Loewe celebrates 100 years

A century of inventiveness and luxury consumer electronics.

In 2023, Loewe celebrates a very special anniversary: On January 22, the brand will be 100 years old. Founded in 1923, Loewe has developed into a globally active, tradition rich company in the luxury segment and has played a decisive role in shaping the consumer electronics industry over the decades with milestones in design, technology, and innovation. Today, Loewe stands for inventiveness and a unique combination of German engineering, excellence, exclusive design, and quality. 

The Loewe design philosophy continuously produces icons that are carefully planned to the smallest detail and made for the longevity that is so typical for Loewe. In this way, magical product experiences are created time and time again in people's everyday lives to inspire people today and in the future with the Loewe brand. The anniversary will be celebrated throughout the year, starting on March 2 with a ceremonial opening of the special exhibition "100 Years of Loewe Design History" at Loewe's home base in Kronach. Many other events and activities as well as various communication measures will follow during the anniversary year.

Loewe celebrates 100 years of company history in 2023: Even a century after its founding by Siegmund and David Ludwig Loewe in Berlin, the brand continues to shape the consumer electronics segment and is operating today as Loewe Technology GmbH in 42 countries with a broad range of high quality, elegant TV and audio products.

The heart of Loewe is the high-tech production site and the 200 employees primarily at the headquarters in Kronach. This is where true icons are created, since Loewe stands for aesthetically sophisticated design: timeless, highly functional, minimalist the design philosophy is defined by these attributes. Loewe products are carefully planned to the smallest detail and typically Loewe made for longevity. In this way, the Loewe brand continues to create magical product experiences in people's everyday lives.

“As we mark the turn of the century in invention, design, performance and build quality….there are not many brands in TV who can still claim they are the original entity. And most of all Made in Germany.

LOEWE can.

In-fact we invented the TV as we know it today, and to mark our time in history, LOEWE in Australia will begin its new offering in the coming months as we all celebrate this milestone in achievement and longevity.

LOEWE TV’s are more affordable now than ever, our range starts from only $1499.00 with FULL smart technology on board and the very best in sound and vision.

It’s amazing when at 100 years old you can still look this good!”

Paul Riachi, Director INDI Group

Tradition of Loewe: consistently reinventing itself. 

The history of the Loewe brand is filled with impressive milestones: In 1931, together with researcher Manfred von Ardenne, Loewe presented the world's first fully electronic television set, which went into serial production in 1933. After the opening of the production plant in Kronach in 1948, Loewe impressed the world with further pioneering achievements in modern television and consumer electronics. In 1951, for example, Loewe established the model Iris, the first mass produced television set on the market. In 1963, the Loewe Optaport made television entertainment mobile for the first time and, with the introduction of color television toward the end of the 1960s, also brought it closer to reality. In the early 1980s, Loewe introduced another market innovation with the stereo television. After the advent of the Internet, Loewe presented the first Smart TV Xelos@Media in 1997.

In Loewe's long history, 2019 marks the beginning of a new era for the company Since Aslan Khabliev acquired the brand, Loewe has been an owner-managed family company, with Khabliev as both owner and CEO.

At Loewe Technology GmbH, sustainable high-tech products par excellence continues to be created at the headquarters in Kronach, Upper Franconia, in the tradition rich manufactory with high tech production lines Loewe is proud of its company DNA "Engineered & Made in Germany". Since 2019, the company has impressively realized its re-entry into the market with more than 20 new products in the TV and audio segment.

A Century of Excellence. “Made in Germany” from Kronach.

With its headquarters and manufacturing site in Kronach, Loewe remains clearly committed to its tradition and will remain firmly rooted in the region in the future. 

Producing in Germany based on the manufacturing concept enables a high level of adaptability: in contrast to mass production, Loewe focuses on individuality and flexibility of the product concepts.

An equally important part of Loewe's DNA is sustainability: the company is committed to producing beautifully designed, highly functional, modern, timeless, and durable appliances. By selecting the finest and highest quality materials, careful precision work creates sustainable products that impress with energy efficiency, software updates as well as years of repair capability. In addition, production already runs on 100 percent green electricity.

About Loewe.

For a century, Loewe has been a symbol of inventiveness and luxury consumer electronics products. From its foundation in 1923 to the invention of electronic television in 1931, Loewe has developed into a globally operating company with a long tradition. With 200 employees and an international sales network, Loewe Technology GmbH is active in 42 countries today with its high-end, elegant TV and audio products. The global brand is passionate and proud of its exceptional innovative strength, tradition and perfect craftsmanship “Made in Germany”. Its unique combination of German engineering, excellence, exclusive design, and sustainability has shaped the brand’s culture. Yet, the tradition-rich manufacturing plant and the high-tech production site at the headquarters in Kronach, Upper Franconia, are the very heart of Loewe.

VIDEO LINK:  Loewe. A Century of Excellence..mp4

IMAGE LINK:  100 Years of Loewe: Dealer Assets

CONTACT

Denise Riachi

Marketing & Finance Director - INDI IMPORTS PTY LTD

28 Naxos Way Keysborough VIC 3173  / Postal: PO Box 9184, Brighton VIC 3186 

E:  denise@indimports.com  |   P: + 61 (3) 94167037    |  M: + 61413555733    |   W: www.indimports.com