WIN a chance to visualise the transformation of your dated brick home with James Hardie and renowned Architect Julian Brenchley

Announcement posted by James Hardie 27 Sep 2023

Are you feeling trapped in a dated brick home? Your chance to break free from the confines of traditional brick architecture has arrived, thanks to James Hardie and acclaimed architect Julian Brenchley. This exciting competition offers homeowners the opportunity to revamp and visualise their dated brick home and create a modern haven that reflects their lifestyle.

Dated brick homes, whether they be the poky red brick villas of the 1950s and '60s, the brown brick builds from the 1970s, or the 1980s blonde brick constructions, often lack the open-plan living spaces, large windows, and airy, spacious ambiance that characterise contemporary homes. But fear not, as architect Julian Brenchley, renowned for his work on "The Block," has an innovative solution.

"You can do anything with the Hardie™ Architectural Collection," Julian explains. "The look is only limited by the imagination of the designer. You can choose to preserve the existing brick structure while adding a modern extension, or you can clad the entire house to achieve a harmonious design, at a fraction of the cost. The possibilities are endless, and the outcome can be absolutely transformational."

The homeowner of this dated brick home wanted to revive, revitalise and reshape the exterior of her beachside family home in Copacabana, NSW. "We love our little piece of paradise, but our home is so tired and dated" homeowner Bianca said, "We want a modern look, but knocking down and rebuilding just isn't an option. The design that Julian came up with has exceeded our expectations - it looks like a completely different home!"

"We all need a bit of help as we get older." Julian explained, "This home was crying out for a design response that reflected the orientation and function of the house. We opened up to the northern light and capitalised on the southern view to the ocean. Once that decision was made the 'form' of the facade started to take place. With a mid century modern vibe, we used Hardie™ Fine Texture Cladding, board and batten style and Hardie ™ Brushed Concrete cladding on the lower levels - the 1950's coastal shack reimagined."

The lucky winner of this competition will WIN a one-on-one onsite consultation to redesign their home's facade with Julian Brenchley as well as a 3D render and flyaround of their new home.

Entering the competition is easy! Simply visit https://www.jameshardie.com.au/the-block2023 and follow the instructions on how to submit your entry. Don't miss this chance to breathe new life into your home and make it the envy of your street.

Promotion commences on 9am AEST on Monday 25 September 2023 and ends at 12pm, AEST on Monday 10th November 2023. Voting will open at 09.00am on October 23rd 2023 and close at 11.59pm on November 10th 2023. Winner announced on Monday 13th November, 2023.

- ENDS -

Instagram: @jameshardieau
Pinterest: @jameshardieau

Notes to editors:

James Hardie is the company name and should only be used as such. James Hardie should not be used as a trademark and should not carry a trademark identification symbol.

Hardie™ is a trademark and product brand name. Trademarks should be identified in headline copy, image descriptions, and first use in text with trademark symbols. Preferred use is with a symbol, but may be omitted after first use, if the mark is distinguished from surrounding text by CAPITALS, Initial Capitals, italics, bold, quotation marks, etc.

High-res Imagery: https://collection.cloudinary.com/james-hardie/4edc70f3029b9affe7ea08f1b4622702

Media contact:
Bianca Hall | Purpose Collective | bianca@purposecollective.com.au | 0499 150 260

About James Hardie:

James Hardie Industries is the world's #1 producer and marketer of high-performance fibre cement and a market leader in Europe for fibre gypsum building solutions. The company empowers homeowners and building professionals alike to achieve the home of their dreams with premium quality solutions that enable endless possibilities for design and aesthetics, while also delivering trusted protection and long-lasting beauty. Key to this effort is the company's dedication to its customers, market driven innovation, an inclusive and empowering company culture, and an unwavering commitment to its Zero Harm safety initiative. For more information about James Hardie, visit www.jameshardie.com.au.

About Hardie™ Architectural Collection:

The Hardie™ Architectural Collection is a curated range of distinctive new fibre cement textures and profiles, including Hardie™ Brushed Concrete Cladding, Hardie™ Oblique™ Cladding and Hardie™ Fine Texture Cladding, and well-loved products Axon™ Cladding, Stria™ Cladding, Matrix™ Cladding, and Linea™ Weatherboards. The Hardie™ Architectural Collection embraces the endless design possibilities of curated cladding combinations and enables homeowners, architects, builders and designers alike to create their dream home from the ground up - without compromise.