on what we needed to do to deliver our customers the best performing distribution platforms. The team has worked hard to bed in the new channels, new products, technology and services around our new platforms for brand and direct response and this has clearly paid dividends,” said Mr. Littlejohn. “That Adconion digital distribution platforms deliver an audience reach that is 13 percent greater than Google is great news for media buyers and advertisers,” Littlejohn concluded.About Adconion Media Group Adconion Media Group (www.adconion.com) is one of the largest independent global audience, video and content networks, reaching over 325 million unique users – or one-quarter of the total global Internet population – every month. Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion has 16 offices in eight countries around the world, is a member of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe.For more information Pru Quinlan or Cathryn van der Walt Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or cathryn@einsteinz.com.au

2011-09-12T23:39:49Z adconion-media-group-partners-with-vidzone

Sydney, 13 September 2011: Adconion Media Group (www.adconion.com), one of the largest independent global audience and video content networks and VidZone, an ad-funded music video streaming service, jointly announced today a strategic partnership in which Adconion will be the exclusive sales force for one of the largest dedicated music video streaming applications in the world. Exclusive to Adconion Media Group, Adconion will offer premium advertising opportunities on VidZone’s service at unprecedented scale in 18 countries and in seven different languages. Offered to market through Joost, Adconion’s digital distribution platform dedicated to building brands online, advertisers and brand marketers will effectively access millions of highly engaged consumers worldwide who view VidZone’s 40,000 plus on-demand music videos, concerts and exclusives, and who play over 110 branded TV channels and playlists. Available only on Sony’s PlayStation3 (PS3™), one of the world’s leading gaming consoles, VidZone has had over 4 million application downloads since its launch in 2009, and receives two million visits to the service every month. Spending more than 30 minutes per session twice a week, the majority of VidZone customers actively view the content through a TV in the living room with friends and partners. In addition to delivering access to premium audience, Joost will also offer advertisers and brand marketers VidZone’s quality, brand-safe entertainment inventory coupled with sophisticated audience targeting capabilities, world-class technology for real-time reporting and greater monetization and optimization efficiencies that Joost can provide at scale. “This is yet another great example of Adconion’s commitment to innovative and forward-thinking ways to offer the best opportunities for our advertisers and content partners,” said Peter Davies, Managing Director of Adconion Media Group. “Our approach effectively delivers relevant audience and inventory to our partners and combined with them a suite of creative products we enable them to connect and build their brands on today’s hottest connected devices on a global scale.” “This comprehensive and long-term partnership with Adconion now provides the opportunity to scale the VidZone service across millions of additional Sony’s PlayStation3 (PS3™) consoles. We are very optimistic about the future through this exclusive partnership with Adconion” said Adrian Workman, CEO of VidZone Digital Media. VidZone Digital Media was founded in November 2001 as a leading digital technology and content distribution company. In 2008 VidZoneDigital Media and Sony Computer Entertainment Europe (SCEE), a wholly-owned subsidiary of Sony specializing in a variety of areas in the video game industry, jointly produced a music streaming application available to consumers on PS3. In 2009, the VidZone application was launched. With distribution agreements with Universal Music, Sony Music, EMI and more than 7,500 independent record labels, VidZonehas one of the largest music video libraries in the world. /Ends About VidZone Digital Media VidZone Digital Media operates an ad-funded music video streaming service called VidZone via Sony’s PlayStation 3 console. VidZone offers over 40,000 music videos to view and is available on Sony’s PlayStation3 (PS3™), in 18 countries and in seven languages. The company provides a diverse selection of music videos, live concerts and interviews from major record labels and thousands of independent labels globally. About Adconion Media Group Adconion Media Group (www.adconion.com) is one of the largest independent global audience, video and content networks, reaching over 325 million unique users – or one-quarter of the total global Internet population – every month. Adconion Media Group opened its doors in Australia in 2007 and has quickly established its position as one of the fastest growing converged digital media organisations in the country, capable of connecting advertisers, brands, publishers and content owners with the right audience at the right time, through the best possible channel for an optimum, measurable result. Adconion has 16 offices in eight countries around the world, is a member of the Interactive Advertising Bureau (IAB) and is a founding member of IASH Europe.For more information Pru Quinlan or Cathryn van der Walt Einsteinz Communications T: (02) 8905 0995 E: pru@einsteinz.com.au or cathryn@einsteinz.com.au