Digivizer breaks free social media silos with all-new Owned Media feature

Sydney, 29 May 2024

Available to all paid Digivizer plan customers, the feature will help marketers and business owners report on Organic Campaign Performance and discover what truly drives their organic social media engagement and outcomes to make data-driven decisions.

With Owned Media, users can filter by campaign names, keywords or product names to understand the true impact of specific campaigns across all organic social media channels, including LinkedIn, Instagram, Facebook, X, TikTok and YouTube. They can also view it across multiple accounts for brands who have large numbers of accounts per social media channel.

The feature allows users to discover the content types and platforms that resonate most with their audience, allowing them to tailor their strategies for maximum engagement. 

Additionally, Owned Media consolidates all social media content into one centralized location, eliminating the need to log in to multiple accounts or piece together data in spreadsheets. It also provides a good measure of the effectiveness of branded accounts versus employee or personal accounts and what content is generating the most impact. 

Emma Lo Russo, co-founder and CEO of Digivizer, said, "Managing multiple social media accounts and channels creates a complex problem: data silos. This fragmented view hinders and slows down effective campaign measurement and strategic decision-making." 

"We've seen businesses struggle with the time-consuming process of manually gathering data from each platform, leading to incomplete data that obscures valuable insights about audience engagement. This disconnected data leads to suboptimal marketing strategies and makes it difficult to accurately measure organic reach across platforms," said Emma. 

"Digivizer's all-new Owned Media feature will empower businesses to break free from these silos and gain a holistic view of their organic social media performance, in particular providing an "organic campaign view", enabling them to make data-driven decisions and achieve their marketing goals. This is something that our customers have asked for and is missing in the native and other platforms."

"The Owned Media feature is also perfect for Agencies looking to simplify their clients' campaign tracking. It allows for Agencies to manage all their clients social media content performance across multiple brand and executive channels, and gain valuable insights from a single view," said Emma.  

Owned Media is available on all Digivizer paid plans, making this powerful tool accessible to businesses of all sizes.

All paid plans provide a 30 day free trial, making this new feature available to all triallers immediately.

Visit Digivizer to learn more about Owned Media and how it can transform organic social media marketing: https://digivizer.com/features/owned-media/

ENDS

Digivizer has added a new Owned Media feature to its real-time martech platform. Available to all Digivizer paid plan customers, it will help marketers and business owners gain a single view of their organic social media strategy and organic campaign performance and discover what drives engagement to make data-driven decisions for success.

About Digivizer

Digivizer, founded in 2010, is Australia's global digital marketing analytics technology and activations company. Its software provides the digital insights that help businesses get better results from their digital sales, across owned, earned and paid media, in social, search and web performance. 

Digivizer's digital insights are available through a Software as a Service (SaaS) platform affordable to any business, and through add-on digital marketing services. Platforms on Digivizer include Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Microsoft Ads, Amazon Ads, Google and web.

Digivizer is an ad, development and technology partner of Google, Meta (Facebook, Instagram and all Meta platforms), X, LinkedIn, TikTok, Amazon, and Microsoft, and is a marketing and agency partner to Google, Facebook, LinkedIn and Shopify. It was judged a global top-5 martech platform in the 2023 TMW 100 Awards.

Contacts

Digivizer is at:
X: https://twitter.com/Digivizer
Facebook: https://facebook.com/Digivizer
LinkedIn: https://au.linkedin.com/company/digivizer
Instagram: https://instagram.com/Digivizer/
YouTube: https://youtube.com/digivizer
TikTok: https://www.tiktok.com/@digivizer
Web: www.digivizer.com

For more information: 

Email: media@digivizer.com