Epson launches new Taking Sustainability Seriously campaign

Nationwide campaign

Epson has launched a national B2B campaign, ‘Taking Sustainability Seriously’, following the appointment of digital creative agency Orchard to its creative account and media agency Kaimera to its media strategy account, with both agencies responsible for Epson’s range of business printers that use Heat-Free Technology.
 
Epson’s Heat-Free Inkjet Technology is kinder to the environment and has a great advantage over laser printers as it uses significantly less energy.
 
The Taking Sustainability Seriously campaign positions Epson inkjet solutions as the leading B2B printer choice for organisations across corporate Australia who want to reduce their energy consumption by choosing inkjet over laser, without sacrificing on efficiency or cost. 
 
The campaign can be viewed here:
15” and 30” TV ads
https://www.youtube.com/watch?v=ArQMBEp2YAY
https://www.youtube.com/watch?v=SP55i952eFQ
https://www.youtube.com/watch?v=7hIoWFoId6c

Digital display banners
https://www.epson.com.au/img/sustainable/Epson-Taking-Sustainability-Seriously-tile.gif
https://www.epson.com.au/img/sustainable/Epson-Taking-Sustainability-Seriously-banner.gif

Campaign landing page - Seriously sustainable
https://www.epson.com.au/sustainable/

Tech reviews by Trevor Long
https://www.youtube.com/watch?v=bjP3YUBm6XE
https://www.youtube.com/watch?v=YuSvZzK7F-o
 
Created and developed by digital creative agency Orchard, the campaign uses a playful, quirky approach to deliver serious messages around sustainability and the environment with credibility.
 
The campaign’s ads and messages are airing on the Sky News network and also feature on the 7Plus, 9Now, 10play and SBS On Demand BVOD channels, online and across LinkedIn.  
 
Epson also partnered with well-known tech commentator Trevor Long to produce short-form tech review content for broadcast on Sky News’ Business Weekend programme.
 
Epson Australia’s Senior Marketing Communications Manager, Priscilla Dickason, explained, “Taking Sustainability Seriously is one of the most significant B2B campaigns we have ever undertaken in Australia. Whether it’s government, consumers or big business sustainability is no longer a nice-to-have, it’s a must do. We are very happy to be working with Orchard and Kaimera as they both bring clever creative and strategic expertise to the table. We are also very much looking forward to the campaign’s success and to be working in partnership with both agencies for the long term.”
 
Orchard managing partner, Michael Di Natale, added, “We are extremely excited to partner with Epson, to further demonstrate our credentials in the B2B space and accelerate Epson as a market-leading business. Seeing the team come together to showcase our ability to deliver market-leading strategy and creative for clients, fills me with great pride and confidence for the road ahead.”
 
Kaimera’s Anna Magliano said, “It’s not every day you get to be involved with such a well know brand at such a crucial point in their growth. We believe that the Taking Sustainability Seriously creative platform supported by a credible media strategy can create another defining moment in the Epson brand story and we are excited to see the impact of the campaign in market.”

Picture credits
Creative from Epson’s new Taking Sustainability Seriously campaign
 
Follow Epson on social media:
LinkedIn: @Epson-Australia
Facebook: @EpsonAustralia
Twitter: @EpsonAust
YouTube: @EpsonAustralia
Instagram: @EpsonAust
 
Ends
 
About Epson and Epson Australia
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.
global.epson.com/
 
Epson Australia offers an extensive array of award-winning image capture and image output products for the commercial, industrial, consumer, business, photography and graphic arts markets, and is also a leading supplier of value-added point-of-sale (POS) solutions for the retail market. Epson is the market leader in Australia and worldwide in sales of projectors for the home, office and education. Established in 1983 Epson Australia is headquartered in North Ryde NSW and is a subsidiary of the Epson Group headquartered in Japan.
www.epson.com.au
 
About Orchard
Orchard is a creative and technology business creating connected experiences for a modern world. Part of the ASX listed Enero Group, Orchard has offices in Sydney, Melbourne, Hobart and New York. Clients include Hyundai, Aldi, BPAY, Tourism Tasmania, amaysim, MSD, Biogen and CSL, among others.
www.orchard.com.au
 
About Kaimera
Our role as a full service, independent media agency is to untangle media complexity. Create simple, tailored, and effective media solutions that produce real results for our clients. We are uniquely positioned to offer objective advertising and marketing solutions based wholly on what’s right for your business.
https://kaimera.com.au