This is Flow continues winning streak with appointment to handle Australia’s main cruise operator Carnival Australia
Announcement posted by Joy Clark & Associates 24 Mar 2022
This is Flow has continued to grow, with the agency announcing it has been appointed to oversee Australia’s largest cruise operator, Carnival Australia business across four key brands – Princess Cruises, Seabourn Cruises, Cunard Line and Holland America Line.
After a challenging two years, with many Australians putting travel plans on hold, Flow was tasked with reconnecting audiences and putting cruising back on the travel agenda. After a seamless transition and smart media strategy delivering some incredible results, Flow was appointed long term as the agency on record for each of the 4 brands.
The Carnival Australia brands moving to Flow include Princess Cruises, one of the most well-known cruise brands in Australia, 6-star luxury cruise line Seabourn Cruises, leading premium cruise brand Holland America Line, and Cunard Cruise Line whose iconic ships include the Queen Mary 2, Queen Victoria and Queen Elizabeth.
This is Flow will manage all media planning and buying in Australia and New Zealand.
“We were all really impressed with This is Flow’s excellent understanding of our brands. Flow’s passion for achieving results through open and collaborative partnerships is perfectly aligned to our brands. There is also a clear cultural fit and a shared business mindset that is important to us. We’re very pleased to welcome This is Flow to our team,” said Princess Cruises Nick Ferguson, Senior Director Sales, Marketing & Service.
“Australians have a deep connection to cruising, with the industry seeing multiple years of double digital growth prior to the pandemic. Now the world is ready to get back on the water and it’s such an exciting time to be working with some of Australia’s best cruise brands and bring it back to the people. The work already delivered, has shown the value that passion and smarts add, to such experienced and established brands,” said Jimmy Hyett, Founder and CEO, This is Flow.