Precise TV Adds Australia-Based Execs To Support Thriving APAC Business, Launches First-Ever Family Behavior & Consumption Study In Australia
Announcement posted by Precise TV 28 Jul 2023
The first-ever PARK Australia report provides unprecedented insights into the viewership, advertising recall and purchase intent of parents and kids aged 2-12
Precise TV, the contextual video company driving business outcomes for brands, today announced the additions of Tom Drinkwater as Sales Director and Samson Wong joins as Head of Ad Ops, APAC to support the company’s booming sales and business development efforts with brands and agencies in the region. Additionally, the company revealed its first-ever Precise Advertiser Report: Kids (PARK) for Australia, revealing key intelligence for advertisers aiming to drive sales with social video advertising.
The PARK AUS report shows that YouTube dominates most categories in terms of viewership and performance, with nearly 9 in 10 kids surveyed saying they consume YouTube content and 46% of those views happening on connected TV (CTV). Also, it turns out 83% of kids co-view with their parents when watching YouTube via CTV. This is important because families are two times more likely to recall an ad when co-viewing on YouTube. Further, here’s a glimpse of the report findings which show how video platforms stack up against each other – including local Australia SVOD services ABC iView and Stan.
Interested parties can download the PARK AUS report here. A few additional highlights include:
- Nearly 70% of kids aged 10-12 are aware of YouTube Shorts.
- Parents buy their kids toys (68%) more than clothes (66%).
- 35% of kids ages 6 to 12 make wish lists at least 3 months before Christmas.
- 76% of parents plan to spend the same or more as last year on holiday gifts in 2023.
“The timing of these events couldn’t be better as we’re bolstering our Australia team with two respected industry veterans who are well positioned to help our clients leverage our research and insights,” said Sean Sparks, Precise TV, Managing Director Australia and New Zealand.
Based in Sydney, Drinkwater and Wong will work closely with Sparks, who was standing shoulder to shoulder with Precise TV cofounders Christian Dankl and Nadav Shmuel to build the first version of Precise TV’s offerings in 2015.
“We’re experiencing an unprecedented number of agencies and clients partnering with us, and we are able to deliver them a genuine competitive advantage underpinned by industry leading results,” continued Sparks.
For seven years, Precise TV Australia has experienced significant growth with advertisers looking to drive stronger business outcomes through video-level ad targeting. The interest began with kids, pharmaceutical and consumer goods companies, and has now expanded to include automotive companies and travel destinations looking to drive sales.
“Agencies and brands have been telling me about Precise TV for a while now, and I’m seeing the spenders in the biggest categories asking for the performance video ad solution that only we can deliver,” said Tom Drinkwater, who recently served as Group Business Director at out-of-home ad tech Veridooh. He’s held several additional commercial and sales leadership roles at companies such as Scroll Media and Sports Entertainment Network, among others.
“There’s incredible growth potential with this business,” said Samson Wong, who most recently worked in the ad tech buying division of WooliesX. “I’m eager to support the operation and build upon the impressive infrastructure the team has built.”
About Precise TV
Founded in 2015, Precise TV is the world’s first and leading KidSafe COPPA certified YouTube advertising platform. The award-winning contextual intelligence platform leverages a combination of proprietary machine learning models to connect brands to the video moments that matter across YouTube, Facebook, TikTok and connected TV, driving lower funnel business outcomes for advertisers looking to limit media wastage. With offices in London, Sydney, New York, Sarasota and San Francisco, Precise TV is Trustworthy Accountability Group (TAG) certified, and was named a 2022 and 2023 Google Premier Partner after meeting the rigorous requirements of the recently revamped Google Partners program. For more information, visit: https://www.precise.tv/.