RAZER ELEVATES GAMING EXCELLENCE WITH NEW WHITE EDITION PERIPHERALS

WHO: Razer, the leading global lifestyle brand for gamers. 

WHAT: Today, Razer introduces White Editions of some of its top-tier gaming peripherals, engineered to integrate seamlessly with the visually striking white battlestation aesthetic, reflecting the growing demand for this sleek colorway.  

• Razer Cobra Pro White Edition: A symmetrical wireless gaming mouse featuring 10 customizable controls, 11 Razer Chroma™ RGB zones with underglow, offering up to 100 hours of immersive gameplay.  
• Razer BlackWidow V4 Pro White Edition: A feature-rich battlestation gaming keyboard featuring the Razer Command Dial, 8 dedicated macro keys, Razer Green Mechanical Switches Gen-3 for peak gaming performance with satisfying clicks, and 3-side Chroma RGB underglow, providing a visually stunning immersive experience. Exclusive to Best Buy in the USA, and Razer.com worldwide. 
• Razer Huntsman V3 Pro TKL White Edition: A compact gaming keyboard co-developed with esports professionals, equipped with the Razer™ Analog Optical Switch Gen-2 for fully adjustable actuation from 0.1 - 4.0 mm, and Rapid Trigger Mode for swift keystrokes enabling the most responsive in-game movements, complemented by onboard adjustments with LED array indicators. Exclusive to Best Buy and Razer.com in the USA, and at select retailers, Razer.com, and RazerStores worldwide. 
• Razer Seiren V3 Chroma White Edition: A USB microphone that combines a Supercardioid Condenser Mic for superior voice capture, with Chroma RGB, offering Stream and Game Reactive Lighting and synchronization across the entire Razer Chroma RGB ecosystem. 

WHY: The introduction of the White Editions caters to gamers who prefer the clean, minimalist aesthetic of a white battlestation, while maintaining the powerful features and performance synonymous with Razer. 

WHEN: Available now, May 10, 2024. 

WHERE: Available at Razer.com, RazerStores, and select retailers globally. Availability varies by product and region. 

PRICE:

• Razer Cobra Pro White Edition: $234.95 AUD / $269.95 NZD MSRP 
• Razer BlackWidow V4 Pro White Edition: $399.95 AUD / $449.95 NZD MSRP 
• Razer Huntsman V3 Pro TKL White Edition: $429.95 AUD / $489.95 NZD MSRP  
• Razer Seiren V3 Chroma White Edition: $249.00 AUD / $289.00 NZD MSRP

RESOURCES: Download product assets here. 

ABOUT RAZER 

Razer™ is the world's leading lifestyle brand For Gamers. By Gamers. 

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world's largest gamer-focused ecosystem of hardware, software and services. 

Razer's award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.    

With over 200 million users, Razer's software platform includes Razer Synapse (an Internet of Things platform), Razer Chroma RGB (a proprietary RGB lighting technology system supporting thousands of devices and hundreds of games/apps), and Razer Cortex (a game optimizer and launcher).   

Razer also offers payment services for gamers, youth, millennials and Gen Z, through Razer Gold - one of the world's largest game payment services.   

Razer is committed towards a sustainable future and is taking responsibility through its #GoGreenWithRazer movement. The brand aims to minimize environmental impact through its various initiatives, which includes using recycled materials, responsible design, and encouraging responsible product disposal.   

Founded in 2005, Razer is dual headquartered in Irvine, California and Singapore, with regional headquarters in Hamburg and Shanghai and 19 offices worldwide. 

PRESS CONTACTS 

ANZ 
Goto.game   
razer@goto.game 

Asia Pacific  
Hilmar Hahn   
Hilmar.Hahn@razer.com 

Global 
Clinton Jeff  
Clinton.Jeff@razer.com 

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Goto.game is the go-to destination for brands wishing to engage gaming creators and influencers, supporting gamers growth, through activations and promotions, social content programs, paid media,  daily updates, news, reviews, streams and gaming opinions.

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About Digivizer

Digivizer is Australia's leading digital marketing analytics technology and activations company. Its digital insights help businesses get better results from their digital marketing, across owned, earned and paid media, in social, search and web performance. Digivizer gives businesses the information they need to make better decisions and improve their marketing ROI. 

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