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New era of traceability gets its ‘day in the sun’

Announcement posted by WMC Public Relations Pty Limited 17 Dec 2020

US FDA briefing for Asia Pacific on Smarter Food Safety

At a recent global briefing, Frank Yiannas, the US Food and Drug Administration’s Deputy Commissioner for Food Policy and Response, addressed more than 200 attendees from 33 countries on the importance of traceability and transparency in food systems.

Held on 20 November primarily for Australian and New Zealand participants, Mr Yiannas was joined by Mark Booth, CEO of Food Standards Australia New Zealand (FSANZ), Ram Akella from Woolworths and co-chair of the National GS1 Traceability Advisory Group (NGTAG). and Maria Palazzolo, CEO of GS1 Australia. 

At the online event, Yiannas presented an FDA initiative called the New Era of Smarter Food Safety. He also talked about a proposed food traceability rule, which is now out for public comment, that includes a list of foods for which there would be additional record-keeping requirements, including cheese, seafood, fruit, vegetables and herbs.

Yiannas commented, “GS1 has been a critical partner for me, both in my many years in the private sector and now in the public sector. They've done ground-breaking work paving the way for what I believe is a new future where foods will be tracked and monitored from farm to plate, no matter where they're produced in the world.”
 

Maria Palazzolo, CEO of GS1 Australia, said it is good to see that the important subject of traceability is having its day in the sun.

“GS1 has been committed to true traceability for a long time and it is now having the focus that it deserves,” she said.

“Consumers are becoming much smarter about the products they’re purchasing and consuming. They want more information. They want to know that their products are safe and that companies that produce those products have good traceability systems in place.

“We believe it is GS1's responsibility to help industry have the ability and the tools, and by using global data standards, to have true interoperability that will provide that confidence to consumers.

“We’re committed to support every organisation that has taken traceability as a serious initiative.”

Mark Booth, CEO of Food Standards Australia New Zealand (FSANZ) said the FDA briefing demonstrated a good example of international collaboration.

Common global challenges and lessons

 “Despite the distance between our countries and different regulatory agencies around the globe, there are common challenges and lessons that can be learned in how those challenges are addressed in different economies,” Booth said.

“In the Australia and New Zealand context, the landscape in which the food supply operates has changed remarkably since FSANZ was established just over 20 years ago.

“Changes have been driven by a range of factors such as shifting consumer expectations, stronger societal focuses on diet, health and well-being, and more complex international food supply chains that extend across our region and globally.

“There’s also been an increased pace of technological change and industry innovation, plus significant technical change in traceability,” he added.

Modern times require modern approaches

Deputy FDA Commissioner Yiannas predicts that there will be more changes in the food system over the next 10 years than we've seen in the past 20 or 30.

He says that to succeed in these modern times, we need modern approaches. To this end, the FDA launched an initiative in April 2019 called a New Era of Smarter Food Safety. A blueprint outlining goals over the next 10 years was released on July 13, 2020.

“This is not a tagline or slogan but is truly is a new way of thinking and new way of working,” he said.

“The big picture is that we have to bend the curve of foodborne illness and provide safe and sustainable food for consumers worldwide. Food safety is mainly about public health, but it's also about consumer trust.”

He recalled an outbreak of E. coli infections in the Fall of 2018 that resulted in romaine lettuce being pulled off store shelves all over the United States right before the Thanksgiving holiday because the source of the outbreak had not yet been identified. “The damage that does to consumer trust is hard to measure.” 

The power of transparency

“What we are really talking about in terms of food traceability is greater transparency in the food system,” Yiannas said. “I call food traceability the Achilles heel of today's food system and a game changer because it provides this very powerful motivating factor, transparency. Transparency of where foods come, how they're produced, how they travel from farm to store.

“Transparency will lead to efficiencies, greater sustainability, greater safety, consumer confidence and trust.

“Under FDA’s New Era of Smarter Food Safety, our first step in this journey is to propose the food traceability rule that is now out for public comment. We're accepting comments until January 21, although the comment period may be extended.

“A significant feature of the proposal is the term ‘traceability lot code’ and we are advocating that the traceability lot shouldn’t change unless the food is actually transformed to becomes different, rather than just changing hands.

“I encourage you to visit the US FDA website (fda.gov) and download a copy of the proposed food traceability rule.

“Food is a global asset and scaling food traceability isn't something that any one entity can do alone. It's going to require collaboration,” Yiannas added.

The FDA briefing was made possible by GS1 Australia's National Traceability Advisory Group and Food Standards Australia New Zealand, supported by Department of Agriculture and Water Resources, Meat and Livestock Australia (MLA), Australian Food and Grocery Council (AFGC) and PMA Australia-New Zealand Ltd. 

Ends

Notes for the editor

About Frank Yiannas

As Deputy Commissioner for Food Policy and Response, Mr Yiannas is the principal advisor to FDA Commissioner Stephen Hahn in the development and execution of policies related to food safety, including implementation of the landmark FDA Food Safety Modernization Act (FSMA). His leadership role within the Agency covers a broad spectrum of food safety priorities, such as outbreak response, traceback investigations, product recall activities, and supply chain innovation across the full spectrum of FDA-regulated products. Mr Yiannas came to FDA from leadership roles with two industry giants: Walmart and the Walt Disney Company.  

More: https://www.fda.gov/about-fda/fda-organization/frank-yiannas 

About NGTAG

The National GS1 Traceability Advisory Group (NGTAG) was formed in July 2020 and currently has over 70 organisations from government agencies, regulatory bodies, industry associations and commercial entities as members. https://www.gs1au.org/what-we-do/standards/traceability/national-gs1-traceability-advisory-group

About GS1 

GS1 Australia is a not-for-profit organisation that works with industry, for industry, providing global standards and technology-neutral services to help solve the business challenges of today and for the future. GS1 develops and maintains the most widely used global standards for efficient business communication. It is best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. GS1 standards and services improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors. With local Member Organisations in 114 countries, 1.5 million user companies and 6 billion transactions every day, GS1 standards create a common language that supports systems and processes across the globe. GS1 Australia has over 20,000 company members. For more information visit the GS1 Australia website https://www.gs1au.org

GS1 media contact

Tracey Kelly-Jenkins, Marketing Program Manager, GS1 Australia. Tel: 0408 547 530 

Email: tracey.kelly-jenkins@gs1au.org

Media Contacts

Wendy McWilliams

Managing Director

03 9803 2588

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