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Hagemeyer communications secures Asia Pacific distribution deal with nms communications

Announcement posted by Hagemeyer Communications 04 Sep 2003

Launches mycaller service for mobile and fixed line operators
Hagemeyer Communications, the newly established telecommunications unit of business-to-business (B2B) distribution services group Hagemeyer NV, has announced an Asia Pacific partnership deal with NMS Communications, a North American provider of sophisticated communications products and services.

Hagemeyer Communications will market and support NMS advanced products and technologies in the South Asia, Australia and New Zealand telecommunications markets.

In addition to representing NMSs building block technologies, Hagemeyer will provide marketing sales and technical support for NMSs system level products. Service offerings will include voice quality and echo cancellation systems which are integrated in central offices and mobile switching centres (MSCs) to provide consistently clear voice quality to mobile and fixed line subscribers. These products connect to the widest variety of network interfaces, offer the highest density at the lowest cost, and deliver highest quality voice during mobile conversations even in the noisiest settings by using the patented Studio Sound software.

Peter Mayer, General Manager, Hagemeyer Communications said: NMS is an exciting, innovative developer of building block technologies, voice communications products and telecommunications services. We are in a very unique position in being able to now bring these solutions to the Asia Pacific market, many of which will have great appeal to telecommunications consumers in the region.

Today, Hagemeyer announced the launch of NMSs unique caller tones service, MyCaller, which enables telephone subscribers to select original recordings of popular music, sounds and celebrity voices in place of conventional ringback tones that callers usually hear. Users can also program music to continue to play in the background during a conversation, and customise caller ringtones to individuals or groups of callers. Company jingles and even advertising for business users are also offered in the audio content.

MyCallers audio content can be accessed via the web, IVR, SMS or WAP interfaces. Subscribers can purchase multiple sound clips and then rotate between them for a smaller fee.

Marc Samson, Hagemeyer Communications Carrier Business Manager, said: MyCaller is the biggest thing in the mobile market since prepaid. It is an exciting new service that gives each subsciber the ability to personalise their callback tones by individual caller or by groups such as colleagues, friends or family callers.

MyCaller will satisfy the growing demand in the local market for high performance products and technologies that highlight individual style and enhance existing performance capabilities, Mr Samson said.


About Hagemeyer Communications

Hagemeyer Communications is the telecom division of Hagemeyer Asia Pacific Electronics Pty Ltd, a wholly owned subsidiary of Hagemeyer NV (Euronext:HGM), a Dutch listed company with revenues of approximately 8.3 billion Euros.

Hagemeyer Communications has established teams of product specialists and engineers in Singapore, Sydney, and most recently Mumbai of India to support the integration of NMS technologies and systems. For more information please visit: www.hcom.com.au

About NMS Communications

NMS Communications (Nasdaq:NMSS) helps its customers increase revenues and returns on investments by rapidly deploying new carrier-grade communications products and services. Every telecom operator and communications equipment provider on the Global Fortune 50 list relies on NMS Communications for technology-leading products and services, including system building blocks, systems, consulting, and support. Visit www.nmscommunications.com for more information.