WÜSTHOF BRINGS COLOUR AND PERSONALITY TO THE KITCHEN

Announcement posted by WÜSTHOF 03 Apr 2023

Your Taste. Your Knife. Your Choice of Colour.

Continuing to lead the way in design and innovation, today WÜSTHOF, the Solingen-based premium knife manufacturer, releases the WÜSTHOF Classic Colour knife series through stores globally.

Combining 5 stylish colours with 8 practical blade shapes, the new WÜSTHOF Classic Colour series offers a truly impressive variety and captures the zeitgeist of cooking … transforming the kitchen from a workplace to one of enjoyment and personality.

This series, an extension of the iconic WÜSTHOF Classic series, is meeting customers’ wishes for more colour, particularly desired among younger generations, and aligns with the trend for a more individual style of kitchen design.

The WÜSTHOF Classic Colour series sees the form and function of impeccably crafted knives united with distinct, beautiful and emotive colours.

This pairing allows customers to create a collection of knives that match their personalities … and why shouldn’t your number-one cooking companion reflect your own individual spirit?

Five Colours: from Himalayan Salt to Tasty Sumac

The names of the five unique colours in the WÜSTHOF Classic Colour series are inspired by the culinary world and include Pink Himalayan Salt, Coral Peach, Purple Yam, Tasty Sumac and Velvet Oyster.

As for the colours themselves, WÜSTHOF took a much broader approach when developing these, as explains Björn Berger, WÜSTHOF Product Designer.

“With WÜSTHOF Classic Colour we present a new design selection with liveries inspired by fashion, architecture and art. This concept and the combination of colours see a unique and avant-garde selection of knives dressed to become real ‘it-pieces’”.

Eight blade shapes

The Classic Colour series is technically identical to the WÜSTHOF Classic — the WÜSTHOF knife that has been winning fans worldwide for generations.

As with the Classic series, the fully forged knives in the Classic Colour series have optimal balance and high stability, thanks to the full tang and impressive sharpness that allows precise movements.

Each knife, made in Solingen, Germany, goes through 55 separate production steps — a great example of German engineering skills.

The complete WÜSTHOF Classic Colour series can be brought as a set, in a block or as individual knives and consists of a:

9cm Paring Knife RRP $199
14cm Serrated Utility Knife RRP $249
16cm Utility Knife RRP $269
16cm Chef’s Knife RRP $309
17cm Santoku Knife RRP $309
23cm Double Serrated Bread Knife RRP $349
20cm Chef’s Knife RRP $379
12cm Steak Knife RRP $219*
Knife Block [with knives] RRP $2,499**

The WÜSTHOF Classic Colour series is available nationally from reputable kitchen and housewares retailers, with David Jones and Myers stocking the Pink Himalayan Salt and Velvet Oyster selections respectively.

For more information visit: http://https://www.wusthof.com.au/pages/classic-colour.

For a quick [15sec] overview of the WÜSTHOF Classic Colour series click here.

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EDITORIAL INFORMATION

ABOUT WÜSTHOF

WÜSTHOF, based in Solingen, is one of the longest-established premium knife brands in the world, producing high-quality knives as well as products for the sharpening, storage and care of premium blades.

Founded in 1814, this seventh-generation family business still manufactures every knife in Solingen, Germany, with fine craftsmanship, the best materials and state-of-the-art technology.

WÜSTHOF has its own sales companies in the USA, Canada and in the UK. In Australia WÜSTHOF is distributed by Fackelmann Housewares.

WÜSTHOF customers include renowned, professional chefs and lovers of fine food, all over the world.

FOR ADDITIONAL INFORMATION:

Including images or video assets and products for photography or trial, please contact Michael Locke | +61 438-076-904 | mlocke@fackelmann.com.au.

*At the moment the steak knife will not be released in Australia.

**Blocks will be available from June 2021.