Announcement posted by Silver Trak 14 Jun 2023

Silver Trak Digital COO, Christian Christiansen, collecting the 2023 Asia-Pacific Broadcasting+ Innovation Award for Cinema Direct 5G – Australia
The recent Asia-Pacific Broadcasting+ Awards celebrated excellence in the broadcasting industry in the areas of technology, digitalisation and engineering. At this year’s awards the winner of the Innovation Award for Cinema Direct 5G – Australia went to Telstra powered by Silver Trak Digital.
Silver Trak Digital COO, Christian Christiansen, said, “It is a great honour to win this prestigious award and along with Telstra, to be recognised for the true innovation represented by our Cinema Direct content delivery service – Australia’s fastest, most robust and most secure delivery of digital content over 5G for cinemas, content distributors and movie studios.”
The broadcasting industry is undergoing a significant transformation as traditional television and radio coexist with digital streaming services, social media, and mobile content consumption. On top of this, broadcasters also have to consider evolving technologies and shifting consumer preferences. Whilst these changes present a myriad of challenges, they also offer numerous opportunities for growth and innovation.
The rise of over-the-top (OTT) platforms, virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) is changing the way consumers interact with media. Broadcasters have to continue innovating and adapting to leverage new technologies and remain competitive.
By leveraging Telstra’s next generation 5G cellular technology, Cinema Direct presents an enterprise grade wireless content delivery solution suitable for any distributor and cinema in Australia. The Cinema Direct platform is being rapidly deployed by Telstra, TBS and Silver Trak Digital, with over 200 cinemas to be connected across Australia in the next two months.
For more information on the new Telstra Silver Trak Digital 5G Cinema Direct Solution go to: https://cinemadirect.com.au
Asia-Pacific Broadcasting+ Awards, for its inaugural year, held its awards presentation at Crowne Plaza Changi Airport, Singapore during the recent Broadcast Asia 2023 show. The awards programme aims to recognise companies that were able to embrace these challenges as opportunities to deliver compelling experiences across multiple platforms.
See the full list of pioneering 2023 Asia-Pacific Broadcasting+ Awards winners here: https://apb-news.com/innovative-broadcast-companies-honoured-at-asia-pacific-broadcasting-awards-2023/
Picture credits
Silver Trak Digital COO, Christian Christiansen, collecting the 2023 Asia-Pacific Broadcasting+ Innovation Award for Cinema Direct 5G – Australia
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About Silver Trak Digital
Silver Trak Digital is a technology company providing content owners and media companies with innovative, software, cloud-based media logistics and distribution services. With over 30 years of experience, the company is trusted by the industry's biggest names and is an important supplier to broadcast, media, production, distribution, government and corporate markets. Silver Trak Digital's staff have a wealth of experience in versioning and compliance, content aggregation, media management and sales fulfilment. Through many Australian media industry firsts, Silver Trak Digital's media services enable content owners and media companies to address the complexities they face operating in a globalised marketplace.
www.silvertrak.com.au
www.mediaroom.com.au
www.damsmart.com.au
About Telstra Broadcast Services
Leading innovation in broadcast services. Deliver exceptional content around the world with the support of Telstra Broadcast Services. We can help you deliver innovative content over a robust global media network, supported by international field services and special events teams, and our worldwide broadcast operations centres. End-to-end management, enhanced monitoring and real-time reporting services ensures high quality content reaches audiences. We can also help you increase the value of your content and access a community of media providers and owners to help you thrive. Whatever your specific media needs, our expert team can help you.
www.telstra.com.au/business-enterprise/industries/telstra-broadcast-services
Silver Trak Digital Press Contact:
Salvatore T. Di Muccio
Well Above
P: +61 412 64 99 64
E: salvatore@wellabove.com
Silver Trak Contact:
Christian Christiansen
P: +61 2 9007 5600
E: christian@silvertrak.com.au
