Graeme Muir has been appointed GM of communications and media relations at SkyCity Entertainment, Auckland. Prior to that, Muir held various editorial, production and content roles at TVNZ for the past 14 years including his most recent position as editor of content, leading the network’s news and current affairs programmes by providing branded content. Muir was previously an executive producer of Fair Go, Breakfast, Close Up and 1 News at six. He has also been a newsroom integration project manager leading the TV and digital integration of TVNZ news and current affairs’ newsroom. Muir’s appointment is effective immediately.

Independent agency, Sefiani Communications has appointed Taylor Campbell as content director expanding the company's Creative and Content Hub.  Taylor will be working across the company's clients and industry sectors offering strategic counsel for content, digital, social and paid media partnerships. Sefiani’s director strategy and creative, Nicole Thurston said that the team is excited to welcome the highly skilled and experienced Campbell to the company.  “Taylor’s appointment comes off the back an increased demand for Sefiani’s creative and content services, where we use data and storytelling to build brands and executive profiles that are culturally meaningful and advocate positive change for a better future,” Thurston said.  Of her new role, Campbell said that she is happy to join the team that she had admired for their work on "enabling clients to be agents of change".  “My formative roles in PR built an innate curiosity and creativity that I apply to conten

PR and Comms expert Nick Parmenter has joined the NRL in a newly created role as PR & Publicity Manager. Parmenter will be responsible to lead proactive PR for all of the key events, campaigns and community programmes including State of Origin, Finals, All-Stars and the NRL’s themed rounds. Prior to his new role, Nick spent over a decade agency side in Sydney and London, building a wealth of experience in the sport and consumer sectors for major brands, including Nike, CommBank, Sony, Volkswagen and the English Premier League. He has worked as a senior account manager in various agencies such as Lexis, Ogilvy PR, Freuds, Mango communications and Adhesive. He then moved to M&C Saatchi Sport and Entertainment as senior PR and comms director before taking up the role of senior partnership director.  His other experience includes senior consultant at Edelman and a freelance senior comms consultant in Sydney.

US-based public relations firm Edelman has appointed MediaCom’s Tom Robinson as the new CEO for Australia following Michelle Hutton’s promotion to APAC vice-chair last year.  Robinson will report to Stephen Kehoe, Edelman’s CEO for the Asia Pacific and brings a culture-building leadership style to the firm, to instil a people-first approach and empower employees at all levels. Kehoe said on the appointment that he is excited to have Robinson who is known for his ‘investment in identifying and fostering talent and innovative ways of growing a business.’ “As a people business, culture must be at the heart of our organisation and Edelman is a place that people want to work. Tom’s multi-disciplinary experience is exactly what our clients are looking for,” Kehoe said.  Of his appointment, Robinson said that he is excited to join the company and to be a part of the growth journey in Australia while working with leading brands and organisations on developing communicati

Digital media and content marketing network Avid Collective has promoted Brittany Heniedi to the newly created role of strategy and content manager to focus on elevating branded and native content executions by the network’s partners. Heniedi will be responsible for the development of Avid Native’s content offering, leading the evolution of content executions for better engagement and outcomes for client partners.  Managing Director of  Avid Collective, Luke Spano said that Heniedi is “perfectly positioned” in her new role and the company is looking forward to seeing what she brings to the network. “We believe we are in a great position to be the industry leader of branded content in Australia, and fundamental to this is investing into both the approach and the specifics of every content execution our network touches,” Spano said. The new role was created following the growth of Avid Native, the media technology business’ native content network launched earlier thi

Sydney-based PR agency Dialogue PR has picked up new clients across tech, appliance and beverage space including appliances maker De’Longhi Group and Australian winemakers Fourth Wave Wine. The agency will be responsible for product launches, earned media relations and influencer engagement, media events and activations for De’Longhi group.  Marketing director for De’Longhi Group Australia, George O’Neil said the company was impressed with Dialogue PR’s creative approach and the ideas they presented.  “The team had a thorough understanding and excitement of the De’Longhi Group brands and showcased strategically how we can inspire everyday Australians – both existing advocates and new audiences,” O’Neil said. Dialogue PR has also assumed responsibility for PR and communications strategies across Fourth Wave Wines’ portfolio of brands including Tread Softly, Little Giant, Elephant in the Room, Plus & Minus, The Hero and Farm Hand.  The agency will devel

The PR Hub has appointed two team members with two internal promotions, as it continues to expand its service and client base. Television producer and Journalist Allex Conley has joined the team as Account director while Sports and lifestyle journalist and producer Ash Kent has taken the role of Senior account manager. Allex Conley said that the public interest and media landscape has changed significantly and people are waiting for information and stories that they can relate to.  “As a complete media addict and fervent storyteller I gravitated towards this opportunity with The PR Hub,” Conley said.“Our clients are disruptors, innovators and entrepreneurs with brilliant minds and even more brilliant ideas. Their stories have value and need to be told.” Ash Kent said that she had always had a thought about exploring PR and so she has taken it when the opportunity arose. “Being curious and having a passion for story-telling comes with the territory of being a journo and