Intel and Sensis launch wireless hotspot on Whereis and CitySearch websites
Announcement posted by Intel 07 Nov 2003
Over 200 public hotspots listed
Intel, together with Sensis has launched an online hotspot locator tool that will help laptop users find public wireless internet connections, or hotspots.
Australia's favourite maps and directions site1, www.whereis.com, will host the hotspot locator, and Australia's leading culture and lifestyle site2, www.CitySearch.com.au, will provide accompanying educational and promotional material. Both sites are managed by Sensis.
Demand for wireless access via hotspots is increasing rapidly with Frost & Sullivan, a leading growth consulting company predicting wireless hotspot users in Australia will reach 2.068 million by 20083.
Anyone can use the locator tool, at www.whereis.com, to pinpoint public wireless internet connections, or hotspots, provided by wireless internet service providers in more than 200 locations in cafes, hotels, airports and other diverse locations around Australia. The locator tool will be updated regularly as new hotspots are created.
To use the service, simply enter a location into a search function on the Whereis* site and a map identifying any hotspots in that vicinity will be
displayed. In keeping with the marketing of Intel's Centrino(tm) Mobile Technology, the hotspots will be represented by Magenta coloured dots. The mapping technology is provided by the Whereis* site and is similar to an existing service that shows the nearest car parks.
The hotspot locator will be promoted across the CitySearch* and Whereis* websites and can be found at www.whereis.com. Further information on connecting to wireless hotspots will be provided on a purpose built Intel Centrino mobile technology education page.
Abigail Samuels, Intel's consumer marketing manager, said: "The hotspot locator is an added convenience for people wanting to work wirelessly and it links to educational information on how to get the full benefits of mobility via public hotspots.
"Using Intel Centrino mobile technology enabled laptops, users can surf the net, access email and catch up on work at any of the public hotspots listed on the service. Intel is taking an active role in bringing wireless computing to users everywhere by investing in companies developing Wi-Fi4 technology and supporting the growth of wireless hotspot locations," she added.
Andrew Day, Sensis Chief Executive Officer, said: "We aim to provide our customers with innovative ways to promote their businesses across diverse channels and Sensis' vast range of online services allows us to deliver an integrated online solution.
"In this instance our online media sales division, Sensis MediaSmart is managing the program; online city guide CitySearch* will host educational material on connecting to hotspots and users will be able to pinpoint hotspots using mapping technology provided by the Whereis* site," Mr Day added.
Intel Centrino mobile technology includes a new mobile processor, related chipsets and 802.11 wireless network capabilities that have been designed and tested to work together. In addition to wireless network capability, the technology enables extended battery life, thinner and lighter notebook PC designs and outstanding mobile performance.
About Intel
Intel, the world's largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
About Sensis
Sensis is one of Australia's leading directory, advertising, and information providers. Our vision is to connect people, businesses and places 24 hours a day, seven days a week. In realising this vision we accept the challenge that we must provide our customers with innovative new ways to advertise, communicate and do business. To achieve this we offer a powerful, multi-channel solutions portfolio that incorporates directories advertising, voice and online information and advertising, electronic procurement and cataloguing services. These solutions enable us to achieve annual revenues exceeding $1 billion.
Sensis is the advertising subsidiary of Telstra Corporation Limited and manages some of Australia's most iconic brands such as White Pages, Yellow Pages, CitySearch* and Whereis.
About the CitySearch* site
The CitySearch http://www.citysearch.com.au site is Australia's leading online culture and lifestyle site attracting an audience of over 645,400
users every month5. The CitySearch* site provides a range of editorial content, business listings and entertainment and event information for
both locals and visitors in 14 cities around Australia. Users of CitySearch.com.au are young, consumers6. who are searching for products
and services, entertainment options and information to help them manage their daily decisions and social life.
About the Whereis* site
The Whereis* site is a fully functional online street directory allowing the user to:
* search for almost any metropolitan address nation-wide
* map the most direct route to a destination
* receive turn by turn directions by car or foot
* find the nearest point of interest to a specified location
The Whereis site had 821,651 unique visitors in September 20037 and served more than 6.4 million maps in the same month8, making it the number one Australian site for maps and directions during that period9.
_____________________________________
1 Red Sheriff Ratings Report, September 2003
2 Red Sheriff Customer Measurement Report, July-September 2003
3 Frost & Sullivan Asia Pacific Wireless LAN Services Market Report 2003
4 Other names and brands may be claimed as the property of others
5 Red Sheriff Customer Measurement Report, July-September 2003
6 Independent research of people aged between 18-64 years conducted by TNS
in Melbourne, Sydney, Adelaide, Brisbane, Perth July 2002-November 2002
7 Red Sheriff, September 2003
8 Whereis* Mapserver Logs, September 2003
9 Red Sheriff, September 2003
- ENDS -
Intel, Centrino, and Pentium technology are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States
and other countries. Other names and brands may be claimed as the propertyof others.
Whereis & Sensis(tm) Registered trade mark and trade mark of Telstra Corporation Limited (ABN 33 051 775 556). CitySearch and the CitySearch logo are registered trade marks of CitySearch Australia Pty Ltd (ABN 48 076 673 857). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for production of Yellow Pages and White Pages directories and related products on behalf of Telstra Corporation Limited and for CitySearch products for CitySearch Australia Pty Ltd and CitySearch Canberra Pty Ltd (ABN 89 082 883 485).
