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Gartner Says Worldwide PDA Shipments Grew 7 Percent While Revenue Increased 17 Percent in 2004

Announcement posted by Gartner 16 Feb 2005

Led by strong growth by Research In Motions (RIM) BlackBerry shipments, worldwide personal digital assistant (PDA) shipments increased 6.6 percent in 2004, according to preliminary results by Gartner, Inc. An increased average selling price (ASP) drove worldwide PDA revenue to a record $4.3 billion in 2004, a 16.7 percent increase from the year before. In the fourth quarter of 2004, the ASP of PDAs reached $353, up 9.4 percent from 2003.
The PDA market has shifted from unconnected organizers overwhelmingly purchased by consumers to a market in which 44 percent of the devices shipped in 2004 offered integrated wireless area network (WAN) and/or wireless LAN (WLAN) connectivity, said Todd Kort, principal analyst in Gartner's Computing Platforms Worldwide group. Wireless PDAs generally have higher ASPs, driving the market to record revenue. Another factor for the increased revenue is that nearly half of all PDAs are now purchased, or reimbursed, by enterprises.
Hewlett-Packard PDAs had an estimated ASP of $430, producing end-user revenue of $1.132 billion in 2004, which accounted for 26 percent of PDA revenue (see Table 1). However, RIM experienced the largest growth rate on a revenue and shipment basis.
A major factor in RIMs recent success has been its ability to rapidly add many new carrier partners, expanding its geographical reach, Mr. Kort said. Approximately 20 percent of RIMs fourth quarter shipments were in Europe, and RIM is poised to become the worlds leading PDA vendor, in units and revenue, in 2005.
palmOne continued to ship more PDAs than any other vendor in 2004, but it experienced a 10.7 percent decline in worldwide PDA shipments in 2004 despite the retreat of Sony from the market. palmOne has been increasingly focusing on the smartphone market, and about 1.1 million Treos were shipped in 2004. Gartner does not include voice-centric device shipments in the PDA result
The Windows CE operating systems (OS) has steadily gained share in the PDA OS market. In 2003, Windows CE accounted for 37.7 percent of the worldwide PDA OS market. In 2004, Windows CE became the No. 1 PDA OS when it accounted for 43 percent of OS shipments. Palm OS has slipped from 50 percent of OS shipments in 2003 to 36.3 percent market share in 2004.
Microsoft-based PDAs have gained favor mostly due to their affinity with the Windows PC market and Microsofts ability to attract more than 30 licensees around the globe, Mr. Kort said.
Additional information is available in the Gartner Alert RIM Sparked PDA Market to Grow 6.6 Percent in 2004. The Alert provides preliminary results for the worldwide PDA market in the fourth quarter of 2004, as well as year-end results. This document is available on Gartners Web site at http://www3.gartner.com/DisplayDocument?ref=g_search&id=471817.
Gartner analysts will provide detailed analysis on the state of the wireless industry during the Gartner Wireless and Mobile Summit, April 11-13 at the Hyatt Regency Grand Cypress in Orlando, Florida. Gartner analysts will examine which technologies will have the greatest impact through 2008. Theyll also provide analysis on how to plan projects and guide implementations to deliver rapid return on investment (ROI), as well as ensure security when connection rules keep changing and new exploits emerge. Additional information about this conference is available at www.gartner.com/us/wireless.
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