Announcement posted by Invigorate PR 25 Aug 2023
- Enables customers to purchase certified refurbished items at a discount of up to 50 percent
- Supports the recycling of Decathlon sporting equipment with environmental initiatives
- Provides customers with the ability to sell items no longer needed and have them prepared for a new life of use and adventure
International sporting goods designer and retailer, Decathlon, is continuing to revolutionise the retail sector with innovative and customer focused initiatives designed to increase affordable participation in sporting activities across Australia. Decathlon’s latest announcement involves the launch of its highly successful global concept Second Life, which provides a system for the recycling of Decathlon items. Decathlon Second Life is being rolled out across its stores in Sydney and Melbourne.
According to CEO of Decathlon Australia, Romain Gravigny, the retailer is bringing sustainability to life through the arrival of Second Life to its Australian stores.
“Decathlon Second Life is one of our sustainability initiatives that we hope will inspire positive change for the planet and future generations. Our mission is to make sport durably accessible for all, which means offering the highest quality and variety of sport equipment while taking care of our precious sportsground,” Gravigny said.
“We are convinced that it is our responsibility to Recycle, Repair and Reuse as much of our sport equipment as possible to prevent it from going to waste.
“The launch of Second Life in Australia will support our valued customers to enjoy the benefits of our products and when they are no longer needed, return them to us so we can prepare them for a new life.”
Decathlon Second Life products comprise products that have been returned by a customer, have been used as a test or display item, or had a small defect, but have been inspected, repaired, cleaned and put back on the shelves at a discounted price.
“At Decathlon, our products are meant to last and serve multiple generations of sport-lovers. So we are determined to refurbish and make them ready for a new adventure,” Gravigny added.
“We design and manufacture our own products so we know how good they are. This is the reason we stand behind the quality of our Decathlon products; they are built to last.
“Our team of experts checks every Second Life product so our customers can enjoy them with confidence. Second Life at Decathlon means quality, security and warranty, at prices that are kinder to your pocket.
“We aim to be able to offer our customers a more affordable and meaningful way to acquire the things they love. As everyone becomes more familiar with Decathlon Second Life, our inventory of products will grow, enabling more people to participate and enjoy the benefits of this great program.
“Decathlon Second Life is a highly successful initiative across the globe and we are delighted to be finally launching its operations here in Australia. Each Decathlon store will have an area dedicated to Second Life where people can bring in their first life Decathlon products and also purchase Second Life products.
“At Decathlon, we are determined to be everything sport for Australia on an affordable and sustainable basis.”
Decathlon launched in Australia in 2017 and now has nine stores across Victoria and NSW. NSW: Tempe, Auburn, Miranda and its newest pop up stores in George Street in the Sydney CBD, and Broadway Shopping Centre in Glebe. Victoria: Box Hill, Moorabbin, Knox Field and South Morang.
Decathlon is a member warehouse and membership is free. Shoppers simply sign up in store or online. Anyone can visit Decathlon but they must be a member to purchase products.
The brand is one of the world’s largest sporting goods designers and retailers originating from France. With over 1600 stores across the globe in 50 plus countries and more than 80,000 staff worldwide, Australia is now well and truly part of Decathlon’s growing worldwide presence and has already made a significant impact in the Australian market with its own brand of high quality products at affordable prices. Terms and conditions for Decathlon Second Life an be found at https://decathlon.com.au