Maximising Brand Impact with Social Media Management: Insights for Australian Businesses

Becoming one of the greatest brands in social media is no easy task. There are so many tools right now that it seems impossible to stand out among everyone. Thankfully, there are a few ways to maximise your brand impact with social media management.

In a nutshell, social media management involves any strategy that allows you to maintain and grow a social presence. These strategies may involve the creation, sharing, and segregation of content across several channels. 

However, it’s not just about publishing content. You must also think about engaging with users, building a community, and complying with Australian digital marketing guidelines. 

Today, you’ll learn how to make the most out of your social media management strategy. With the information you’ll get and support from a social media management agency, it’ll become much easier to create a solid strategy to work with.

What Are the Best Practices for Engaging Australian Audiences in Social Media?

Engaging with Australian audiences on social media involves many tricks that you will have to start trying out. If one of them doesn’t work, then you move on to the next.

It all comes down to creating amazing content, defining your target audience, and focusing on quality over quantity. Here’s a list of the best practices you must consider to maximise brand impact:

• Create a content calendar.
• Leverage social media advertising.
• Engage with your audience with comments, giveaways, and contests.
• Build strategic partnerships.
• Set clear goals.
• Be consistent.
• Measure your results.
• Adjust your plans.

Are There Any Successful Brands That Have Used Social Media Management?

Many Australian accounts have successfully used social media strategies to become successful. The beauty of these accounts is that not all of them did the same thing; each one had something unique to offer, which made them stand out.

Let’s review some interesting brands that have used social media management strategies successfully:

• Jetstar: Jetstar has a unique way of approaching its social media posts. It focuses on posting relatable and humorous Messenger exchanges on its feed. Although these posts don’t need such a high production value, they do an excellent job of connecting with people.
• NRMA Insurance: NRMA Insurance has done an excellent job when it comes to storytelling. It tells stories about Australian people frequently, which is an immediate success. Combining photos with personal quotes from real people is a great way of making people relate to a post.
• Qantas: Qantas has a rather large following across many social media accounts. One great strategy we love is the fact that they post user-generated content to promote their company. Not only does this make the brand feel more authentic, but it’s also a great strategy to engage with others.

Other companies that have used social media management successfully include:

• Telstra
• Woolworths
• Coles
• Bonds
• Domain Australia
• Lorna Jane

How to Use Social Media Analytics in Your Favour

Data will give you the competitive edge you need. Always watch out for these metrics:

• Engagement metrics (likes, comments, and shares)
• Click-through rate
• Impressions
• Followers
• Conversion rate
• Traffic

These numbers will help you adapt your strategy and refine it for the future. Consider getting help from experts during this stage. Consider these tips:

• Check your metrics from time to time.
• Don’t stick with just one plan.
• Use the metrics to identify your weaknesses and strengths.
• Try out different things.

Complying with Australian Digital Marketing Standards

In Australia, digital marketing is regulated by a few laws. The Australia Competition and Consumer Commission (ACCC), for example, regulates content through the Australian Consumer Law. Simply put, you’re required to publish content that appropriately and accurately informs consumers.

You’re not allowed to make false or misleading claims. It’s also prohibited to engage in misleading or deceptive conduct. 

According to the Spam Act 2003, you’re required to get consent from a consumer before starting an electronic conversation. You must identify your business and give the person the option to unsubscribe from your messages.

Finally, we have the Privacy Act 1988, which states that you’re required to be open and transparent about your data handling practices.

We suggest working with a reliable agency to ensure that you comply with all rules.

Bottom Line

All it takes is the right plan to become the next big social media star. We know this can be overwhelming, but you don’t have to tackle everything by yourself. By hiring a social media management agency, you can focus on other important parts of your business while letting the experts handle the rest.

Seek help from experts in the field, and see the magic happen.

Frequently Asked Questions

When Should You Hire a Social Media Management Agency?

You should hire an agency if you consider you don’t have the knowledge or time to deal with your brand’s social media strategy. Remember that creating a marketing plan isn’t as easy as it seems, so getting some help along the way will be crucial.

What Does a Social Media Manager Do?

They develop strategies to create communities, increase a brand’s following across many channels, and oversee campaigns. In a nutshell, a manager will ensure that your social media strategy is pulled off correctly.

Do You Have to Publish on Many Platforms Simultaneously for Success?

Not necessarily. You must find the platforms that feel the most appropriate for your brand’s voice. If you can adapt your content to many channels, you should find a social media manager who can create strategies for each one.