BSc Uplift Week: Black Friday & Cyber Monday Done Better

BodyScience has launched a campaign leading up to Black Friday and Cyber Monday weekend to inspire, support and nurture every individual to shop better, feel better and be better.

The concept of the movement came from alphawhale, their chosen creative and performance agency, focusing on digital growth and purpose-driven marketing. There is no denying the perks BFCM sales have for eCommerce, but it comes at a cost that concerns climate change, consumer behaviour and business.

BodyScience is a catalyst in creating a true impact for people and the planet. With performance and social responsibility within their ethos, they have introduced many sustainable initiatives and products, including the ECO Luxe Collection and alliance with grassroots sport, athletes of different abilities and charities.

BodyScience is saying thank you to their community by offering 40% off sitewide, putting purchasing with purpose at the frontline, encouraging them to shop to support their goal.

For every order, BodyScience will also donate $1 to charity, where the consumer can decide where their donation goes to 1 of the following 3 organisations. Charities they are proudly uplifting this year include Movember Foundation, National Breast Cancer Foundation, and The Dreaming Foundation - supporting programs delivered by The Enemy Within.

3 BSc Ambassadors are the face of the campaign, including Kenny Wallace, Olympian and World Champ Kayaker; Sammy Risteski, Professional Dancer, Personal Training and Instructor; and Joe Williams, Ex-professional Boxer and Rugby League Player, Published Author, and Founder of The Enemy Within.

The Uplift Ambassadors share their stories and shout out the people cheering them on, encouraging the audience to share who uplifts them. By doing so, there are 5 $500 BodyScience gift vouchers to be won when sharing to social media with @bodyscience and #BScUpliftWeek.

Director of alphawhale, Nick Montagu, expressed the aim is to help BodyScience “use the brand to spark meaningful conversations and change within its community, as this year is the beginning to making this global eCommerce event into a more purpose-led day in their annual calendar”.

Greg Young, Founder of BodyScience, “I’m really excited to see #BScUpliftweek become an annual event that helps people start conversations about who has supported them. It's important for companies to not only show our customers discounts but also let them personally select who we donate and their preferred communities. We wanted the program to celebrate people supporting others because there aren't enough moments where you can feel pride over what goes into making this world a better place, one purchase or step at a time!”.

Learn more about BSc Uplift Week here and get involved before this week of promotion, prizes and purpose, ending at 11:59 pm on 29/11/2021.