Returning Australian Icon Secures Major Retailer

For immediate release

The announcement that Yowie will be available in Coles stores nationally from May 9 has been met with delight in online Yowie forums. It is the first time the retailer has stocked Yowie surprise-inside chocolates since the brand was relaunched in Australia in 2017. 

Yowie Surprise-Inside chocolates were an absolute phenomenon in the confectionery world when they were launched in Australia during the mid 90s. At the peak, Australian consumers were buying 1 million Yowie a week. Avid fans (of which there are thousands) celebrated Yowie’s return to our shores in 2017 and it has since been growing in popularity, finding a whole new generation of Yowie super fans ever since. 

The Coles deal secures the final ‘major’ for the company with Yowie now stocked in IGA, Woolworths, Big W, the Reject Shop, Kmart, and Coles.

“We’ve had fantastic support from Australian retailers since our relaunch. The Coles deal brings the total number of Yowie stockists to over 3,000 stores nationally,” said Mark Schuessler, Global CEO and Managing Director, Yowie Group. “We are looking at a potential 30% increase in total ANZ sales volume with this distribution increase,” he said. 

The original Yowie concept began as a children’s book taking readers on wildlife adventures with the six Yowie characters. The idea evolved from books to merchandise, and the Yowie surprise-inside chocolate was born. 

Yowie surprise-inside chocolates are made from sustainably sourced (Rainforest Alliance Certified), 100% milk chocolate free from GMOs, gluten, nuts, palm oil, and artificial colouring and flavours. Alongside this, fans rave about the surprise and delight of discovering which endangered species collectible is inside each Yowie capsule. The combination of tasty, clean-label treats, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection.

Yowie Surprise-Inside chocolates are made in the shape of one of the six Yowie characters. Inside each chocolate is a recyclable capsule containing a limited-edition collectible animal toy and a full colour leaflet featuring a picture of the real-life animal, its profile and level of endangerment. Yowie launches different collections of endangered species every year giving children a collectible prize they are excited to learn about. The current series is called Animals with Superpowers and celebrates the real-life superpowers that exist in the animal kingdom.

Yowie’s social media channels (YouTube, Facebook, Instagram, TikTok, Pinterest, Twitter) and website allow collectors to learn more about the animals and their world while having fun through games and competitions. Collectors can leverage the ‘Yowie Collector' app to keep track of their growing collection by downloading the free app on the Apple App Store or on Google Play.  The combination of tasty, clean-label treats, fun animal toys and a digital platform encourages kids to learn about the natural world and understand its need for protection. Yowie products are available in more than 30,000 retail outlets across the U.S. and Australia. For more information visit 

www.yowieworld.com

 Yowie Surprise-Inside Chocolate Eggs will be available in Coles nationally from 9 May. They will be available in the confectionery aisle. 

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For further information or high-res images, contact Gail Virgona: gail@socialtap.com.au or 0411 420 019.