The Idea Shed and Jacob's Creek Unite to Amplify FIFA Women's World Cup 2023™ Official Support Status

Independent creative agency, The Idea Shed has joined forces with beloved Australian wine brand Jacob's Creek, in a momentous celebration of the FIFA Women's World Cup 2023™. As Jacob's Creek takes centre field as an Official Supporter, The Idea Shed spearheads a series of multifaceted retailer campaigns to enhance the brand's prominence and maximise their most significant sponsorship commitment to date. This historic sporting event is poised to become the largest standalone women's sporting event ever, captivating an estimated global audience of 1.3 billion viewers as 32 teams from around the world compete across nine host cities in Australia and New Zealand. 

Leveraging their extensive expertise in creative commerce and deep understanding of the retail landscape, The Idea Shed has crafted tailor-made campaign solutions for each retailer. This hyper-targeted approach aims to achieve a seamless connection between the brand and its audience - and the retailer, maximising the impact of the partnership and solidifying Jacob's Creek's position in the market. These campaigns are being activated across key retailers, including National Independent Liquor stores, LMG, Endeavour Group, Coles Liquor Group, Liquor Barons, and Thirsty Camel stores, guaranteeing unforgettable moments for fans throughout the tournament.

Each campaign offers distinctive opportunities for consumers to immerse themselves in the FIFA Women's World Cup 2023™ experience, perfectly aligned with Jacob's Creek's commitment to creating cherished moments and hosting memorable occasions for wine-lovers and sports enthusiasts alike. Fans will have the chance to bring their loved one's home from anywhere in the world to witness the exhilarating Women’s World Cup Final together, follow the Matildas' journey with VIP experiences to each of their games, indulge in luxury "viewing parties," and participate in numerous chances to win tickets and official memorabilia.

Commenting on the collaboration, Jo McKenzie, Customer Marketing Manager for Jacob's Creek, expressed: "The Idea Shed delivered seamlessly, from strategy, design and creative right through to execution. Our association with the FIFA Women's World Cup 2023™ represents a significant investment, however the work the team have delivered will ensure we’ll hit the back of the net with both retailers and consumers.” 

Richie Strettell, Partner at The Idea Shed, said: “Being entrusted with this exciting opportunity alongside Pernod Ricard to deliver one of our largest creative commerce campaigns for FIFA Women's World Cup 2023™ campaign is truly an honour. Our 10 years plus partnership with the Pernod Business has been invaluable, and we eagerly anticipate the positive impact this campaign will have on the Jacob's Creek brand."

As Jacob's Creek proudly assumes its position as an Official Supporter of the FIFA Women's World Cup 2023™, The Idea Shed's strategic and creative initiatives aim to amplify the brand's presence, exemplifying their expertise in curating retailer campaigns that strike a chord with both audiences and retailers.

Agency Team: 

Richard Strettell – Partner  

John Volckman – Partner 

Dan Adams – Client Service Director

Tyler Shepherd – Senior Account Director  

Jamie Gombard – Account Director  

Adrian Moore – Head of Creative Experience  

Emily Seay – Creative Strategist  

Mike Avery – Creative Director  

Eleisha Kubale – Designer  

Client Team: 

Kate Yates - Head of Customer Marketing 

Jo McKenzie – Customer Marketing Manger  

Will Case – Brand Manager 

Madsy Beath - Assistant Brand Manager

Agency Partners: 

Clemenger Group – Brand Creative