Accountants Need Social Media Too
Announcement posted by pepperit 12 Nov 2021
Accountants have been some of the most agile professionals in the migration to social media marketing. In fact, when it comes to social media marketing for accountants, the 2015 Wolters Kluwer Social Media survey found that 79% of accredited accountants were actively engaged in social media. That engagement number has only grown in more recent years.
Of course, as an accountant - social media is likely close to the bottom of your list of priorities when you come into work everyday. What’s more, when your main role is accounting, there’s only so many photos of your team on the books and your office storefront that you can post. Messaging in social media for accountants can be a tricky nut to crack - toeing the line between professional and not being over-jargon heavy.
But it’s not enough to stay complacent. Your prospective clients, your colleagues, and your competition are all on social media to scope out the industry and attract clients. 50% of consumers say they follow brands on social media to learn about new products or services. How many times have you checked out a business’ Facebook before giving them a call? Today, social media is just as important as your website, and your physical presence. It has never been more important for accounting practices seeking business growth to embrace social media platforms.
Working with a social media marketing expert can be the key to taking social media off your hands, and into those that have the time and expertise to take care of your business. To realise results, it’s imperative to have a team with both social media expertise and accounting industry experience.
At pepperit, Nicole Shelley (B.Com, CPA, GAICD, CIMA) leads our experienced social media team. With over a decade of top-tier corporate accounting experience behind us, we know how to deliver results.
Let’s chat about how social media for accountants is different from regular social media, and can make the world of difference for your business.
Nicole Shelley
Head of Marketing
t. 02 9327 7775