The #1 conference for ecommerce brands is coming to Australia. Featuring speakers from Eucalyptus, Shopify, Omniconvert, Klaviyo & Pet Circle.

Editorial Contact

Jade Maclou

Senior PR + Content Marketing Consultant

Webprofits 

0448 806 428

jade.m@webprofits.com.au

FOR IMMEDIATE RELEASE: 10th January 2022

The #1 conference for ecommerce brands is coming to Australia. Featuring speakers from Eucalyptus, Shopify, Omniconvert, Klaviyo & Pet Circle. 

• Following the success of the inaugural global Customer Lifetime Value (CLV) Revolution conference that took place in September in Bucharest with over 18,000 e-commerce businesses in attendance, Webprofits and Omniconvert are bringing The CLV Revolution to Australia on 22 February 2023; a full one-day online event and the first event of its kind in the Southern Hemisphere. 
• The event provides a unique opportunity for ecommerce professionals working within APAC to hear from experts from across the industry and learn how to build sustainable ecommerce growth through Customer Value Optimisation. The event is free to attend, pre-registration is required. 
   
• Paul Sprokkreeff, CEO of Webprofits says, “There are huge shifts in the e-commerce landscape, the brands that are dominating this space are those focused on retention rather than acquisition, using Customer Lifetime Value optimisation to scale and future proof their businesses in this challenging economic climate.”
   
• Valentin Radu, CEO of Omniconvert says, “Profit is what keeps your business growing, and there are many ways to increase your net margin. But to make a difference, you have to understand that not all customers bring revenue equally. Instead of guessing why your quarterly reports have less attractive numbers each time you check them, you can use Customer Value Analysis to understand your customers and drive your efficiency to new heights.”
   
• Headlining Guest Speakers include:
  • Tim Doyle - Eucalyptus
  • Shanelle Mullin - Shopify 
  • Hugh O'Donnell - Creative Converters 
  • Molly Roseman - Creative Converters 
  • Negar Mokhtarnia - Pet Circle
  • Kate Cook - The Lumery
  • James Guerin - Klaviyo
  • Justin Rondeau - InvisiblePPC
  • Iain Calvert - Ecommerce Consultant & Trainer
     

There’s a shift happening. From clicks to relationships, from strangers to customers. 

Customer Lifetime Value (CLV) is now the #1 way for ecommerce brands to acquire smarter, retain better, grow margins and stand out from the crowd in our increasingly complex and competitive digital landscape.

As the economic climate shifts and budgets tighten, it’s now more crucial than ever to focus optimisations inwards, to grow revenue without increasing ad spend. 

Customer Lifetime Value optimisation improves profitability by lowering acquisition costs. Being able to scale your customer acquisitions to new heights, allows brands to race past the competition as those who can afford to pay the least to acquire the most customers WIN in the competitive ecommerce market.

The full event program is soon be released, some topics to be covered include: 

• Why CVO Is The Single Biggest Growth Opportunity For Ecommerce Businesses In 2023
• An Ecommerce CVO Growth Case Study: The Process & Potential
• 5 Ecommerce Trends To Get Ahead Of Before March 2023
• How Pet Circle Increases The Lifetime Value Of Its Customers
• Best Practices For Ecommerce Retention
• How Eucalyptus Uses The Principles Of CVO To Drive Customer Value
• TikTok Culture, Creative And Customer Loyalty In 2023
• How To Deliver A Personalised Omnichannel Customer Experience
• Data Spotlight: Your Marketing Mix And Customer Lifetime Value
• Advanced CVO: Understanding Your Customers Through Deep Psychology

For full event details, learn more here: https://au.theclvrevolution.com

About Webprofits 

Established in 2006, Webprofits are Direct to Consumer (D2C) marketing specialists utilising performance marketing led by consumer insights. Great execution is no longer enough. 

The brands that are WINNING today are those who understand their customers better than anyone else. We help brands drive record-breaking results through in-depth consumer research combined with strategy-led performance marketing execution.

We believe there's always a smarter and better way of doing things, which means we're constantly innovating and pushing the boundaries of how an agency can help its clients drive record-breaking growth through digital marketing.

https://www.webprofits.com.au/

About Omniconvert

We're a team of people that want to empower marketers around the world to create marketing campaigns that matter to consumers in a smart way. 
 

We help data-driven marketers around the world to understand, segment, convert & retain customers. Omniconvert helps you turn one-time buyers into lifetime advocates.

Explore how ING increased their lead generation rate by 20% 
 

https://www.omniconvert.com/ 

ENDS