Homepage Wayne Moloney newsroom

Aussie Business Book Authors World Class

Announcement posted by Wayne Moloney 26 Jan 2022

Rethinking How to Sell to Big Business

The Wentworth Prospect: A novel guide to B2B sales success.

Jeff Clulow, John Smibert, Wayne Moloney

Imprint: Moshpit Publishing 

Pages: 356

ISBNs:   978-1-922628-52-7 (paperback)

            978-1-922628-53-4 (audiobook)

            978-1-922628-54-1 (ebook - Kindle)

Sydney, January 4, 2022 - Local novelist Jeff Clulow and sales consultants John Smibert and Wayne Moloney have won a silver medal in the prestigious Top Sales World 2021 Awards for Top International Sales & Marketing Book of the Year.

Pitted against some of the worlds-best sales writers, their book The Wentworth Prospect1 stood out for its unique manner of delivering sales mastery in an ingenious and hugely entertaining way. In the words of one of the judges, “the entrants were of very, very high quality. The Wentworth Prospect won silver against some tough competition.”

Clulow takes the EDVANCE sales process developed by Smibert and Moloney and weaves it into a dramatic page-turner of a novel that takes a deep dive into the high-stakes world of strategic business-to-business selling by following the fortunes of a fledgling sales consultant as she struggles to close the deal of her career.

The book is complemented by a comprehensive online set of sales training tools that take the reader through the processes and methodologies used by the book’s hero as she navigates the politics and pitfalls that are the reality of business.

Co-author, Wayne Moloney says, “We wanted to take a different approach to help B2B salespeople understand the best approach to winning complex business opportunities. Storytelling has been used for centuries to teach in a manner that people can relate to and provides greater retention. Coupled with an online training companion to teach the methods and processes used by the book’s hero ensures salespeople can develop and adopt the skills needed for success.”

In the words of Tony Hughes, international best-selling sales author and, according to LinkedIn, SE Asia’s top sales influencer says, “This is a brilliant book that will stand the test of time. It’s a compelling vision for B2B sales. If you’re a seasoned professional, it will remind you of what the right path to a sale looks like. If you’re a newcomer it’s a comprehensive, easy-to-digest lesson in best-practise selling. As a story, it will have you hooked and make you smile.”

---------------------------------------------------------------------------------

Media information

For further comment or to arrange author interviews, please contact Wayne Moloney on +61 409 908 204, email wayne@waynemoloney.com or John Smibert on +61 404 857 893, email john.smibert@salesleaderforums.com

---------------------------------------------------------------------------------

About the Authors

JEFF CLULOW is a British-Australian writer with over thirty years experience in the advertising and communications industry. He has worked as both writer, executive creative director and regional creative director with some of the world’s largest ad agencies in London, Hong Kong and Sydney. Jeff is also a writer of dark fiction. His stories have been published by Shooting Star Press in Australia and in several anthologies by UK publisher Raven & Drake. He is shortly to be published by Black Ink Fiction in the USA. Today he lives and works as an author and communications specialist in Sydney, Australia. 

JOHN SMIBERT is an Australian who has invested 38 years as a highly successful sales leader in four USA and Japanese multinational IT corporations.

For the last 16 years, he has assisted B2B selling organisations to transform the way they sell. John is passionate about enhancing the professionalism of salespeople and sales teams. To that end he has founded Sales Leader Forums and Sales Masterminds APAC

WAYNE MOLONEY is an Australian business growth specialist with a global background. For over four decades, in roles from salesperson to Managing Director, he helped a diverse range of businesses in Australia, Asia and Europe achieve their revenue and profit goals. Since leaving his corporate career, Wayne has spent over 15 years helping B2B organisations tackle their business growth challenges through the application of sound sales and business strategies, developing salespeople and by applying LEAN principles for sustainable sales success. Wayne was a co-founder of Sales Leader Forums and a foundation member of Sales Masterminds APAC.

---------------------------------------------------------------------------------

¹ The Wentworth Prospect is a business novel that takes a deep dive into the high-stakes world of strategic business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.

Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals the radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?

The Wentworth Prospect is far more than just a good story. It’s everything a company needs to know about winning business against their competitors.

The book can be purchased at any book retailer including Amazon here in print, eBook or audiobook.