http:// 2012-09-17T23:57:04Z 2012-09-17T23:57:04Z australia-s-pointpal-to-integrate-to-apple-passbook

Sydney, NSW – 18 September 2012 – Pointpal, the Australian based rewards and loyalty platform provider, is aiming to be one of the first local apps on Apple Passbook. Retailers and brands, such as Oporto, Subway, Thomas Dux, Bakers Delight and Stella Artois, use the Pointpal platform today to reward customer loyalty. Once Apple Passbook integration is complete, Pointpal consumers across Australia and Singapore can choose to store their existing and new loyalty cards within the Passbook app. “We intentionally built an enterprise-grade platform so we could deliver real-time loyalty data from within a secure, flexible and scalable environment – and have the capacity to harness new technologies and developments to improve a user’s experience,’ stated Tony Nguyen, co-Founder and Chief Technology Officer at Pointpal. ‘Apple Passbook is a great example that justifies that decision.’ Pointpal provides a smartphone app (on iPhone and Android) and a data-rich platform to provide a wide variety of loyalty and rewards types including stamps, points, coupons, surveys and digital redemption. This gives brands and merchants the flexibility to develop a loyalty program to suit their customers needs and to meet marketing objectives. With Passbook integration, the existing platform mechanics continue as normal however the consumer can store their card in the Passbook app. ‘We love giving consumers choice. Every Pointpal iPhone user will be able to choose how to interact – using the familiar Pointpal app or via Passbook,’ said Andrew Lowe, co-Founder and Managing Director. ENDS About Pointpal Pointpal is Australia and Singapore’s leading mobile loyalty platform. The Pointpal platform incorporates an intuitive smartphone app for consumers with a sophisticated analytics back-end that delivers real-time consumer and marketing insight for marketers. Pointpal’s client list includes Oporto, Subway, Thomas Dux, Bakers Delight and Stella Artois. Consumers download the free Pointpal app to access a range of retail, entertainment, food and services offers that they can browse, find, locate and add to their personal Pointpal mobile loyalty wallet. With loyalty cards around 40 percent of the average Australian wallet’s weight, Pointpal on a smartphone instantly trims this unnecessary bulk while enabling collection and redemption of loyalty points as usual. For more information:www.getpointpal.com Facebook: Pointpal Twitter: @PointpalAU  

2012-07-18T00:44:48Z thomas-dux-grocer-goes-mobile-with-digital-rewards-program

Sydney, NSW – 18 July 2012 -- Thomas Dux, the speciality grocer with eleven stores across New South Wales and Victoria, has launched a mobile rewards program to reach a broader audience and reward regular customers for ongoing patronage. According to Marilla Dann, Marketing Manager at Thomas Dux Grocer, ‘this is our first foray into mobile phone apps and an exciting opportunity to be more relevant to customers who are actively using their mobile phones to seek information about our brand. ‘The Pointpal loyalty app allows our customers to collect and redeem points for the free Cook & Pour cookware as well as providing convenient store information’ commented Ms Dann. The Thomas Dux loyalty program is masterminded by TCC, the global shopper behaviour company with operations in over 50 countries and over 5000 completed customer promotions. ‘This campaign not only marks a new era in how shoppers engage with our retail clients, it also signifies the start of an extremely significant partnership between TCC and Pointpal to revolutionise the way the shoppers engage with retail brands,’said Alastair Macdonald, Regional Director - Australasia at TCC Global. ‘Research from last year’s loyalty promotion showed we could significantly broaden the audience by delivering the same reward program on a digital platform,’ commented Mr Macdonald. ‘The digital services provided in the Pointpal partnership will provide a quantum leap in the shopper experience and the level of interaction with a brand to provide the opportunity for significant growth in both sales and brand value.’ The Pointpal app provides an easy-to-use loyalty points system for customers and retail staff, and provides real-time progress tracking and insights on usage, frequency, store patronage and other buyer behaviours. The Cook & Pour digital promotion collects and redeems points using a smartphone and the Pointpal app. Over 18 weeks Thomas Dux customers collect stamps towards rewards in the Thomas Cook & Pour Cookware range. Pointpal is an Australian company with a client list that includes Oporto, Subway, Bakers Delight and Stella Artois. ENDS About Thomas Dux At Thomas Dux we love to share our passion for food with you each and every day. Our buyers work with the best foodies in the business to bring you quality products from Saskia Beer, Maggie Beer, Simmone Logue, Herbies, Ornella, Phillippa's, Rowie's and Geoff Jansz just to name a few. Our fruit and vegetables come straight from the markets in Sydney & Melbourne. In 11 stores in Sydney & Melbourne you'll find a wide range of grocery & dairy products, artisan-style freshly baked breads, hundreds of varieties of cheese, plus oils and vinegars, pasta and sauces and condiments. You'll also find over 30 antipasto choices, fresh meat and poultry plus a wide selection of fresh flowers. More at www.thomasdux.com.au About TCC Global At TCC our mission is to create a positive difference to a retail brand and a measurable difference to a retail business by changing shopper behavior. Our programs are designed to engage shoppers with a retailer and encourage them to visit more and focus their spend. More at www.tccglobal.com About Pointpal Pointpal is Australia and Singapore’s leading mobile loyalty platform. The Pointpal platform incorporates an intuitive smartphone app for consumers with a sophisticated analytics back-end that delivers real-time consumer and marketing insight for marketers. Pointpal’s client list includes Oporto, Subway, Bakers Delight and Stella Artois. Consumers download the free Pointpal app to access a range of retail, entertainment, food and services offers that they can browse, find, locate and add to their personal Pointpal mobile loyalty wallet. With loyalty cards around 40 percent of the average Australian wallet’s weight, Pointpal on a smartphone instantly trims this unnecessary bulk while enabling collection and redemption of loyalty points as usual. For more information visit us at www.getpointpal.com Facebook: Pointpal | Twitter: @Pointpal

