New Year, New Smile: 20 percent of us are booking in for dental work as the year begins

Press Release

For Immediate Release

Melbourne, Australia, 29th January 2024-  As the New Year unfolds,Dental Boutique, has undertaken research which shows that 20 percent of Australians are booking in for dental work as the year begins.

Key Drivers for the New Year Surge:

• Celebratory Preparations: Many clients are gearing up for major life events, such as weddings (be it their own, a friend's, or their child's) and landmark birthdays like 30th or 50th. A bright, confident smile is often at the top of their checklist.
• New Year Resolutions: The start of the year is a time for self-improvement and personal focus. Our clients are making resolutions to invest in themselves, and dental health is a key part of their self-care regime.
• Early-Year Appointments: There's a trend of organising and attending dental appointments early in the year, ensuring oral health is prioritised and not left to the last minute.
• Addressing Holiday-Related Issues: Post-holiday dental problems are not uncommon. Many of our new clients are seeking treatment for discomfort or issues that arose during the festive season.
• Maximising Dental Insurance Benefits: With the turn of the year, patients are keen to utilise their renewed dental insurance benefits, making the most of their coverage for various treatments.
• Career Movements: A significant portion of our clientele are preparing for career changes, seeking new job opportunities, or aiming for promotions. A great smile can be a confidence booster in professional settings.
• Social Life and Dating: With the social scene rejuvenating in the new year, many are looking to enhance their smiles for dating and social interactions.
• Avoiding Christmas Photos.  Those who avoided photos during the christmas celebration have decided that they want to do something about it.
• Holiday Research. Some used their break from work and finally had a chance to just do some research for themselves about their own health and beauty. 

Dr May Chan, Co-Founder, Dental Boutique says: "Embracing a new year often inspires individuals to invest in self-improvement, and our experience at Dental Boutique reflects this trend. Many patients come in after the new year holiday period having had some time to think and wanting to take action on becoming the best version of themselves."

-ENDS-

Dr Reuben Sim and Dr May Chan, Co-Founders, Dental Boutique are available for comment.

Media Contact: Candice Gersun candice@reconnectpr.com 0481 369 484

About Dental Boutique:

Our team of renowned dentists, dental surgeons and master ceramists, whose capabilities are exclusive to Dental Boutique™. Dental Boutique™ is world-renowned in the cosmetic dental industry, having designed and completed over 30,000 smiles and growing.

Being critically acclaimed by a panel of industry experts, Dental Boutique™ has won multiple awards including Australian Business Of The Year, Dental Services Of The Year and Health Services Of The Year.Award-winning and nationally revered, Dental Boutique™ is home to smile makeovers that personifies freedom of expression.