NAB 2022 - FUJIFILM demonstrates efficiencies of FUJINON Zoom Lens Metadata for virtual production with Mo-Sys and APG Media

Virtual Production

FUJIFILM is showcasing the latest lens technology facilitating virtual production and augmented reality technologies and capabilities in partnership with Mo-Sys and APG Media, as well as introduce attendees to several FUJINON cinema and broadcast lens products and accessories at NAB 2022.

“We are connecting with our industry colleagues in person at NAB 2022 and exhibiting our world-class lens range with this critical group of industry experts,” said Stosh Durbacz, national sales manager, FUJIFILM North America Corporation, Optical Devices Division. “We are also excited to bring attendees into the world of virtual production and augmented reality on site by displaying and demonstrating products designed to improve production workflows.”

FUJIFILM’s role in the growing world of virtual production and augmented reality is on display in partnership with Mo-Sys—renowned creator and manufacturer of advanced and innovative camera robotics and virtual production technologies—and APG Media, industry experts on LED videowall technology.

Using FUJINON broadcast and cinema lenses with Mo-Sys StarTracker camera tracking technology and a state-of-the-art 1.5mm pixel pitch LED wall from APG Media, FUJIFILM is showcasing an end-to-end LED production workflow, highlighting the benefits of designing a solution specifically for cinematic and broadcast virtual production.

“More than ever, and within the last two years especially, virtual production and augmented reality have proven to be a growing, important part of our industry,” said Durbacz. “We are proud to partner with Mo-Sys and APG to educate the NAB Show community about the technology and capabilities available and required to accommodate the needs of this emerging market segment.”

FUJINON product debuts at NAB 2022 include:
• UA107x8.4AF (Auto Focus) lens for fast and accurate subject-tracking performance, placed on a Mo-Sys U50 Remote Head.
• Large Format Premista Series cinema lenses with new Chrosziel Drive Unit and ZEISS eXtended Data, a unique technology that creates opportunities to streamline and increase the accuracy of the lens data.
• Portable broadcast zooms equipped with S10 digital drive units to support modern remote and robotic shooting needs.
• UA125x8 4K-compatible broadcast lens with the world's highest*[1] zoom ratio of 125X
• UA46x9.5 portable 4K broadcast lens with Super 35 Musashi expander, delivering an incredible range of 24-1100mm at a relatively light weight, ideal for wildlife, sports and any environment where reach and portability is needed.
• Updated zoom and focus controllers for FUJINON box and portable lenses.

All product and technology demonstrations are taking place on site at FUJIFILM’s booth (C6127) in the Central Hall at NAB 2022, April 23-27, 2022, at the Las Vegas Convention Centre in Las Vegas, Nevada, U.S.A.

Picture credits
Virtual Production
FUJINON UA125x8 with controllers
FUJINON UA107AF lens in action

Ends

About FUJIFILM Australia

 FUJIFILM Australia is one of the major operating companies of FUJIFILM Holdings Corporation. It brings cutting edge solutions to a broad range of global industries, spanning a diversified range of product segments based on a portfolio of chemical, mechanical, optical, electronic and imaging technologies. Since 1934, FUJIFILM has leveraged its depth of expertise, combining this with its relentless pursuit of innovation to create new proprietary technologies, products and services that inspire and excite people. FUJIFILM aims to address the true needs of its customers, helping to enhance the quality of life of people worldwide.

For more information, please visit fujifilm.com/au