http:// 2012-03-22T22:05:06Z 2012-03-22T22:05:06Z engage-with-international-businesses-with-the-help-of-katabolt-nz

Take this scenario. Your business is doing really well and expanding exponentially every month. What’s next? Obviously you have often thought about ‘going global’ but in reality this all looks too hard to achieve. Where do you go to access the overseas expansion you know that your company needs to really ‘make it big’? Taking that step offshore can literally ‘make or break’ your company so you need an expert in international business and that expert is KATABOLT. KATABOLT and its one hundred plus international associates can mitigate the minefield of going global. According to Christopher Boys, the founder and director of KATABOLT, “Getting it wrong, at best costs a company time and money they can ill afford; at worst it means the end of a dream.” KATABOLT is the consultancy company designed to fast-track Kiwi companies into overseas markets. As Boys says, “The world has changed. Internationally, businesses have got a lot more slick about moving offshore, targeting their business and building up contacts before they even set foot in another market. Kiwi businesses have to step it up a notch if they want to compete”. Drawing on the international connections made through Boys’ twenty years in international sales, his work as chairman of KEA Auckland (the Kiwi Expatriates Association Auckland) and KATABOLT’S partnership with the ICEHOUSE Auckland’s business incubator and development centre, KATABOLT has a network of more than one hundred high level associates in markets as far afield as North America, Europe, Russia, Asia and Australia. With the help of Boys and his team, you will be introduced to KATABOLT’S network of associates who will in turn introduce you directly to whom and what you need to know in your target markets. As you will be aware, there is a big difference between getting a connection and knowing how to commercially engage a connection. As Boys would tell you, “You have to know how to communicate with your chosen market, which market you’re after and what sort of market strategy you want. That takes time and research. But if you don’t do it and then you get introduced to these amazing connections offshore, they will soon realise you don’t really know what you’re doing there”. International links are more vital today than ever to assist Kiwi companies in ‘going global’. You need much faster access to overseas markets so you need the right people on the ground so that your company can succeed in those markets. For more information on exporting from New Zealand, call KATABOLT today at +64 21 0297 9995.