NetApp names Espresso Communications as PR agency of record
Announcement posted by Espresso Communications 27 May 2022
SYDNEY, Australia - 27 May 2022 - NetApp® (NASDAQ: NTAP), a global, cloud-led, data-centric software company, has appointed full-service consultancy Espresso Communications as its PR agency of record to support its local rebrand.
The partnership will see Espresso drive local messaging development around NetApp’s innovations and local announcements, including recent strategic acquisitions, and execute media strategies that increase market awareness of NetApp’s capabilities.
NetApp provides business solutions that help accelerate the digital transformation of its customers across a range of local sectors, including education, energy, media, managed service providers and the public sector. It also partners with a network of local industry leaders that are uniquely positioned to deliver data-driven business outcomes to customers across enterprise and the channel.
“NetApp has had a presence in Australia for more than 20 years, but we’re keen for the brand to become more prominent and recognisable locally,” said Angela Coombes, Communications Manager ANZ at NetApp. “We’re pleased to have engaged Espresso as a strong agency to help support this approach and our drive in the local market.”
Catherine Arnott, Managing Director at Espresso Communications, said: “Organisations are moving more data to and from the cloud and ransomware attacks in Australia are at an all-time high – so NetApp’s expertise and unique business offerings have never been more critical. The Espresso team is excited to work alongside NetApp to help raise awareness of its innovations and strategic acquisitions, and expand its thought leadership across the ANZ region.”
About NetApp
NetApp is a global cloud-led, data-centric software company that empowers organisations to lead with data in the age of accelerated digital transformation. The company provides systems, software and cloud services that enable them to run their applications optimally from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises. With solutions that perform across diverse environments, NetApp helps organisations build their own data fabric and securely deliver the right data, services and applications to the right people—anytime, anywhere. Learn more at www.netapp.com or follow us on Twitter, LinkedIn, Facebook, and Instagram.
About Espresso
Espresso Communications is a full-service communications agency built on a foundation of excellence in service and creativity. Its clients range from well-known global brands and fast-growing Australian companies, to innovative local and international start-ups. Espresso specialises in media and influencer outreach, strategy development and content production, with a strong heritage in the B2B tech sector. We also work with clients in the consumer technology, consumer goods and services, and government sectors.
Media Contact:
Espresso Communications
Olivia Hammond