TOP NEW FATHERS DAY GIFT FOR YOUR GIFT GUIDES & STORIES 2023

 FOR IMMEDIATE RELEASE AUGUST 22, 2023 

Australia, August 22, 2023 – Father's Day is just around the corner, and Edible Blooms, a leading national provider of unique and personalised gifts, launches new range to help families express their love and appreciation for their favourite men.  

From gourmet chocolates and fine wines to craft beers and fine whiskies to a the first ever dessert tower of golf donuts edible Blooms offers a delightful 2023 range of Father's Day offerings by pickup or delivery nationwide that are sure to score serious brownie points this year. 

Edible Blooms understands the importance of honouring and celebrating the special men in our lives. With their commitment to quality and exceptional customer service, Edible Blooms has become a trusted choice for individuals and businesses alike when it comes to finding the perfect gift for any occasion. 

"Our mission at Edible Blooms is to bring joy and appreciation through our delightful gifts," says co-founder and CEO Kelly Jamieson. "Father's Day is a wonderful opportunity to show our love and gratitude to the incredible father figures who have played significant roles in our lives. This year, we are thrilled to introduce our best-ever collection of Father's Day products, designed to create unforgettable moments of celebration." 

Edible Blooms takes pride in curating a diverse and exciting range of Father's Day gifts. From “manly” indulgent chocolate bouquets featuring premium chocolates and treats to carefully crafted hampers filled with gourmet cheeses and craft beers, each gift is carefully curated to deliver a memorable experience. 

Edible Blooms are excited to launch their Golf inspired Gift box in time for Father’s Day 2023**. It is the perfect way to surprise the golfer in your life or anyone who loves fun tasty gifts. With delicious coconut dipped donuts with gourmet toppings, fresh strawberries and an assortment of chocolates that will score you a hole-in-one!  The pack includes Donuts decorated with green chocolate with green coconut & Coconut ball in the centre,  fresh strawberries, filled powdered donuts , a selection of FruChocs, Chocolatier Australia milk chocolate hearts, creamy Lindor balls and more, all delivered in a Signature gold Edible Blooms gift box or carry bag with a message card for a personalised note to your golf loving man in your life. 

Former pro Golfer Chris Downes shared his excitement about Father's Day 2023, stating, "As a golf enthusiast, I couldn't think of a better way to celebrate Father's Day than receiving a tasty golf-themed treat from my kids, Zara and Zane...the hardest decision will be if I will share it with them or not! I know many other Dads and Grandads who would be overjoyed to receive a delicious surprise that combines their passion for golf with something they can enjoy with their loved ones." 

According to the Australian Retailers Association’s 2023 survey via Roy Morgan,  consumers  are set to splurge $860 million on Father’s Day gifts this year in a much-needed boost for retailers. 

This year, 35 per cent of Australians plan to buy a gift for Father’s Day (down 1% from 2022), spending an average of $112 per person (down $1 from 2022).   

More than two-thirds of Australians plan on spending the same on Father’s Day this year compared to last year (69 per cent), while 14 per cent of us plan on spending more. 

"In talking with our customers, we expect to see a rise in the creativity of gifts that individuals choose in celebrating Father's Day this year," explains Jamieson. "This demonstrates the hard time many families are facing post pandemic and the desire to give our dads and favourite men something that sparks joy this Father’s Day,” said Jamieson. 

In addition to the exceptional selection of gifts, Edible Blooms prides itself on exceptional customer service and timely delivery. They go above and beyond to ensure that every gift is beautifully presented and arrives at its destination with care, adding an extra touch of joy to the Father's Day celebrations. 

About Edible Blooms:  Edible Blooms take pride in the fact that they are the gift-giving experts in Australia and New Zealand. After 18 years in business and over a million gifts dispatched, they know opening the perfect gift brings joy, but sending the perfect gift is even better. Their unique and extensive range has everything from fresh chocolate dipped strawberries to gourmet donut dessert boxes, to their unique chocolate flower bouquets. Offering same-day delivery nationally and personalisation, the Edible Blooms mission is to help as many Australians and New Zealanders as possible celebrate life’s great moments. For more information about Edible Blooms and their range please visit https://www.edibleblooms.com.au/fathers-day-gifts/ 

Notes to editors: 

Australian Retailers Association survey via Roy Morgan July 2023. 

Interview with Edible Blooms CEO and Co-Founder can be arranged via Profiler PR. 

** Fresh zone delivery only – please note that for all delivery locations outside of Sydney metro, Melbourne metro, Brisbane metro (includes Toowoomba, Gold and Sunshine Coast), Perth metro and Adelaide metro we are currently sending plants, chocolates and gift hampers only. 

Media Contact: Sarah Coligan Profiler PR on 0404003061 or email Sarah@profilerpr.com.au.