2012-05-31T00:34:20Z oporto-joins-pointpal-s-loyalty-and-rewards-community

Sydney, NSW – May 31 2012 Today, Pointpal welcomed Oporto as the newest member of the Pointpal loyalty and rewards community. Oporto customers can now use their mobile phone (Apple iOS or Android) as their stamp card to collect points and redeem for rewards. Customers no longer need to carry a physical stamp card, never miss out on points because they forgot their card, and can benefit from special Oporto offers. Developed in conjunction with Fuse Partners, this exciting new offer from Oporto will reward customers for their loyalty. The offer is currently available at Oporto’s outlets in the Sydney CBD area. “Oporto has always focused on the customer since launching its first outlet on Bondi Beach in 1986. We've never forgotten our heritage of high quality, great tasting, authentic fresh-grilled chicken and burgers and our unique Australian culture. This new mobile loyalty program is testament to our customer focus and commitment to continual innovation. We want to recognize our loyal customers and make it as convenient as possible for them to collect points with us and redeem for great rewards. Pointpal and their mobile loyalty platform enable us to do this and we look forward to future innovations and offers for our customers in Australia,” said Jamie McKaughan, General Manager of Oporto. “We’re proud as a homegrown solution to have such a prestigious Australian brand as a customer and to have Fuse as our Partner supporting Oporto’s franchisees. Oporto really understands that consumers want to be recognized and rewarded for their regular purchases and loyalty. Australia has one of highest smartphone adoption rates in the world at over 50% and a very savvy consumer base. It’s inevitable that as the digital wallet continues to evolve that loyalty cards and programs will move onto smartphones. As a leading player across Australia and Singapore, Pointpal will help drive this adoption and product innovation,” said Andrew Lowe, Founder of Pointpal. Customers who want to join the Pointpal community to enjoy the Oporto rewards program need to first download the Pointpal app from either Apple iOS or Android Market (Google Play). They then register (which only needs to be done once), and can choose which pre-installed loyalty cards and programs they wish to participate in, and begin collecting points. ENDS About Pointpal:Pointpal is Australia and Singapore’s leading mobile loyalty program, and is supported by an end-to-end loyalty platform. The quick to download free app, enables your smartphone to become your loyalty card wallet, and eliminates bulging wallets or purses full of paper and plastic cards. You never need to bring a physical card again, and you never miss out on points. Businesses can quickly and cost-effectively move their loyalty programs to Pointpal, with seamless integration to existing sales and marketing systems. This cloud-based, highly scalable, secure system also enables deep consumer insights, analytics and business intelligence to ensure that brands and merchants on Pointpal have a competitive edge. For more information visit us at: www.getpointpal.comFacebook: PointpalTwitter: @Pointpal About Oporto: Oporto is a 100% Australian-owned success story and one of Australia’s largest and most successful food franchises, specializing in fresh-grilled chicken and burgers. Oporto is a wholly owned subsidiary of Quick Service Restaurant Holdings Pty Ltd (QSRH), which includes more than 600 stores across the network. In a crowded fast food sector, Oporto is fast becoming one of the major players in a new generation of fresh and casual dining offers. Established in 1986, the company has over 140+ stores across Australia, New Zealand and USA and is well-positioned for ongoing positive growth. About Fuse Partners Fuse specialises in supporting franchise businesses in their multi channel marketing implementation. Fuse supports franchise marketing teams with the most comprehensive and tailored platform available in Australia, providing them with the systems, structure and expertise to allow them to manage complex print and digital activation including the Pointpal loyalty system from a single integrated portal. Fuse clients include Red Rooster, Eagle Boys Pizza, Sumo Salad, The Cheesecake Shop, Noodle Box, Oporto, The Coffee Club, Muzz Buzz, Ribs and Rumps, Chicken Treat and Pie Face between others, providing them with the systems, structure and expertise to keep their marketing teams efficient and in control.