Australian Martech company releases platform to help Retailers thrive
Announcement posted by POSIFiQ by Onesend 09 Feb 2022
What started out more than 3 years ago as a simple integration built between Retail Express and their Onesend EDM Platform, has evolved into a comprehensive iPaaS (Integration Platform as a Service) with a specific focus on integrations between best-of-breed POS Software and best-of-breed Sales & Marketing Automation Platforms.
“For many Retailers, the last 2 years has seen a dramatic increase in customers purchasing online in response to COVID-19 restrictions and lockdowns. However, in an effort to ramp up and embrace these online sales opportunities, many Retailers are overlooking and forgetting something from their bricks & mortar store and are potentially leaving ‘money on the table’. The POS system is potentially an untapped goldmine when it comes to building their online audience from the available rich customer-centric data!” said Scott Thomas.
POSIFiQ enables Retail Brands to combine in-store and online touchpoints that enrich the customer experience through sales and marketing automation.
"Bricks and mortar retailers generally see online/ecommerce represent only 15% of their sales, thus 85% of their customer base are purchasing in-store. If these retailers are connecting only their ecommerce to a marketing automation platform then 85% of their customers are missing out on marketing automation because they never make it to a platform. That is what POSIFiQ does - connects POS systems to Marketing platforms." said Billy Bowyer.
As a customer of POSIFiQ, INTERSPORT Superstore’s General Manager, Greg Fazel says "Whether it was simply sending a Birthday Coupon each month or notifying customers of their available loyalty points, everything was manual! Since we switched to POSIFiQ and their integration with Retail Express and ActiveCampaign, customer purchase history and buying behaviour data is synced automatically and we don't have to lift a finger to make it happen."
POSIFiQ isn’t just about transferring data from point A to point B, there is a lot of intelligence in the middle for example, POSIFiQ indexes multiple phone fields and correctly formats the data into the internationally recognised E.164 format ensuring maximise reach for SMS marketing and messaging.
Process Development Manager Chantelle Shelton of Healey Group says “With POSIFiQ we were able to run a highly targeted SMS marketing campaign which resulted in the biggest weekend of sales ever for our 3 Forty Winks stores across Hervey Bay, Bundaberg, and Toowoomba. We are currently rolling out the POSIFiQ solution across our other Retail Brands.”
POSIFiQ will see an additional 20 POS systems added to their integration list in 2022 including names such as Commerce Vision, Epos Now, Franpos, Vend, Lightspeed Retail, Opsuite, Hike and Springboard.
To see the full features of POSIFiQ visit www.POSIFiQ.com