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Continued double-digit year-on-year growth For the first time, mobile advertising now accounts for over 50 percent of total display market Video now represents a third of total display market   SYDNEY,...
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SYDNEY, 7th August 2017: IAB Australia has launched three new digital glossaries to help drive forward digital market literacy as part of its renewed mission to help simplify and inspire digital advertising...
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19 million Australians consume digital content daily Digital video consumption over 25 hours per month for adults  Sydney, Australia – 25 July 2017: IAB Australia and Nielsen have today...
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Sydney - July 20, 2017: The second wave of the IAB/PwC Invalid Traffic Benchmarks (IVT) released today reveals a decline in invalid traffic compared to 2016. The 2017 wave shows that more than 97 percent...
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Sydney, 27 June, 2017: IAB Australia’s newly formed Ad Effectiveness Council has elected Marcus Betschel, National Head of Strategy & Products at Columbus as Council Co-Chair.
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-One in four consumers in Australia use ad blocking technology, but marginal decline in usage -Penetration of mobile ad blocking significantly lower than desktop  SYDNEY, 21 June 2017:  The results of the second wave of ‘Ad Blocking in Australia’ researc
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Data from Q1 2017 IAB PwC Online Advertising Expenditure Report shows digital ad spend up 7.2 per cent year on year
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SYDNEY, 8 May 2017:  IAB Australia today announced the appointment of Yahoo7’s Justin Orchard as co-chair of the Standards and Guidelines Council, while Nathan Powell from Nine Entertainment will take up a co-chair role on the Video Council.
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