Australian men prefer to peek in Kylie Minogues fridge than find love online
Announcement posted by Intel 15 May 2001
Australian men would rather spend their time online looking at the contents of Kylie Minogues refrigerator than finding their soul mate online, according to a survey conducted by Intel.
The Intel Asia Pacific Cyber Lifestyles survey of more than 8,000 people in ten countries examined the level of consumer adoption of the Internet and other technologies to daily life. The results reveal that Australians are extremely receptive to adopting the Internet into most aspects of their daily lives, but highlighted fundamental differences in attitudes towards the Internet compared to our Asian neighbours.
Of the participants surveyed throughout Asia Pacific, Australians were the most unromantic of all cyber enthusiasts, but the most likely to use the Internet for basic survival needs such as shopping for groceries.
Ninety-one percent of Australian women were definitively against cyber romance the most adamant of any women in the Asia Pacific region. Australian women were also far less open to the idea than Australian men, of which 15 percent would consider it. Of the men surveyed, 11 percent said they would be open to the idea providing they could meet their partner in person. Four percent of Australian men just werent sure.
Although Australians were the most adamant of any of the national groups surveyed in rejecting the notion of cyber romance, over 100,000 people throughout the country are prepared to marry someone they met over the Internet.
When asked whose refrigerator they would most like to check out, 20 percent of Australian males are keen to peek in Kylie Minogues icebox. Australian women were more interested in the contents of Kathy Freemans fridge, closely followed by an interest in Prime Minister John Howards dietary delights.
The survey results show people in Australia are integrating the Internet into their daily social lives and are willing to be even more adventurous with how they use it, said Phil Dows, marketing programs manager, Intel. High-end PCs are offering cyber experiences previously unknown. Pentium 4 processor-based PCs now allow users to download photographs, videos or music faster than ever before. They can also chat to their soul mate using instant messaging, and for the romantic-at-heart, even send flowers online.
Intel Asia Pacific Cyber Lifestyles Survey fast facts
Australians were the most confident of their ability to survive at home for a month armed with only a personal computer and an Internet connection.
- 39 percent of those surveyed were confident they could survive compared to 23 percent throughout the rest of Asia.
- Younger people, those with higher education levels and men are the most likely to believe they can succeed.
Across the Asia Pacific region, voters are calling for online elections.
- 53 percent of respondents in Australia said they would be prepared to vote online compared to the regional average of 58 percent.
The majority of Australians support the use of the Internet for education.
- The majority of Australians (93 percent) think that children should use the Internet for homework and online education.
Australians see the PC as a tool for communications and playing games
- 76 percent of people surveyed believe PCs and the Internet are important tools for communicating with family and friends, while 58 percent say computers are good for playing online games.
ENDS
About Intel
Intel, the worlds largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
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The Intel Asia Pacific Cyber Lifestyles survey of more than 8,000 people in ten countries examined the level of consumer adoption of the Internet and other technologies to daily life. The results reveal that Australians are extremely receptive to adopting the Internet into most aspects of their daily lives, but highlighted fundamental differences in attitudes towards the Internet compared to our Asian neighbours.
Of the participants surveyed throughout Asia Pacific, Australians were the most unromantic of all cyber enthusiasts, but the most likely to use the Internet for basic survival needs such as shopping for groceries.
Ninety-one percent of Australian women were definitively against cyber romance the most adamant of any women in the Asia Pacific region. Australian women were also far less open to the idea than Australian men, of which 15 percent would consider it. Of the men surveyed, 11 percent said they would be open to the idea providing they could meet their partner in person. Four percent of Australian men just werent sure.
Although Australians were the most adamant of any of the national groups surveyed in rejecting the notion of cyber romance, over 100,000 people throughout the country are prepared to marry someone they met over the Internet.
When asked whose refrigerator they would most like to check out, 20 percent of Australian males are keen to peek in Kylie Minogues icebox. Australian women were more interested in the contents of Kathy Freemans fridge, closely followed by an interest in Prime Minister John Howards dietary delights.
The survey results show people in Australia are integrating the Internet into their daily social lives and are willing to be even more adventurous with how they use it, said Phil Dows, marketing programs manager, Intel. High-end PCs are offering cyber experiences previously unknown. Pentium 4 processor-based PCs now allow users to download photographs, videos or music faster than ever before. They can also chat to their soul mate using instant messaging, and for the romantic-at-heart, even send flowers online.
Intel Asia Pacific Cyber Lifestyles Survey fast facts
Australians were the most confident of their ability to survive at home for a month armed with only a personal computer and an Internet connection.
- 39 percent of those surveyed were confident they could survive compared to 23 percent throughout the rest of Asia.
- Younger people, those with higher education levels and men are the most likely to believe they can succeed.
Across the Asia Pacific region, voters are calling for online elections.
- 53 percent of respondents in Australia said they would be prepared to vote online compared to the regional average of 58 percent.
The majority of Australians support the use of the Internet for education.
- The majority of Australians (93 percent) think that children should use the Internet for homework and online education.
Australians see the PC as a tool for communications and playing games
- 76 percent of people surveyed believe PCs and the Internet are important tools for communicating with family and friends, while 58 percent say computers are good for playing online games.
ENDS
About Intel
Intel, the worlds largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
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