ProVoke Blonde Rehab has landed in Australia!

Repair and protect blonde hair with the NEW Blonde Rehab Bond Repair system, developed by the number one purple shampoo brand, PROVOKE1. Enriched with a unique powerful pro-bonding complex, comprising ProCutiGen® Bond, Keratin, and Hyaluronic Acid, Blonde Rehab reverses hair damage in just one wash2, resulting in stronger, glossier, and healthier locks, which pop with colour!

90% - "Smooth and hydrated" 
In an independent user trial3, after using Blonde Rehab Bond Repair System, over 90% agreed that their hair feels soft, looks and feels smooth and deeply hydrated. 84% said that their hair looks and feels repaired and less damaged.

The collection comprises five products to maintain healthy tresses and enable bonds to be repaired at every stage of its regime. Each product in the range is enriched with the innovative ProCutiGen Bond, Keratin, and Hyaluronic Acid complex for the ultimate in blonde hair repair and can be used on its own or as part of a full routine.

Check into Blonde Rehab with dry, brittle, frizzy hair and check out with soft, strong, shiny blonde tresses. Specifically designed for blonde hair, its innovative formulation includes:
•    Keratin to help strengthen 
•    Hyaluronic Acid to hydrate 
•    ProCutiGen, which repairs hair bonds in a revolutionary way.

Acting like a charged rod sitting between the fibrils in the hair's cuticle, ProCutigen Bond attracts the fibres together like a magnet, to repair and protect the damaged hair bond. Together with Keratin and Hyaluronic Acid, the complex rebuilds bonds from the inside out, repairing damage for strong healthy-looking hair.

THE PRO:VOKE BLONDE REHAB 5-STEP SYSTEM:

Nọ 1 BLONDE REHAB HAIR PERFECTOR TREATMENT: The powerhouse of the Blonde Rehab regime, this pre-shampoo treatment strengthens hair from within, rebuilding and repairing damaged hair bonds in just one wash4.

It is recommended to use once per week, or for damaged hair two- three times per week. Simply smooth onto damp hair, leave on for ten minutes, or for an intense treatment overnight, and wash out the following morning.

Nọ 2 BLONDE REHAB STRENGTHENING SHAMPOO: This sulphate-free shampoo gently cleanses without disrupting the pH levels of the scalp or hair (a key contributor to denaturing hair proteins and irritation).

It is formulated to strengthen bonds from within, reduce breakage and minimise frizz for stronger, healthier looking hair in just one wash5. Suitable for daily use.

Nọ 3 BLONDE REHAB STRENGTHENING CONDITIONER: Unlike conditioners that coat and hydrate strands - which can lead to hair feeling claggy and weighed down - Blonde Rehab Strengthening Conditioner treats hair like a magnet. It has a cationic (positive) charge which attracts with fine blonde hair, which is anionic (negative) in nature.

The result? Smooth, soft blonde hair full of life and bounce - after just one wash6. Suitable for daily use.
Nọ 4 BLONDE REHAB SMOOTH & DEFRIZZ SERUM: The ProCutiGen based formulation in this serum provides a hydrating veil around each hair strand to lock in moisture and seal the cuticles, smoothing frizz and visibly restoring volume in just one use7.

Designed to be used on wet or damp hair, it protects against trans hair water loss during the drying and styling process. It also possesses a light-reflecting quality, so strands appear shinier, smoother, and healthier-looking.

Nọ 5 BLONDE REHAB PROTECT & SEAL LIGHTWEIGHT OIL: Formulated with glycerine, this finishing oil boasts an ultra-lightweight texture.

Designed to seal cuticles and lock in moisture, it provides blonde hair with protection and humidity-proofing, for smooth and shiny hair until the next wash.

PRO:VOKE® BLONDE REHAB is available now online at Priceline instore nationwide or online at priceline.com.au.

PR Contact: Lisa Solomons | 360 PR | P: 0416 175 518 | E: lisa@360pr.com.au

Notes: 
Kantar 52 w/e 17th April 2022. 
78% of users agreed that 'my hair looks & 
feels less damaged in 1 wash'. Results from an independent user trial conducted on 120 consumers over a period of two-three weeks from w/c 12.9.2022 - w/c 3.10.2022. 
Results from an independent user trial conducted on 120 consumers over a period of two-three weeks from w/c 12.9.2022 - 
w/c 3.10.2022 found that after using Blonde 5. Rehab Bond Repair System: 93% said 'my
hair feels soft', 92% said 'my hair looks &
feels smooth,' 90% said 'my hair looks & feels 6. deeply hydrated', 84% said 'my hair looks & feels less damaged', 84% said 'my hair looks 7. & feels repaired'. 
4. When used with the Blonde Rehab shampoo, conditioner, and serum. 
When used with the Blonde Rehab hair perfector treatment, conditioner, and serum.
When used with the Blonde Rehab hair perfector, shampoo, and serum. 
When used with the Blonde Rehab hair perfector, shampoo, and conditioner