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SYDNEY, 10th April 2017: IAB Australia has published its “Mobile Location Data Handbook” giving marketers guidance on how to use mobile location advertising to acquire and retain audiences.
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Working with leading international trade associations and companies to improve online advertising
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Sydney, 2nd March 2017: Following on from its Refresh launch last week, IAB Australia has released the first tranche of its Invalid Traffic (IVT) Benchmarks and outlined recommendations to help advertisers optimise their media inventory quality.  The repo
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Sydney, 23rd February 2017: IAB Australia has announced the appointment of Kamani Krishnan as Director of Regulatory Affairs.
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Sydney, 23rd February 2017: Digital measurement, a trustworthy digital value chain, building brands online and growing mobile value will be the key priorities for IAB Australia in 2017 according to its CEO Vijay Solanki.   Speaking today at a media briefi
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Sydney, 6th February 2017: IAB Australia has continued to strengthen its team, announcing today that Jonas Jaanimagi has been engaged as Executive Consultant.  Jaanimagi will provide support for the IAB Technology Council and working groups, as well as dr
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Sydney, 1 February 2017: IAB Australia has announced that Libby Minogue, REA Group’s Executive General Manager of Media and Marketing, has joined the organisation’s board.
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Unprecedented collaboration of three key viewability vendors and PwC delivers independent and transparent measure of average viewability as part of a discussion whitepaper
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Data from IAB PWC Online Advertising Expenditure Report shows screens are king
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