Announcing the launch of Mortar Marketing. A revolutionary world-first Marketing Automation Platform driving new revenue streams for both agencies and their clients.

Adelaide S.A. April 11 2023: Today, Mortar AI (https://marketing.mortarai.com/), a leading marketing automation platform, announced the launch of Mortar Marketing - a world-first SaaS technology that offers digital marketing agencies direct access to a programmatic trade desk, AI-driven 1st party data technology, and Customer Data Platform (CDP). This innovative solution creates new revenue streams for both the agency and its clients, empowering agencies to deliver personalised and targeted campaigns that utilise advanced data analytics and insights.

The platform's unique ability to leverage 1st party data technology and access a programmatic trade desk is a game-changer for agencies, as it offers a secure and privacy-focused solution that avoids the pitfalls of third-party cookies. With third-party cookies soon to be phased out, Mortar Marketing's platform ensures that agencies can continue to provide high-quality marketing solutions for their clients and create new revenue streams.

"We are excited to offer this cutting-edge marketing automation platform to small to medium agencies worldwide," said Nilan Mihindukulasooriya, Founder of Mortar AI. "Our solution enables agencies to leverage advanced data analytics and insights to deliver highly-targeted and personalised campaigns that drive results. With the death of third-party cookies on the horizon, our platform offers a secure and privacy-focused solution that ensures our clients can continue to reach their target audience and deliver ROI."

The programmatic trade desk is a crucial platform feature, allowing agencies to access real-time bidding across multiple channels and devices. The CDP component of the platform allows agencies to consolidate their client's customer data, enabling them to provide more personalised experiences and increase customer loyalty.

"Direct access to trade desks is becoming increasingly difficult for small to medium agencies, as it is typically only available to larger agencies with bigger budgets," explained Grant Baker, Founder of Mortar AI. "The ticket can get clipped on ad spend up to 3-4 times, reducing profits for smaller agencies and limiting the amount of money available for the campaign. We are on a mission to change that."

Mortar Marketing's new marketing automation platform is set to revolutionise how agencies approach their campaigns. Innovative features give agencies the tools to deliver highly effective campaigns that drive results.

The Mortar Marketing Automation Platform's three key features:

1. Customer Data Platform: Mortar Marketing's CDP collects real-time data from multiple sources, such as CRM, website, or store, to create an accurate customer profile. The resulting data is unified, empowering the organisation's marketing capabilities.
2. Digital Marketing and Programmatic Media: Trade desk integration enables first-party look-a-like programmatic advertising, contextual, and retargeting across all digital channels.
3. Marketing Automation Platform: Mortar Marketing's enterprise-first-party solution allows agencies to hyper-personalise conversations through multiple channels with known customers and build complex user journeys to enhance customer engagement and sales.

Mortar Marketing's powerful tool enables agencies to optimise customer data management, launch targeted advertising campaigns, and achieve better results. With Mortar Marketing, agencies can enhance their clients' customer engagement, retention, and revenue while simultaneously realising greater returns on investment through programmatic advertising campaigns.

Mortar Marketing is perfect for your business if your ad agency or marketing company is struggling with the demise of first-party cookies. Need more information on Mortar Marketing? Visit https://marketing.mortarai.com/ or contact Grant Baker at grant@mortarai.com to see how to MASTER YOUR DATA and BUILD YOUR MARKET.

About Mortar AI

Mortar AI unites your fragmented data to give you a single view of your customer so that you can make smarter, data-driven marketing and business decisions. In addition, Mortar AI allows agencies direct access to programmatic digital media trade desks they usually would not get access to, which is a first-to-market technology. 

MEDIA CONTACT: Nicola Tau Tau nicola@mortarai.com or Grant Baker grant@mortarai.com.