Australia's favourite maps and directions site1, www.whereis.com, will host the hotspot locator, and Australia's leading culture and lifestyle site2, www.CitySearch.com.au, will provide accompanying educational and promotional material. Both sites are managed by Sensis.
Demand for wireless access via hotspots is increasing rapidly with Frost & Sullivan, a leading growth consulting company predicting wireless hotspot users in Australia will reach 2.068 million by 20083.
Anyone can use the locator tool, at www.whereis.com, to pinpoint public wireless internet connections, or hotspots, provided by wireless internet service providers in more than 200 locations in cafes, hotels, airports and other diverse locations around Australia. The locator tool will be updated regularly as new hotspots are created.
To use the service, simply enter a location into a search function on the Whereis* site and a map identifying any hotspots in that vicinity will be
displayed. In keeping with the marketing of Intel's Centrino(tm) Mobile Technology, the hotspots will be represented by Magenta coloured dots. The mapping technology is provided by the Whereis* site and is similar to an existing service that shows the nearest car parks.
The hotspot locator will be promoted across the CitySearch* and Whereis* websites and can be found at www.whereis.com. Further information on connecting to wireless hotspots will be provided on a purpose built Intel Centrino mobile technology education page.
Abigail Samuels, Intel's consumer marketing manager, said: "The hotspot locator is an added convenience for people wanting to work wirelessly and it links to educational information on how to get the full benefits of mobility via public hotspots.
"Using Intel Centrino mobile technology enabled laptops, users can surf the net, access email and catch up on work at any of the public hotspots listed on the service. Intel is taking an active role in bringing wireless computing to users everywhere by investing in companies developing Wi-Fi4 technology and supporting the growth of wireless hotspot locations," she added.
Andrew Day, Sensis Chief Executive Officer, said: "We aim to provide our customers with innovative ways to promote their businesses across diverse channels and Sensis' vast range of online services allows us to deliver an integrated online solution.
"In this instance our online media sales division, Sensis MediaSmart is managing the program; online city guide CitySearch* will host educational material on connecting to hotspots and users will be able to pinpoint hotspots using mapping technology provided by the Whereis* site," Mr Day added.
Intel Centrino mobile technology includes a new mobile processor, related chipsets and 802.11 wireless network capabilities that have been designed and tested to work together. In addition to wireless network capability, the technology enables extended battery life, thinner and lighter notebook PC designs and outstanding mobile performance.
About Intel
Intel, the world's largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
About Sensis
Sensis is one of Australia's leading directory, advertising, and information providers. Our vision is to connect people, businesses and places 24 hours a day, seven days a week. In realising this vision we accept the challenge that we must provide our customers with innovative new ways to advertise, communicate and do business. To achieve this we offer a powerful, multi-channel solutions portfolio that incorporates directories advertising, voice and online information and advertising, electronic procurement and cataloguing services. These solutions enable us to achieve annual revenues exceeding $1 billion.
Sensis is the advertising subsidiary of Telstra Corporation Limited and manages some of Australia's most iconic brands such as White Pages, Yellow Pages, CitySearch* and Whereis.
About the CitySearch* site
The CitySearch http://www.citysearch.com.au site is Australia's leading online culture and lifestyle site attracting an audience of over 645,400
users every month5. The CitySearch* site provides a range of editorial content, business listings and entertainment and event information for
both locals and visitors in 14 cities around Australia. Users of CitySearch.com.au are young, consumers6. who are searching for products
and services, entertainment options and information to help them manage their daily decisions and social life.
About the Whereis* site
The Whereis* site is a fully functional online street directory allowing the user to:
* search for almost any metropolitan address nation-wide
* map the most direct route to a destination
* receive turn by turn directions by car or foot
* find the nearest point of interest to a specified location
The Whereis site had 821,651 unique visitors in September 20037 and served more than 6.4 million maps in the same month8, making it the number one Australian site for maps and directions during that period9.
_____________________________________
1 Red Sheriff Ratings Report, September 2003
2 Red Sheriff Customer Measurement Report, July-September 2003
3 Frost & Sullivan Asia Pacific Wireless LAN Services Market Report 2003
4 Other names and brands may be claimed as the property of others
5 Red Sheriff Customer Measurement Report, July-September 2003
6 Independent research of people aged between 18-64 years conducted by TNS
in Melbourne, Sydney, Adelaide, Brisbane, Perth July 2002-November 2002
7 Red Sheriff, September 2003
8 Whereis* Mapserver Logs, September 2003
9 Red Sheriff, September 2003
- ENDS -
Intel, Centrino, and Pentium technology are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States
and other countries. Other names and brands may be claimed as the propertyof others.
Whereis & Sensis(tm) Registered trade mark and trade mark of Telstra Corporation Limited (ABN 33 051 775 556). CitySearch and the CitySearch logo are registered trade marks of CitySearch Australia Pty Ltd (ABN 48 076 673 857). Sensis Pty Ltd (ABN 30 007 423 912) has responsibility for production of Yellow Pages and White Pages directories and related products on behalf of Telstra Corporation Limited and for CitySearch products for CitySearch Australia Pty Ltd and CitySearch Canberra Pty Ltd (ABN 89 082 883 485).